Creativity and Design Day 5 Concept Evaluation
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This document provides an overview of concepts related to creativity and design. It discusses product design basics like form, function and aesthetics. It emphasizes integrating creative ideas into consumer-appealing product designs. Cutting-edge product design issues and examining designs in an Asian cultural context are also covered. The document references various online resources on topics like idea execution, concept evaluation, prototyping, global design, lean design, rapid manufacturing, sustainability, open innovation, universal design, crowdsourcing and bio-inspired design.
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Creativity and Design Day 5 Concept Evaluation
- 1. Creativity and Design Day 5 Concept Evaluation Dr. Ricardo Sosa http://www.aci-institute.com/index.php/web/master_program/ProgStructure/5/104
- 2. Creativity and Design The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context.
- 3. http://99u.com/articles/6167/battling-the-half-life-of-idea-execution Creativity should be less about creating new ideas, and more about focusing on a few • “I think my love of idea generation has become an escape hatch for when I start to second guess myself in the midst of long-term execution. When things aren’t going as well as planned with a venture, new ideas appear more attractive. And so I quickly jump to something new”
- 4. Would you prefer…? a) A team that generates 30 ideas with 5 of them being great b) A team that generates 10 ideas with 2 of them being great
- 5. http://www.mech.utah.edu/senior_design/07/uploads/Main/Lect12-ConceptSelection.pdf ... and hundreds more
- 20. “It then took me 5,127 prototypes to develop the final machine, each failed prototype informing the next one. There is always room for improvement and we have been iteratively improving the machine ever since.”
- 23. “I'd seen an industrial sawmill, which uses something called a cyclonic separator to remove dust from the air. I thought the same principle of separation might work on a vacuum cleaner. I rigged up a quick prototype, and it did. I became obsessed. It took five years of doing nothing but making and testing prototypes. My wife supported us by teaching art. She was wonderful. But most other people thought I was mad.” http://www.inc.com/magazine/201203/burt-helm/how-i-did-it-james-dyson.html
- 34. Please say “no” Creative people appreciate clear feedback Insincere support is poison
- 36. A modular new-generation global platform for future vehicles in the C & D segments (half of PSA Peugeot Citroën production). A single platform for a range of body styles: hatchback and saloon, coupé, cabriolet, estate, MPV and SUV http://www.psa-peugeot-citroen.com/en/inside-our-industrial-environment/innovation-and-rd/emp2-the-new-efficient-modular-platform-by-psa-peugeot-citroen-article
- 39. Steven Johnson: Where Good Ideas Come From http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html
- 40. Break
- 45. http://storyofstuff.org/movies/the-story-of-solutions/ “The real potential for reducing overall resource use and pollution comes from reducing what we use (make stuff last longer, borrow stuff instead of buying it, turn to community rather than stuff for meaning and entertainment, etc.) and re-using (repair, upcycle, share, buy used, donate rather than dispose of stuff)”
- 47. Hybrid cars and fuel efficient engines are incremental improvements Car sharing, personal vehicles and massive public transport are game-changing solutions
- 48. The best solutions… Are difficult and take time Are original rather than novel Respond to new problems Challenge the status-quo Address causes, not symptoms Apply technology appropriately Reveal new ways of thinking about problems Consider a wide variety of stakeholders Are persuasively communicated
- 52. Break
- 63. Models and Prototypes Aim is to build physical representations to learn from initial ideas and make increasingly concrete and detailed decisions
- 65. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
- 66. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
- 67. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
- 68. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
- 69. Why prototype? • Reduce uncertainty • Make assumptions explicit • Learn a specific feature or property • Evaluate alternatives • Gather feedback and data • Communicate a key decision • Explore a range of values across variables • Safety and ergonomics • Test manufacturing and assemblies
- 72. http://www.studiotilt.com/blog/2011/02/03/the-hub-kings-cross-co-design-workshop/ http://paipr.wordpress.com/projects/rapid-low-fi-prototyping/ http://www.robives.com/blog/swinging_legs_experiment Low-Fidelity Prototyping (Quick and Dirty): Immediate and sketchy physical representations using paper, cardboard and any available parts
- 78. Interactive Toy: 3 day tutorial http://www.youtube.com/watch?v=mt4V5kojU8E
- 79. Keurig individual serving coffee brewer 100 dpi 100 dpi http://www.keurig.com/
- 81. 0 2 4 6 8 10 12 14 16 18 20 0.07 0.08 0.09 0.1 0.11 0.12 0.13 0.14 Radius of Hole (cm) Bitterness(cm*min) orTime(min) 0 0.2 0.4 0.6 0.8 1 1.2 PercentofTea Saturated Bitterness Time % Saturation Tea brewer liquid containment electrical supply electrical conversion thermal energyfilter, tea containment ice/tea containment electricity water water thermal energy tea thermal energy ice tea thermal energy 18 in. 9 in.
- 83. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
- 84. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
- 85. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
- 87. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
- 88. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
- 89. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
- 90. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
- 91. Key Q’s Functionality being tested? Scales, assemblies and materials? Structural behaviour and costs? Physical or virtual prototype? Decisions to build model/prototype: materials, processes, time, modifications… Single plan or replan? Parallel or serial prototypes? Simultaneous or iterative?
- 92. Important Good investment: plan resources & time Make your goals and questions explicit Learn from your models and prototypes: test, measure, modify them Document, record and analyse evidence “Fail Early, Fail Fast and Fail Often” http://www.lunar.com/failure-is-always-an-option/ http://www.fastcodesign.com/1663968/wanna-create-a-great-product-fail-early-fail-fast-fail-often
- 97. Youn-Kyung Lim, Erik Stolterman, and Josh Tenenberg. 2008. The anatomy of prototypes: Prototypes as filters, prototypes as manifestations of design ideas. ACM Trans. Comput.-Hum. Interact. 15, 2, Article 7 (July 2008), 27 pages.
- 101. The Ten Year ‘Miracle’ of the poster child for design and innovation NASDAQ AAPL: Jobs returned to Apple in 1997. iMac was introduced in 1998, iPod in 2001, iPhone in 2007 Study successful cases
- 102. “a bestselling book on creativity for people who do not like books on creativity” Read about it (critically)
- 104. Creativity and Design The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context.
- 105. “Whirlpool Corporation's Global Consumer Design Studios are based in four locations - North America, Mexico, Europe and Asia - reflecting strong connections with the Company’s global vision “Every Home, Everywhere” and its truly global approach to design”
- 106. “No longer is a product designed, produced and sold in a single country or even a single region” http://www.deloitte.com/assets/Dcom-BruneiDarussalam/Local%20Assets/Documents/The-Future-Manufacturing.pdf http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=25260 “The 787 has faced a lot of problems *that+ can be traced to the difficulties of managing a globally outsourced supply chain”
- 107. http://www.adobe.com/fr/enterprise/plm_popup.html "PLM or Product Life cycle Management is a process or system to manage the data and design process associated with the life of a product from its conception and envisioning through its manufacture, to its retirement and disposal. PLM manages data, people, business processes, manufacturing processes, and anything else pertaining to a product” Aras
- 110. Lean Design
- 114. Rapid Manufacturing
- 115. David F. Flanders: Why I have a 3D printer http://blog.ted.com/2013/02/07/7-talks-on-the-wonder-of-3d-printing/
- 119. Sustainability
- 124. Open Innovation
- 125. Massimo Banzi: How Arduino is open-sourcing imagination http://www.ted.com/talks/massimo_banzi_how_arduino_is_open_sourcing_imaginati on.html
- 130. Dale Dougherty: We are makers http://www.ted.com/talks/dale_dougherty_we_are_makers.html
- 131. Co-Design
- 142. Universal Design
- 145. Crowdsourcing
- 149. Bio-inspired Design
- 157. Trends
- 161. Asia
- 166. Design Computing
- 171. Design Education
- 180. Design Research
- 182. Management of Creative Teams
- 183. Tom Wujec: Build a tower, build a team https://www.ted.com/talks/tom_wujec_build_a_tower.html
- 184. by Teresa M. Amabile and Mukti Khaire
- 185. Howard Gardner: Creativity and Leadership http://www.youtube.com/watch?v=1rtZYvLDPkQ
- 186. Session 5 Reflection Activity • What did you learn? • New knowledge or tools • Things that you didn’t know that you didn’t know • Three most “sticky” ideas • One to three key questions • Actions that you can follow up
- 187. Final reflections
- 189. the action or process of making land, water, air, etc., dirty and not safe or suitable to use
- 196. Reference
- 197. What if money didn't matter ? - Alan Watts http://www.youtube.com/watch?v=3MxRIn-C4zU
Notas del editor
- 1
- This is controversial but worth as a conversation/reflection starter: no tool is void of (ethical/moral) values, they enable or facilitate certain behaviours: What is the role and responsibility of the designers?
- Probably a good point to let students know about these initiatives (from recent years) that explicitly target disadvantaged populations (not served by professional designers/engineers traditionally)