Learn and explore how TechBA Silicon Valley develop entrepreneurs from Mexico to the world

1. The TechBA program
a process to develop hi-tech companies
Jorge Zavala
TechBA Silicon Valley
jorge.zavala@techba.com
1

2. What is TechBA
• A Program from the Minister of Economy
operated by The US Mexico Fundation for
Science
• Focus in developing international high tech
companies
• Providing a fast ecosystem to develop the
commercial capabilities of the participant
companies

3. Network of Acceleration in Mexico
29 Accelerator in 11 States and 3 countries: 1,364 empresas
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• México, D.F. •Guanajuato
• Puebla • Jalisco
• Baja California • Aguascalientes
• Chiapas
2
• México, D.F.
• Aguascalientes
1 • México, D.F. • Jalisco
2 • Michoacán
3 1 • Nuevo León
• Nuevo León • Puebla 1
• México, D.F.
3
• San Luis Potosí 6 2 • México, D.F.
• Jalisco
• Edo. México
• Puebla 1
• México, D.F. •Edo. México
SILICON VALLEY MADRID
AUSTIN DETROIT
MONTRAL PHOENIX

4. History of TechBA Program
• TechBA-Silicon Valley
– Open in February 2005
– 168 companies at December 2008
– Strategic Alliance: The Enterprise Network
• TechBA-Austin
– Open in Decembre 2005
– 58 companies at December 2008
– Strategic Alliance: ATI/IC2
• TechBA-Montreal
– Open in: June 2006
– 25 companies at December 2005
– Strategic Alliance: INNO-CENTRE
• TechBA-Madrid
– Open in: November 2006
– 30 companies at December 2008
– Strategic Alliance: Parque Científico de Madrid
• TechBA-Michigan – November 2008
• TechBA-Phoenix – January2009

5. TechBA EcoSystem
336,800,000
Madrid 11/06
Biotecnology
Multimedia,
TI,BPO, Medical TI and Communications
Aerospace
devices Turism
Silicon Valley 02/05 Montreal 06/06
43,600,000
Michigan 09/08 1,300,000,000
Arizona 12/08 TI,Outsourcing
Austin 12/05
470,300,000

6. eTechBA – The TechBA echosystem
Local Awareness
Operation
Local
Incubation
Pre-
Acceleration
Pipeline
Builder
Perfoming
SaaS
In the global
environment Medical Devs
New product
development
New
Innovative Customer
Global Acceleration
adquisition
Company Transformation
Call Centers

7. TechBA PreAcceleration Stages
Induction
• Information gathering
Explore Define Develop Validate
Market Value Marketing Seeking first
Opportunity Proposition Materials customers
SWOT Business Customer
Sales Plan
Analysis Goal Settting Interviews
Competitive Budget and GoTo Market Evaluate the
Analysis Financials Strategy results
Closing

8. TechBA Induction Week
Legal
Doing
Innovation Marketing Planning Issues and
Business
Funding
The Silicon
Business Creating a Industry
Valley Strategy
Intelligence company Specifics
Culture
TechBA
Value Investment
Acceleration Marketing Alliances
Proposition and funding
Model
Innovation Selling in Intellectual Getting
Financials
at glance the USA Property ready to go

9. TechBA Closing Week
Facing to Product Open for Go for
Selling the a new the big
customer Develop future time
The killer Program Learning from Focus on
Rehearsing
presentation Management the customer sales
Best
Project Decision for Evaluate the
presentation Performing
Management the future results
practices

10. What is provided by TechBA
Legal Support
Inmigration
Landing Accounting
Patents, Licencing and Trademark
Market Research
Technical Assistant
Technical Assistant
Technical analysis
Business
Benchmarking.
Intelligence
Company Legal support.
Formation
Commercial Market Research
Development Business Plan
Product Localization
Lead Generation

11. Networking
Mexican Support
Professional
Local Companies
Associations
Financials Consulting
Support
Lawyers TechBA
Universities Regional Organisms
Chambers of Commerce Goverment Relationship
National Organizations

12. Acceleration focus in Sales
Lead
Go To market Sales Sales
Generation
strategy Coaching Development
Program
Customer Sales
First Sales Sales Training
searching Consultant
Channel Marketing Channel Sales Process
Development Campaing development Deployment

13. Industries

14. Success Cases
Different flavors of technology
IT technologies Food and other industries
– Prefixa – Grupo Delicias
– Zoe – Sinaloa Seafields
– Nearsoft – Bioderpac
– Echopixel
– Annectere
– Aprentix

15. Prefixa
• A professor from INAOE
• Initially developed a technology for vision system for
mechanical quality inspection
• Created a company: Prefixa
• Developed a prototype
• The company was invited to be part of the TechBA portfolio in
2006
• Business Development in the USA
• A first prototype is sold in 2008
• Signed contract with leading semiconductor equipment
company in Silicon Valley

16. ZOE
• A company based en Tijuana
• Offices in Guadalajara, Mexico City, Monterrey and
San Jose
• Full complain with international government
regulations
• Change the Bussiness Model to expand in SaaS
• Full time Business Development team in the USA

17. Nearsoft
• A company based in Hermosillo
• Offices with full time operations in San Jose and Phoenix
• Software Product Development for medical devices,
manufacturing and startups
• Recurring customer base with multiple projects running
concurrently
• The company was invited to be part of the TechBA portfolio in
2006
• 2008 Sales estimated up to Q3: $ 750,000 US

18. Echopixel
• Sergio Aguirre started to develop 3D image processing software in
college
• Later Sergio, working with a MBA student, exploited the 3D technology
in the gaming industry – and build a company in an incubator in
Monterrey
• In the process of defining a business plan for the new Co, Sergio
analyzed several business opportunities in various industries such as
gaming, entertainment and medicine. Finally they found an
opportunity in medical applications thru a reference in Landes
BioScience Magazine.
• Echopixel was invited in 2006 to be part of TechBA
• In developing their business, Echopixel brougth a variety of tecnologies
from various disciplines: software,electronic hardaware and life
science
• The company will be doing clinical trials in Cornel, New York

19. Annectere
• BluDNA was founded in 2005, development of a Bluetooth
Protocol Stack was its main objective.
• In 2008 Annectere is founded, maintaining BluDNA as a
subsidiary and R&D lab.
• Annectere now has achieved the certification for its Bluetooth
Protocol Stack; 1 of 5 companies worldwide
• Our technology has been adapted in order to be integrated
into Bluetooth headsets, USB cable replacements, wireless
audio solutions and proximity marketing access points and
Personal Computers
• Today they are integrating a complete solution for Bluetooth
headsets geared towards ‘at home healthcare’

20. Aprentix
• An IT company from Puebla that manages and supports online
information systems for universities and colleges
• In 2006, they adapted their software to manage a not-for-
profit organization in the US
• Aprentix was invited to be part of theTechBA Portfolio in 2008
• Their customization of software for a NY non-profit
organization was leveraged to build a product for a niche
market in the Management Support Software for not-for-
profit organizations
• Their product is currently in Beta testing by US Foundations

21. Sinaloa Seafields
• Has over 15 years of R&D in US and Mexico developing
revolutionary technology that brings faster harvesting cycles
and substantially higher biomass outputs
• The company incorporates research in Iowa, Davis and Sinaloa
to elaborate their own patented process
• The Aonori product completed its first production cycle in
Sinaloa
• The process is under way to test its faster cycles and high
scale production conditions in third party facilities.

22. Grupo Delicias, now Dairy a Day
• A milk producer from Aguascalientes searching for new ways to sell milk,
by transforming the current commodity business into high value products
like snack bars, beverages, etc. that are not only healthy but also quite
delicious.
• They hired a public university to develop the underneath technology for
these products.
• Dairy a Day (the new name of the company) integrated a Board of Advisor
with top leaders from the US Food Industry.
• A leader food product developer company design new products based on
the original ideas, perform initial market test and provide the guidelines
for producing the full product line
• Dairy a Day is ready to launch the first production batch to sell in the US

23. Bioderpac
 A spin off from the research by the Technological Institute of
Sonora in conjunction with local entrepeneurs.
 8 years of research and development and active cooperation
among the parties involved.
 Bioderpac was established as a company late 2006.
 The company’s propietary technology unlocks mass production
of the biopolymer “chitin”, free L-amino acids and astaxanthine.
 Biological production provides standarized quality, solving the
market’s top pain.
 Bioderpac’s products have a wide variety of applications, a
problem.
 Bioderpac begins the TechBA program in late 2007, market
targets and paths defined.
 September 2008 Bioderpac is ready and approaching its first
sale in the U.S.

24. Q&A
www.techba.com
www.techbacrunch.com