In May 2012 Tuitele introduced for the very first time in Spain the measurement of Social TV. A new way of watching and enjoying TV was emerging among Spanish viewers, whom are shifting gradually from being passive viewers to become active viewers, social viewers who watch TV with their smartphones and tablets in their hands, tweeting and posting about a TV show whilst watching it, looking for other viewers’ comments, visiting the show’s profile on a social network or an advertiser’s web site. TV ratings and Social TV analytics do not measure the same things; people meters measure how many viewers are watching a given show, whilst Social TV analytics measure what part of those viewers interact with the TV show through social networks, analysing their engagement, opinions and feelings about the TV show. Because of that, the relationship between TV ratings and Social TV analytics depends on the show, its genre, target, topics, etc. Through Social TV analytics, Tuitele brings to TV networks and producers, agencies and advertisers a new way to analyse TV audience. Since the birth of Tuitele, close to 4 million Spaniards have tweeted about a TV show while on air. Social TV in Spain has experienced an outstanding growth, from 600,000 social viewers in September 2012 to 1.5 million in June 2013. With this report, we aim to show the current picture of Social TV in Spain through the analysis of the first complete TV season with Social TV analytics available, both about TV shows and TV advertising.

1. ONE YEAR OF
SEPTEMBER 2012 – AUGUST 2013
IN SPAIN
SOCIAL
TV
www.tuitele.tv · twitter.com/tuiteletv

2. Contact:
Barcelona.
C/ Almogàvers 165, Oficina 208.
Madrid.
C/ Rodríguez San Pedro 2, Oficina 1004.
Email: info@tuitele.tv
Twitter: @tuiteletv
Tuitele (www.tuitele.tv ) is a product of The Data Republic (www.thedatarepublic.com)

3. INDEX
3
01
02 02.1
02.2
02.3
03
INTRODUCTION
TV SHOWS
WHAT’S NEW ABOUT
SOCIAL TV ANALYTICS?
THE FIGURES
SOCIAL TV RANKINGS
SOCIAL TV IS ABOUT SENTIMENT
03.1
03.2
03.3
THE FIGURES
SOCIAL TV AND COMMERCIAL BREAKS
SOCIAL TV ANALYTICS TO MEASURE
ADVERTISING EFFECTIVENESS
ADVERTISING
04 WHAT’S NEXT
FOR SOCIAL TV IN SPAIN?

4. TUITELE | One year of Social TV in Spain
INTRODUCTION01
WHAT’S NEW ABOUT SOCIAL TV ANALYTICS?
In May 2012 Tuitele introduced for the very first time in Spain the
measurement of Social TV. A new way of watching and enjoying TV
was emerging among Spanish viewers, whom are shifting gradually
from being passive viewers to become active viewers, social
viewers who watch TV with their smartphones and tablets in their
hands, tweeting and posting about a TV show whilst watching it,
looking for other viewers’ comments, visiting the show’s profile on
a social network or an advertiser’s web site.
TV ratings and Social TV analytics do not measure the same
things; people meters measure how many viewers are watching
a given show, whilst Social TV analytics measure what part of
those viewers interact with the TV show through social networks,
analysing their engagement, opinions and feelings about the TV
show. Because of that, the relationship between TV ratings and
Social TV analytics depends on the show, its genre, target, topics,
etc.
Through Social TV analytics, Tuitele brings to TV networks and
producers, agencies and advertisers a new way to analyse TV
audience. Since the birth of Tuitele, close to 4 million Spaniards
have tweeted about a TV show while on air. Social TV in Spain has
experienced an outstanding growth, from 600,000 social viewers
in September 2012 to 1.5 million in June 2013.
With this report, we aim to show the current picture of Social
TV in Spain through the analysis of the first complete TV season
with Social TV analytics available, both about TV shows and TV
advertising.
04

5. MAY 2012
Tuitele introduced for the
very first time in Spain the
measurement of Social TV
SEPTEMBER 2012
Social viewers:
600,000
AUGUST 2013
Social viewers:
1,500,000
05
One year of Social TV in Spain | TUITELE

6. TUITELE | One year of Social TV in Spain
2.1. THE FIGURES
TV SHOWS02
32%
67%
61% 39%
06
Source: Comscore. Tuitele
3,900,000
Spaniards have tweeted in
the last year about TV shows
while watching them
of Twitter’s accounts
in Spain
are
men
are
women
of all Spain’s Twitter traffic around peak time
is about TV shows

7. One year of Social TV in Spain | TUITELE
DEVICE
TRENDS
52.6% iPad
20.3% 12.6% 12.2% 1.8% 0.3% 0.2%Android Laptop -
Desktop
Windows
Phone
OthersBlackberry iPhone
Unique users
Comments
20132012
07
July
June
M
ay
Apr.
M
ar.
Feb.
Jan.
Dec.
Aug.
N
ov.
Oct.
Sept.
1,132,025
6,364,744
589,058
2,474,348
747,689
3,380,637
734,562
3,610,250
856,332
4,474,490
1,539,920
8,838,532
770,829
4,337,315
844,484
4,402,176
1,415,569
7,944,656
743,867
3,578,207
1,190,263
6,836,037
1,062,862
5,524,535
Source: Tuitele

8. TUITELE | One year of Social TV in Spain
TOP 10 OF
SOCIAL TV SHOWS
Show Network Unique Users
(average per episode)
Comments
(average per episode)
Users
(all episodes)
Comments
(all episodes)
Comments per
unique user
La Voz Telecinco 92,870 234,524 1,300,185 3,283,330 2.4
Gran Hermano Catorce Telecinco 82,402 241,134 1,730,439 5,063,823 2.9
Un príncipe para Corina Cuatro 76,120 173,681 608,959 1,389,451 2.3
Pulseras rojas Antena 3 62,758 118,711 376,550 712,264 1.9
La que se avecina Telecinco 52,140 79,477 729,961 1,112,680 1.5
Splash! Famosos al agua Antena 3 40,266 82,850 322,128 662,798 1.8
El barco Antena 3 37,449 65,511 599,178 1,048,168 1.6
Gandía Shore MTV 35,811 59,149 572,979 946,389 1.6
Tu cara me suena Antena 3 33,618 77,696 571,499 1,320,838 2.3
¿Quién quiere casarse con mi hijo? Cuatro 24,812 57,743 223,308 519,687 2.3
Show Network % Positive % Negative % Neutral % men % women
La Voz Telecinco 19.9 12.3 67.8 43.4 56.6
Gran Hermano Catorce Telecinco 19.5 15.4 65.1 42.7 57.3
Un príncipe para Corina Cuatro 34.4 7.3 58.4 52.4 47.6
Pulseras rojas Antena 3 22.8 10.6 66.6 36.2 63.8
La que se avecina Telecinco 11.6 12.1 76.3 64.2 35.8
Splash! Famosos al agua Antena 3 21.1 11.9 67.0 63.0 37.0
El barco Antena 3 12.5 11.5 76.0 40.5 59.5
Gandía Shore MTV 13.2 14.1 72.7 53.6 46.4
Tu cara me suena Antena 3 23.3 11.1 65.6 48.7 51.3
¿Quién quiere casarse con mi hijo? Cuatro 15.6 13.6 70.7 49.0 51.0
08
2.2. SOCIAL TV RANKINGS
Source: Tuitele

9. One year of Social TV in Spain | TUITELE
TOP 15 OF
SOCIAL TV BROADCASTINGS
Broadcasting Network Date
Unique
users
Comments
%
men
%
women
Copa Confederaciones (España - Italia) Telecinco 27/06/13 194,638 404,444 74.7 25.3
Copa Confederaciones (Brasil - España) Telecinco 30/06/13 194,613 324,660 73.3 26.7
Copa del Rey (Final: R. Madrid - Atl. de Madrid) La1 17/05/13 190,610 418,405 74.2 25.8
Gran Hermano Catorce Telecinco 18/06/13 183,814 560,243 43.8 56.3
La Voz Telecinco 19/12/12 178,574 546,229 45.1 54.9
Gran Hermano Catorce Telecinco 11/02/13 172,805 430,054 52.3 47.7
Cine Antena 3 (Tres metros sobre el cielo) Antena 3 23/07/13 170,374 378,707 45.4 54.6
Supercopa de España (Barça - Atlético) La 1 / TV3 28/08/13 162,530 412,965 80 20
Copa Confederaciones (España-Uruguay) Telecinco 16/06/13 153,599 287,122 81.9 18.1
UEFA Champions League (R. Madrid - B. Dortmund) La 1 / TV3 30/04/13 152,736 273,052 78.4 21.6
Splash! Famosos al agua Antena 3 04/03/13 137,444 318,738 65.5 34.5
Supercopa de España (Atlético - Barça) La 1 / TV3 21/08/13 132,322 308,787 79.2 20.8
Un príncipe para Corina Cuatro 08/07/13 129,169 316,109 54.2 45.9
Trofeo Santiago Bernabéu (R. Madrid - Al Sadd) Antena 3 22/08/13 122,798 289,535 76.4 23.6
Premios Goya La1 17/02/13 121,755 398,551 55.7 44.3
09
Source: Tuitele

10. TUITELE | One year of Social TV in Spain
Cultural shows / Children’s series / Others
Special news / News / Documentaries
Contests
Music shows
Reporters shows
Ceremonies
Coaching shows
Magazines
Comedy shows
Foreign series
Docushow
Current affairs shows
Sports shows
Reality shows
Docurealitys
Talent shows
10
TOP SOCIAL TV GENRES
Sports broadcasting
Talk Shows
Movies
Spanish series
14.0%
12.4%
9.3%
7.1%
8.7%
7.3%
22.4%
23.5%
Comments
Unique users
Source: Tuitele
>2%
2.1 %
2.3 %
2.3 %
2.8
%
2.8
%
4.3% 7.2%
7.5%
7.9
%
>2%
2 %
1.7 %
1.7 %
2.7
%
3.2
%
3.6
%
10.7%
7.5%
9.9
%

11. One year of Social TV in Spain | TUITELE
11
TOP SOCIAL TV NETWORKS
SPANISH SERIES
Antena 3
Telecinco
La1
Otras
47.7%
44.0%
6.3%
2.0%
51.9%
40.2%
5.6%
2.3%
MOVIES
Antena 3
La1
Cuatro
laSexta
laSexta3
Paramount Ch.
Telecinco
Otras
44.4%
14.5%
12.4%
9.3%
6.5%
3.5%
2.3%
7.0%
48.6%
13.6%
11.6%
9.4%
5.7%
3.0%
2.0%
6.1%
REALITYS
Telecinco
MTV
Cuatro
Antena 3
Otras
46.2%
21.1%
20.9%
6.7%
5.1%
55.7%
13.6%
19.7%
5.9%
5.0%
TALENT SHOWS
Telecinco
Antena 3
La1
Otras
60.0%
28.9%
10.9%
0.2%
60.3%
28.7%
10.8%
0.2%
Source: Tuitele

12. TUITELE | One year of Social TV in Spain
12
The analysis of the content of thousands of comments about TV
shows allows us to know instantly the interest, impact and level
of satisfaction that TV contents generate among the TV audience.
What hosts, contestants, guests, sections or topics like and dislike,
provoke feelings, disappoint or bore. At Tuitele we have developed
a proprietary algorithm that allows us to analyse in real time
the sentiment within Social TV comments, beyond the classical
positive, neutral and negative approach, unveiling feelings such
as joy, disappointment, criticism or admiration that TV shows
generate among viewers.
2.3. SOCIAL TV IS ABOUT SENTIMENT

13. 13
One year of Social TV in Spain | TUITELE

14. TUITELE | One year of Social TV in Spain
14
GRAN HERMANO CATORCE
FINALE – JUNE 18 2013
SPLASH! FAMOSOS AL AGUA
PREMIERE – MARCH 4 2013
2.6%
Insults
20.8% 22.6% 34.5% 5.5% 3.3% 0.3% 10.4%
Sadness Laughs Expectation Disappointment JoyCriticism Admiration
1.4% 43.1% 13.8% 24.9% 5.6% 3.0% 0.2% 8.0%
22:00 Show starts
22:30 Raki is thrown out
22:59 Desi is thrown out
00:17 Susana is the winner
22:40 Show starts
23:31 Toñi Salazar jumps and following
criticized by member of jury
Anna Tarrés
00:34 Falete jumps
4,500
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
22:00 22:30 22:59 00:17
22:40 23:31 00:34
Source: Tuitele
InsultsSadness Laughs Expectation Disappointment JoyCriticism Admiration

15. One year of Social TV in Spain | TUITELE
15
MASTERCHEF
FINALE – JULY 2 2013
EL BARCO
FINALE – FEBRUARY 21 2013
4.4% 15.2% 11.0% 48.2% 1.6% 4.8% 0.1% 14.7%
12.1% 20.8% 25.2% 22.3% 6.6% 2.8% 1.0% 9.1%
22:44 Episode starts
22:55 Ulises, character played by
Mario Casas, is back
00:34 Mario Casas’ character is shot
and apparently dead
00:46 Episode ends with the final phrase
“it has begun again”
22:30 Show starts
23:34 Fabián is out of the final
00:32 Juan Manuel is the winner
3,000
2,500
2,000
1,500
1,000
500
0
2,500
2,000
1,500
1,000
500
0
22:30 23:34 00:32
22:44 00:3422:55 00:46
Source: Tuitele
InsultsSadness Laughs Expectation Disappointment JoyCriticism Admiration
InsultsSadness Laughs Expectation Disappointment JoyCriticism Admiration

16. TUITELE | One year of Social TV in Spain
3.1. THE FIGURES
(BETWEEN JULY AND AUGUST 2013)
03
DEVICE
40.4% iPad
30.6% 16.0% 9.8% 2.5% 0.6% 0.1%Android Laptop -
Desktop
Windows
Phone
OthersiPhone Blackberry
16
3,070,000
68% are
men 32% are
women
53% of Twitter’s accounts
in Spain
unique Twitter users
have tweeted about
a brand
ADVERTISING
Source: Comscore, Tuitele

17. One year of Social TV in Spain | TUITELE
DEVICE
53.6% iPad
23.7% 13.9% 6.1% 2.1% 0.5% 0.1%Android Laptop -
Desktop
Windows
Phone
OthersiPhone Blackberry
17
234,000
64% are
men 36% are
women
unique Twitter users
have tweet about ads
seen on TV
Source: Tuitele
8% of unique users who
tweeted about a brand

18. TUITELE | One year of Social TV in Spain
18
Sometimes, social viewers comment the show during the
commercial break, while other times they don’t. The fact is that
there might be a larger or lower volume of comments during
commercial breaks depending on what happened on the show just
before the break and, most of it, depending on the genre, format or
contents of the TV show.
The finale of the first season of “La Voz” (December 19 2012) in
Telecinco shows a clear pattern of conversation associated with
the live broadcasting of the show. As it is seen in the image below,
comments about the show increase at the start of the show and
decrease during commercial breaks. TV viewers comment what’s
going on the show while they are watching the show.
This TV show is a great example of how TV contents generate
conversation far beyond contents and broadcasting. In this case
(November 11 2012), comments about the show increase during
the commercial break, being a time for opinions and debate
around the topic treated on the show earlier. The TV audience is
pushed to share their opinions about the content of the show and
the topics it presents.
3.2. SOCIAL TV
AND COMMERCIAL BREAKS

19. One year of Social TV in Spain | TUITELE
19
LA VOZ – FINALE
DECEMBER 19 2012
Commercial break
Comments
Viewers (000)
Start8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
End
SALVADOS – DEDOCRACIA
NOVEMBER 11 2012
Commercial break
Comments
Viewers (000)
800
700
600
500
400
300
200
100
0
Start
Secretary runs out
of answers
Firefihgter on strike
phone call
(1)
(1)
(2)
(2) End
21:30
21:38
21:46
21:54
22:02
22:10
22:18
22:26
22:34
22:42
22:50
22:58
23:06
23:14
23:22
23:30
23:38
23:46
23:54
00:02
00:10
00:18
00:26
00:34
00:42
00:50
00:58
01:06
01:14
01:22
01:30
01:38
01:46
01:54
02:02
02:10
21:00
21:03
21:06
21:09
21:12
21:15
21:18
21:21
21:24
21:27
21:30
21:33
21:36
21:39
21:42
21:45
21:48
21:51
21:54
21:57
22:00
22:03
22:06
22:09
22:12
22:15
22:18
22:21
22:24
22:27
22:30
22:33
Source: Kantar Media, Tuitele

20. TUITELE | One year of Social TV in Spain
3.3. SOCIAL TV ANALYTICS TO MEASURE
ADVERTISING EFFECTIVENESS
Social TV analytics, that is to say, comments posted by viewers in
social networks about the TV shows they are watching also include
the presence of advertisers. Spots, TV promotions or any other
advertising action on TV lead viewers to share their comments.
In that context, Social TV analytics applied to TV advertising
appears as a new approach to analyse advertising effectiveness,
both in a quantitatively and qualitatively way.
20

21. 21
One year of Social TV in Spain | TUITELE

22. TUITELE | One year of Social TV in Spain
TV AND TWITTER INTEGRATION
VOLKSWAGEN GOLF GTI
22
In this case study, Tuitele analysed the TV campaign
of the new Volkswagen Golf GTI. In addition to
the spots aired on TV, which included the hashtag
#mitoGTI on screen to spread conversation, the
brand also bought several promoted tweets during
the broadcasting of different TV shows.
In the first place, it is seen how those spots aired
within shows with high social audience, such as
Roland Garros, Formula 1 or “Cuarto Milenio”,
maximize the number of conversations about the ad
and also about the brand.
Infographic “Spots Integration / Hour Analysis
June 9 2013”
In the second place, considering the average number
of comments per hour about Volkswagen Golf as
a measure of effectiveness, it is seen that without
ads aired on TV the result is an average of 4.7
comments per hour. This figure doubles when the
spot is aired on a low social audience show. Airing
spots on medium social audience shows multiplies
conversations by 4.4 and with the case of high social
audience shows gets 5 times more comments.
With the integration of TV spots and promoted
tweets, conversations about the brand multiply by
41 in the case of integration with medium social
audience and high affinity shows (which is the case
of Motorbikes Championship), or by 29 in the case
of airing ad on a high social audience show.
Infographic “ VW Golf Buzz / Average per Hour
June 8 to 24 2013”
En general, por cada Grp se obtienen tres
comentarios sobre la publicidad de Volkswagen Golf
y seis sobre Volkswagen Golf sin discriminar si son o
no publicitarias.
Generally speaking, for each GRP, 3 tweets about
VW Golf’s ad and 6 about VW Golf are obtained. The
highest performance is obtained in the case of spot’s
airings on shows with high social audience and high
affinity, when ad’s conversations multiplied by 14.
Infographic “Campaign Effectiveness /
June 8 to 24 2013”
Source: Tuitele

23. One year of Social TV in Spain | TUITELE
23
(1)
(2)
(3)
SPOTS INTEGRATION
HOUR ANALYSIS JUNE 9 2013
GRPS
Tweets VW Golf no ads
Airing on Telecinco, Roland Garros,
high social audience show
Airing on Antena 3, Formula 1,
high social audience show
Airing on Cuatro, “Cuarto Milenio”,
medium social audience show
Airing on Antena 3, “Cine Antena 3”,
low social audience but high affinity
show
Grps in
show
mid
social
+ promo
tweet
Grps in
show
mid
social
+ promo
tweet
Grps in
show
high
social
+ promo
tweet
Show
low
social
Show
high
social
Show
mid
social
Grps in
show
high
social
+ promo
tweet
Grps in
show
low
social
+ promo
tweet
Show
low
social
+ promo
tweet
Grps in
show
high
social
Grps in
show
mid
social
Grps in
show
low
social
No ads
aired
VW GOLF BUZZ
AVERAGE PER HOUR JUNE 8 TO 24 2013
CAMPAIGN EFFECTIVENESS
JUNE 8 TO 24 2013
Tweets VW Golf Tweets about ad VW Golf/Grp
Tweets VW Golf/Grp
(1) (2)
(3)03:00
04:00
05:00
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
00:00
01:00
02:00
120
100
80
60
40
20
0
203.0
46.6
15.9
1.7 2.4 1.9
48.2
17.8
6.1
3.5 3.3
140.0
70.0
21.4
116.0
27.9
14.2 13.2
Tweets ads VW Golf

24. TUITELE | One year of Social TV in Spain
THE IMPACT OF ADVERTISING
OVER THE BRANDS SENTIMENT
SPONSORSHIPS AT THE CONFEDERATIONS CUP 2013
24
During the second half of June 2013, some
of the Spanish football national team and the
Confederations Cup 2013 sponsors focused part
of their commercial communication on this event
through different actions. These advertisers linked
their brands to football, the Spanish national team or
the championship, and as it is seen in our analysis
this association generated a direct and significant
impact over the sentiment and perception that
consumers had on these brands.
In the first place, comments about the sponsors and
football obtained their highest volume during Spain’s
matches. Besides the final, the Spain vs. Tahiti
match, in which Hyundai held a communication
action, was the match with the highest volume of
conversations around sponsors. However, Cruzcampo
was the brand with the best performance during the
whole championship thanks to its communication
strategy that combined TV and Twitter.
Infographic “Comments about Sponsors
Associated with Football / June 15 to 30 2013”
In terms of impact over the brands sentiment,
Twitter users positively rated communication
actions associated with the event, as in almost
all cases the ratio of positive comments for every
negative one was clearly higher compared to non-
advertising brand conversations. Adidas and Sony’s
cases are remarkable, but in the case of Movistar,
its #nosolojugamosbienalfutbol campaign almost
multiplied by five this indicator.
Infographic “Ratio +/- Sponsors / Confederations
Cup 2013”
Source: Tuitele

25. One year of Social TV in Spain | TUITELE
25
COMMENTS ABOUT SPONSORS
ASSOCIATED WITH FOOTBALL
JUNE 15 TO 30 2013
Visa
Sony
Playsation
Movistar
McDonald’s
Kia
Iberdrola
Hyundai
Emirates
Cruzcampo
Coca Cola
Castrol
Budweiser
Banesto
Adidas
RATIO +/- SPONSORS
CONFEDERATIONS CUP 2013
Football comments
General brand comments
M
cDonald’s
Castrol
Budweiser
Visa
PlayStation
Sony
H
yundai
Coca-­Cola
Adidas
M
ovistar
Iberdrola
Cruzcam
po
7.7
3.8
5.0
18.7
5.2
9.1
15.2
9.0
1.8
4.54.8
3.0
1.4
3.4
2.5
6.4
4.0 4.4
2.1
4.9
12.7
2.9
1,400
1,200
1,000
800
600
400
200
0
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
01

26. TUITELE | One year of Social TV in Spain
WHAT’S NEXT
FOR SOCIAL TV IN SPAIN?
04
26
There is no doubt that in the last 12 months we have witnessed the
great irruption of Social TV in Spain. Real-time social conversations
by TV viewers are now part of live TV contents, especially for
talent and reality shows. Networks are not just fighting for ratings
but for social share, which has become the key variable to show
engagement between TV audience and contents. TV viewers love to
take part into their entertainment creation process, that is why TV
networks make this participation easier and fight for social share
through the spread of hashtags and the design of second screen
apps, which allows viewers to obtain additional information and
contents.
It is now clear that TV networks take the highest benefit from this
new way of watching and producing television, but we must not
forget that in a commercial TV environment, advertisers play a key
role, sustaining this environment with their investment. In this
context, we might think that a highly engaged TV audience might
pay less attention to advertising, but this is not the case. Beyond
branded content and sponsorships in highly engaged TV shows
where brands take advantage of this engagement, conventional
spots get viewers attention if same recipe is applied, that is to
say, advertisers give consumers an easy way to say what they think
about a brand and its advertising. Today this way is the use of
hashtags in TV communication, integrating the TV strategy with
actions in social networks, especially in Twitter.

27. One year of Social TV in Spain | TUITELE
27
This is how, in the upcoming months, we will see a massive use
of hashtags in brands communication. Currently, agencies and
advertisers are increasingly using Social TV real-time data to make
decisions and measure the effectiveness of their commercial
communication.
Also, the year 2014 is likely to witness Facebook becoming the
relevant player that is meant to be in the Social TV environment,
capturing some of the advertising business that Twitter is starting
to generate. Last but not least, we should not forget connected TV,
which is already here. Smart TVs are growing in number at Spanish
households and TV networks are already launching their services,
such is the case of RTVE’s “Botón Rojo”, which with no doubt will
be followed by many other.

28. www.tuitele.tv · twitter.com/tuiteletv