The document provides an overview of marketing and social media strategies. It discusses starting with defining your "WHY" as a business, telling your company story, developing marketing solutions focused on the customer, and using social media like Facebook, email, blogs and videos to connect with audiences and increase sales. Tips are also provided on content creation, advertising, and optimizing profiles across different online platforms.

1. Start with theWHY
Marketing and Social Media
Presented by:Terri Marascio @tmarascio
facebook.com/mintmarketingsolutions

2. Objectives
FIRST HALF:
 Positioning and marketing your business
 Determine yourWHY
 Learn how to tell (and sell) your story
 Determine what is uniquely yours to give
SECOND HALF:
 Social Media Nuts and Bolts
 Facebook marketing and advertising
 Email marketing, blogs, landing pages
 What do I post?

3. My Background
 Hospitality/Business Degree from the University of New Hampshire
 Operations, Marketing and Sales in hotel industry and online for
Ticketmaster, CitySearch, CareerBuilder.com, Advertising Agency
 Helping small businesses without marketing departments navigate social
media

4. Start with theWHY

5. Start with theWHY

6. Knowing yourWHY
 Your WHY reminds you why you get out of bed every day to
do whatever it is you do.
 Your WHY helps you easily make the decisions that are right
for you.
 Your WHY shows you exactly who your right market is, who
you should be speaking to, and who you should forget about
trying to serve.
 Your WHY makes your marketing make sense.
 Perhaps most important of all, when your WHY connects
with other people’s WHY – you can get extreme, irrational,
tribal loyalty.
Source: http://webdesignfromscratch.com/blog/find-your-why/

7. Tesla’sWHY from Elon Musk

8. MyWHY

9. Formulate your why, how, what
 WHY: I hate seeing small businesses look bad online and
waste time and money.
 HOW: I help small businesses: look remarkable online,
increase profits and connect with their ideal customers
through campaigns that offer a measurable return on
investment.
 WHAT: I offer marketing solutions such as: brand
improvement and development, social media management,
social media training, special event promotion, Facebook
advertising, e-mail marketing, communications, strategic
planning and personalized photography.

10. Solution Driven Strategy
 If you are a __________ and you struggle with
_________ and ___________, you’ve come to the right
place.We help you_________, that results
in__________.
 Identify Audience
 State their problem
 Uncover a solution
 Promise a result

11. TellYour Story
https://www.entreleadership.com/podcasts/donald-millerbranding-your-
story-part-2
 1. Customer is the
HERO (Skywalker) – help
win the day (Death Star)
 2. Customer has a
problem (tell story, get
word out)
 3.You are the guide
(Yoda)
 Empathy (feel your
pain, understand)
 Authority (know what
I’m doing
 4. Give them a PLAN
 3 Steps

12. Brain
https://www.entreleadership.com/podcasts/donald-millerbranding-your-
story-part-2
1.Trying to
survive.
 Save $
 Connect
 Solve problems
2. Not burn
calories.
 Too hard to figure
out

13. AMAZON
 “Aligning our business
decisions with our
passions and values is a
pathway to creating true
change in our industry.
To manifest abundance,
we need to trust our
intuition, and commit to
our customers above all
else.” -
Jeff Bezos, Founder of
Amazon

15. Social Media 101 +
Presented by:Terri Marascio @tmarascio
facebook.com/mintmarketingsolutions

16. Objectives
Social Media Nuts and Bolts
Facebook marketing and advertising
Email marketing, blogs, landing
pages, visual content
Tips andTricks
Q&A

17. Why DoWe Use Social Media?
 Be Educated
 Stay Informed
 Be Entertained
 Show Support
 Receive Discounts or Promotions
 Connect with Friends, Family, Community

18. Why Do Businesses Use Social Media?
 Branding
 Word of Mouth Marketing
 Reputation Management
 Find outWhat Works and What Doesn’t
 Helps with Search Engine Rankings
 Cost-Effective Marketing and Advertising
Alternative

19. Who Uses Social Media?

22. VIDEO
Video is central to Facebook’s vision for the
future of the platform. In 2014 CEO Mark
Zuckerberg was quoted as saying “In five
years most of Facebook will be video”.

23. Pay Attention toYOUR Audience

24. When are they online?

25. What types of posts work well?

26. Why Facebook Paid Ads? Affordable

27. Why Facebook Paid Ads? Targeted

28. Why Facebook Paid Ads? Trackable

29. Why Facebook Paid Ads? Trackable

30. Why Facebook Paid Ads? Trackable

31. Define your Strategy
 What is the goal of this campaign?
 New inquiry
 New appointment
 New patient
 New client
 Sell a product or service
 Download your app

32. Advertising Objective

33. How will I track conversions?
 Pixels
 Install a pixel on every page of your website
 The Facebook Pixel page gives you insight into the traffic on
your website. It tells you what pages people are looking at,
on which devices they're viewing your website, and what
actions they're taking (ex: purchases).
 Simply how many calls, orders, etc. ASK people how they
heard about you, every time.
 Track through a CODE or special URL just for FB
 Use a different code for RADIO,TV, PRINT, FB,Twitter, etc.

34. CustomAudiences
 Upload your email list from your CRM or database
 Upload your current client list
 Upload personal email contacts
 Upload your LinkedIn connections
 Basically any email list that you have
 Facebook will MATCH emails to Facebook profiles (that used
that email address to sign up for Facebook)
 You can market to the list or to a LOOK-A-LIKE audience

35. Google for Business
 You NEED
to claim
your profile
and make
sure the
data is
accurate.
 Ask for
REVIEWS!
 Upload
Photos and
Videos https://www.google.com/business/

36. YouTube -VIDEOS
 Great for SEO -
Search Engine
Optimization &
owned by Google
 Engaging for all
audiences – add
to your website,
social media, etc.
 Tag your videos
 Teach someone
something!

37. Email Marketing
When it comes
to your
platform, you
can’t afford to
build your
house on a
rented lot.
Michael Hyatt

38. Email MarketingTools
 *MailChimp: www.mailchimp.com
 Free for up to 2,000 emails
 No limit on graphics
 Easy to use
 Mobile friendly – looks great on mobile
 Some limitations on autoresponding unless using paid
 Archive feature included
 No text to join option (that is FREE)
 Tracking and scheduling
 Constant Contact: www.constantcontact.com
 Free trial 30 days only
 Good autoresponder with your plan
 Have to pay for extra graphics
 Have to pay for archive
 Glitchy
 Great customer service

39. Converting into Leads
 Utilize a ‘squeeze page’ or lead page magnet to gather email
addresses and provide a way to continuously communicate
with new leads – eventually turning them into sales.

40. Blogs + Expert/Thought Leader = Sales
 Blogs establish you as
an expert or thought
leader.
 Blogs require planning,
however, you can reuse
and recycle content
from other sources –
SlideShare
Presentations,
InfoGraphics,Q&As,
interviews, speeches,
debunking myths,
funny stories, lessons
learned,Top 5Tools,
etc.

41. Visual Content (FREE or CHEAP)
 www.canva.com
 www.picmonkey.com
 www.pexels.com
 www.clippingmagic.com
 www.emailsignaturerescue.com
 https://pixabay.com/
 Get your own photography instead of stock images if possible

42. Tips
 Think about MOBILE – most people are accessing from
mobile devices – make sure your website is not flash based
 Have a great logo – clear, intriguing, eye catching
 Pick a social media platform (or 2) that your audience is on
and make it great, be consistent, ask for help
 Take your fans behind the scenes with photos, videos and
Q&As, etc.
 Offer contests, discounts and giveaways via trackable social
media sources, theyWILL pay off in the long run
 Put your social media information on EVERYTHING!

43. Tips
 Make sure your location, address, phone number, website,
directions, parking, etc. is located on your Facebook page and
Website– use all your ‘real estate’ in the About Section – Change up
your timeline cover often to reflect what’s going on at your
business
 Use the full area of yourTwitter profile for descriptions and more
information for followers – get a great background and images
 Post photos from the event (ask someone to be responsible for
this) – gets people excited about ‘what they are missing’ –TWEET!
 Use the EVENT tab on Facebook to post your event information
and it will ‘invite’ Fans to attend!
 Start an email list and send out a weekly/monthly newsletter

44. Tips
 Integrate any PRINT, radio orTV with your social media
 Email signatures, paper goods, etc. should have your social
media information or website link included
 Make your social media accessible on your website with Like
Boxes,Twitter Feeds or links
 Don’t make people search to interact with you – be where
your fans ARE – don’t know? Research!
 Take surveys, ask questions, teach them something.
Entertain. Speak from the heart.
 Reward loyalty! Thank your clients/fans personally by name
online. People love to see that you acknowledged them.

45. Continue the Conversation…
 Terri Marascio, President/CEO – Mint Marketing Solutions
 Phone: 704-980-9667
 www.mintmarketingsolutions.com
 Email: terri@mintmarketingsolutions.com
 Twitter: http://www.twitter.com/mintmktng
 Facebook: www.facebook.com/mintmarketingsolutions
 LinkedIn: www.linkedin.com/in/terrimarascio
 Flickr: www.flickr.com/MintPhotoTM
 Slideshare: http://www.slideshare.net/terrimarascio