1. V1.96
Research of protests. Live!
Kemal Koštrebić
Ismir Omeragić
Logotip
© 2014, Valicon

2. 2
2

3. ADDING VALUE
3

4. 4

5. Relevant
experience
Quicker
realisation
Added
value
Tested
structure
 Better business decision making oriented
on relevant segments of consumers
with relevant strategies (ignore,
acquisition, retention, up-sell, cross-sell).
 Good insight based on consolidated
sources of data is needed for that.
 Consolidation process can gain much
savings along the way, in order to...
 …external research get their meaning and
become part of marketing planning and
evaluation system.
Why Valicon?
5

6. THIRD WAVE
Dissatisfied
with society
and
pessimistic
Dissatisfied
with society,
but optimistic
Satisfied with
society, but
pessimistic
Satisfied
with society
and
optimistic
Personally dissatisfied and
pessimistic
68% 1% 1% 2%
Presonally dissatisfied, but
optimistic
21% 1% 0% 2%
Presonaly satisfied, but
pessimistic
0% 0% 0% 0%
Presonally satisfied, and
optimistic
0% 0% 1% 2%
Four questions...
6

7. THIRD WAVE
Dissatisfied
with society
and
pessimistic
Dissatisfied
with society,
but optimistic
Satisfied with
society, but
pessimistic
Satisfied
with society
and
optimistic
Personally dissatisfied and
pessimistic
68% 1% 1% 2%
Presonally dissatisfied, but
optimistic
21% 1% 0% 2%
Presonaly satisfied, but
pessimistic
0% 0% 0% 0%
Presonally satisfied, and
optimistic
0% 0% 1% 2%
...combined are creating segments
7

8. THIRD WAVE
Dissatisfied
with society
and
pessimistic
Dissatisfied
with society,
but optimistic
Satisfied with
society, but
pessimistic
Satisfied
with society
and
optimistic
Personally dissatisfied and
pessimistic
68% 1% 1% 2%
Presonally dissatisfied, but
optimistic
21% 1% 0% 2%
Presonaly satisfied, but
pessimistic
0% 0% 0% 0%
Presonally satisfied, and
optimistic
0% 0% 1% 2%
FIRST WAVE
Dissatisfied
with society
and
pessimistic
Dissatisfied
with society,
but optimistic
Satisfied with
society, but
pessimistic
Satisfied
with society
and
optimistic
Personally dissatisfied and
pessimistic
53% 3% 1% 2%
Presonally dissatisfied, but
optimistic
11% 3% 0% 1%
Presonaly satisfied, but
pessimistic
6% 0% 0% 1%
Presonally satisfied, and
optimistic
9% 6% 0% 4%
SECOND WAVE
Dissatisfied
with society
and
pessimistic
Dissatisfied
with society,
but optimistic
Satisfied with
society, but
pessimistic
Satisfied
with society
and
optimistic
Personally dissatisfied and
pessimistic
64% 4% 1% 3%
Presonally dissatisfied, but
optimistic
18% 2% 0% 2%
Presonaly satisfied, but
pessimistic
1% 0% 0% 0%
Presonally satisfied, and
optimistic
2% 1% 0% 2%
Segment of most pessimistic citizens is growing, but
at slower pace than immediately after the protests.
8

9. VALICON‘s web super-panel platform: more than just
an access-panel. It is a real really upgraded panel!
9
PANEL
RECRUITMENT SURVEY
Recruitment of new
panellist is conducted
thru several channels:
F2F surveys*
CATI surveys*
Web
Friends recommendation
Specialized panel system:
The system that automatically
maintains relationship with
panellists and manages the
profile data which are
periodically automatically
refreshed and checked for
consistency.
Invitation to survey goes
thru email:
Panellists are sampled and
invited systematically with
predefined frequency and
maintains validity checks.
Incentives:
For each participation in
survey panellist receives
predefined amount of panel
points, which can be
transformed into different
types of incentives thru web
catalogue or
money vouchers.
INCENTIVES
Web incentives
catalogue
Panel points
Incentive delivery
Collecting panel points
* Primary recruitment thru F2F surveys enables VALICON high quality of panel due to controlled recruitment plans.

10. Story is created on Internet, than transfered to
conventional media
10

11. 11
PR-SHOOTING

12. Regional situation is complicated...and will be ever
more complex!
12

13. BH society would function better if there would be no ethnical divisions
Most of citizens of B&H thinks that country would
function better without ethnical divisions.
13
Base: all respondents (first wave n=486, second wave n=469)
III – third wave of research
II – second wave of research
III
II
III
II
III
II

14. If you could today vote on the referendum on following questions, how would you vote?
Most of citizens of B&H, two thirds, are positive to
entrance to EU.
14
Base: all respondents (n=469)

15. Too many dynamic topics are happening all the time,
not only before elections!
15

16. 16

17. VALICON Ljubljana
Kopitarjeva 2
1000 Ljubljana
T: +386 1 420 49 00
F: +386 1 420 49 60
info@valicon.si
VALICON Zagreb
Baruna Trenka16
10000 Zagreb
T: +385 1 640 99 55
F: +385 1 640 99 56
info@valicon.hr
VALICON Sarajevo
Branilaca Sarajeva 20
71000 Sarajevo
T: +387 33 258 655
F: +387 33 258 656
info@valicon.ba
VALICON Beograd
Gavrila Principa 16/2
11000 Beograd
T: +381 11 32 86 978
F: +381 11 30 30 444
info@valicon.rs
For more information
kemal.kostrebic@valicon.net
17