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Google Algorithm Penalties
THE CAUSE, EFFECT AND SOLUTION
“Google only loves you when everyone
else loves you first.”
– Wendy Piersall
Google has been pounding websites heavily using the soft
creatures, i.e. Panda, Humming Bird and Penguin
Algorithms
Penguin 2.1
 Penguin 2.1 made its presence in October 2013. Bad
Backlinks from article directories, paid links, low quality
directories, PR sites, social bookmarking, Sitewide links and
Link farms forced Google to penalise websites using Penguin
(ver-5) Algorithmic Penalty.
 As a result, websites lost 80% of their organic traffic.
 Solution: Backlink Audit was introduced to clean up all badlinks
using the disavow tool
Panda Algorithmic Penalty
 What tensed the Panda? Duplicate content, Thin content,
Scrapped Content, Low quality content, Copied Content!!!!
 Thus, websites with all the above mentioned content were wiped
out totally in June 2013 from the SERP’s irrespective of how good
backlinks they had.
 Solution: Google just wanted fresh and unique content. Wise
websites achieved this by blogging, FAQs, Presentations, etc.
The Tossing Humming Bird Algorithmic
Penalty
 Though this Algorithmic Penalty was given the name of the smallest
bird, it had bigger effects on websites with Lean content and long
tailed keywords.
 August 2013 was the devastating period for websites with lean
content.
 As a result, websites that ranked top for long tailed keywords
disappeared in SERP’s
 Solution: Google demanded website owners to build pages with fresh
long content & Question Answer style.
For result-oriented SEO services in Adelaide, contact
Adelaide Local SEO Services

Call: 0435 998 725
Visit: www.adelaidelocalseo.com.au

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Guaranteed SEO Services in Adelaide

  • 1. Google Algorithm Penalties THE CAUSE, EFFECT AND SOLUTION
  • 2. “Google only loves you when everyone else loves you first.” – Wendy Piersall
  • 3. Google has been pounding websites heavily using the soft creatures, i.e. Panda, Humming Bird and Penguin Algorithms
  • 4. Penguin 2.1  Penguin 2.1 made its presence in October 2013. Bad Backlinks from article directories, paid links, low quality directories, PR sites, social bookmarking, Sitewide links and Link farms forced Google to penalise websites using Penguin (ver-5) Algorithmic Penalty.  As a result, websites lost 80% of their organic traffic.  Solution: Backlink Audit was introduced to clean up all badlinks using the disavow tool
  • 5. Panda Algorithmic Penalty  What tensed the Panda? Duplicate content, Thin content, Scrapped Content, Low quality content, Copied Content!!!!  Thus, websites with all the above mentioned content were wiped out totally in June 2013 from the SERP’s irrespective of how good backlinks they had.  Solution: Google just wanted fresh and unique content. Wise websites achieved this by blogging, FAQs, Presentations, etc.
  • 6. The Tossing Humming Bird Algorithmic Penalty  Though this Algorithmic Penalty was given the name of the smallest bird, it had bigger effects on websites with Lean content and long tailed keywords.  August 2013 was the devastating period for websites with lean content.  As a result, websites that ranked top for long tailed keywords disappeared in SERP’s  Solution: Google demanded website owners to build pages with fresh long content & Question Answer style.
  • 7. For result-oriented SEO services in Adelaide, contact Adelaide Local SEO Services Call: 0435 998 725 Visit: www.adelaidelocalseo.com.au