1. Lead the way when implementing your HR policy
HRM with impact
The evolving economy, demographic evolutions, today’s Added value for you and your company
economic expectations, employees’ changing expactations,
employers’ increased performance demands, etc • You will position HRM strategically in your organisation.
undoubtedly sound very familiar to you as an HR Manager? • You will know how to handle talent management as a
You must lead the way. And, in consultation with your means of retention.
company’s top management, thoroughly assess the current • You will be able to motivate employees to reach maximum
HR strategy to improve its alignment with the business performance.
needs. • You will raise your organisation’s capacity for change.
• You will manage the strategic remuneration policy of your
Do you want to succeed in this endeavour? Then, you organisation.
should know what you are dealing with. To this end we • You will apply the critical success factors of a feedback
provide you with the latest insights and practices in HRM. culture.
This should ensure that your HR policy has an impact on
the performance of your organisation, and also that you, as Programme design
an HR professional, manage to have an impact on the policy.
You will be amazed by our keenness for practice. Departing
from well founded theory, we illustrate it with practice-
For whom? based examples, case studies and exercises. This will give
you a broader overview of the challenges in HRM. And you
• You are an HR Manager, HR Director, Training and can directly translate this into your organisation.
Development Manager, Organisational Expert or HR
Specialist. You will learn not merely from the lectures given by our
• You wish to increase the impact of HRM within your faculty. Draw inspiration from your participating colleagues.
organisation. Interaction and exchanging experiences will teach you a
• You would like to be kept informed of the key trends and great deal.
new practices in HRM.
Inspiring level
" HRM with impact gave me insights which I was immediately
able to apply on the shop floor. Without doubt, the unique
mix of high quality academic content and practice-oriented
cases contributes to the success of this programme. There is a
high level interaction with the other participants, which is very
inspiring. Warmly recommended. “
Paul Gobin – HR Manager, Touring

2. Programme Meet your faculty
Module 1: HRM as a Strategic Business Partner • Prof Xavier Baeten is Head of the
Vlerick Reward Centre.
• How do you increase the impact of the Human Resource Management • Prof Dirk Buyens has built up research
function? and practical experience of many years
• How do you link the HRM strategy to the corporate strategy? in the field of strategic HRM.
• The new HR architecture. • Prof Katleen De Stobbeleir is an
expert in leadership development and
Module 2: Talent Management as a Retention Tool coaching and the co-author of the book
‘Essentials Leiderschap’ (2012).
• Employer branding as a recruitment tool. • Prof Koen Dewettinck is Head of the
• Which career policy do organisations pursue today in order to retain their Vlerick Centre for Excellence in People
talented employees? Performance.
• ‘High-potential management’ and ‘succession management’. • Prof Luc Sels is Dean of the Faculty of
Economics at KU Leuven.
Module 3: Is Change Management Child’s Play? • Prof Herman Van den Broeck is the
author of management books such as
• In change, what are the key considerations from the HR perspective? ‘Essentials Teamwerk’ (2011).
• Possible change strategies in organisations.
• Communication in change processes: indispensable principles. PRACTICAL INFO
Module 4: Strategic Rewarding: from Concept to Implementation Dates and venues
Ghent Campus
• Linking reward to the corporate context: culture, structure and strategy. 14, 15 March, 18, 19 April & 23, 24 May
• Making choices: developing an effective reward strategy for your organisation. 2013
• Do’s & don’ts of reward systems.
Language
Module 5: Review of Performance Appraisal Dutch
• Why do performance appraisal systems fail so often? Fee
• The role of HRM in developing a feedback environment. € 4,345 (excl. 21% VAT)
• The supporting role of line management.
Module 6: Sense & Nonsense of ‘Measuring in HR Management’
• The relation between HR and company performance.
• The effectiveness of HR measurement: strengths and weaknesses.
Module 7: Employee Performance Management
• Does higher motivation generate better performance?
• How can HRM, in association with line management, create performance
management systems?
• What are the biggest challenges as regards performance management?
Apply now!
Please see Practical Info on the following
page, or visit:
Herman focusses on communication
www.vlerick.com/hrmimpact
in change processes

3. PRACTICAL INFO
Registration Online registration: quick & easy!
Action! Register online.
Questions? Please contact:
Maaike Van Ameijde
Group Product Manager
T: + 32 9 210 97 37
F: + 32 9 210 97 28
maaike.vanameijde@vlerick.com
Reep 1
9000 Ghent, Belgium
Your certificate
If you take part in one of our programmes, you are Register online via:
entitled to a certificate from Vlerick Business School.
www.vlerick.com/hrmprogrammes
If you successfully complete an Executive Master Class,
you can join the Vlerick Alumni Network, a worldwide
network of over 16,000 alumni in 100 countries.
Financial benefits for you?
Cancellation
• 10% discount for paying members of Vlerick Alumni
Consult our cancellation conditions at: • SME portfolio: subsidies for Flemish SMEs.
www.vlerick.com/conditions • Vlerick Social Profit Grants for organisations active in
the social profit sector.
Our team is here for you
You’ll find more info at: www.vlerick.com/benefits
Maaike Van Ameijde
Group Product Manager
T: + 32 9 210 97 37
maaike.vanameijde@vlerick.com
Rian De Bruycker
Programme Advisor
T: + 32 9 210 98 84
rian.debruycker@vlerick.com

4. Application form
Human Resource Management
EXECUTIVE EDUCATION AND RESEARCH 2012-2013
HUMAN RESOURCE
Yes, I wish to apply for the following programme(s):
MANAGEMENT
HRM with impact
Compensation & benefits
Executive Master Class in Human Resource Management
In addition, I wish to receive more information on the management programmes of
Vlerick Business School that I have ticked on the reverse side of this form.
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Please return this form BY FAX OR POST to:
Vlerick Business School, attn. Maaike Van Ameijde, Your contact details will be stored in a database of Vlerick Business School for
Reep 1, 9000 Ghent, Belgium, fax + 32 9 210 97 28 the purpose of keeping you updated on our activities. Pursuant to the Belgian
maaike.vanameijde@vlerick.com Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten
opzichte van de verwerking van persoonsgegevens) of 8 December 1992 you
You can also apply online at are entitled to inspection and correction of data related to you as kept by
www.vlerick.com/hrmprogrammes Vlerick Business School.

5. THE Programmes of
vlerick BUSINESS school
I would like to receive information on the following programmes (please tick).
Please return your contacting details to us by fax, e-mail or post.
General Management Operations & Supply Chain Management
Advanced Management Programme E Project Management D
International Management Programme E Purchasing Management E
Middle Management Programme D Operational Excellence E
Young Management Programme D & E Executive Master Class in Supply Chain Management E
Accounting & Financial Management Entrepreneurship
Understanding Annual Reports D & E KMO Challenge D
Mastering Costs and Budgets D & E KMO Excellence D
Fundamentals of Financial Management D & E Entrepreneurship for Managers D
Strategic Cost Management E
Valuation of Companies E People Management & Leadership
Executive Master Class in Controllership E The People Manager D
Executive Master Class in Corporate Finance E Executive Decision Making D
Executive Master Class in Financial Analysis How to Improve Your Emotional Intelligence D
and Asset Management E Inspiring for Change D
Negotiating to Create Value D & E
Human Resource Management Self-mastery D
HRM with Impact D Bestsellers read for you D
Compensation & Benefits D
Executive Master Class in Human Resource Management D Strategy
Strategy in Action E
ICT & Business Process Management
ICT-Management D Executive Master Classes
Business Process Management Workshop D & E Executive Master Class in B-to-B Marketing and Sales E
Excellence in Business Process Improvement E Executive Master Class in Business Process Management E
Executive Master Class in Business Process Management E Executive Master Class in Controllership E
Business Intelligence Workshop E Executive Master Class in Corporate Finance E
Executive Master Class in Financial Analysis
Innovation Management and Asset Management E
Strategising for Innovation E Executive Master Class in Human Resource Management D
Entrepreneurial Innovation E Executive Master Class in Innovation & Entrepreneurship E
Corporate Innovation Management E Executive Master Class in Supply Chain Management E
Executive Master Class in Innovation & Entrepreneurship E
MBAs
Marketing & Sales Full-time MBA E
Introduction to Marketing Management D Executive MBA E
Retail & Trade Marketing D Executive MBA in Financial Services & Insurance E
Brand Management & Communication D
Product Management D Masters
Strategic Business-to-Business Marketing D Masters in Financial Management E
Executive Master Class in B2B Marketing and Sales E Masters in General Management E
Masters in Marketing Management E
D Programme in Dutch E Programme in English
More information on www.vlerick.com