Ingatlan.com aims to create a fast, transparent and trustworthy real estate market in Hungary by launching a new platform that addresses key issues like duplicate listings. The new platform will feature each property just once to improve the buyer and agent experience. Ingatlan.com believes this focused approach can help streamline transactions and build trust across the market through transparency and ethical behavior. The success of the platform will depend on its ability to facilitate transactions quickly while maintaining a transparent and trusted marketplace.

1. 1
FAST AND
TRANSPARENT
MARKET
WITH TRUST

2. 2
HELLO!
I’m Laura Szabo
Chief Product Officer
at ingatlan.com
szabo.laura@ingatlan.com

3. 3
MARKET
HUNGARIAN MARKET LEADER OF
RESIDENTIAL AND COMMERCIAL PROPERTY
LISTINGS
PRIVATELY OWNED
FOUNDED 18 YEARS AGO
LEADER
• Unique Visitor: 2.5 M
• Content: over 500 000
• Property Transaction number
in Hungary: 150 000

4. 4
VISITORSINGATLAN.COM
AND COMPETITORS

5. 5
BETTER?
HOW TO
DO IT

6. 6
OUR
FOCUSES
AGENCIES + DEVELOPERS
PRIVATE OWNERS
THE THIRD MARKET
8000 AGENTS
40 000 OWNERS LISTING
2,5M / MONTH BUYERS

7. 7
BUY?
WHERE
WOULD
YOU

8. 8
PROBLEMSBUYERS
NET
PROMOTER
SCORE
AGENTS INGATLAN.COM
45%
Duplicate
listings
33%
Trust issues
with agents
15%
I don't like
banners
7%
Loading
time is slow

9. 9
PROBLEMSBUYERS
“LEADS ARE NOT
ALWAYS RELEVANT”
AGENTS INGATLAN.COM
“OTHERS ARE STEALING
MY LISTINGS”
“MY LISTINGS IS NOT VISIBLE
AMONG ALL THE OTHERS”

10. 10
PROBLEMSBUYERS AGENTS INGATLAN.COM
1. No regulation on the property market = duplicate listings
2. Can’t follow the transaction
3. Lack of information about our third market, the buyers

11. 11
WHO HAS
THE SAME
PROBLEMS?

12. 12
WHAT
IS THE
SOLUTION?
A list,
where every
property
is present
JUST ONCE.

13. 13

14. 14
WHY
ARE WE
DOING IT?

15. 15
TRANSPARENT
BUYER GETS:
NO DUPLICATES
30% SHORTER
ADVERTISER GETS:
CLEAR WAY TO GET
LEADS
EDUCATION
IS A MUST!
VALUE FOR BOTH BUYER AND ADVERTISER

16. 16
FASTONE STEP TOWARDS
THE TRANSACTION
VALUE FOR BOTH BUYER AND ADVERTISER
LEADS RATE IN NEW LIST

17. 17
FASTONE STEP TOWARDS
THE TRANSACTION
PROPORTION OF ENQUIRY BY
LOGGED IN USERS

18. 18
ETHICALBUILD TRUST TOWARDS THE
AGENTS ON INGATLAN.COM
LONG TERM RESULT
CLEARING THE MARKET
Those will bid, who can sell -
who have good service
and reputation.

19. 19
WHO
IS THE MOST
IMPORTANT
CLIENT?
1. Agents
2. Private owners
3. Buyers
4. Other

20. 20
WHAT
EVERY CLIENT
WANTS:
MAKING THE
TRANSACTION
HAPPEN

21. 21
PROBLEMSBUYERS
NET PROMOTER SCORE
AGENTS INGATLAN.COM
45%
Duplicate
listings
33%
Trust issues
with agents
15%
I don't like
banners
7%
Loading
time is slow
ingatlan.com will
have the trustful
agents
new lists with
no duplicates

22. 22
PROBLEMSBUYERS
20% more leads, from buyers
who know, what they want
AGENTS INGATLAN.COM
visible who has the
same property
shorter lists + more credit,
more visibility

23. 23
PROBLEMSBUYERS AGENTS INGATLAN.COM
1. No regulation on the property market = duplicate listings
2. Can’t follow the transaction
3. Lack of information about our third market, the buyers
THE PLATFORM IS THE REGULATOR
WE HAVE THE BUYERS LEADS TO FOLLOW THE TRANSACTION
BUYERS ARE REGISTERED

24. 24
WHAT’S
NEXT?
MARKET PREDICTION
by knowing more about the transaction
CONNECTED SERVICES
like mortgages
STRONGER BRAND VALUE
by real service for the buyer

25. 25
KEY SUCCESS
FACTORS
MAKE THE TRANSACTION
HAPPEN FAST
TRANSPARENT
MARKET
ETHICAL BEHAVIOUR TO BUILD TRUST
TO GET CLOSE TO THE TRANSACTION

26. 26
Thank you!
Laura Szabo
CPO / CMO - ingatlan.com
szabo.laura@ingatlan.com
www.linkedin.com/in/lauraszabo/