2. WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
3. Reasons why Bauer media would be a good distributed for the new
magazine, tune.
They already publish my genre of music and I created a magazine that is
already on the market (R&B). Bauer would be able to do that best because it
has a readership of over 19 million people in the UK alone it is also well
established in the TV and Radio industry, it is a huge international company.
ORIGINAL
IDEA
4. IPC Media is the UK’s biggest publisher of magazines. It sells over 350
million copies of various magazines every year, and also has a digital
division. It is owned by Time Inc. which is a massive multinational company.
Because of this, IPC Media would be a great company to publish and
distribute Tune magazine.
They can afford the advertising needed to launch a new magazine. Because
its parent company is Time Inc, there would be opportunities to advertise
through Warner Brothers. etc. and offer very good competitions.
FINAL
IDEA
5. Another distributer that may also be interesting in distributing our magazine
would be the team of Vibe magazine. Vibe magazine was founded by Quincy
Jones and also in partnership with Time Inc. We believe they would be
interested in distributing our magazine because Vibe magazine is about the
RnB and Hip-Hop scene.
6. In my opinion I think Bauer would not be the
company most suited for my magazine, due to
it's distribution that is not that large compare to
IPC media. IPC Media export service to 90
countries worldwide selling over 13 million
copies every year where as; Bauer Media do
not challenge this.
