Lesson made for Software Engineering course at Roma Tre University. An overview of how the social media are spreading all over the web connecting people toghether and empowering their conversations

1. Social Media
The Web Wide World
Sistemi Intelligenti per internet A.A. 2012/13
Giuliano Iacobelli
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2. Me.
Software Engineer. 28yrs old.
Co-founder @Stamplay
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3. It’s all about social.
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4. The picture
• 2.4 Billions internet users
• 47% of internet users use at least one Social
Network
• More than 1 Trillion of web pages on the internet
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5. 44% of internet users
are Facebook users
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7. Massive usage
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8. Let’s make a step back
Social media: internet-powered platforms
that make it easy for individuals, groups of
people, and organisations to converse and
participate with one another in a wide variety
of social activities
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9. Social Media is digital
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10. Built over networks
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11. Why “Social Media”?
“Social media is bringing humanity to all
digital life. We are no longer users,
consumers, shoppers.
We are people again.”
Read Write Web, 2009
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12. Guess what?
Social
Networks bullshits!
are REAL
places
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13. Matter of fact, you can
• Engage new people
• Share resources
• Discuss with your friends and others
• Play with your friends and others
• Handle your relations
• Interact with your friends
..but it’s just digital!
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14. Social Network
Architecture
Social Design defines how we understand ourselves
and each other and can be broken down into three core
elements: Identity, Conversation and Community.
• Community refers to the people we know and trust
and who help us make decisions.
• Conversation refers to the various interactions we
have with our communities.
• Identity refers to our own sense of self and how we
are seen by our communities.
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15. Applications are users’
interaction key driver
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16. Statushere and realtime
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17. What’s happening?
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18. Human relationship OS
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19. Not only
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21. Social Media are here to stay
Social media is a logical extension of what
we’ve been doing for centuries.
The technology and medium has changed,
but the same driving need to connect, learn,
express, share and interact has not.
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22. New Paradigm
From To
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23. Media consumption 2003
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24. Media consumption today
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25. Brands face big challenges
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26. Stages of social media grief
• It’s a kid’s thing / It’s just a fad
• I have better things to do with my time
• With Facebook we are covered / Let’s just
do a blog
• Social media is takin over the world
• Social Media has changed my life
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27. More than 50% of social network users
follow at least 1 brand online.
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29. Social Media revolution
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30. Are all these thing free?
Have you ever read the service terms and
agreement?
You got your login, but since they are the provider,
whatever information you put in their servers, they
can actually use it for other means.
Were are actually paying with our privacy, you can
lock your page and profile but all this data is
always going to be on somebody else's machine.
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31. not really
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32. It’s all about data
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33. Your data
“No KGB or CIA ever had 1200 pages about an average citizen” - Max Scherms
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34. Information overload
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35. Users are too much confident
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36. Trusting data: Rick Astley
An internet joke. Rick Rolling is an internet spam trick in which people
post a link to a Rick Astley video on Youtube, but say the viewers of the video are
being led to another video, usually proof of unconfirmed gaming news or trailers.
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37. Some victims
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38. More recently..
4Chan internet trolls
hijack the magazine’s
“Person of the Year”
voting to thrust North
Korea’s Kim Jong Un
to No. 1.
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39. Publishers are losing
control
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40. Internet is a place
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41. Internet is pervasive
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42. No space/time limits
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43. Made by people, not
documents
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44. Conversate
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45. Exchange trust.
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46. Social media
opportunities
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47. Me Inc.
“We are CEOs of our own
companies: Me Inc. To be in
business today, our most
important job is to be head
marketer for the brand
called you”
Tom Peters
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48. A brand is not a logo
Is a person’s gut feeling about a product,
service, or company.
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49. Personal branding
Your Personal Brand is the perception
that people have of you, as compared to
other people in similar positions.
Brands are built on what people are saying about
you – not what you are saying about yourself.
Guy Kawasaki
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50. 1000 true fans
Build a following and new deal flow
will come your way
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51. Share interest
In the curation era, become known
as an expert or resource
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52. Find what fits you better
Is not only about..
..web is plenty of
great tools
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53. Lead your audience
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54. Questions?
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55. Thanks
http://facebook.com/giuliano.iacobelli
@giuliano84
giuliano.iacobelli@stamplay.com
http://giulianoiacobelli.com
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