Presentation 'Use of social networks for innovation in health' done by Vicente Traver (SABIEN-ITACA previously TSB-ITACA) during the IBEC 2014 conference held in Gwangju from 20 to 22th November, 2014. Presentation is focused about how social media can be used as driver for innovation in health
10. Healthormedicine ?
Hospital
Pharmacy
Specialist centre
General Practice
Home
Restaurant
Supermarket
Museum
Sports centre
Farm
Work
Car
Loop 1
Loop 2
Regulated Health Market
Unregulated Health Market
14. EMPOWERMENT is the process through which people gain greater control over decisions and actions affecting their health. Empowerment may be a social, cultural, psychological or political process through which individuals and social groups are able to express their needs, present their concerns, devise strategies for involvement in decision-making, and achieve political, social and cultural action to meetthoseneeds. (WHO. Healthpromotionglossary, 1998)
awareness
freedom
Empoweredpatient
17. Ananalysisof theACOR mailinglistshowedthaterroneouscontentwasveryrareand mostof thetimes quickly corrected by the community
•Esquivel, A, F. Meric-Bernstam, et al. Accuracyand selfcorrectionof informationreceivedfromaninternet breastcancerlist: contentanalysis. BMJ 2006 332(7547):939-42.
Only3% US citizenscan statethattheyorsomebodyknownhavesuffereda problemderivedfromcontentormedical advicefoundonInternet. Thisrateisstablesince2006.
•SusannahFox, SidneyJones. TheSocial Lifeof HealthInformation. PewResearchCenter’sInternet & American LifeProject. URL:http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health- Information.aspx.
The excess of information in Internet does not diminish confidence in the physician, but it is even increased.
•Hesse B, MoserR, RuttenL. Surveysof Physiciansand ElectronicHealthInformation. NEJM 2010 Mar 4;362(9):859-60.
18. 77% doctors interviewed said that the consultation is of better quality when the patient has been previously informed through Internet. Despite an obvious bias (online survey), many physicians are happy with the patient empowerment.
•Analysisof 9th HON Surveyof Healthand MedicalInternet Users. HealthOnTheNet Foundation. URL: http://www.hon.ch/Survey/Survey2005/res.html.
83% doctors trust more than what is documented in the network that their past experiences.
•ConnectingwithPhysiciansOnline: SearchingforAnswers. Hall & Partners, Nov 2009. Citedand accesible Pamela Lewis Dolan. 86% Of PhysiciansUse Internet ToAccess HealthInformation. American Medical News. URL:http://www.ama- assn.org/amednews/2010/01/04/bisc0104.htm.
20. Citizen’s behaviour and the health impact
Health status determinants
Health system (10%)
Environment
(5%)
Behavioral
(40%)
Social
(15%)
Genetic (30%)
McGinnis et al., Health Affairs 21(2), 2002
Makethehealthiesttheeasiestoption
21. Whotakescareof ourInternet searches?
Whomakesuseasy?
YouTube–321.000 videos
Google -93.000.000 Links
82.000 apps (iTunes, Google Play)
ARTHRITIS
Makethehealthiesttheeasiestoption
27. Juegos serios vs Ludificación
GAMIFICATIONis the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users' self contributions.Gamification has been studied and applied in several domains, with some of the main purposes being to engage, teach, entertain, measure, and to improve the perceived ease of use of information systems
Includegamificationtechniques
Through gamification desired behaviors are encouraged, using psychological predisposition of humans to play games.
36. Innovation
Citizen– Society
TheALS Ice bucketchallenge
ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research
37. Innovation
Citizen– Society
TheALS Ice bucketchallenge
ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research
TheALS association informed the donations number -“as of monday25 of august 2014,$79.7 million in donations compared to $2.5 million during the same time period last year (July 29 to August 25).” This is a +3,000% rise
38. Innovation
Citizen– Society
TheALS Ice bucketchallenge
ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research
TheALS association informed the donations number -“as of monday25 of august 2014,$79.7 million in donations compared to $2.5 million during the same time period last year (July 29 to August 25).” This is a +3,000% rise
$2M in 1month
40. Innovation
CDC –Young people
Emergencies–Zombieattack
Viral campaignorientedto Young peoplebasedonthe‘TheWalkingDead’
Participantsneedto show in 60’ thattheyknowhowto be preparedforanemergency(zombis, hurricanes, floodings,…)
41. Innovation
Patient– Patients’ community
Blog SixUntilMe
A diabeticbloggersexplainshowto hidetheinsulinpumpin theweddingdress
43. Innovation
PublicHealth–Citizens
Tweets aboutEbolain theaffectedarea
BMJ 2014; 349 doi: http://dx.doi.org/10.1136/bmj.g5975 (Published 02 October 2014)
Technological advancements do not guarantee that the disseminated information is correct
Only36% includedcorrectmedical information
Major mistakes: wrong information ( Ewedu, blood transfusion, salted water) or not updated information
Erroneoustweets wereretweetedmore thantherightones.
44. Innovation
PublicHealth–Citizens
Tweets aboutEbolain theaffectedarea
BMJ 2014; 349 doi: http://dx.doi.org/10.1136/bmj.g5975 (Published 02 October 2014)
Technological advancements do not guarantee that the disseminated information is correct
Only36% includedcorrectmedical information
Major mistakes: wrong information ( Ewedu, blood transfusion, salted water) or not updated information
Erroneoustweets wereretweetedmore thantherightones.
49. Messagesto takehome
Social networks are a means, not an end. They are a very powerful tool but only a tool.
Innovation= invention+ commercialization. Anyinnovationmustproduce a return( notnecessarilyfinancial).
Key factorsfortheinnovationin health: customisation, easeof use, broadcastand gamification.
Why? Forwhat? Needof anstrategyforpresencein social media withclevermetricsforfurtherevaluationand improvement.