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Current Status of Corporate Social
Responsibility in El Salvador


March 2004




Business Foundation for Social Action (FUNDEMAS)

A publication by the Salvadoran Program for Corporate
Social Responsibility (EMPRESAL)
Presentation

FUNDEMAS, the Business Foundation for Social Action,
developed a study with the all round desire to promote and
deploy CSR practices in El Salvador, build awareness on the
importance and benefits of CSR, and contribute to the
economic and social development of the country.
FUNDEMAS fostered the development of this study to fulfill
its goal to uphold and promulgate corporate social responsibility
practices among Salvadoran entrepreneurs, mainly through
the domestic and international exchange and dissemination
of experiences on CSR, and networks linked to institutions
similar to FUNDEMAS.
It is important to highlight that these goals are in full harmony
with those of the W. K. Kellogg Foundation and the World
Bank, reason why, FUNDEMAS has received financial support
from the W.K. Kellogg Foundation and technical assistance
from the World Bank. Following is the study “Current Status
of Corporate Social Responsibility in El Salvador”.
Acknowledgements

FUNDEMAS, the Business Foundation for Social Action,
profoundly appreciates the support of the following
organizations and individuals:
1. W. K. Kellogg Foundation, for their financial support.
2. World Bank, for their technical assistance.
3. National Private Sector Association (ANEP), through Ing.
   Waldo Jiménez, its Technical Manager, for the technical
   contributions to this study.
4. Lic. Italo Cardona, member of the International
   Programme for the Eradication of Child Labor (IPEC),
   of the International Labor Organization (ILO), for his
   observations.
    •   Ing. Francisco Escobar Thompson, coordinator
    •   Ing. César Catani Papini
    •   Lic. Jorge Zablah Touché
    •   Lic. Juan Valiente
    •   Dr. Roberto Rivera Campos
for their follow up, comments and observations to the final
draft of this study.
    •   Our special gratefulness to Lic. Roberto H. Murray
        Meza, for his invaluable support, comments and
        recommendations.
Table of Contents
Executive Summary                                 6

Introduction                                      9

Background                                       10

Chapter I                                        12
Concept of Corporate Social Responsibility

1.   CSR History                                 12
2.   CSR Approaches                              13
3.   CSR Concepts                                13
4.   CSR Benefits                                14
5.   CSR in El Salvador                          15

Chapter II
Research Analysis                                17

1.   Principles, Ethical Values and Governance   17
2.   Workplace and Human Rights                  23
3.   Market                                      34
4.   Environment                                 38
5.   The Community                               44
6.   Public Policy                               57

Chapter III                                      60
Research Conclusions

Chapter IV                                       63
Ranking according to the International Finance
Corporation (IFC) (World Bank)

1.   Business Sustainability Assessment          63
2.   Sustainability Indicators                   63
3.   IFC ranking of surveyed businesses          65
4.   Importance of IFC ranking                   65

FUNDEMAS Information                             66
Executive Summary
    This study was executed by the Business                developed this base line research, part of a much
    Foundation for Social Action (FUNDEMAS), at            more ambitious endeavor.
    the initiative of the Salvadoran private sector, to
    shed light on the status of CSR activities in the      Besides, and with the technical assistance provided
    country and, from this point of reference, urge        by the World Bank, respondent Salvadoran
    the private sector to become more proactive in         companies were ranked using the IFC
    streamlining those practices that meet the current     sustainability framework indicators, which rate
    and future needs of the Salvadoran population.         the global performance of businesses.
    The FUSADES Team was hired to develop the
    data gathering task, based on a broad survey           Main Findings
    covering the nine CSR areas: Mission and vision,
    ethical values, workplace, human rights, the           Findings were grouped into six areas. The first
    environment, marketing, community, public policy       area grouped ethical principles, values and
    and governance. A total of 463 businesses,             governance. Outcomes showed that 75% of the
    ranging from large to small, and covering the          surveyed companies have a Code of Ethics that
    whole gamut of economic activities were surveyed       governs their activities and which is reviewed at
    nationwide, in order to determine their current        least once a year. It also revealed that the Code
    level of development with respect to CSR and           is drafted with the participation of owners,
    its applicability in the country.                      shareholders, management and members of the
                                                           Board of Directors. Principles and Ethical values
    The research tool was based on the one used by         are disseminated among staff, customers and
    The Instituto Ethos de Brasil, the Brazilian           suppliers.
    counterpart of FUNDEMAS, which has ample
    experience on this topic and particularly on CSR       The second area covers the workplace and human
    indicators. This tool was tailored to the Salvadoran   rights. The average work shift among the surveyed
    economic, social and cultural reality.                 companies is 44.6 hours a week, slightly higher
                                                           than the 44 hours prescribed in our current law,
    Purpose and Scope of the Study                         and overtime wages. The surveyed companies
    Determine the current level of deployment and          enter into contracts with their employees and
    application of the CSR concept among the private       communicate staff their rights and duties.
    sector companies of the country. Build on the
    current status of CSR data to promote a wider          A striking feauture is that the majority of the
    adoption and disseminate CSR in El Salvador.           businesses surveyed provide social security and
                                                           other benefits beyond the regulatory requirements
    To this end, FUNDEMAS, with the financial              of the country, offering workers additional benefits
    Support of the W.K. Kellogg Foundation,                such as bonds, life insurance, individual health



6
insurance, education scholarships, among others.      At the community level, businesses mainly support
 Companies also assist their employees in their        programs on education, the environment, health,
retirement proceedings, offer job opportunities       technical training, and housing. Companies offer
to the physically impaired, evaluate the              students internships to provide them with hands
performance of their staff members, invest in         on working experience, and in turn they reap the
professional and technical training programs, and     benefits of an enhanced image and reputation, as
comply with legal provisions respect to               well as positive publicity for the company and
occupational hazards, occupational health and         the promotion of solidarity.
working conditions.                                   Public policy is the next in line.

The third area covers marketing. Respondent           In this area, a predominant 95% of the surveyed
companies have policies and standards in place        companies affirmed they do not support any
to screen and source domestic and international       political candidate, or any political party; one
suppliers based on quality, price and deadlines.      third stated that they have enforced anti corruption
They also have ongoing programs to enhance            and anti bribery policies respect to any public or
their products, services and processes.               private authority. Almost half of the surveyed
Additionally to this, they also have a Customer       companies participate in business guilds and
Service Unit, and formal communications and           forums and contribute in the making of social,
advertising policies.                                 economic and political proposals.

The fourth area relates to the environment. Half      On the other hand, a salient 72% of the surveyed
of the surveyed companies stated that they do         businesses meet the minimum international
not impact the environment with their economic        performance standards in accordance with the
activities, while the other half is aware of the      methodology provided by the International
significant bearing that their processes have on      Finance Corporation (IFC), of the World Bank;
the enivornment, and consequently have instituted     40% add value to their environmental, corporative
an emergency plan, developed research,                governance, and community economic activities;
contributed with solutions and invested in projects   11% have undertaken a leadership role in best
to enhance the environment. To a lesser extent,       practices.
the surveyed companies participate in
environmental seminars, sponsor environmental         These outcomes reflect the fact that Salvadoran
projects, and carry out recycling projects.           companies satisfactorily comply with international
                                                      standards and that one out of every ten sustain
The fifth area relates to the community. Sixty        leadership practices. All of the above allows to
percent of the surveyed companies collaborate         state that there is a platform from which to
in social projects, with either private, community,   promote the adoption of CSR practices among
municipal or governmental institutions. These         Salvadoran businesses.
contributions range from cash, goods or services
to equipment, material resources and skilled staff.




                                                                                                         7
Introduction
As a result of increased economic globalization,         Salvadoran businesses have incorporated CSR
business transactions are continuously happening         policies, positioning the entrepreneurial sector at
among companies of divergent sizes, sectors,             the forefront of corporate social responsibility
continents and regions, to provide the goods and         in the country.
services demanded by markets outside their
national borders; consequently, many enterprises         This document analyzes the concept of corporate
die around the globe while others emerge every           social responsibility, its background, its various
day, and only the fittest survive.                       approaches, benefits, and the quantitative and
                                                         qualitative analysis of the current status of CSR
El Salvador has learned the lesson taught by its         in El Salvador. It is based on a comprehensive
history: economic growth cannot be separated             survey, followed by the conclusions of the study
from social growth in this country. Also, that           and finally, the ranking of Salvadoran enterprises
growth can be pursued through the creation or            in accordance with the sustainability framework
preservation of sustainable sources of employment,       of the IFC (International Finance Corporation)
and the protection of the environment. The               of the World Bank.
private sector of El Salvador, cognizant of this,
responded to the appeal to strategically incorporate     The findings of this endeavor will be translated
a set of business practices that encourage the           into an outline portraying the position of our
advancement of their employees, the community            country with respect to corporate social
and the environment by means of a Code of                responsibility initiatives. The free trade
Conduct and ethical values that contribute to the        negotiations and foreign investment attraction
economic and social welfare of the company and           are just two of the many opportunities where the
society as a whole.                                      Salvadoran business sector will be able to
                                                         demonstrate, or test its competitiveness. CSR
In this context, the strategy to face these challenges   equates competitiveness, and businesses that
derives, in part, from corporate social                  adopt CSR practices will position their companies
responsibility practices.                                at an international level.




                                                                                                           9
Background
     In late 2002, FUNDEMAS, carried out a research        and Usulutan. Firms were distributed by sector
     based on the nine CSR areas: Mission and vision,      and size; sectors were distributed in accordance
     ethical values, workplace, Human rights,              with the Uniform International Industrial Rating
     environment, marketing, community, public policy      (UIIR), based on a double digit figure, while size
     and governance. The purpose of this research          was distributed based on a series of parameters
     was to determine the current level of development     such as the number of employees, sales volume,
     of the CSR concept and its application in the         and asset price. The following table shows the
     country.                                              detailed distribution of the sample:

     The research tool was based on the one used by
     The Instituto Ethos de Brasil, the Brazilian             Distribution of Companies in the
     counterpart of FUNDEMAS, which has ample                 effective sample
     experience on this topic and particularly on CSR         SECTOR/SIZE                             Total Large. Med. Small.Micro
     indicators. This tool was adapted to the Salvadoran
                                                              TOTAL                                    463     242   69   65   87
     economic, social and cultural reality.
                                                              INDUSTRY                               183       131   18   19   21
                                                              Food, beverages and tobacco             43        22    6    7    8
     The survey was completed parallel to the quarterly       Textiles, apparel and leather           67        46    6    6    9
     Survey on Business Dynamics developed in late            Wood products                            7         4    1    0    2
                                                              Paper and printed products              13        10    1    1    1
     2002, by the Economic and Social Studies                 Chemical products                       33        30    1    2    0
                                                              Non metal minerals                      10         5    2    2    1
     Department of the Salvadoran Foundation for              Metal minerals                           4         4    0    0    0
     Economic and Social Development (FUSADES).               Metal products, machinery and equipment 1          1    9    1    0
                                                              Other industries                         1         1    0    0    0

     A total of 463 businesses were surveyed, covering        CONSTRUCTION                              27     21    5    1    0
     a wide range of sizes and sectors, with the              COMMERCE                                 129     46    21   31   31
     exception of agriculture. The methodology used           Retailers                                 20     17     3    0    0
                                                              Wholesalers                               76     23    14   21   18
     by FUSADES was followed to monitor the                   Restaurants and hotels                    33      6     4   10   13
     Salvadoran entrepreneurial drivers. The companies
                                                              SERVICES                                   118   44    25   14   35
     surveyed were selected from amongst the 24,500           Transportation, storage and communications 28     8     4    6   10
     companies from the data base of FUSADES,                 Financial services and Insurances           16   14     2    0    0
                                                              Real estate and services rendered to firms 16     2     3    0   11
     located in the metropolitan area of San Salvador         Personal services                           58   20    16    8   14
     and the cities of Santa Ana, San Miguel, Sonsonate




10
Thirty five university students with over three    Digit Uniform International Industrial
years of study were selected from the FUSADES      Ranking.
surveyors’ data base. Surveyors were given
additional training on the mechanics of data       4. Sample Error:
application by FUSADES and on Corporative
Social Responsibility by FUNDEMAS.                 Nationwide: 5% (for a significance level
                                                   of 95%).
The technical considerations of the research are
detailed as follows:                               5. Methodology:

                                                   Personal interviews. Thirty five university
1. Survey Universe:
                                                   students selected from the FUSADES
24,500 businesses                                  data base of normally used surveyors, visited the
                                                   various businesses to conduct the surveys after
2. Valid Surveys:                                  receiving training, as mentioned before.
                                                   Distribution by size was based on the combination
Nationwide: 463 surveys (out of the universe of
                                                   of the number of employees, sales volume and
the survey).
                                                   asset value.

3. Sampling:
                                                   6. Period of execution:
A distribution pattern based on sector and size;
Sectors were distributed according to a double     From September 23 to November 8, 2002.




                                                                                                   11
Chapter I:
     Concept of Corporate Social Responsibility

     1. CSR Background1                                                          of the business sector and the State is well defined
                                                                                 and the latter is able to work effectively. The
     The exact origin of the CSR concept cannot be
                                                                                 basic functions of the State are the same in all
     traced back into history. Some believe it was
                                                                                 regions, but in Latin America, it is of outmost
     first enacted in Germany where social laws such
                                                                                 importance to build a more solid and efficient
     as health care and maternity insurance,                                            4
                                                                                 state.
     occupational hazards, occupational health,
     retirement benefits and death were included in
                                                                                 The need to reach better economic and
     their labor provisions. Notwithstanding, the
                                                                                 environmental conditions for our societies drove
     concept was being mentioned in other parts of
                                                                                 the business sector to apply corporate
     the European Continent under a paternalistic
                                                                                 responsibility policies. Under this context, a
     vision, stating the moral obligation voluntarily
                                                                                 group of entrepreneurs representing different
     undertaken by businesses as an institution, towards
                         2                                                       geographical areas of the Latin American region
     society as a whole.
                                                                                 met to share ideas and debate on CSR related
                                                                                 topics; This effort resulted in the alliance of
     Within the American continent, CSR was mainly
                                                                                 organizations that share a common vision, and
     manifested as the individual right to life, freedom
                                                                                 promote the practice of CSR initiatives throughout
     and the pursuit of happiness. The business
                                                                                 the American continent, by disseminating
     world faced enormous pressure during the
                                                                                 information and creating opportunities for the
     aftermath of the great depression in the United
                                                                                 exchange of ideas related to this topic. EMPRESA
     States of America, and the economic
                                                                                 (The Forum of Private Businesses and Social
     consequences at the end of World War II, due
                                                                                 Responsibility in the Americas), which today
     to the changes in the world´s economic, social
                            3                                                    groups twelve organizations highly committed
     and political systems.
                                                                                 to CSR in the American Continent, constitutes
                                                                                 the natural delivery of these highly committed
     CSR has reached a preponderant role in the
                                                                                 organizations that work towards disseminating
     European continent, and is seen under a different
                                                                                 the benefits of CSR by preaching with their
     perspective. Contrary to the US society,
                                                                                 example as they conduct their businesses with a
     Europeans demand their rights effectively; their
                                                                                 socially oriented agenda and in a responsible
     civil society is well organized and the role of the
                                                                                 manner.
     State and its responsibilities are clearly outlined,
     whereby the fine line that separates the valid role


     1   Thesis “Proposal for the implementation of corporate social responsibility in 3, 4, and 5 fork restaurants in the municipality of San Salvador”
     2   www.chile-hoy.de/opinion-ensayo/280202_estadobienestar.html. www.pnud.cl/pnud/pdf/mesas%20.pdf
     3   http://usinfo.state.gov/journals/itsv/0197/ijss/ijss0197.htm
     4   Interview with Maria Emilia Correa, vice president of social responsability and enviroment of Grupo Nueva, Instituto Deres, Uruguay, July/2003.



12
2. Different CSR Approaches5                                               and that is also affected by the actions of the
                                                                           company.
CSR has gone through several stages along its
history, characterized by various approaches                               Stakeholders are all those persons and
depending on the time of their development.                                organizations affected by the corporation or who
Following are some:                                                        can positively or negatively affect the corporation.

2.1 The Liberating approach which expresses                                3. Diverse CSR Concepts
that businesses have one sole social responsibility
which is to use their resources and get involved                           There are various concepts of CSR as there are
in activities that render increased profits.6                              several approaches that cover every area of action
                                                                           involving CSR in its holistic concept. Following
2.2 Self-interest is another approach that states                          are some:
that society responds to the socially responsible
activities undertaken by businesses; and that social                       3.1 According to the Centro Mexicano para la
responsibility can be seen as a strategy in the                            Filantropía (CEMEFI), CSR consists in fully
quest for business success or maximum profits.7                            complying with the business´ economic, social
                                                                           and environmental goals both internally and
2.3 Theorists use the personal morality approach                           externally. CSR means to be committed to one’s
to determine corporate social responsibility. This                         country, work towards social development, invest
approach analyzes both the structure and nature                            time, talent and resources to build a future with
of the corporation itself. If it is assumed that a                         better opportunities for all. It means to invest in
business is capable of acting and that its actions                         human resources for them to become the agents
can be compared to those of a natural person. It                           of change by means of their integration and
can be concluded that corporations can be morally                          linkage with the community. A socially responsible
liable in a fashion similar to individuals.8                               business is one that besides offering quality goods
                                                                           and services also generates profits and jobs, pays
2.4 The stakeholders approach states that the                              its taxes, becomes creative in identifying the
duty of a corporation is not limited to its                                problems of the community and strives to find
shareholders but to a larger group of stakeholders,                        alternatives for their solution. Why? Because it
comprised of the latter but also by every person                           is a win win situation. The money the business
without whom the company could not survive                                 invests in development will improve the living




5 Thesis “Proposal for the implementation of corporate social responsibility in 3, 4, and 5 fork restaurants in the municipality of San Salvador”
  Universidad Dr. José Matías Delgado, School of Economy
6 Friedman, Milton, “Social Responsibility. A Subversive Doctrine”, The Sunday Times Magazine, September 13, 1970 / The Social Responsibility
  of a Business is to increase its Profits”, New York Times Magazine, Sep. 13, 1970.
7 Aram, John D., “The Paradox of Interdependent Relations in the Field of Social Issues in Management”, Academy of Management Review, 14(2),
  1989, 266-283. Arlow, Peter y Martin Gannon, “Social Responsiveness, Corporate Structure and Economic Performance”, Academy of Management
  Review 7, 1982, 235-241.
8 French, Meter “Corporate Moral Agency”, en W. Michael Hoffman and Jennifer Mills Moore, eds., Business Ethics: Reading and Cases in Corporate
  Morality (New York: McGraw Hill Editors, 1990), page. 194-292.


                                                                                                                                                13
status of all the inhabitants of the country. The      incorporates these interests into its planning to
     business in turn receives a series of benefits that    respond to the demands of all, not only
     impact the relations with its shareholders,            shareholders and owners.
     employees, suppliers, creditors, and consumers.9
                                                            3.5 Stephan Schmidheimy (a Swiss national) and
     3.2 According to Business for Social Responsibility    President of the Grupo Nueva, of which
     (BSR), CSR generally refers to business decisions      AMANCO is a part), states that CSR is the
     closely linked to ethical values and the compliance    capacity of a business to handle the positive and
     with legal requirements and the respect for human      negative impacts of its operations on its
     beings, communities and the environment. In            stakeholders. Each business has to think and
     other words, CSR is equal to managing a business       decide who are its stakeholders and action within
     complying or excelling the ethical, legal and          society, moving from the traditional concept of
     commercial expectations of society.10                  philanthropy to responsibility, understood as
                                                            corporative citizenship. The adherence of staff
     3.3 Acción Empresarial of Chile believes there         members to socially responsible labor is possible
     is not one sole definition for corporate social        with the commitment of high management,
     responsibility; but rather a vision of a business      continuous dialogue with employees, and learning
     that incorporates the respect for ethical values,      from past mistakes.
     persons, the community and the environment.
     CSR is seen by leading businesses as something         4. . CSR Benefits
     more than a set of concrete practices, occasional
     or market driven initiatives, public relations or      CSR benefits can be measured through qualitative
     other business benefits. CSR encompasses a wide        and quantitative data. Several businesses have
     range of policies, practices and programs              experienced great tangible benefits both in their
     integrated through business operations backed          operations and in some specific CSR issues.
     up by sound decision making and rewarded by
     management.                                            The benefits reaped by a socially responsible
                                                            business can be combined with efficiency and
     3.4 Instituto Ethos of Brazil, states that Corporate   effectiveness. These benefits can be evidenced
     Social Responsibility is a way of conducting           by measuring the impact of a business upon
     businesses in which the business becomes co-           society, the community and returning these
     responsible for social development. A socially         benefits. It is a win win strategy . A Socially
     responsible business is one that listens to the        Responsible business takes into account the costs
     interests of several parties (shareholders,            and benefits of its operations on society and the
     employees, suppliers, consumers, community,            environment. A Socially Responsible business
     government and the environment) and                    complies with the legal requirements established




     9    Centro Mexicano para la Filantropía - CEMEFI
     10   Business for Social Responsibility – BSR

14
by the country it operates in, excelles in investing                         The commitment of a socially responsible business
“more” in human capital, the environment and in                               is to contribute to sustainable economic growth,
 its relations with shareholders, suppliers and                               working with its employees, their families, the
 customers.                                                                   local community and society to improve the
                                                                              quality of life of inhabitants. Business success is
 The concept of CSR is mainly managed by large                                achieved by a set of practices aimed at benefiting
 enterprises although socially responsible practices                          society.
 exist in all types of public and private businesses,
 including small and medium sized ones (SME)                                  5. CSR in El Salvador
 as well as cooperatives. Each decides on the
 importance, and especially the priority, of each                             Salvadoran businessmen have grappled with the
 one of the nine areas encompassing CSR, in                                   CSR issue for several years. One of the first
 accordance with the type and size of the business,                           actions was the contribution of FUSADES in
 aimed at strengthening its strategic objectives.                             1999 with the document “La Responsabilidad
 CSR works not only to create or make socially                                Social de la Empresa Privada en El Salvador”
 responsible businesses. Employees also decide                                (Corporate Social Responsibility of Private
 where to work based on these criteria and measure                            Businesses in El Salvador) an exploratory study
 the contributions of a company to society.                                   regarding the social responsibility of private
 Employees share the perception that Socially                                 enterprises in a sustainable development context”,
 Responsible businesses offer more stability. Other                           based on a philanthropic vision, which was
 benefits are lower turnover of skilled personnel,                            common in those days, and centered exclusively
 and customer long term loyalty.                                              on the community.

 Employees, customers and the community                                       The need to reach better economic, social and
 informally grant businesses a license to operate                             environmental conditions, impelled Salvadoran
 as a way to show that they believe in them,                                  leading businessmen to create a foundation headed
 Businesses must communicate with stakeholders                                by Roberto H. Murray Meza, to address CSR
 to be granted this license; they must communicate                            issues.
 their impact on society as a sign of operational
 openness and transparency. A company’s social                                This is how the Fundación Empresarial para la
 report could become an accountability                                        Acción Social (FUNDEMAS) was born in May
 communications tool, by which a business can                                 2000. It is totally rooted on businesses and seeks
 demonstrate which activities are voluntary, the                              to contribute to the economic and social
 contributions made to the community, or social                               development of El Salvador, by strengthening
 projects, labor benefits over the legally established                        the social responsibility of private enterprises,
 ones, ethical values, the code of conduct, and the                           promoting business philanthropy, fostering
 impact of these decisions on the environment,                                entrepreneurial behavior, facilitating the
 among others.11                                                              development of social values and an



 11   Promoting a European framework for corporate social responsibility. Green Paper. Industrial relations and industrial change. Employment &
      Social Affairs. European Commission. July 2001

                                                                                                                                                  15
entrepreneurial culture, to face the modern global      enterprises, foundations, guilds, associations, and
challenges ahead, through social responsibility         higher education institutions.
practices, as engines of wealth that encourage an
equal, stable and sustainable society.                  FUNDEMAS as a member of the international
                                                        network Forum EMPRESA, can communicate
FUNDEMAS currently works with private                   with members such as BSR (Business for Social
businesses, non governmental and international          Responsibility) in the USA, CBSR in Canada,
organizations, higher education institutions,           AliaRSE in México, CentraRSE in Guatemala,
entrepreneurial associations and guilds, to             Peru 2021, Instituto Ethos in Brasil, Acción
implement activities leading to social responsibility   Empresarial in Chile, Deres in Uruguay,
practices and to drive CSR as a strategy to achieve     Fundación del Tucumán in Argentina, CEDIS
success and contribute to sustainable development.      and COMPAS in Panama, and learn about CSR
This is done by working together with employees,        related activities carried out in each member
their families, local community, and society to         country, and the achievements reached. Materials,
enhance the life standard of inhabitants and            methodologies, tools and data are available
benefit businesses, the development of the              through the network, as well as the lessons learned
community and the country.                              in each country. The international network handles
                                                        the same CSR concept, which allows standardizing
FUNDEMAS is a founding member of Forum                  and disseminating the CSR concept in such an
EMPRESA an international network with eighty            ample manner that it has become an imperative
two founding members and fourteen new                   in the strategy of a company within the
members, comprised of individuals and private           international arena.




16
Chapter II:
Research Analysis


Corporate Social Responsibility has become the        1. Principles, ethical values and governance
strategic imperative of competitive businesses in
                                                      2. Workplace and human rights
El Salvador. It is viewed as a set of business
practices aimed at contributing to the harmonious     3. Marketing
economic and social development of the country.       4. Environment
A means to benefit society and the business sector,
by rendering businesses more competitive, thus        5. Community
enhancing the competitiveness of El Salvador.         6. Public policy

The nine areas in which corporate social              CSR related topics were analyzed based on these
responsibility is reflected are:                      sections and included in the survey. Outcomes
                                                      are presented based on three points of view: a)
1. Mission and vision                                 sector (industry, construction, trade and services),
                                                      b) size (large, medium, small and micro) and c)
2. Ethical values                                     geographical region (metropolitan area, Santa
3. Workplace                                          Ana, Sonsonate, San Miguel and Usulután).
4. Human rights
                                                      1. Principles, ethical values and governance
5. Environment
                                                      Principles, ethical values and governance are
6. Marketing
                                                      understood as the explicit commitment of business
7. Community                                          objectives towards CSR. Businesses incorporate
8. Public policy                                      this concept in their mission, vision, strategic
                                                      plan, relevant documents and internal policies.
9. Governance                                         CSR is institutionalized in a business as these
                                                      concepts are incorporated internally.
Understanding the status of a country’s CSR can
be simplified by grouping these areas into six        Values help create a culture that supports an
sections, correspondingly with their similarity       ethical behavior. The definition of ethical values
and the questions drafted. These sections are:        lays the foundation for a code of conduct in the
                                                      enterprise, and its enforcement in the decision
                                                      making process, employee training and education.




                                                                                                         17
Besides, it also refers to the creation of managerial   It is estimated that 59% of the micro businesses
     systems that support and reward CSR behaviors           lack a code of ethics of any type, being this group
     and practices throughout the company, such as           the one less involved in this practice.
     independency and diversity if the executive
     structure, and board of directors (measure, report      By region: The proportion of firms with a formal
     and audit), the incorporations of CSR in decision       code of ethics is higher in the metropolitan area
     making (policies, training and performance) and         (40%) than in other areas of the country. The
     the commitment of all stakeholders: public and          use of informal codes of ethics is more common
     private sectors and international organizations.        in firms located in San Miguel (57%) and
     These are key aspects that should be taken into         Sonsonate (43%). Regarding the firms that lack
     account when defining the corporate social              a code of ethics, it was shown that the areas of
     responsibility strategy of a business.                  highest impact are Usulután (58%) and Sonsonate
                                                             (51%).
     1.1 Code of Ethical Principles and Values
                                                             1.2 Participation in the drafting of ethical
     A Code of Ethical Principles and values consists        principles
     of a code that guides the activities of a business.
                                                             A total of 336 firms out of the universe of
     Three out of every four firms surveyed have a           respondents affirmed having a code of ethical
     code of ethics: 32% of the companies have a             principles and values, representing a salient 73%
     written code, while 41% have a verbal code. The         of the total sample.
     remaining 27% lacks a code of this nature.
                                                             In general terms, business owners or shareholders
     By sector: The proportion of firms with a verbal        are more involved in the drafting of ethical
     code of ethics is similar in the industrial, services   principles, with a 73% participation rate, followed
     and construction sectors, around 40% and 52%,           by managers and board members with 62% and
     similar to the behavior of firms in those same          51% participation rate respectively. This
     sectors with a written code approximately 22%           corroborates the high level of commitment of
     and 26%. Regarding trade, it was observed that          these groups to the formulation of a code of
     62% of the companies have either a verbal or a          ethics in their firms.
     written code and that the remaining 38% lacks
     a code of ethics.                                       By sector: The survey detected that the
                                                             participation of owners or shareholders in the
     By size: It was observed that a formal code of          drafting of a code of ethics was equal in the
     ethics prevailed among large enterprises (48% of        industrial, trade and services sectors with a
     the large firms have this type of code); while an       participation rate between 68% and 78%, and
     informal code of ethics prevailed among medium          that the construction sector attributes a very high
     and small businesses (54% and 52%, respectively).       rate to this issue reaching an outstanding rate of




18
90%. Regarding the participation of board               participation dropped in the remaining
members, it was evidenced that their participation      departments of the country.
is higher in the industrial sector.
                                                        1.3 Periodical review of Ethical Values and
In general terms, the participation of the various      Principles
leadership groups in the industrial sector is higher.
Worker participation is equal in the different          A total of 336 firms out of the universe of firms
sectors with an average rate of 25%.                    surveyed, equal to 73% of the total sample,
                                                        affirmed having a code of ethical principles and
By Size: The participation of owners and                values.
shareholders in the formulation of a code of
ethics is greater in small and micro businesses         Of these only 62% reviewed its ethical principles
(86% to 97%) than in medium and large firms             and values at least once a year.
(63% to 69%). This can be explained by the fact
that this task could be concentrated on owners          By sector: Services, trade and industry show a
and shareholders in small firms, while in larger        similar average regarding the periodical review
firms more people could be involved in this task.       of ethical principles and values, ranging between
                                                        60% and 66%, compared to the 37% review rate
Board members and managers participate more             in the construction sector.
in large firms compared to their participation in
medium sized businesses, while the participation        By size: The review rate among small, medium
of owners and shareholders is the same in both          and large businesses ranges between 51%, 67%
categories. Worker participation ranges between         and 66% respectively, while the micro businesses
22% in the micro business sector and 32% in the         review their codes of ethics in 44% of cases.
medium sized businesses.
                                                        By region: A high percentage of the firms located
By region: Board member participation in the            in Santa Ana (78%), Sonsonate (72%), the
elaboration of ethical principles and values was        metropolitan area (63%) and Usulután (57%)
(60%) and manager participation (75%) was more          periodically review their ethical principles and
frequent in the metropolitan area of San Salvador       values. San Miguel is the department with the
and in Santa Ana, (48% and 56% respectively).           lowest rate of review of ethical principles and
The participation of owners was high throughout         values. (42%).
the country, over 70%.
                                                        1.4 Participation in the review of ethical
Usulután showed the highest level of worker             principles and values.
participation in the formulation of ethical values
and principles, with a rate of 57%, while only          A total of 208 firms out of the universe of
27% participated in the metropolitan area. Worker       surveyed businesses affirmed having reviewed




                                                                                                        19
their ethical principles and values at least once a                  By size: The participation of owners and
 year, representing 62% of the total number of                        shareholders in the review of ethical principles
 firms with drafted ethical principles and values.                    and values is 68% in medium and large firms.
                                                                      The size of the sample of small and micro
 Owners and shareholders are also dominantly                          businesses that review their ethical principles and
 involved in the review of these same principles                      values does not allow to extract any conclusion
 and values, similarly to the findings regarding the                  form these groups; despite the aforementioned,
 drafting of the Code of Ethics, followed by                          outcomes show a participation of 82% and 81%
 managers and board members with a participation                      respectively. Board members and managers
 rate of 70%, 69% and 52% respectively.                               participate more in large firms.

 By sector: The participation rate of owners and                      By region: Board members and managers
 shareholders in the review is 57% in the services                    participate more frequently (61% and 68%
 sector, 74% in the industrial and trade sectors,                     respectively) in the review of ethical principles
 and 86% in the construction sector. The                              and values in the metropolitan region, compared
 participation of board members is equivalent in                      to the remaining parts of the country.
 the various sectors, while managers participate
 more frequently in the industrial sector with a
 rate of 80%.



                                             Principles and Ethical Valves

      100
       90
       80
       70
       60
     % 50
       40
       30
       20
       10
        0
             Existance of code         Shareholders participation   Ongoing periodical reviews     Shareholders review
                                                                                                        principles
                                 Industry        Construction               Commerce             Services




20
1.5 Dissemination and communication of                    between 69% to 79%, to customers between
ethical principles and values                             23% and 24% and to suppliers between 8% and
                                                          24%.
A total of 336 firms out of the universe of
surveyed firms affirmed having a code of ethical          By region: Principles and values were
principles and values.                                    communicated to customers in a high proportion
                                                          in the Department of Usulután (100%) and the
The main groups these ethical principles and              metropolitan region (79%); while Usulután (64%)
values are addressed to are: administrative staff         and San Miguel (36%) better disseminated these
and workers in 77% of the firms; mid management           principles and values to their suppliers; and the
in 66% of the firms; customers in 35% of the              metropolitan area (23%), Santa Ana (22%) and
firms; and suppliers in 21% of the firms.                 Usulután (21%) did a better job disseminating
                                                          these principles and values compared to the rest
By sector: The number of firms that communicate           of the regions in the country.
these ethical principles and values to their mid
management, workers and administrative staff is           1.6 Strategic Planning: policies, strategies,
more frequent in the industrial sector with a rate        objectives, action plans
ranging between 74% and 80%. Trade ranges
between 59% and 79%; Services between 57%                 A total of 463 firms, that is the total universe
and 76%; construction in 85%.                             surveyed, answered this question.

Thirty percent of the firms in the trade sector           Outcomes show that owners or shareholders are
communicate their principles and values to their          the most active groups regarding strategic planning,
customers, 33% in the industrial sector, 41% in           with a participation rate of 74%. This group is
the services sector and 50% in the construction           followed by managers with 56% and board
sector. Also 23% of the firms in the trade sector         members with 45%.
communicate these principles and values to their
suppliers; 21% in the industrial sector, 41% in           By sector: The participation of shareholders in
the services sector and 13% in the construction           the construction industry was dramatically higher
sector.                                                   with a participation rate of 89%. The participation
                                                          of board members and managers in strategic
It is important to highlight that the size of the         planning is lower in the trade sector compared
sample of construction firms with a code of ethics        to the remaining business sectors, ranging between
does not allow extracting conclusions regarding           35% and 40%.
this group.
                                                          The participation of mid management (between
By size: The communication of ethical principles          22% and 28%), administrative staff (15% and
to managers, mid management and administrative            22%) and workers (6% and 10%) is similar among
staff increases as the size of the firm also increases,   the various sectors.
while the communication to workers ranges




                                                                                                             21
By size: The participation of owners and              By size: The participation of board members in
     shareholders in the strategic planning of medium,     executive positions is 77% in large businesses
     small and micro businesses ranges between 78%         and 75% in the micro business sector. It is
     and 88%. The participation of owners and              worthwhile highlighting that this question applies
     shareholders in large businesses is limited to 66%.   to the majority of large businesses but that the
     The participation of board members is higher in       level of applicability drops as the size of the
     large businesses with a rate of 73%, compared         business decreases.
     to other business sizes.
                                                           By region: The participation of board members
     On the other hand, the participation of managers      in executive positions is 78% in the metropolitan
     increases as the size of the business increases,      region, 74% in Santa Ana, 65% in San Miguel
     conversely to the participation of workers that       and 67% in Sonsonate. The applicability of this
     decreases as the size of the firm increases, with     issue decreases outside the metropolitan area and
     the exception of the micro business in which          main cities.
     only 1% of the workers participate in strategic
     planning activities.
                                                                               Governance
     By region: Owners and shareholders of businesses
     located outside the metropolitan area participate
     more frequently in the strategic planning of their        90
     businesses, contrary to the businesses located in         80
     the metropolitan area where board members, mid
                                                               70
     management and managers are more involved in
     this activity.                                            60

                                                               50
     1.7 Participation of board members in                 %
                                                               40
     executive positions within the business
                                                               30
     A total of 310 firms out of the universe of               20
     surveyed businesses, affirmed that this concept
                                                               10
     was applicable to their businesses. Board members
     of 76% of all businesses participate in executive          0
                                                                    Services    Commerce   Construction   Industry
     positions within the company.
                                                                      Board of directors in executive positions
     By sector: The industrial and construction sectors
                                                                      Board of directors strategic planning
     (59% and 67% respectively), have a higher
     participation of board members in executive                      Dissemination and comunication to workers
     positions compared to the trade and services
     sectors with 42 and 46 percent participation rate.




22
2. Workplace and human rights                           By region: The average working week in Usulután
                                                        is 50 hours of work, followed by San Miguel with
Human rights in the workplace are understood            46 hours, while the businesses in Santa Ana and
as a fair and equitable working environment,            the metropolitan area comply with the 44 hours
through the involvement of employees as a key           per week regulatory schedule.
resource, the creation and compliance with human
resource policies, sound labor conditions, job          2.2 Overtime compensation
security, and occupational safety. The respect for
the human rights of internal and external               Sixty six percent of the businesses pay overtime
customers of the business are also taken into           compensation to their workers, and 33% to their
account, as well as the definition of policies and      administrative staff. The businesses that do not
the monitoring of a code of conduct, the diversity      pay overtime include professional services and
in the hiring of staff and suppliers, the eradication   per item contracts, and the ones complying with
of child labor, the hiring of physically challenged     the established 44 hours per week regulation. In
persons and equal opportunities for women and           general, 96% of the surveyed businesses do not
men, among other. The labor law of El Salvador          pay overtime compensations to their managerial
was used as the basis of this analysis.                 and executive staff because they are under a
                                                        different scale of benefits, including premiums
2.1 Working Hours                                       and bonds per achieved goals, as well as special
                                                        compensations and privileges.
The hours of work of the surveyed businesses
average 44.6 hours per week, slightly over the 44       By sector: Businesses in the industrial and
hours established in the legislation in force. It is    construction sectors pay more overtime to their
important to highlight that some businesses have        workers (83% and 74% respectively), followed
production shifts over 44 hours, in 12 hour shifts,     by trade (61%) and services (41%).
to comply with the legal provisions regarding
labor hours. Overtime is dealt with in a following      By size: Overtime compensation increases as the
paragraph.                                              size of the business becomes larger. For instance:
                                                         87% of the large businesses pay overtime
By sector: There is no evidence that indicates that     compensation, compared to 54% of the medium
one sector in particular has a longer or shorter        sized businesses and 45% of the small businesses.
work day compared to the other business sectors.        Only 17% of the micro businesses pay overtime
                                                        compensation.
By size: Data reveals that a labor day is equal in
hours in large, medium and small businesses,            2.3 Proportion between the highest and the
although the number of hours increases slightly         lowest wages in the business.
in the micro businesses with a total of 46 hours
                                                        In 66% of the surveyed businesses, the highest
a week.
                                                        wage corresponds to thirteen times the lowest




                                                                                                         23
wage in the company. The remaining businesses            By region: The percentage of formal contracts
     did not answer this question.                            in the metropolitan area is 79%, while the rest
                                                              of the country frequently enters into informal
     By sector: The gap between the highest and the           contracts.
     lowest wage is greater in the industrial and the
     construction sectors, with a difference between          2.5 Code of Conduct, workers rights and
     fifteen to sixteen times respectively. In the services   duties
     and trade sectors the ratio is 12 to 1 and 10 to 1.
                                                              The total sample of businesses surveyed was
     By size: In the large businesses the gap between         asked this question. 57% of these businesses
     the highest and the lowest wage reaches a ratio          transmit workers rights and duties mainly through
     of 20 to 1, higher than the 7 to 1 index                 the internal regulations manual of the business.
     corresponding to the mid and small businesses,           Among the businesses surveyed, 29% of them
     and the 3 to 1of micro businesses.                       have a policy, standards and procedures manual,
                                                              and 18% of the businesses communicate these
     By region: The gap between the highest and the           orally.
     lowest workers wage is considerably higher in
     the metropolitan area with a ratio of 16 to 1,           By sector: The industrial and construction sectors
     compared to the 4 to 1 ratio in the remaining            use an internal regulations manual more frequently
     parts of the country.                                    than other sectors (67%). The services sector
                                                              uses this manual in 55% average of all its
     2.4 Worker Contracts                                     businesses while the trade sector only in 42%.
                                                              On the other hand, the percentage of businesses
     The total sample of businesses surveyed was              that have a policy manual is the same (27%
     asked this question. Findings show that 62% of           average) in all business sectors.
     the labor contracts are formal written contracts,
     while 36% are oral.                                      Workers rights and duties are communicated
                                                              orally in 26% of all trade businesses, 17% of
     By sector: The industrial sector accounts for 73%        services firms, 15% of construction enterprises
     of the formally established contracts, higher than       and 13% of all industries.
     in any other business sector.
                                                              By size: Micro businesses (44%) and small
     By size: As the size of the business increases, the      businesses (37%) disseminate workers rights and
     number of formal contracts also increases. A             duties in an oral fashion. As the size of the
     total of 91% of the large businesses enter into a        business increases, the number of businesses with
     formal contract with their workers, compared to          a written internal labor regulation increases as
     12% of the micro businesses; 54% of the medium           well. Thirty four percent of the large and medium
     sized businesses and 34% of the small businesses.        sized businesses have a policy manual.




24
By region: Sixty nine percent of the businesses      Share in the business’s profits • 12%
located in the metropolitan area are governed by
                                                     Health care for family members in the business
internal labor regulations, while only 37% of
                                                     • 10%
them have a policy and procedures manual. In
the remaining regions of the country, 39% of the
businesses communicate workers rights and duties
orally.                                              The sum of these benefits surpasses 100%, since
                                                     they can be provided simultaneously and do not
2.6 Labor Benefits                                   exclude each other.

The total sample of surveyed businesses was          2.7 Information regarding retirement
asked this question. The chart summarizes the        procedures
percentage of businesses and employee benefits
granted:                                             The total sample of surveyed businesses was
                                                     asked this question. Out of this universe, 56%
                                                     of the businesses provide basic information
Health, maternity and professional hazards at the    regarding administrative procedures to enter the
ISSS • 89%                                           retirement program.
Pension Funds at the AFP or ISSS • 85%
                                                     By sector: the businesses in the industrial and
Holidays over the ones set forth in the law•74%      construction sectors provide workers with this
                                                     information in 65% and 59% of cases, respectively,
Christmas bonus beyond regulatory standards •
                                                     compared to 46% and 53% of the businesses in
73%
                                                     the trade and services sectors.
Productivity compensations • 42%
                                                     By size: As the size of a business increases it
Life insurance contracted with private firms• 33%    provides more information on retirement
Use of vehicle • 32%                                 procedures to their workers. Consequently, 77%
                                                     of the large businesses provide this service,
Health insurance contracted with private providers   compared to only 14% of the micro businesses.
• 28%                                                The medium sized businesses provide this
Recreation, culture and sports programs • 23%        information in 54% of the cases and the small
                                                     business in 39%.
Workers health care services in the business •
19%                                                  By region: Seventy percent of the businesses in
Worker education scholarships • 18%                  the metropolitan area provide this information
                                                     more frequently than the businesses in other
Purchase of school supplies • 13%                    regions of the country. The businesses in Usulutan




                                                                                                      25
provide the least information to their workers      By sector: The number of businesses that employ
     (12%), followed by Sonsonate (27%).                 minors is similar accross the business spectrum,
                                                         with 2% of the businesses hiring minors
     2.8 Employment of Minors                            permanently and 9% seasonally. Please note that
                                                         these figures include apprentices, whose work is
     The total sample of surveyed businesses was         not considered contracted labor.
     asked this question. Out of the total number of
     surveyed businesses 89% of them do not employ       By size: Workers under the age of 18 years are
     minors, while another 10% employs minors            hired by the large (10%) medium (16%) and small
     seasonally and 2% permanently but adhering to       businesses (9%), while only 3% of the micro
     the provisions in article 114 and following set     businesses hire any.
     forth in the labor code. The seasonal jobs
     expressed herein could be, for instance, during     By region: A high proportion of businesses in
     the Christmas season.                               San Miguel (98%) and Usulutan (97%) abstain
                                                         from hiring minors, while in the metropolitan
     Minors between the ages of 12 and 14 years are      area youngsters under the age of 18 years are
     hired under the modality of remunerated jobs in     hired seasonally by 13% of the surveyed businesses.
     the trade and services sectors. Of these minors
     between the ages of 14 and15 years, 50% of them     2.9 Groups offered a job opportunity
     are hired as remunerated workers and the rest
     (43%) as apprentices; of the minors between 16      The percentage of businesses surveyed that offer
     and 18 years, 58% of them are hired as              a job to the various population groups is ranked
     remunerated workers and 33% as apprentices.         as follows:

     Apprenticeship is not considered a working
                                                         Physically challenged persons • 33%
     contract, since minors are learning a trade or
     occupation. The Ministry of Labor authorizes        Over forty five years of age • 56%
     the hiring of apprentices, provided that they are
     at least 12 years old, and places them under a      Young workers lacking experience • 63%
     special regime. The average number of working       Minors • 11%
     hours for minors is 33 hours a week with a
     maximum of 36 hours a week and a work day           Illiterate persons • 25%
     between 6 to 7 hours a day.
                                                         This detail does not add to 100%, since this
     Of the minors between 12 and 14 years, 100%         selection is not excluding.
     of them work during the day as well as 86% of
     the minors between the ages of 14 and 15 and        By sector: Out of the businesses that offer a job
     90% of the minors between 16 and18 years of         to the physically challenged persons, the industrial
     age.                                                sector has proven to be more committed regarding
                                                         this issue.



26
Besides, the industrial and trade sectors seem to                     other sectors, and also less minors (5%) and
be more inclined to hire young and inexperienced                      illiterate persons (17%).
workers, with percentages ranging from 68% and
64% respectively. In 70% of the construction                          By region: In general, businesses in the
sector, workers´ age surpasses forty years and on                     metropolitan area and San Miguel offer jobs to
the other hand, 48% of the businesses hire illiterate                 physically challenged persons with a frequency
workers, contrasting with the 8% of workers                           fluctuating between 39% and 30% respectively.
under the age of 18 hired in the services sector.                     Besides, businesses in the metropolitan area offer
                                                                      jobs to workers over forty years of age more
By size: Large businesses show a higher index of                      frequently (63%) than other regions.
illiterate (27%), physically challenged (49%) and
over forty years of age (68%)persons, as well as                      Businesses in the metropolitan area, Santa Ana
a higher number of young inexperienced workers                        and San Miguel, share a similar rate of
(72%).                                                                inexperienced workers, ranging between 68%,
                                                                      64% and 66% respectively, but still higher than
Micro businesses hire a lower number of young                         in Usulután (40%) and Sonsonate (32%). The
inexperienced workers (30%) compared to the                           rate of illiterate workers hired follows a similar
                                                                      pattern ranging between 19% and 33%.



                                            Worker Contrating

     90
     80
     70
     60
     50
 %
     40
     30
     20
     10
      0
          Average week shift    Worker overtime      Formal written    Written internal working Information regarding   Hiring of physically
                                   payment              contract              regulation        retirement procedures   challenged persons

                               Industry           Construction            Commerce               Services




                                                                                                                                               27
2.10 Existing Worker Organizations and /or           By sector: Strikes occurred in 7% of the
     Guilds                                               transportation service sector, and 1.5% in the
                                                          textile, apparel and leather industries, representing
     Sixty nine percent of the businesses surveyed did    2% and 0.5% for their respective sectors.
     not have any type of worker organization; 20%
     of them had cooperatives; 14% labor                  By size: No actual difference was evident regarding
     improvement committees; and 6% workers unions.       the size of businesses respect to strikes in the
                                                          specified time frame.
     By sector: The businesses in the construction
     sector outstand for the highest number of unions     By region: No difference was observed among
     (22%), while those in the industrial sector have     the various regions regarding any strike activity
     the most labor improvement committees and            in the surveyed businesses.
     cooperatives 21% and 26% respectively. The
     number of businesses that allow the formation
     of cooperatives in the trade, services and
     construction sectors is similar with a 15% rate.                Strike or stoppage activity

     By size: Large and medium sized businesses
                                                               4.5
     account for 10% and 3% of trade unions
                                                               4.0
     respectively, while unions are absent in the micro
                                                               3.5
     business sector for obvious reasons. The same
                                                               3.0
     trend can be observed regarding labor
     improvement committees and cooperatives with              2.5
                                                           %
     22% in large businesses and 35% in medium                 2.0

     sized businesses.                                         1.5
                                                               1.0
     By region: Unions are more prevalent in the               0.5
     metropolitan area, as well as labor improvement            0
     committees and cooperatives, with 9%, 18% and                   Industry   Construction   Commerce   Services
     25% respectively, while in the other regions this
     percentage drops significantly.                                        Average % of strikes or stoppages in
                                                                            your company in the last two years
     2.11 Strikes and shutdowns
                                                                            Average % of strikes or stoppages in
     Only 0.6% of the surveyed businesses affirmed                          other companies within your sector
     having had any strikes or shutdown events in the                       in the last two years
     last two years.




28
2.12 Worker Performance Assessment                   2.13 Incentives or rewards to workers who
                                                     provide improvement recommendations
Of the surveyed businesses, 72% affirmed having
instituted a program to assess worker’s              Among the surveyed businesses, 35% of them
performance. In 41% of the cases the assessment      offer programs that stimulate or reward worker’s
program is informal, and in 31% of the cases the     contributions to enhance performance.
program is formal and in writing.
                                                     By sector: The rate of businesses that offer
By sector: The percentage of businesses with an      programs that reward workers who contribute
informal performance assessment program is           with suggestions to improve performance is quite
similar in both the industry (42%) and trade (43%)   similar across sectors, with percentages between
sectors. It was also observed that the percentage    30% and 38%.
of businesses with a formal assessment program
is lower in the construction sector (22%)            By size: The rate of businesses that offer programs
compared to the industry and services sector with    that reward workers who contribute with
(34%) and (36%) respectively.                        suggestions to improve performance is quite
                                                     similar among large, medium and small businesses
By size: The percentage of large businesses with     with 42%, 45% and 31% respectively.
an informal assessment program amounts to 37%,       Nevertheless, only 13% of the micro businesses
compared to 46% of the medium and small              offer this program.
businesses, and 43% of the micro business group.
This trend reverses in the case of formal            By region: In the metropolitan area 40% of the
assessment programs, with 49% of large               businesses offer this reward program.
businesses offering this program, and only 29%
of the medium businesses, 11% of the small ones      2.14 Internal Technical Training Programs.
and 0% of the micro businesses.
                                                     Of all the surveyed businesses, 41% of them
By region: The metropolitan area outstood as         invest steadily in education and training; another
the region with more businesses offering             54%, only when needed.
assessment programs (79%), equally distributed
between formal and informal. In Santa Ana, San       By sector: The percentage among the industrial,
Miguel and Sonsonate, the informal type of           services, trade and construction sectors that
assessment is more prevalent, with 55%, 46%          unvaryingly invest in education and training ranges
and 43% respectively.                                between 36% and 47%.

                                                     By size: The larger the business, the more it invests
                                                     in worker´s ongoing education and training.
                                                     Percentages range from 58% among large




                                                                                                         29
businesses, to 38%, in medium businesses; 22%                  2.15 Illiteracy and Elementary School
     in small businesses and 10%, in micro businesses.
                                                                    It was estimated that 2.6% of the workforce
     By region: Fifty three percent of the businesses               laboring in the surveyed businesses is illiterate
     located in the metropolitan area provide ongoing               and that 1.5% of the businesses offer reading
     education and training. This percentage is higher              and writing programs for their workers. On the
     than in other regions of the country. The                      other hand, it was established that 12% of the
     businesses in the metropolitan area train their                workforce did not complete elementary school,
     workers when a specific need emerges, the same                 and that 1% of the businesses offer elementary
     as the businesses in San Miguel, (60%) as                      education to their workers.
     compared to the other regions.
                                                                    By sector: The various business sectors share a
                                                                    similar illiteracy rate, less than 5%, with the
                                                                    exception of the construction sector where the
      Internal training programs                                    illiteracy rate reaches 10%, although only a limited
                                                                    number of construction businesses answered this
     70                                                             question. The average number of workers who
                                                                    have not finished elementary school in the
     60                                                             construction sector is 26%, higher than in other
                                                                    sectors.
     50
                                                                    By size: The illiteracy rate in medium, small, and
     40                                                             micro businesses is 4%; but only 1% in large
%                                                                   businesses.
     30
                                                                    The smaller the business the higher the percentage
     20                                                             of workers who have not finished elementary
                                                                    school, with 9%, 13%, 19% and 15% representing
     10
                                                                    the large, medium and small businesses
                                                                    respectively. Elementary school education is
      0
          Training in specific   Suggestions   Formal performance
                                                                    offered exclusively by the larger companies.
                 need             program      assessment program
                                                                    By region: The percentage of illiterate workers
                     Industry             Construction              is higher in the regions of San Miguel and
                     Commerce             Services                  Sonsonate, with 6%. The metropolitan area has
                                                                    the lowest percentage of workers who have not
                                                                    completed elementary school, with 11%,
                                                                    compared to Santa Ana, San Miguel and
                                                                    Sonsonate, with 15%, 13% and 17%, respectively.




30
The businesses in Usulután, Sonsonate and the        offered by businesses in the area of Santa Ana
metropolitan area offer literacy programs ranging    (2%) and the metropolitan area (4%), but not in
between 3% and 2% respectively. Santa Ana (2%)       San Miguel, Sonsonate or Usulután.
and the metropolitan area (1%) are the two regions
that offer elementary education programs.            Other types of programs are offered most
                                                     frequently in the metropolitan area (8%) and
2.16 Social Education Programs                       Santa Ana (6%), but not in Sonsonate.

The businesses surveyed responded to the major       2.17 Investment in Education
problems of their workforce by offering in-house
alcohol and drug abuse prevention programs. It       Outcomes indicate that the 463 businesses
is estimated that 4.3% of the businesses offer       surveyed invested an average amount of 1.5% of
alcohol and drug abuse prevention programs,          their total sales in 2000 and 1.8% of their sales
while 1.5% of them offer external drug and           in 2001, in the professional development of their
alcohol recovery programs. Another 6.3% offer        workforce. A means differential hypotheses test
different types of programs.                         indicated that the level of investment could be
                                                     considered constant between the two periods.
By sector: The participation of the industrial and
services sectors in in-house drug and alcohol        By sector: The average amount of the annual sales
abuse programs is 6% and 5% respectively. The        invested in education in the years 2000 and 2001
construction sector does not participate in theses   was 2.4% in the service sector, 1.9% in the
programs.                                            industrial sector, 0.9% in the trade sector, and
                                                     0.8% in the construction sector.
By size: The participation of large businesses in
in-house alcohol and drug abuse rehabilitation       By size: The average amount of the annual sales
programs ranges between 5% and 7%. Micro             income invested in education in the years 2000
businesses do not offer these programs. Eleven       and 2001 was 1.8% in the large businesses, 3.4%
percent of the large businesses offer other          in the medium sized businesses, 1.3% in the small
programs as well as 3% of the medium sized           businesses and 0.2% in the micro businesses.
businesses.
                                                     By region: Investments in education are quite
By region: Prevention programs are offered in        similar in both years throughout the country,
all the regions, although participation is higher    although in the metropolitan area businesses
in the metropolitan area with 5% of the businesses   invest an average of 2% of their annual sales,
compared to the 2% of the businesses in other        amount which is higher than in other areas.
regions of the country. Recovery programs are




                                                                                                      31
Internal education programs

                                       7
         Literacy program              6
         Primary school teaching       5
         program                       4
         Drug addiction and            3
         alcoholism program            2
         Average % of sales for        1
         education development         0
                                              Industry       Construction     Commerce        Services



     2.18 Health, Safety and Working Conditions             businesses in the construction sector moderately
                                                            comply with these legal requirements.
     With regards to labor health requirements in
     force (hygiene, cafeterias, restrooms), occupational   Findings indicate that 80% of the businesses
     safety, hazard prevention) and working conditions      affirm having preventive health and safety
     (physical environment, illumination, ventilation),     programs in place. In the construction sector
     the survey revealed that 88% of the interviewed        63% of the businesses also have these programs.
     businesses comply with the health provisions;          The percentage for the trade and services sectors
     48% of them moderately comply with them; 33%           is 57% and 59%, respectively.
     of them rigorously comply with these
     requirements, 7% of them comply with these             By size: Medium and small businesses (61% and
     provisions beyond the legal requirements in force;     63% respectively) are more inclined to moderately
     the remaining 12% stated that this question was        comply with these standards, while large
     not applicable to their case.                          businesses rigorously comply with legal standards,
                                                            and 12% exceed the provisions set forth in the
     On the other hand, 67% of the interviewed              law.
     businesses affirmed having preventive actions in
     place for those potentially harmful processes that     As the size of the business increases more
     could put the health and safety of their workforce     preventive measures are established regarding
     at risk.                                               potentially harmful processes for the health and
                                                            the safety of the workforce, represented by 29%,
     By sector: Throughout the spectrum it was evident      54%, 62% y 86%, respectively.
     that more businesses moderately comply with
     the health and safety standards in force, while        By region: In Usulután 70% of the businesses
     the industrial sector fully and rigorously complies    are more inclined to moderately comply with the
     with these requirements (37%) and 56% of the           health and safety requirements in force, while
                                                            40% of the businesses in the metropolitan area



32
comply either rigorously or exceed these                                       construction sector. Among the businesses that
regulations. In Santa Ana only 52% comply with                                 follow a policy of negotiating cost reduction
the standards.                                                                 alternatives with employees, 26% were found in
                                                                               the industrial sector, 29% in trade, 30 % in services
Preventive actions against potentially harmful                                 and 41% in construction.
processes for workers are undertaken more
frequently in the surveyed businesses located in                               By size: It was found that the medium sized
the metropolitan area, with a rate of 80%.                                     businesses try the most to avoid layoffs (52%)
                                                                               followed by the large businesses (50%); and small
2.19 Staff Cost Reduction Management                                           businesses (43%). The least committed to this
                                                                               effort is the micro business sector with 33%. The
In general terms, 46% of the surveyed businesses                               larger the business, the more it tends to limit
try by all means to avoid layoffs in the event of                              layoffs to only those strictly necessary cases, and
the need to reduce personnel costs, while another                              to negotiate cost reduction alternatives with
44% limits this procedure only to extreme cases.                               employees, with values that range from 57% to
On the other hand, 29% of the surveyed                                         15%.
businesses negotiate other cost reduction
alternatives with staff members, 10% offer early                               By region: The regions of San Miguel, Usulután
retirement benefits, and 8% offer support to find                              and the metropolitan area avoid dismissals with
another job.                                                                   the highest frequency ranking between 50%, 49%
                                                                               and 48% respectively. With regards to limiting
By sector: Surveyed businesses in the industrial                               dismissal to only indispensable cases, the
sector try to avoid compulsory dismissals in 51%,                              metropolitan area scored the highest with 51%,
as compared to 48% in the trade sector, 42% in                                 followed by San Miguel with 39% and Sonsonate
the services sector and 26% in the construction                                with 35%. As far as negotiating other cost
sector. The percentage of businesses that follow                               reduction alternatives with employees, the
a policy of limiting layoffs to only extreme cases                             metropolitan area follows this procedure in 35%
in the industrial sector was 48 %, 40% in the                                  of its businesses, with the highest score among
trade sector, 43 % in services and 33% in                                      regions.

                             Health, security and working conditions

     90
     80
     70                                                                                                                       Industry
     60
     50                                                                                                                       Construction
 %   40
     30
                                                                                                                              Commerce
     20                                                                                                                       Services
     10
      0
          Moderatly comply with   Occupational hazard   Try to avoid layoffs          Discursses           Offer voluntary
            legal requirements        prevention                                alternative solutions   retirement programs
             (health, security)                                                    to reduce costs



                                                                                                                                         33
3. Marketing                                           businesses have informal policies in 60% of their
                                                            businesses, while the large and medium sized
     Marketing activates are understood as the              businesses in only 45% of them and the micro
     establishment and maintenance of relationships         business in 37% of the cases.
     with customers based on integrity, justice, and
     honesty. Integrity in the production chain, product    By region: The businesses in the metropolitan
     reception and packaging; price definition; sales       region use formal and informal supplier selection
     practices, distribution and customer and employee      policies with 37% and 49% respectively,
     privacy, respecting anti dumping and free              amounting to 86%. In the other regions, policies
     competition practices. To this end it is important     are mostly informal.
     to highlight:
                                                            3.2 Types of goods and service providers
     3.1 Supplier selection policies
                                                            Of the total surveyed businesses, 96% of them
     Seventy six percent of the businesses surveyed         work with domestic suppliers and 50%, with
     affirmed having policies and standards to assess       international suppliers. A total of 6% work with
     and select suppliers based on quality, price and       cooperatives and 2% with community associations
     delivery deadline factors. Of these, 46% handle        or groups.
     their policies informally, while 30% have written
     policies in force.                                     By sector: The construction sector works in100%
                                                            of cases with domestic suppliers, followed by the
     By sector: In the industrial sector 85% of the         services sector with 98%; trade with 95%; and
     businesses follow these policies and standards,        industry with 94%. The opposite trend was evident
     and of these, 34% follow formal policies, while        regarding the percentage of businesses that work
     51% have informally instituted policies; The figure    with international suppliers: industry with 71%,
     in the construction sector is 74%, with 22%            followed by trade, construction and services with
     formal and 52% informal; in trade 76%, of which        43%, 33% and 25% respectively. Seven percent
     31% have formal policies and 45% informal;             of the construction businesses work with coops.
     services 58%, with 22% formal and 36% with
     informally established polices.                        By size: The small and micro businesses tend to
                                                            work more (90%) with domestic suppliers
     By size: It was found that the highest proportion      followed by the large businesses with 93%. The
     of formal policies are found in the large businesses   larger the business, the more it seeks for
     (43%), followed by the medium sized                    international suppliers. Regarding coops, only
     companies(32%), small businesses (12%), and            7% of the large and medium sized businesses
     the micro business with 2%. Conversely, small          work with them.




34
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Sarse ingles

  • 1. Current Status of Corporate Social Responsibility in El Salvador March 2004 Business Foundation for Social Action (FUNDEMAS) A publication by the Salvadoran Program for Corporate Social Responsibility (EMPRESAL)
  • 2. Presentation FUNDEMAS, the Business Foundation for Social Action, developed a study with the all round desire to promote and deploy CSR practices in El Salvador, build awareness on the importance and benefits of CSR, and contribute to the economic and social development of the country. FUNDEMAS fostered the development of this study to fulfill its goal to uphold and promulgate corporate social responsibility practices among Salvadoran entrepreneurs, mainly through the domestic and international exchange and dissemination of experiences on CSR, and networks linked to institutions similar to FUNDEMAS. It is important to highlight that these goals are in full harmony with those of the W. K. Kellogg Foundation and the World Bank, reason why, FUNDEMAS has received financial support from the W.K. Kellogg Foundation and technical assistance from the World Bank. Following is the study “Current Status of Corporate Social Responsibility in El Salvador”.
  • 3. Acknowledgements FUNDEMAS, the Business Foundation for Social Action, profoundly appreciates the support of the following organizations and individuals: 1. W. K. Kellogg Foundation, for their financial support. 2. World Bank, for their technical assistance. 3. National Private Sector Association (ANEP), through Ing. Waldo Jiménez, its Technical Manager, for the technical contributions to this study. 4. Lic. Italo Cardona, member of the International Programme for the Eradication of Child Labor (IPEC), of the International Labor Organization (ILO), for his observations. • Ing. Francisco Escobar Thompson, coordinator • Ing. César Catani Papini • Lic. Jorge Zablah Touché • Lic. Juan Valiente • Dr. Roberto Rivera Campos for their follow up, comments and observations to the final draft of this study. • Our special gratefulness to Lic. Roberto H. Murray Meza, for his invaluable support, comments and recommendations.
  • 4.
  • 5. Table of Contents Executive Summary 6 Introduction 9 Background 10 Chapter I 12 Concept of Corporate Social Responsibility 1. CSR History 12 2. CSR Approaches 13 3. CSR Concepts 13 4. CSR Benefits 14 5. CSR in El Salvador 15 Chapter II Research Analysis 17 1. Principles, Ethical Values and Governance 17 2. Workplace and Human Rights 23 3. Market 34 4. Environment 38 5. The Community 44 6. Public Policy 57 Chapter III 60 Research Conclusions Chapter IV 63 Ranking according to the International Finance Corporation (IFC) (World Bank) 1. Business Sustainability Assessment 63 2. Sustainability Indicators 63 3. IFC ranking of surveyed businesses 65 4. Importance of IFC ranking 65 FUNDEMAS Information 66
  • 6. Executive Summary This study was executed by the Business developed this base line research, part of a much Foundation for Social Action (FUNDEMAS), at more ambitious endeavor. the initiative of the Salvadoran private sector, to shed light on the status of CSR activities in the Besides, and with the technical assistance provided country and, from this point of reference, urge by the World Bank, respondent Salvadoran the private sector to become more proactive in companies were ranked using the IFC streamlining those practices that meet the current sustainability framework indicators, which rate and future needs of the Salvadoran population. the global performance of businesses. The FUSADES Team was hired to develop the data gathering task, based on a broad survey Main Findings covering the nine CSR areas: Mission and vision, ethical values, workplace, human rights, the Findings were grouped into six areas. The first environment, marketing, community, public policy area grouped ethical principles, values and and governance. A total of 463 businesses, governance. Outcomes showed that 75% of the ranging from large to small, and covering the surveyed companies have a Code of Ethics that whole gamut of economic activities were surveyed governs their activities and which is reviewed at nationwide, in order to determine their current least once a year. It also revealed that the Code level of development with respect to CSR and is drafted with the participation of owners, its applicability in the country. shareholders, management and members of the Board of Directors. Principles and Ethical values The research tool was based on the one used by are disseminated among staff, customers and The Instituto Ethos de Brasil, the Brazilian suppliers. counterpart of FUNDEMAS, which has ample experience on this topic and particularly on CSR The second area covers the workplace and human indicators. This tool was tailored to the Salvadoran rights. The average work shift among the surveyed economic, social and cultural reality. companies is 44.6 hours a week, slightly higher than the 44 hours prescribed in our current law, Purpose and Scope of the Study and overtime wages. The surveyed companies Determine the current level of deployment and enter into contracts with their employees and application of the CSR concept among the private communicate staff their rights and duties. sector companies of the country. Build on the current status of CSR data to promote a wider A striking feauture is that the majority of the adoption and disseminate CSR in El Salvador. businesses surveyed provide social security and other benefits beyond the regulatory requirements To this end, FUNDEMAS, with the financial of the country, offering workers additional benefits Support of the W.K. Kellogg Foundation, such as bonds, life insurance, individual health 6
  • 7. insurance, education scholarships, among others. At the community level, businesses mainly support Companies also assist their employees in their programs on education, the environment, health, retirement proceedings, offer job opportunities technical training, and housing. Companies offer to the physically impaired, evaluate the students internships to provide them with hands performance of their staff members, invest in on working experience, and in turn they reap the professional and technical training programs, and benefits of an enhanced image and reputation, as comply with legal provisions respect to well as positive publicity for the company and occupational hazards, occupational health and the promotion of solidarity. working conditions. Public policy is the next in line. The third area covers marketing. Respondent In this area, a predominant 95% of the surveyed companies have policies and standards in place companies affirmed they do not support any to screen and source domestic and international political candidate, or any political party; one suppliers based on quality, price and deadlines. third stated that they have enforced anti corruption They also have ongoing programs to enhance and anti bribery policies respect to any public or their products, services and processes. private authority. Almost half of the surveyed Additionally to this, they also have a Customer companies participate in business guilds and Service Unit, and formal communications and forums and contribute in the making of social, advertising policies. economic and political proposals. The fourth area relates to the environment. Half On the other hand, a salient 72% of the surveyed of the surveyed companies stated that they do businesses meet the minimum international not impact the environment with their economic performance standards in accordance with the activities, while the other half is aware of the methodology provided by the International significant bearing that their processes have on Finance Corporation (IFC), of the World Bank; the enivornment, and consequently have instituted 40% add value to their environmental, corporative an emergency plan, developed research, governance, and community economic activities; contributed with solutions and invested in projects 11% have undertaken a leadership role in best to enhance the environment. To a lesser extent, practices. the surveyed companies participate in environmental seminars, sponsor environmental These outcomes reflect the fact that Salvadoran projects, and carry out recycling projects. companies satisfactorily comply with international standards and that one out of every ten sustain The fifth area relates to the community. Sixty leadership practices. All of the above allows to percent of the surveyed companies collaborate state that there is a platform from which to in social projects, with either private, community, promote the adoption of CSR practices among municipal or governmental institutions. These Salvadoran businesses. contributions range from cash, goods or services to equipment, material resources and skilled staff. 7
  • 8.
  • 9. Introduction As a result of increased economic globalization, Salvadoran businesses have incorporated CSR business transactions are continuously happening policies, positioning the entrepreneurial sector at among companies of divergent sizes, sectors, the forefront of corporate social responsibility continents and regions, to provide the goods and in the country. services demanded by markets outside their national borders; consequently, many enterprises This document analyzes the concept of corporate die around the globe while others emerge every social responsibility, its background, its various day, and only the fittest survive. approaches, benefits, and the quantitative and qualitative analysis of the current status of CSR El Salvador has learned the lesson taught by its in El Salvador. It is based on a comprehensive history: economic growth cannot be separated survey, followed by the conclusions of the study from social growth in this country. Also, that and finally, the ranking of Salvadoran enterprises growth can be pursued through the creation or in accordance with the sustainability framework preservation of sustainable sources of employment, of the IFC (International Finance Corporation) and the protection of the environment. The of the World Bank. private sector of El Salvador, cognizant of this, responded to the appeal to strategically incorporate The findings of this endeavor will be translated a set of business practices that encourage the into an outline portraying the position of our advancement of their employees, the community country with respect to corporate social and the environment by means of a Code of responsibility initiatives. The free trade Conduct and ethical values that contribute to the negotiations and foreign investment attraction economic and social welfare of the company and are just two of the many opportunities where the society as a whole. Salvadoran business sector will be able to demonstrate, or test its competitiveness. CSR In this context, the strategy to face these challenges equates competitiveness, and businesses that derives, in part, from corporate social adopt CSR practices will position their companies responsibility practices. at an international level. 9
  • 10. Background In late 2002, FUNDEMAS, carried out a research and Usulutan. Firms were distributed by sector based on the nine CSR areas: Mission and vision, and size; sectors were distributed in accordance ethical values, workplace, Human rights, with the Uniform International Industrial Rating environment, marketing, community, public policy (UIIR), based on a double digit figure, while size and governance. The purpose of this research was distributed based on a series of parameters was to determine the current level of development such as the number of employees, sales volume, of the CSR concept and its application in the and asset price. The following table shows the country. detailed distribution of the sample: The research tool was based on the one used by The Instituto Ethos de Brasil, the Brazilian Distribution of Companies in the counterpart of FUNDEMAS, which has ample effective sample experience on this topic and particularly on CSR SECTOR/SIZE Total Large. Med. Small.Micro indicators. This tool was adapted to the Salvadoran TOTAL 463 242 69 65 87 economic, social and cultural reality. INDUSTRY 183 131 18 19 21 Food, beverages and tobacco 43 22 6 7 8 The survey was completed parallel to the quarterly Textiles, apparel and leather 67 46 6 6 9 Survey on Business Dynamics developed in late Wood products 7 4 1 0 2 Paper and printed products 13 10 1 1 1 2002, by the Economic and Social Studies Chemical products 33 30 1 2 0 Non metal minerals 10 5 2 2 1 Department of the Salvadoran Foundation for Metal minerals 4 4 0 0 0 Economic and Social Development (FUSADES). Metal products, machinery and equipment 1 1 9 1 0 Other industries 1 1 0 0 0 A total of 463 businesses were surveyed, covering CONSTRUCTION 27 21 5 1 0 a wide range of sizes and sectors, with the COMMERCE 129 46 21 31 31 exception of agriculture. The methodology used Retailers 20 17 3 0 0 Wholesalers 76 23 14 21 18 by FUSADES was followed to monitor the Restaurants and hotels 33 6 4 10 13 Salvadoran entrepreneurial drivers. The companies SERVICES 118 44 25 14 35 surveyed were selected from amongst the 24,500 Transportation, storage and communications 28 8 4 6 10 companies from the data base of FUSADES, Financial services and Insurances 16 14 2 0 0 Real estate and services rendered to firms 16 2 3 0 11 located in the metropolitan area of San Salvador Personal services 58 20 16 8 14 and the cities of Santa Ana, San Miguel, Sonsonate 10
  • 11. Thirty five university students with over three Digit Uniform International Industrial years of study were selected from the FUSADES Ranking. surveyors’ data base. Surveyors were given additional training on the mechanics of data 4. Sample Error: application by FUSADES and on Corporative Social Responsibility by FUNDEMAS. Nationwide: 5% (for a significance level of 95%). The technical considerations of the research are detailed as follows: 5. Methodology: Personal interviews. Thirty five university 1. Survey Universe: students selected from the FUSADES 24,500 businesses data base of normally used surveyors, visited the various businesses to conduct the surveys after 2. Valid Surveys: receiving training, as mentioned before. Distribution by size was based on the combination Nationwide: 463 surveys (out of the universe of of the number of employees, sales volume and the survey). asset value. 3. Sampling: 6. Period of execution: A distribution pattern based on sector and size; Sectors were distributed according to a double From September 23 to November 8, 2002. 11
  • 12. Chapter I: Concept of Corporate Social Responsibility 1. CSR Background1 of the business sector and the State is well defined and the latter is able to work effectively. The The exact origin of the CSR concept cannot be basic functions of the State are the same in all traced back into history. Some believe it was regions, but in Latin America, it is of outmost first enacted in Germany where social laws such importance to build a more solid and efficient as health care and maternity insurance, 4 state. occupational hazards, occupational health, retirement benefits and death were included in The need to reach better economic and their labor provisions. Notwithstanding, the environmental conditions for our societies drove concept was being mentioned in other parts of the business sector to apply corporate the European Continent under a paternalistic responsibility policies. Under this context, a vision, stating the moral obligation voluntarily group of entrepreneurs representing different undertaken by businesses as an institution, towards 2 geographical areas of the Latin American region society as a whole. met to share ideas and debate on CSR related topics; This effort resulted in the alliance of Within the American continent, CSR was mainly organizations that share a common vision, and manifested as the individual right to life, freedom promote the practice of CSR initiatives throughout and the pursuit of happiness. The business the American continent, by disseminating world faced enormous pressure during the information and creating opportunities for the aftermath of the great depression in the United exchange of ideas related to this topic. EMPRESA States of America, and the economic (The Forum of Private Businesses and Social consequences at the end of World War II, due Responsibility in the Americas), which today to the changes in the world´s economic, social 3 groups twelve organizations highly committed and political systems. to CSR in the American Continent, constitutes the natural delivery of these highly committed CSR has reached a preponderant role in the organizations that work towards disseminating European continent, and is seen under a different the benefits of CSR by preaching with their perspective. Contrary to the US society, example as they conduct their businesses with a Europeans demand their rights effectively; their socially oriented agenda and in a responsible civil society is well organized and the role of the manner. State and its responsibilities are clearly outlined, whereby the fine line that separates the valid role 1 Thesis “Proposal for the implementation of corporate social responsibility in 3, 4, and 5 fork restaurants in the municipality of San Salvador” 2 www.chile-hoy.de/opinion-ensayo/280202_estadobienestar.html. www.pnud.cl/pnud/pdf/mesas%20.pdf 3 http://usinfo.state.gov/journals/itsv/0197/ijss/ijss0197.htm 4 Interview with Maria Emilia Correa, vice president of social responsability and enviroment of Grupo Nueva, Instituto Deres, Uruguay, July/2003. 12
  • 13. 2. Different CSR Approaches5 and that is also affected by the actions of the company. CSR has gone through several stages along its history, characterized by various approaches Stakeholders are all those persons and depending on the time of their development. organizations affected by the corporation or who Following are some: can positively or negatively affect the corporation. 2.1 The Liberating approach which expresses 3. Diverse CSR Concepts that businesses have one sole social responsibility which is to use their resources and get involved There are various concepts of CSR as there are in activities that render increased profits.6 several approaches that cover every area of action involving CSR in its holistic concept. Following 2.2 Self-interest is another approach that states are some: that society responds to the socially responsible activities undertaken by businesses; and that social 3.1 According to the Centro Mexicano para la responsibility can be seen as a strategy in the Filantropía (CEMEFI), CSR consists in fully quest for business success or maximum profits.7 complying with the business´ economic, social and environmental goals both internally and 2.3 Theorists use the personal morality approach externally. CSR means to be committed to one’s to determine corporate social responsibility. This country, work towards social development, invest approach analyzes both the structure and nature time, talent and resources to build a future with of the corporation itself. If it is assumed that a better opportunities for all. It means to invest in business is capable of acting and that its actions human resources for them to become the agents can be compared to those of a natural person. It of change by means of their integration and can be concluded that corporations can be morally linkage with the community. A socially responsible liable in a fashion similar to individuals.8 business is one that besides offering quality goods and services also generates profits and jobs, pays 2.4 The stakeholders approach states that the its taxes, becomes creative in identifying the duty of a corporation is not limited to its problems of the community and strives to find shareholders but to a larger group of stakeholders, alternatives for their solution. Why? Because it comprised of the latter but also by every person is a win win situation. The money the business without whom the company could not survive invests in development will improve the living 5 Thesis “Proposal for the implementation of corporate social responsibility in 3, 4, and 5 fork restaurants in the municipality of San Salvador” Universidad Dr. José Matías Delgado, School of Economy 6 Friedman, Milton, “Social Responsibility. A Subversive Doctrine”, The Sunday Times Magazine, September 13, 1970 / The Social Responsibility of a Business is to increase its Profits”, New York Times Magazine, Sep. 13, 1970. 7 Aram, John D., “The Paradox of Interdependent Relations in the Field of Social Issues in Management”, Academy of Management Review, 14(2), 1989, 266-283. Arlow, Peter y Martin Gannon, “Social Responsiveness, Corporate Structure and Economic Performance”, Academy of Management Review 7, 1982, 235-241. 8 French, Meter “Corporate Moral Agency”, en W. Michael Hoffman and Jennifer Mills Moore, eds., Business Ethics: Reading and Cases in Corporate Morality (New York: McGraw Hill Editors, 1990), page. 194-292. 13
  • 14. status of all the inhabitants of the country. The incorporates these interests into its planning to business in turn receives a series of benefits that respond to the demands of all, not only impact the relations with its shareholders, shareholders and owners. employees, suppliers, creditors, and consumers.9 3.5 Stephan Schmidheimy (a Swiss national) and 3.2 According to Business for Social Responsibility President of the Grupo Nueva, of which (BSR), CSR generally refers to business decisions AMANCO is a part), states that CSR is the closely linked to ethical values and the compliance capacity of a business to handle the positive and with legal requirements and the respect for human negative impacts of its operations on its beings, communities and the environment. In stakeholders. Each business has to think and other words, CSR is equal to managing a business decide who are its stakeholders and action within complying or excelling the ethical, legal and society, moving from the traditional concept of commercial expectations of society.10 philanthropy to responsibility, understood as corporative citizenship. The adherence of staff 3.3 Acción Empresarial of Chile believes there members to socially responsible labor is possible is not one sole definition for corporate social with the commitment of high management, responsibility; but rather a vision of a business continuous dialogue with employees, and learning that incorporates the respect for ethical values, from past mistakes. persons, the community and the environment. CSR is seen by leading businesses as something 4. . CSR Benefits more than a set of concrete practices, occasional or market driven initiatives, public relations or CSR benefits can be measured through qualitative other business benefits. CSR encompasses a wide and quantitative data. Several businesses have range of policies, practices and programs experienced great tangible benefits both in their integrated through business operations backed operations and in some specific CSR issues. up by sound decision making and rewarded by management. The benefits reaped by a socially responsible business can be combined with efficiency and 3.4 Instituto Ethos of Brazil, states that Corporate effectiveness. These benefits can be evidenced Social Responsibility is a way of conducting by measuring the impact of a business upon businesses in which the business becomes co- society, the community and returning these responsible for social development. A socially benefits. It is a win win strategy . A Socially responsible business is one that listens to the Responsible business takes into account the costs interests of several parties (shareholders, and benefits of its operations on society and the employees, suppliers, consumers, community, environment. A Socially Responsible business government and the environment) and complies with the legal requirements established 9 Centro Mexicano para la Filantropía - CEMEFI 10 Business for Social Responsibility – BSR 14
  • 15. by the country it operates in, excelles in investing The commitment of a socially responsible business “more” in human capital, the environment and in is to contribute to sustainable economic growth, its relations with shareholders, suppliers and working with its employees, their families, the customers. local community and society to improve the quality of life of inhabitants. Business success is The concept of CSR is mainly managed by large achieved by a set of practices aimed at benefiting enterprises although socially responsible practices society. exist in all types of public and private businesses, including small and medium sized ones (SME) 5. CSR in El Salvador as well as cooperatives. Each decides on the importance, and especially the priority, of each Salvadoran businessmen have grappled with the one of the nine areas encompassing CSR, in CSR issue for several years. One of the first accordance with the type and size of the business, actions was the contribution of FUSADES in aimed at strengthening its strategic objectives. 1999 with the document “La Responsabilidad CSR works not only to create or make socially Social de la Empresa Privada en El Salvador” responsible businesses. Employees also decide (Corporate Social Responsibility of Private where to work based on these criteria and measure Businesses in El Salvador) an exploratory study the contributions of a company to society. regarding the social responsibility of private Employees share the perception that Socially enterprises in a sustainable development context”, Responsible businesses offer more stability. Other based on a philanthropic vision, which was benefits are lower turnover of skilled personnel, common in those days, and centered exclusively and customer long term loyalty. on the community. Employees, customers and the community The need to reach better economic, social and informally grant businesses a license to operate environmental conditions, impelled Salvadoran as a way to show that they believe in them, leading businessmen to create a foundation headed Businesses must communicate with stakeholders by Roberto H. Murray Meza, to address CSR to be granted this license; they must communicate issues. their impact on society as a sign of operational openness and transparency. A company’s social This is how the Fundación Empresarial para la report could become an accountability Acción Social (FUNDEMAS) was born in May communications tool, by which a business can 2000. It is totally rooted on businesses and seeks demonstrate which activities are voluntary, the to contribute to the economic and social contributions made to the community, or social development of El Salvador, by strengthening projects, labor benefits over the legally established the social responsibility of private enterprises, ones, ethical values, the code of conduct, and the promoting business philanthropy, fostering impact of these decisions on the environment, entrepreneurial behavior, facilitating the among others.11 development of social values and an 11 Promoting a European framework for corporate social responsibility. Green Paper. Industrial relations and industrial change. Employment & Social Affairs. European Commission. July 2001 15
  • 16. entrepreneurial culture, to face the modern global enterprises, foundations, guilds, associations, and challenges ahead, through social responsibility higher education institutions. practices, as engines of wealth that encourage an equal, stable and sustainable society. FUNDEMAS as a member of the international network Forum EMPRESA, can communicate FUNDEMAS currently works with private with members such as BSR (Business for Social businesses, non governmental and international Responsibility) in the USA, CBSR in Canada, organizations, higher education institutions, AliaRSE in México, CentraRSE in Guatemala, entrepreneurial associations and guilds, to Peru 2021, Instituto Ethos in Brasil, Acción implement activities leading to social responsibility Empresarial in Chile, Deres in Uruguay, practices and to drive CSR as a strategy to achieve Fundación del Tucumán in Argentina, CEDIS success and contribute to sustainable development. and COMPAS in Panama, and learn about CSR This is done by working together with employees, related activities carried out in each member their families, local community, and society to country, and the achievements reached. Materials, enhance the life standard of inhabitants and methodologies, tools and data are available benefit businesses, the development of the through the network, as well as the lessons learned community and the country. in each country. The international network handles the same CSR concept, which allows standardizing FUNDEMAS is a founding member of Forum and disseminating the CSR concept in such an EMPRESA an international network with eighty ample manner that it has become an imperative two founding members and fourteen new in the strategy of a company within the members, comprised of individuals and private international arena. 16
  • 17. Chapter II: Research Analysis Corporate Social Responsibility has become the 1. Principles, ethical values and governance strategic imperative of competitive businesses in 2. Workplace and human rights El Salvador. It is viewed as a set of business practices aimed at contributing to the harmonious 3. Marketing economic and social development of the country. 4. Environment A means to benefit society and the business sector, by rendering businesses more competitive, thus 5. Community enhancing the competitiveness of El Salvador. 6. Public policy The nine areas in which corporate social CSR related topics were analyzed based on these responsibility is reflected are: sections and included in the survey. Outcomes are presented based on three points of view: a) 1. Mission and vision sector (industry, construction, trade and services), b) size (large, medium, small and micro) and c) 2. Ethical values geographical region (metropolitan area, Santa 3. Workplace Ana, Sonsonate, San Miguel and Usulután). 4. Human rights 1. Principles, ethical values and governance 5. Environment Principles, ethical values and governance are 6. Marketing understood as the explicit commitment of business 7. Community objectives towards CSR. Businesses incorporate 8. Public policy this concept in their mission, vision, strategic plan, relevant documents and internal policies. 9. Governance CSR is institutionalized in a business as these concepts are incorporated internally. Understanding the status of a country’s CSR can be simplified by grouping these areas into six Values help create a culture that supports an sections, correspondingly with their similarity ethical behavior. The definition of ethical values and the questions drafted. These sections are: lays the foundation for a code of conduct in the enterprise, and its enforcement in the decision making process, employee training and education. 17
  • 18. Besides, it also refers to the creation of managerial It is estimated that 59% of the micro businesses systems that support and reward CSR behaviors lack a code of ethics of any type, being this group and practices throughout the company, such as the one less involved in this practice. independency and diversity if the executive structure, and board of directors (measure, report By region: The proportion of firms with a formal and audit), the incorporations of CSR in decision code of ethics is higher in the metropolitan area making (policies, training and performance) and (40%) than in other areas of the country. The the commitment of all stakeholders: public and use of informal codes of ethics is more common private sectors and international organizations. in firms located in San Miguel (57%) and These are key aspects that should be taken into Sonsonate (43%). Regarding the firms that lack account when defining the corporate social a code of ethics, it was shown that the areas of responsibility strategy of a business. highest impact are Usulután (58%) and Sonsonate (51%). 1.1 Code of Ethical Principles and Values 1.2 Participation in the drafting of ethical A Code of Ethical Principles and values consists principles of a code that guides the activities of a business. A total of 336 firms out of the universe of Three out of every four firms surveyed have a respondents affirmed having a code of ethical code of ethics: 32% of the companies have a principles and values, representing a salient 73% written code, while 41% have a verbal code. The of the total sample. remaining 27% lacks a code of this nature. In general terms, business owners or shareholders By sector: The proportion of firms with a verbal are more involved in the drafting of ethical code of ethics is similar in the industrial, services principles, with a 73% participation rate, followed and construction sectors, around 40% and 52%, by managers and board members with 62% and similar to the behavior of firms in those same 51% participation rate respectively. This sectors with a written code approximately 22% corroborates the high level of commitment of and 26%. Regarding trade, it was observed that these groups to the formulation of a code of 62% of the companies have either a verbal or a ethics in their firms. written code and that the remaining 38% lacks a code of ethics. By sector: The survey detected that the participation of owners or shareholders in the By size: It was observed that a formal code of drafting of a code of ethics was equal in the ethics prevailed among large enterprises (48% of industrial, trade and services sectors with a the large firms have this type of code); while an participation rate between 68% and 78%, and informal code of ethics prevailed among medium that the construction sector attributes a very high and small businesses (54% and 52%, respectively). rate to this issue reaching an outstanding rate of 18
  • 19. 90%. Regarding the participation of board participation dropped in the remaining members, it was evidenced that their participation departments of the country. is higher in the industrial sector. 1.3 Periodical review of Ethical Values and In general terms, the participation of the various Principles leadership groups in the industrial sector is higher. Worker participation is equal in the different A total of 336 firms out of the universe of firms sectors with an average rate of 25%. surveyed, equal to 73% of the total sample, affirmed having a code of ethical principles and By Size: The participation of owners and values. shareholders in the formulation of a code of ethics is greater in small and micro businesses Of these only 62% reviewed its ethical principles (86% to 97%) than in medium and large firms and values at least once a year. (63% to 69%). This can be explained by the fact that this task could be concentrated on owners By sector: Services, trade and industry show a and shareholders in small firms, while in larger similar average regarding the periodical review firms more people could be involved in this task. of ethical principles and values, ranging between 60% and 66%, compared to the 37% review rate Board members and managers participate more in the construction sector. in large firms compared to their participation in medium sized businesses, while the participation By size: The review rate among small, medium of owners and shareholders is the same in both and large businesses ranges between 51%, 67% categories. Worker participation ranges between and 66% respectively, while the micro businesses 22% in the micro business sector and 32% in the review their codes of ethics in 44% of cases. medium sized businesses. By region: A high percentage of the firms located By region: Board member participation in the in Santa Ana (78%), Sonsonate (72%), the elaboration of ethical principles and values was metropolitan area (63%) and Usulután (57%) (60%) and manager participation (75%) was more periodically review their ethical principles and frequent in the metropolitan area of San Salvador values. San Miguel is the department with the and in Santa Ana, (48% and 56% respectively). lowest rate of review of ethical principles and The participation of owners was high throughout values. (42%). the country, over 70%. 1.4 Participation in the review of ethical Usulután showed the highest level of worker principles and values. participation in the formulation of ethical values and principles, with a rate of 57%, while only A total of 208 firms out of the universe of 27% participated in the metropolitan area. Worker surveyed businesses affirmed having reviewed 19
  • 20. their ethical principles and values at least once a By size: The participation of owners and year, representing 62% of the total number of shareholders in the review of ethical principles firms with drafted ethical principles and values. and values is 68% in medium and large firms. The size of the sample of small and micro Owners and shareholders are also dominantly businesses that review their ethical principles and involved in the review of these same principles values does not allow to extract any conclusion and values, similarly to the findings regarding the form these groups; despite the aforementioned, drafting of the Code of Ethics, followed by outcomes show a participation of 82% and 81% managers and board members with a participation respectively. Board members and managers rate of 70%, 69% and 52% respectively. participate more in large firms. By sector: The participation rate of owners and By region: Board members and managers shareholders in the review is 57% in the services participate more frequently (61% and 68% sector, 74% in the industrial and trade sectors, respectively) in the review of ethical principles and 86% in the construction sector. The and values in the metropolitan region, compared participation of board members is equivalent in to the remaining parts of the country. the various sectors, while managers participate more frequently in the industrial sector with a rate of 80%. Principles and Ethical Valves 100 90 80 70 60 % 50 40 30 20 10 0 Existance of code Shareholders participation Ongoing periodical reviews Shareholders review principles Industry Construction Commerce Services 20
  • 21. 1.5 Dissemination and communication of between 69% to 79%, to customers between ethical principles and values 23% and 24% and to suppliers between 8% and 24%. A total of 336 firms out of the universe of surveyed firms affirmed having a code of ethical By region: Principles and values were principles and values. communicated to customers in a high proportion in the Department of Usulután (100%) and the The main groups these ethical principles and metropolitan region (79%); while Usulután (64%) values are addressed to are: administrative staff and San Miguel (36%) better disseminated these and workers in 77% of the firms; mid management principles and values to their suppliers; and the in 66% of the firms; customers in 35% of the metropolitan area (23%), Santa Ana (22%) and firms; and suppliers in 21% of the firms. Usulután (21%) did a better job disseminating these principles and values compared to the rest By sector: The number of firms that communicate of the regions in the country. these ethical principles and values to their mid management, workers and administrative staff is 1.6 Strategic Planning: policies, strategies, more frequent in the industrial sector with a rate objectives, action plans ranging between 74% and 80%. Trade ranges between 59% and 79%; Services between 57% A total of 463 firms, that is the total universe and 76%; construction in 85%. surveyed, answered this question. Thirty percent of the firms in the trade sector Outcomes show that owners or shareholders are communicate their principles and values to their the most active groups regarding strategic planning, customers, 33% in the industrial sector, 41% in with a participation rate of 74%. This group is the services sector and 50% in the construction followed by managers with 56% and board sector. Also 23% of the firms in the trade sector members with 45%. communicate these principles and values to their suppliers; 21% in the industrial sector, 41% in By sector: The participation of shareholders in the services sector and 13% in the construction the construction industry was dramatically higher sector. with a participation rate of 89%. The participation of board members and managers in strategic It is important to highlight that the size of the planning is lower in the trade sector compared sample of construction firms with a code of ethics to the remaining business sectors, ranging between does not allow extracting conclusions regarding 35% and 40%. this group. The participation of mid management (between By size: The communication of ethical principles 22% and 28%), administrative staff (15% and to managers, mid management and administrative 22%) and workers (6% and 10%) is similar among staff increases as the size of the firm also increases, the various sectors. while the communication to workers ranges 21
  • 22. By size: The participation of owners and By size: The participation of board members in shareholders in the strategic planning of medium, executive positions is 77% in large businesses small and micro businesses ranges between 78% and 75% in the micro business sector. It is and 88%. The participation of owners and worthwhile highlighting that this question applies shareholders in large businesses is limited to 66%. to the majority of large businesses but that the The participation of board members is higher in level of applicability drops as the size of the large businesses with a rate of 73%, compared business decreases. to other business sizes. By region: The participation of board members On the other hand, the participation of managers in executive positions is 78% in the metropolitan increases as the size of the business increases, region, 74% in Santa Ana, 65% in San Miguel conversely to the participation of workers that and 67% in Sonsonate. The applicability of this decreases as the size of the firm increases, with issue decreases outside the metropolitan area and the exception of the micro business in which main cities. only 1% of the workers participate in strategic planning activities. Governance By region: Owners and shareholders of businesses located outside the metropolitan area participate more frequently in the strategic planning of their 90 businesses, contrary to the businesses located in 80 the metropolitan area where board members, mid 70 management and managers are more involved in this activity. 60 50 1.7 Participation of board members in % 40 executive positions within the business 30 A total of 310 firms out of the universe of 20 surveyed businesses, affirmed that this concept 10 was applicable to their businesses. Board members of 76% of all businesses participate in executive 0 Services Commerce Construction Industry positions within the company. Board of directors in executive positions By sector: The industrial and construction sectors Board of directors strategic planning (59% and 67% respectively), have a higher participation of board members in executive Dissemination and comunication to workers positions compared to the trade and services sectors with 42 and 46 percent participation rate. 22
  • 23. 2. Workplace and human rights By region: The average working week in Usulután is 50 hours of work, followed by San Miguel with Human rights in the workplace are understood 46 hours, while the businesses in Santa Ana and as a fair and equitable working environment, the metropolitan area comply with the 44 hours through the involvement of employees as a key per week regulatory schedule. resource, the creation and compliance with human resource policies, sound labor conditions, job 2.2 Overtime compensation security, and occupational safety. The respect for the human rights of internal and external Sixty six percent of the businesses pay overtime customers of the business are also taken into compensation to their workers, and 33% to their account, as well as the definition of policies and administrative staff. The businesses that do not the monitoring of a code of conduct, the diversity pay overtime include professional services and in the hiring of staff and suppliers, the eradication per item contracts, and the ones complying with of child labor, the hiring of physically challenged the established 44 hours per week regulation. In persons and equal opportunities for women and general, 96% of the surveyed businesses do not men, among other. The labor law of El Salvador pay overtime compensations to their managerial was used as the basis of this analysis. and executive staff because they are under a different scale of benefits, including premiums 2.1 Working Hours and bonds per achieved goals, as well as special compensations and privileges. The hours of work of the surveyed businesses average 44.6 hours per week, slightly over the 44 By sector: Businesses in the industrial and hours established in the legislation in force. It is construction sectors pay more overtime to their important to highlight that some businesses have workers (83% and 74% respectively), followed production shifts over 44 hours, in 12 hour shifts, by trade (61%) and services (41%). to comply with the legal provisions regarding labor hours. Overtime is dealt with in a following By size: Overtime compensation increases as the paragraph. size of the business becomes larger. For instance: 87% of the large businesses pay overtime By sector: There is no evidence that indicates that compensation, compared to 54% of the medium one sector in particular has a longer or shorter sized businesses and 45% of the small businesses. work day compared to the other business sectors. Only 17% of the micro businesses pay overtime compensation. By size: Data reveals that a labor day is equal in hours in large, medium and small businesses, 2.3 Proportion between the highest and the although the number of hours increases slightly lowest wages in the business. in the micro businesses with a total of 46 hours In 66% of the surveyed businesses, the highest a week. wage corresponds to thirteen times the lowest 23
  • 24. wage in the company. The remaining businesses By region: The percentage of formal contracts did not answer this question. in the metropolitan area is 79%, while the rest of the country frequently enters into informal By sector: The gap between the highest and the contracts. lowest wage is greater in the industrial and the construction sectors, with a difference between 2.5 Code of Conduct, workers rights and fifteen to sixteen times respectively. In the services duties and trade sectors the ratio is 12 to 1 and 10 to 1. The total sample of businesses surveyed was By size: In the large businesses the gap between asked this question. 57% of these businesses the highest and the lowest wage reaches a ratio transmit workers rights and duties mainly through of 20 to 1, higher than the 7 to 1 index the internal regulations manual of the business. corresponding to the mid and small businesses, Among the businesses surveyed, 29% of them and the 3 to 1of micro businesses. have a policy, standards and procedures manual, and 18% of the businesses communicate these By region: The gap between the highest and the orally. lowest workers wage is considerably higher in the metropolitan area with a ratio of 16 to 1, By sector: The industrial and construction sectors compared to the 4 to 1 ratio in the remaining use an internal regulations manual more frequently parts of the country. than other sectors (67%). The services sector uses this manual in 55% average of all its 2.4 Worker Contracts businesses while the trade sector only in 42%. On the other hand, the percentage of businesses The total sample of businesses surveyed was that have a policy manual is the same (27% asked this question. Findings show that 62% of average) in all business sectors. the labor contracts are formal written contracts, while 36% are oral. Workers rights and duties are communicated orally in 26% of all trade businesses, 17% of By sector: The industrial sector accounts for 73% services firms, 15% of construction enterprises of the formally established contracts, higher than and 13% of all industries. in any other business sector. By size: Micro businesses (44%) and small By size: As the size of the business increases, the businesses (37%) disseminate workers rights and number of formal contracts also increases. A duties in an oral fashion. As the size of the total of 91% of the large businesses enter into a business increases, the number of businesses with formal contract with their workers, compared to a written internal labor regulation increases as 12% of the micro businesses; 54% of the medium well. Thirty four percent of the large and medium sized businesses and 34% of the small businesses. sized businesses have a policy manual. 24
  • 25. By region: Sixty nine percent of the businesses Share in the business’s profits • 12% located in the metropolitan area are governed by Health care for family members in the business internal labor regulations, while only 37% of • 10% them have a policy and procedures manual. In the remaining regions of the country, 39% of the businesses communicate workers rights and duties orally. The sum of these benefits surpasses 100%, since they can be provided simultaneously and do not 2.6 Labor Benefits exclude each other. The total sample of surveyed businesses was 2.7 Information regarding retirement asked this question. The chart summarizes the procedures percentage of businesses and employee benefits granted: The total sample of surveyed businesses was asked this question. Out of this universe, 56% of the businesses provide basic information Health, maternity and professional hazards at the regarding administrative procedures to enter the ISSS • 89% retirement program. Pension Funds at the AFP or ISSS • 85% By sector: the businesses in the industrial and Holidays over the ones set forth in the law•74% construction sectors provide workers with this information in 65% and 59% of cases, respectively, Christmas bonus beyond regulatory standards • compared to 46% and 53% of the businesses in 73% the trade and services sectors. Productivity compensations • 42% By size: As the size of a business increases it Life insurance contracted with private firms• 33% provides more information on retirement Use of vehicle • 32% procedures to their workers. Consequently, 77% of the large businesses provide this service, Health insurance contracted with private providers compared to only 14% of the micro businesses. • 28% The medium sized businesses provide this Recreation, culture and sports programs • 23% information in 54% of the cases and the small business in 39%. Workers health care services in the business • 19% By region: Seventy percent of the businesses in Worker education scholarships • 18% the metropolitan area provide this information more frequently than the businesses in other Purchase of school supplies • 13% regions of the country. The businesses in Usulutan 25
  • 26. provide the least information to their workers By sector: The number of businesses that employ (12%), followed by Sonsonate (27%). minors is similar accross the business spectrum, with 2% of the businesses hiring minors 2.8 Employment of Minors permanently and 9% seasonally. Please note that these figures include apprentices, whose work is The total sample of surveyed businesses was not considered contracted labor. asked this question. Out of the total number of surveyed businesses 89% of them do not employ By size: Workers under the age of 18 years are minors, while another 10% employs minors hired by the large (10%) medium (16%) and small seasonally and 2% permanently but adhering to businesses (9%), while only 3% of the micro the provisions in article 114 and following set businesses hire any. forth in the labor code. The seasonal jobs expressed herein could be, for instance, during By region: A high proportion of businesses in the Christmas season. San Miguel (98%) and Usulutan (97%) abstain from hiring minors, while in the metropolitan Minors between the ages of 12 and 14 years are area youngsters under the age of 18 years are hired under the modality of remunerated jobs in hired seasonally by 13% of the surveyed businesses. the trade and services sectors. Of these minors between the ages of 14 and15 years, 50% of them 2.9 Groups offered a job opportunity are hired as remunerated workers and the rest (43%) as apprentices; of the minors between 16 The percentage of businesses surveyed that offer and 18 years, 58% of them are hired as a job to the various population groups is ranked remunerated workers and 33% as apprentices. as follows: Apprenticeship is not considered a working Physically challenged persons • 33% contract, since minors are learning a trade or occupation. The Ministry of Labor authorizes Over forty five years of age • 56% the hiring of apprentices, provided that they are at least 12 years old, and places them under a Young workers lacking experience • 63% special regime. The average number of working Minors • 11% hours for minors is 33 hours a week with a maximum of 36 hours a week and a work day Illiterate persons • 25% between 6 to 7 hours a day. This detail does not add to 100%, since this Of the minors between 12 and 14 years, 100% selection is not excluding. of them work during the day as well as 86% of the minors between the ages of 14 and 15 and By sector: Out of the businesses that offer a job 90% of the minors between 16 and18 years of to the physically challenged persons, the industrial age. sector has proven to be more committed regarding this issue. 26
  • 27. Besides, the industrial and trade sectors seem to other sectors, and also less minors (5%) and be more inclined to hire young and inexperienced illiterate persons (17%). workers, with percentages ranging from 68% and 64% respectively. In 70% of the construction By region: In general, businesses in the sector, workers´ age surpasses forty years and on metropolitan area and San Miguel offer jobs to the other hand, 48% of the businesses hire illiterate physically challenged persons with a frequency workers, contrasting with the 8% of workers fluctuating between 39% and 30% respectively. under the age of 18 hired in the services sector. Besides, businesses in the metropolitan area offer jobs to workers over forty years of age more By size: Large businesses show a higher index of frequently (63%) than other regions. illiterate (27%), physically challenged (49%) and over forty years of age (68%)persons, as well as Businesses in the metropolitan area, Santa Ana a higher number of young inexperienced workers and San Miguel, share a similar rate of (72%). inexperienced workers, ranging between 68%, 64% and 66% respectively, but still higher than Micro businesses hire a lower number of young in Usulután (40%) and Sonsonate (32%). The inexperienced workers (30%) compared to the rate of illiterate workers hired follows a similar pattern ranging between 19% and 33%. Worker Contrating 90 80 70 60 50 % 40 30 20 10 0 Average week shift Worker overtime Formal written Written internal working Information regarding Hiring of physically payment contract regulation retirement procedures challenged persons Industry Construction Commerce Services 27
  • 28. 2.10 Existing Worker Organizations and /or By sector: Strikes occurred in 7% of the Guilds transportation service sector, and 1.5% in the textile, apparel and leather industries, representing Sixty nine percent of the businesses surveyed did 2% and 0.5% for their respective sectors. not have any type of worker organization; 20% of them had cooperatives; 14% labor By size: No actual difference was evident regarding improvement committees; and 6% workers unions. the size of businesses respect to strikes in the specified time frame. By sector: The businesses in the construction sector outstand for the highest number of unions By region: No difference was observed among (22%), while those in the industrial sector have the various regions regarding any strike activity the most labor improvement committees and in the surveyed businesses. cooperatives 21% and 26% respectively. The number of businesses that allow the formation of cooperatives in the trade, services and construction sectors is similar with a 15% rate. Strike or stoppage activity By size: Large and medium sized businesses 4.5 account for 10% and 3% of trade unions 4.0 respectively, while unions are absent in the micro 3.5 business sector for obvious reasons. The same 3.0 trend can be observed regarding labor improvement committees and cooperatives with 2.5 % 22% in large businesses and 35% in medium 2.0 sized businesses. 1.5 1.0 By region: Unions are more prevalent in the 0.5 metropolitan area, as well as labor improvement 0 committees and cooperatives, with 9%, 18% and Industry Construction Commerce Services 25% respectively, while in the other regions this percentage drops significantly. Average % of strikes or stoppages in your company in the last two years 2.11 Strikes and shutdowns Average % of strikes or stoppages in Only 0.6% of the surveyed businesses affirmed other companies within your sector having had any strikes or shutdown events in the in the last two years last two years. 28
  • 29. 2.12 Worker Performance Assessment 2.13 Incentives or rewards to workers who provide improvement recommendations Of the surveyed businesses, 72% affirmed having instituted a program to assess worker’s Among the surveyed businesses, 35% of them performance. In 41% of the cases the assessment offer programs that stimulate or reward worker’s program is informal, and in 31% of the cases the contributions to enhance performance. program is formal and in writing. By sector: The rate of businesses that offer By sector: The percentage of businesses with an programs that reward workers who contribute informal performance assessment program is with suggestions to improve performance is quite similar in both the industry (42%) and trade (43%) similar across sectors, with percentages between sectors. It was also observed that the percentage 30% and 38%. of businesses with a formal assessment program is lower in the construction sector (22%) By size: The rate of businesses that offer programs compared to the industry and services sector with that reward workers who contribute with (34%) and (36%) respectively. suggestions to improve performance is quite similar among large, medium and small businesses By size: The percentage of large businesses with with 42%, 45% and 31% respectively. an informal assessment program amounts to 37%, Nevertheless, only 13% of the micro businesses compared to 46% of the medium and small offer this program. businesses, and 43% of the micro business group. This trend reverses in the case of formal By region: In the metropolitan area 40% of the assessment programs, with 49% of large businesses offer this reward program. businesses offering this program, and only 29% of the medium businesses, 11% of the small ones 2.14 Internal Technical Training Programs. and 0% of the micro businesses. Of all the surveyed businesses, 41% of them By region: The metropolitan area outstood as invest steadily in education and training; another the region with more businesses offering 54%, only when needed. assessment programs (79%), equally distributed between formal and informal. In Santa Ana, San By sector: The percentage among the industrial, Miguel and Sonsonate, the informal type of services, trade and construction sectors that assessment is more prevalent, with 55%, 46% unvaryingly invest in education and training ranges and 43% respectively. between 36% and 47%. By size: The larger the business, the more it invests in worker´s ongoing education and training. Percentages range from 58% among large 29
  • 30. businesses, to 38%, in medium businesses; 22% 2.15 Illiteracy and Elementary School in small businesses and 10%, in micro businesses. It was estimated that 2.6% of the workforce By region: Fifty three percent of the businesses laboring in the surveyed businesses is illiterate located in the metropolitan area provide ongoing and that 1.5% of the businesses offer reading education and training. This percentage is higher and writing programs for their workers. On the than in other regions of the country. The other hand, it was established that 12% of the businesses in the metropolitan area train their workforce did not complete elementary school, workers when a specific need emerges, the same and that 1% of the businesses offer elementary as the businesses in San Miguel, (60%) as education to their workers. compared to the other regions. By sector: The various business sectors share a similar illiteracy rate, less than 5%, with the exception of the construction sector where the Internal training programs illiteracy rate reaches 10%, although only a limited number of construction businesses answered this 70 question. The average number of workers who have not finished elementary school in the 60 construction sector is 26%, higher than in other sectors. 50 By size: The illiteracy rate in medium, small, and 40 micro businesses is 4%; but only 1% in large % businesses. 30 The smaller the business the higher the percentage 20 of workers who have not finished elementary school, with 9%, 13%, 19% and 15% representing 10 the large, medium and small businesses respectively. Elementary school education is 0 Training in specific Suggestions Formal performance offered exclusively by the larger companies. need program assessment program By region: The percentage of illiterate workers Industry Construction is higher in the regions of San Miguel and Commerce Services Sonsonate, with 6%. The metropolitan area has the lowest percentage of workers who have not completed elementary school, with 11%, compared to Santa Ana, San Miguel and Sonsonate, with 15%, 13% and 17%, respectively. 30
  • 31. The businesses in Usulután, Sonsonate and the offered by businesses in the area of Santa Ana metropolitan area offer literacy programs ranging (2%) and the metropolitan area (4%), but not in between 3% and 2% respectively. Santa Ana (2%) San Miguel, Sonsonate or Usulután. and the metropolitan area (1%) are the two regions that offer elementary education programs. Other types of programs are offered most frequently in the metropolitan area (8%) and 2.16 Social Education Programs Santa Ana (6%), but not in Sonsonate. The businesses surveyed responded to the major 2.17 Investment in Education problems of their workforce by offering in-house alcohol and drug abuse prevention programs. It Outcomes indicate that the 463 businesses is estimated that 4.3% of the businesses offer surveyed invested an average amount of 1.5% of alcohol and drug abuse prevention programs, their total sales in 2000 and 1.8% of their sales while 1.5% of them offer external drug and in 2001, in the professional development of their alcohol recovery programs. Another 6.3% offer workforce. A means differential hypotheses test different types of programs. indicated that the level of investment could be considered constant between the two periods. By sector: The participation of the industrial and services sectors in in-house drug and alcohol By sector: The average amount of the annual sales abuse programs is 6% and 5% respectively. The invested in education in the years 2000 and 2001 construction sector does not participate in theses was 2.4% in the service sector, 1.9% in the programs. industrial sector, 0.9% in the trade sector, and 0.8% in the construction sector. By size: The participation of large businesses in in-house alcohol and drug abuse rehabilitation By size: The average amount of the annual sales programs ranges between 5% and 7%. Micro income invested in education in the years 2000 businesses do not offer these programs. Eleven and 2001 was 1.8% in the large businesses, 3.4% percent of the large businesses offer other in the medium sized businesses, 1.3% in the small programs as well as 3% of the medium sized businesses and 0.2% in the micro businesses. businesses. By region: Investments in education are quite By region: Prevention programs are offered in similar in both years throughout the country, all the regions, although participation is higher although in the metropolitan area businesses in the metropolitan area with 5% of the businesses invest an average of 2% of their annual sales, compared to the 2% of the businesses in other amount which is higher than in other areas. regions of the country. Recovery programs are 31
  • 32. Internal education programs 7 Literacy program 6 Primary school teaching 5 program 4 Drug addiction and 3 alcoholism program 2 Average % of sales for 1 education development 0 Industry Construction Commerce Services 2.18 Health, Safety and Working Conditions businesses in the construction sector moderately comply with these legal requirements. With regards to labor health requirements in force (hygiene, cafeterias, restrooms), occupational Findings indicate that 80% of the businesses safety, hazard prevention) and working conditions affirm having preventive health and safety (physical environment, illumination, ventilation), programs in place. In the construction sector the survey revealed that 88% of the interviewed 63% of the businesses also have these programs. businesses comply with the health provisions; The percentage for the trade and services sectors 48% of them moderately comply with them; 33% is 57% and 59%, respectively. of them rigorously comply with these requirements, 7% of them comply with these By size: Medium and small businesses (61% and provisions beyond the legal requirements in force; 63% respectively) are more inclined to moderately the remaining 12% stated that this question was comply with these standards, while large not applicable to their case. businesses rigorously comply with legal standards, and 12% exceed the provisions set forth in the On the other hand, 67% of the interviewed law. businesses affirmed having preventive actions in place for those potentially harmful processes that As the size of the business increases more could put the health and safety of their workforce preventive measures are established regarding at risk. potentially harmful processes for the health and the safety of the workforce, represented by 29%, By sector: Throughout the spectrum it was evident 54%, 62% y 86%, respectively. that more businesses moderately comply with the health and safety standards in force, while By region: In Usulután 70% of the businesses the industrial sector fully and rigorously complies are more inclined to moderately comply with the with these requirements (37%) and 56% of the health and safety requirements in force, while 40% of the businesses in the metropolitan area 32
  • 33. comply either rigorously or exceed these construction sector. Among the businesses that regulations. In Santa Ana only 52% comply with follow a policy of negotiating cost reduction the standards. alternatives with employees, 26% were found in the industrial sector, 29% in trade, 30 % in services Preventive actions against potentially harmful and 41% in construction. processes for workers are undertaken more frequently in the surveyed businesses located in By size: It was found that the medium sized the metropolitan area, with a rate of 80%. businesses try the most to avoid layoffs (52%) followed by the large businesses (50%); and small 2.19 Staff Cost Reduction Management businesses (43%). The least committed to this effort is the micro business sector with 33%. The In general terms, 46% of the surveyed businesses larger the business, the more it tends to limit try by all means to avoid layoffs in the event of layoffs to only those strictly necessary cases, and the need to reduce personnel costs, while another to negotiate cost reduction alternatives with 44% limits this procedure only to extreme cases. employees, with values that range from 57% to On the other hand, 29% of the surveyed 15%. businesses negotiate other cost reduction alternatives with staff members, 10% offer early By region: The regions of San Miguel, Usulután retirement benefits, and 8% offer support to find and the metropolitan area avoid dismissals with another job. the highest frequency ranking between 50%, 49% and 48% respectively. With regards to limiting By sector: Surveyed businesses in the industrial dismissal to only indispensable cases, the sector try to avoid compulsory dismissals in 51%, metropolitan area scored the highest with 51%, as compared to 48% in the trade sector, 42% in followed by San Miguel with 39% and Sonsonate the services sector and 26% in the construction with 35%. As far as negotiating other cost sector. The percentage of businesses that follow reduction alternatives with employees, the a policy of limiting layoffs to only extreme cases metropolitan area follows this procedure in 35% in the industrial sector was 48 %, 40% in the of its businesses, with the highest score among trade sector, 43 % in services and 33% in regions. Health, security and working conditions 90 80 70 Industry 60 50 Construction % 40 30 Commerce 20 Services 10 0 Moderatly comply with Occupational hazard Try to avoid layoffs Discursses Offer voluntary legal requirements prevention alternative solutions retirement programs (health, security) to reduce costs 33
  • 34. 3. Marketing businesses have informal policies in 60% of their businesses, while the large and medium sized Marketing activates are understood as the businesses in only 45% of them and the micro establishment and maintenance of relationships business in 37% of the cases. with customers based on integrity, justice, and honesty. Integrity in the production chain, product By region: The businesses in the metropolitan reception and packaging; price definition; sales region use formal and informal supplier selection practices, distribution and customer and employee policies with 37% and 49% respectively, privacy, respecting anti dumping and free amounting to 86%. In the other regions, policies competition practices. To this end it is important are mostly informal. to highlight: 3.2 Types of goods and service providers 3.1 Supplier selection policies Of the total surveyed businesses, 96% of them Seventy six percent of the businesses surveyed work with domestic suppliers and 50%, with affirmed having policies and standards to assess international suppliers. A total of 6% work with and select suppliers based on quality, price and cooperatives and 2% with community associations delivery deadline factors. Of these, 46% handle or groups. their policies informally, while 30% have written policies in force. By sector: The construction sector works in100% of cases with domestic suppliers, followed by the By sector: In the industrial sector 85% of the services sector with 98%; trade with 95%; and businesses follow these policies and standards, industry with 94%. The opposite trend was evident and of these, 34% follow formal policies, while regarding the percentage of businesses that work 51% have informally instituted policies; The figure with international suppliers: industry with 71%, in the construction sector is 74%, with 22% followed by trade, construction and services with formal and 52% informal; in trade 76%, of which 43%, 33% and 25% respectively. Seven percent 31% have formal policies and 45% informal; of the construction businesses work with coops. services 58%, with 22% formal and 36% with informally established polices. By size: The small and micro businesses tend to work more (90%) with domestic suppliers By size: It was found that the highest proportion followed by the large businesses with 93%. The of formal policies are found in the large businesses larger the business, the more it seeks for (43%), followed by the medium sized international suppliers. Regarding coops, only companies(32%), small businesses (12%), and 7% of the large and medium sized businesses the micro business with 2%. Conversely, small work with them. 34