Segunda clase del Taller de Convergencia Medial

3. Revista Universitaria Julio 2006
Revista Mensaje Febrero 2009

5. Ada Lovelance

6. J.C.R. Liklider

8. This is the Toughest of Times,
This is the Greatest of Times.

9. Cuándo todo lo demás
era gasto

10. Outdoor
• Cine
• Radio
TV
Consumo de Medios
promedio de horas por semana (Microsoft)

11. 1945, huelga de 17 días de los
distribuidores de diarios de NY

17. “let me give you something to think about. If
you are going to give away for free what you
stand for, then what kind of message are
you sending? It’s a message I don’t think
you want to send,”

19. Los medios se fragmentaron
• 13.500 estaciones
de radio (frente a 6
mil en 1960)
• 17 mil revistas
(frente a 8.400 en
1960)
• 82 canales de TV
por casa (frente a 5
en 1960)
Y todo el web, con
sitios y blogs

21. “Lamentablente
en esta
industria los
consumidores
ya no valoran
los avisos”
Joseph Jaffe

22. November 13, 2009
2000
46% of adults use internet
5% with broadband at home
50% own a cell phone
0% connect to internet
wirelessly
10% use “cloud”
= slow, stationary
connections built around my
computer
Internet es el agente del cambio
entonces y ahora
2009
79% of adults use internet
63% with broadband at home
85% own a cell phone
56% connect to internet
wirelessly
two-thirds use “cloud”
= fast, mobile connections
built around outside servers
and storage

29. Newspaper Division/subsidiary Parent company
Prisa: Prensa Prisa
Metropolitan Media Fairfax Media
FAZ GmbH FAZIT-Stiftung
Irish Times Ltd Irish Times Trust Ltd
Societe Editrice du Monde Le Monde SA
Liberation SARL
News Media Division New York Times Co.
Scotsman Publications Ltd Johnston Press PLC
Times Newspapers Ltd News Corporation
WP Company LLC Washington Post Co.
News organisations

30. Newspaper – Ingresos totales
50
60
70
80
90
100
110
120
130
2005 2006 2007 2008 2009 2010 2011
El Pais
SMH/The Age
FAZ
Irish Times
Le Monde
Liberation
NYT/IHT
Washington Post

31. Ingresos por avisos impresos
0
20
40
60
80
100
120
140
2005 2006 2007 2008 2009 2010 2011
El Pais
SMH/The Age
FAZ
Le Monde
Washington Post
Newspapers: Print ad revenue, 2005-2011

32. 0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
7.000.000
8.000.000
2005 2006 2007 2008 2009 2010 2011
El Pais
FAS
FAZ
Irish Times
Le Monde
Liberation
NYT (M-Sat)
NYT (Sun)
Scotsman
Sun-Herald
Sydney Morning Herald
The Age
The Age (Sun)
Washington Post (M-Sat)
Washington Post (Sun)
-19%
Declining circulations

37. Despite the proliferation of media, the researchers
observed that “much of the ‘news’ people receive
contained no original reporting. Fully eight out of ten
stories studied simply repeated or repackaged previously
published information.” And where did the “original”
reporting come from?
More than 95 percent of original news stories were still
generated by old media, particularly the Baltimore Sun
newspaper. It gets worse: The Sun’s production of original
news stories was down more than 30 percent from ten
years ago and a whopping 73 percent from twenty years
ago.

38. The Wire