Google Consumer Surveys 2.0 aims to provide deeper data through innovation rather than longer surveys. It believes mobile technology and data are keys to smarter surveys. The update includes features like custom audience panels to target niche consumer segments, mobile geo-location targeting of recent in-store visitors, and remarketing list targeting to study behavioral groups. It also allows longitudinal mobile surveys for advanced users.

1. Google Consumer Surveys 2.0: Deeper data through innovation, not longer surveys
Monica Plaza
Head of Sales & Business Development
Paul McDonald
Product Manager & GCS Co-Founder

4. Are questions the only answer?

6. can
more data …
come from
surveys
longer

7. should
smarter
more data …
come from
surveys

8. mobile
we believe
are keys to smarter surveys
data & technology

9. ...and according to GRIT Fall 2014,
so do you.
Mobile 10%
Technology 14%
Big Data 16%
The one thing that will most impact the industry is…

10. a sneak peak into GCS 2.0

11. You need… niche consumer segments
Custom audience panels
The dabbler
The loyalist
The influencer
The gifter

12. You need… recent in-store or -venue visitors
Mobile geo-location targeting

13. You need… behavioral or control/exposed groups
Remarketing list targeting

14. And if you really need… more questions
Mobile longitudinal surveys
A
B
C
D
1
3
5
7

15. •Premium offering for advanced/enterprise users
•Differentiation between simple DIY tool and more advanced research platform
•Technology-driven survey customization
•Enterprise-level payment and administrative features
•Support services for premium customers
These features (and more) are part of GCS 2.0

16. Questions?

17. goo.gl/3rChF8
To express interest in Beta testing, visit: