2020 Internet Trends for the Tourism Sector

1. 2020 Internet Trends
for the Tourism Sector
Toni Mascaró - Director eMascaró Crosmedia
http://www.emascarotourism.com http://www.tonimascaro.com Twitter: @tonimascaro

2. 01.
LA
VISIBILIDAD
Visibility

3. Your
hotel
is
here
Where are you?

4. @
@
@
@
@
@
@
@
@
@
The old Marketing

5. Social Networks
Chat
eMail
SMS
Skype
Facebook
Linkedin
Twitter
Coments
The big conversation 2.0
WhatsApp

6. Where
We
Are?
Distribution
Online projects
Loyalty / CRM
Online Booking
Contents
Marketing online
Metrics
Social Networks
I n t e r n e t
T o u r i s m
Revenue

7. The new Internet World
Opinion Leaders
Apps
Vertical
Social
Networks
Next generation
Search Engines
Virtual Assistants
Experiences
New devices &
Interfaces
2.0 Ecosystems
Contents
Aggregators
Bots
Smart
Destinations
Innovative OTA’s
Mashups
Reputation
Online Maps

8. The new internet user
Hiperconnected
Global User
Heavy Buyer
Content Generator
Build communities
Online prescriptor

9. Trends 2020
Customer!
Journey!
& Funnels!
User!
Experience!
360º!
Experiences!
&!
Contents!
Online!
Payments!
Booking!
CRM!
Loyalty!
Online / Offline!
Customer!
Personalization!
Visibility!
Multi!
Channel!
Platform!
Online!
Strategy!
Transmedia!
Story Telling!

10. Thanks
Toni Mascaró - @tonimascaro
www.emascarotourism.com