Vibgyor Marathahalli Toys brings creativity & encourage children to explore. We at Marathahalli in Bangalore sell toys of all sorts & at affordable cost. This humble workshop initially sold handicrafts and miniature wooden sets
2. Vibgyor Marathahalli Toy Depot, is known for its educational toys and the transformation it has
brought in the lives of today’s technologically-thrilled children. There was a time when summer
holidays meant leisurely reading books in a nook of a sprawling mango tree, tucking into
homemade treats, painting and colouring in drawing books with colour pencils or crayons,
swimming with friends, basking at the beach. The sweltering May heat would have no effect on
enthusiastic children who would have to amuse themselves on their own with plasticine, creating
pictures by block printing with a cut ladies finger or potato or board games like Monopoly,
Scrabble, Ludo, Snakes & Ladders; as there were no icecream parlours, activity centres or fancy
gadgets. Older children like teenagers would visit cornerside shops, to use the public phone and
make plans for watching a movie — this had its own flavor as the call would only give a minute per
rupee and then automaticallydisconnect, unless another coin was inserted in time! Carrom and
table tennis were languorous pastimes.for all age groups and making nimbu paani was the
highlight of the day. (Microwaves and mobiles didn’t exist back then!)
For Vibgyor Marathahalli Toy Depot, to flourish in this scenario, was easy. Until the birth of the CD
and its related paraphernalia, enticing parents and kids with an interactive educational format and
never-before sessions like book readings and home demos. Video games captured the market in
an unprecedented wave, but despite this, books continued to hold sway.
3. However, Vibgyor Marathahalli Toy Depot, did not take chances. They knew the old word-of-
mouty type of popularity would not sustain them and needed to change their marketing strategy
by incorporating a novel method. Vibgyor Marathahalli Toy Depot, hired event managers and
marketing experts to show them the way forward. Together they devised a calendar of events that
would ensure steady footfall. For instance a puppet show was organized to familiarize children and
parents with Origami and do-it-yourself (DIY) books and kits.
Fast forward to In January 2013. Vibgyor Marathahalli Toy Depot launched an in-house film studio,
Whitlotus Productions, to handle multi-media production, films, TV shows, web series, live events
and games, with the first animated project being Baxter wheels to the rescue. Vibgyor
Marathahalli Toy Depot also has under development a live-action movie at Peakflow
Entertainment, a Turbo charge movie, a car touring feature with Supreme and a Raching champ’s
movie with Tiger Entertainment. On February 10, 2013, Vibgyor Marathahalli Toy Depot acquired
Super Bra …