Global mba

Escuela de
organización
MINISTERIO
DE INDUSTRIA, TURISMO
Y COMERCIO
industrial

global
BORRADOR
mba
full time

madrid
buenos aires
shanghai

Escuela de
organización
MINISTERIO
Y COMERCIO
industrial

global
BORRADOR
mba
full time

global

mba
the advantage
of being global
open, creative, innovative,
The Global MBA (GMBA) develops enterprising, dynamic, well
international leaders in the fields of grounded, enthusiastic,
entrepreneurship and business management.
It allows our students to control their own
passionate, imaginative, caring,
destiny enhancing their values-based smart.
leadership, their ethics and technical skills.
The GMBA combines a diverse group of
students with a world class faculty and a invest in your future
demanding content suited to our changing
world.
challenging times present
Carlos Lozano extraordinary opportunities
Global MBA Director and incentives to change. New

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Managing Director BICG
markets and new business
models are taking shape. We
provide you with the latest
insights, strategies and tools to
launch unconventional ideas.

INDEX
1. spain’s school for industrial organisation eoi . . . . . . . . . 3

2. eoi in figures . . . . . . . . . . . . . . . . . . . . . . . . 4

3. master’s programmes eoi . . . . . . . . . . . . . . . . . . 5

4. why a master's eoi?. . . . . . . . . . . . . . . . . . . . . 6

5. global mba . . . . . . . . . . . . . . . . . . . . . . . . . 8

6. academic programme . . . . . . . . . . . . . . . . . . . 12

7. faculty. . . . . . . . . . . . . . . . . . . . . . . . . . . 17

8. assessment and evaluation . . . . . . . . . . . . . . . . . 18

9. admissions process for new students . . . . . . . . . . . . 19
www.eoi.es

10. eoi madrid . . . . . . . . . . . . . . . . . . . . . . . . 20

11. eoi alumni club . . . . . . . . . . . . . . . . . . . . . . 22

12. welcomeoi programme . . . . . . . . . . . . . . . . . . 23

2 GLOBAL MBA FULL TIME

SPAIN'S SCHOOL FOR INDUSTRIAL ORGANISATION EOI 3

1

www.eoi.es
spain's school for industrial
organisation eoi

Spain's School for industrial organisation is the oldest more creative and more critical leaders for over fifty
business school in Spain, which began its venture at a years.
very important historic and social time: the ’50s in
Spain. We are an institution that has always been conscious of
its responsibility as a training institution and has always
Throughout our history we have maintained our been committed to sustainable innovation as a
pioneering role in what is already a long track record, cornerstone on which to build a better future.
combining the importance of tradition with adapting to
a context of rapid social change. To do so, we have The 2020 Strategic Plan, adopted in 2009, contains the
always paid attention to social needs and in particular substance of the ambitious strategy that we have set as
the needs of the business fabric, entrepreneurs and an organisation for a particular timeframe. The current
managers. We have been training more reflective, definition of EOI as an area for generating and
distributing knowledge and services stemmed from this
plan, designed to be collaborative and open to the
conciliation of ideas and different sensitivities around
four themes: SUSTAINABILITY, TECHNOLOGY,
ENTREPRENEURSHIP and INTERNATIONALISATION.

This Plan is divided into three main strategies:

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> To develop and promote a differentiated training and
services offering, specialising in the areas of
sustainability, technology, entrepreneurship and
business internationalisation.

> To promote the Digital School through a highly-
specialised academic area, cutting-edge technical
support and the acquisition of suitable infrastructure
to allow an intensive use of ICT.

> To build a Sustainable Business Model, proactive
with the strategic priorities of the Ministry of Trade,
Tourism and Industry, supported by stable alliances
and a clear international vocation.

Sustainable innovation and creativity are already
recognised as the key motors of economic and social
development in our societies. Addressing the economic
paradigm shift that we are experiencing means
incorporating radical transformations both in
enterprises and organisations as well as in individuals:
changes ranging from attitudes and culture to
organisational and strategic transformations.

Over the next 10 years, EOI as an open and global
school, will continue to be a source of contribution to
society as a whole. A good example of this is the
master’s programme included below, which is a
master’s degree orientated towards training the
managers and entrepreneurs of tomorrow.

2 eoi in figures
1st business school founded in Spain: 1955

1st Spanish institution focusing in environmental education courses: 1976

1st Spanish business school in Latin America: 1992

1st Spanish business school with online education: 1997

The school is a European benchmark for entrepreneurial training

The school is a European benchmark for entrepreneurial
training:

> Over 55,000 former students.

> You will have professors who will know your name
and will devote themselves to make your
experience at EOI highly successful and help you
improve your employability.

> Over 1,200 associate teachers and national and
international visiting professors, all experts in their
field of activity.

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> Over 80,000 hours annually taught in our Madrid
and Seville campuses.

> Over 3.000 students in 2009 in the masters
programmes, executive education programmes,
management courses and in-company
programmes.

> Over 1,500 active professionals take part in our
Imagen de swisscan en Flickr.com

company internship programmes sponsored by
Spain's most notorious businesses and
organisations.

> Over 1,800 businesses have placed their trust in
EOI as an ongoing source of recruitment.

> Over 1,200 offers of employment yearly.

> Over 26 universities or international schools
formally collaborating with the school.

> Over 72 local partners throughout Spain involved
in the Business Creation and Consolidation
programmes.
www.eoi.es

> Over 30 studies and cases of applied research
published annually.

> Over 100 Fora held annually with top international
and national speakers and an extensive programme
of conferences and lectures given by experts in
their field.



www.eoi.es
3 master’s programmes eoi
We provide a wide range of training in the School's
two areas of expertise. These master’s programmes
are for young university graduates with or without
professional experience and are aimed at encouraging
personal skills development, fostering teamwork and
improving employability. The programmes that
comprise this course’s offering are:

Innovation and Creativity in Business
Management

> Full-Time MBA (with the same specialities)
> MBA - Corporate Responsibility
> MBA - Financial Management
> MBA - Sales and Marketing Management
> MBA - Environment and Energy

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> MBA - Social Economy
> MBA - Digital and Creative Industries Economy
> MBA - Agri-Food Industry Management
> MBA - Human Resource Management and
Service Management
> MBA - Human Resource Management and
Service Management
> Global MBA
> Agribusiness MBA

Environment, Energy and Sustainability

> International Master In Sustainable Development
and Corporate Responsibility
> Master in Engineering and Environmental
Management
> Master in Renewable Energy and the Energy
Market
> Master in Engineering and Water Management

4
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why a master’s eoi?
Because it provides an opportunity to experience an
100% adapted to the
intensive and productive journey of personal and requirements of the most
professional growth. A unique lifetime experience based demanding organisations
on reflection for action and on the study and analysis of
All our programmes have been designed in the light of
concepts and dimensions which will contribute to
the needs and requirements of the present professional
professional success. environment. Business managers, teachers and former
In order to achieve it we give you access to the best students enrich our programme year after year. The
content, experiences, practical cases and all the activities
professionals and means in the discipline, with the
are carried out from a perspective which is fully adapted
experience and the prestige of a great Business School. to the demands and requirements of today's
professional dynamics.

over 50 years experience
www.eoi.es

EOI has 55 years of experience in training postgraduates excellent faculty and excellent
and managers and has played a leading role in the field students
of professional education. Students today have a more
international outlook, a changing and dynamic The teaching staff comprises professors with a solid and
perspective, and they are more committed to broad professional experience, extensive academic
sustainable development while interested in succeeding training and proven educational skills. Collaboration,
in their respective organisations. innovation, excellence, reputation... analysis study,



www.eoi.es
debate, presentations, decision making… the EOI student
is required to take on all these tasks with some of the
most influential business minds in their respective fields
of activity.

The carefully selected students benefit from an
academic environment with a practical focus, highly
professional and innovative.
Imagen de hanspeta's en Stock.XCHNG

stimulating professional growth
and development
Student's professional growth is a top priority at EOI.
Work and training groups are reduced in number and
the atmosphere encourages collaboration. As a
participant in our masters programmes you will
exchange knowledge and experiences with your fellow
students and teachers in an in-depth productive way.

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5 global mba
The Global MBA (GMBA) programme provides our
bring us your talent!
students with a solid working knowledge of the latest presentation of the
and most innovative management techniques and tools programme
demanded to succeed in today´s global economy. and unique features
Its truly international nature, not only in terms of
If you have an international vocation and wish to
students and faculty but also on its content, represents
succeed in today's competitive business global
a unique opportunity for professional success in community you should be prepared to pack your bags,
international business management and jump on a plane and be ready to work in any corner of
the world. This is the current and fascinating
entrepreneurship.
professional scenario for the new millennium
professionals. These challenges require that students
and professionals must adapt and improve their
already powerful management skills to a new context;
develop a global strategic vision and enhance
intercultural leadership abilities to be able to succeed

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in a worldwide international environment.
www.eoi.es



www.eoi.es
The Global MBA provides young professionals a unique Our Global MBA programme includes a variety of
opportunity to get an early start into the world of learning methodologies through class lectures and
international business. The one year full time-accelerated discussions, case analysis, simulations, role games, real
programme will allow students to quickly advance in life cases and a diverse working group. All
their professional career by complementing their complemented by several technical visits, that will give
education; enhancing their global management skills, the opportunity to our students to meet and interact
providing a full immersion experience in three different with outstanding participants and business leaders from
countries, building up on intercultural, linguistic and different backgrounds in the national and international
communication skills and entering the extensive and community, who will share their particular professional
solid global network of EOI alumni. experience with the group.

class lectures
Full time Global MBA with weekly sessions, led by
programme objectives outstanding teaching professionals with a solid
professional background, who bring both theory and
The Global MBA programme objective is to train
practice together into the classroom. Our professors are
international leaders in the fields of entrepreneurship
expert facilitators that believe in participatory learning,
and business management. We are fully aware of the
fostering engagement, dialogue and discussion among
new opportunities and challenges originated by the
the students.
information technologies, the unstoppable globalization
process and the relevance of Innovation. We facilitate
our students with the abilities and tools to master them. case studies and diverse working groups
The case method is the main learning tool that allows
The programme offers a unique living experience in one theory and practice to come together by placing the
of the most prestigious business school in Spain allowing participants in front of challenging real business
the students to complete a full Global MBA programme situations.
in one academic year in a highly-demanding learning

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process. The Programme has the following main There are no simple solutions, yet it is an excellent
objectives: instrument for promoting the exchange of ideas and
debate forum & discussion. Additionally EOI offers a
> To provide our students with a set of tools, programme of conferences and sessions with prominent
experiences and knowledge to succeed in the current business professionals, institutional leaders and
work market. outstanding members of the community to debate and
share their experiences in doing business in a global
> To think globally.
environment.
> To improve management and leadership skills.
the virtual classroom
> To take advantage of the resources of a top national
EOI also has an online training platform (virtual
and international faculty. To have an inspiring
classroom) which enables students to access additional
interchange with classmates.
knowledge and facilitate alternative channels of
> To experience the life and context of three major communication with fellow students and faculty
capitals around the world: Madrid, Buenos Aires and leveraging the web 2.0 technologies and applications.
Shanghai.
final project
> To develop an international networking platform
During the programme the students prepare a final
among participants, faculty, business leaders and the
project. It enables students to put into practice the
EOI alumni network.
knowledge they have acquired. The project is guided by
a tutor expert in their subject area. The project will then
be presented to faculty and peer students in an open
presentation. The presentations will be evaluated by a
development and learning board of faculty and by the Programme Director.
method
international interim (study abroad)
The curriculum offers an interdisciplinary selection of Students will participate in two two-week international
courses taught by an expert group of international staff experience where the group will attend classes at our
and professionals offering both an academic prestigious partner institutions in Buenos Aires and
perspective as well as a practical approach to the issues Shanghai.
explored.

academic collaboration and interchange
In recent years EOI has collaborated with the following
the student body
institutions:
profile at glance
> University of Portland / Pamplim School of Business
(USA) gender

> Northern Kentucky University (USA)

> E.S.C. Grenoble (France)

> Toulouse Business School (France)
47%
> Athens University of Economics and Business
(Greece) 53%
> Istituto Studi Direzionali / ISTUD (Italy)

> MIB de Trieste (Italy)

> Manchester Business School (United Kingdom)
Male (53%)
> Shanghai International Studies University (China) Female (47%)

> University of Internacional Business & Economics
(UIBE) (China)
geographic distribution
> ITBA / Instituto Tecnológico de Buenos Aires
(Argentina)
8%

student profile
17%
The GMBA programme is aimed at graduates or young

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professionals who wish to pursue a career in a global 50%
business context and seek to sharpen their management
and entrepreneurship skills. We look for inspiring, well 25%
rounded individuals with passion for excellence, hunger
for learning, thirst for change and potential for growth.
They must be highly collaborative, with a hard working
nature and great motivation. Candidates for admission
Europe (50%)
to the GMBA program are considered on the basis of
South America (25%)
individual application and academic merit. North America (17%)
Asia (8%)
Candidates should hold a first academic degree and
should have up to 5 years of relevant professional
experience.
undergraduate degrees

Fluency in English is required; basic knowledge of
Spanish highly recommended. 9%
16%

31% 13%
Imagen de Andrew* en Flickr.com

31%
www.eoi.es

Advertising & media (16%)
Arts‘ (13%)
Business (31%)
Engineers (31%)
Science (9%)



www.eoi.es
calendar
and structure
The GMBA offers an excellent curriculum that The GMBA is a 9 month full time programme starting in
includes a selection of inter-disciplinary courses October and finishing in July. The curriculum consists of
geared to the development of crossover management three groups of subjects: Common Subjects (100 contact
abilities. hours), Core Subjects (620 contact hours) and two
Studies Abroad (60 contact hours).

The programme is organized around 8 blocks

1. Entrepreneurship 5. Finance

> Global Entrepreneurship > Business Planning & Controlling
> Final Project > Financial Management
> Corporate Finance
2. Strategy > Business Law & Taxation

> Competitive & Corporate Strategy
6. People Management
> Marketing Management
> Strategic Alliances > Management Skills
> Business Innovation and Sustainability > Human Resource Management in a Global Context
> Advanced Innovation
7. Business Roles & Simulation
3. Global Economy

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> Business Game
> Global Economics Environment
> Emerging Markets 8. Study Trips

> Study Abroad I Buenos Aires
4. Operations
> Study Abroad II Shanghai
> Operation Management
> Project Management
> Quality Management
> Corporate Responsibility
> Information Technology & Business Organization

calendar

october march june july

common subjects

study abroad
core subjects
elective subjects + core subjects study abroad

final project
development of final project
presentation

The timetable of subjects may be modified according to the program scheduling.
Some classes may be change from those initially schedule in the Master´s program.

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6 academic programme
The curriculum provides students with an ample » final project
conceptual base on all functional areas of As part of a team, the student will work collaboratively
identifying and developing a business idea, completing
management and entrepreneurship in line with EOI
different phases required to put together a full business
principles and values. plan to present in June to an international panel.
Students will be assessed based upon the teams results,
his personal involvement and knowledge of the project.
entrepeneurship Also presentations skills will be evaluated.

» global entrepreneurship
This course examines the opportunities and challenges » competitive & corporate strategy
for entrepreneurs in a global context, particularly in This course explores the formulation and analysis of
emerging markets. Students will learn to analyze
www.eoi.es

business strategy. Business strategy is the set of
opportunities, evaluate new ideas, explore the sources of objectives and policies that collectively determine how a
finance, produce business plans and how to implement business positions itself to increase its returns and create
them. In addition to discussing the range of global economic value for its owners and stakeholders.
entrepreneurial situations, student groups pick one
particular market opportunity on which to focus, This course will explore analytical techniques for
develop and present a business plan. diagnosing the competitive position of a business:
evaluating business strategies and identifying and



www.eoi.es
analyzing specific business options. These concepts will sustainability as key elements for improving business
help the student to design an effective an competitiveness.
comprehensive business strategy, but perhaps more
important the course aims to instill a strategic mindset. An innovative outlook is encouraged with a view to
educate professionals able to identify and develop new
opportunities and to respond in a rapid manner to the
» marketing management
changing needs of clients. A commitment to
The course prepares students to identify, analyze, and
sustainability as a key tool for enhancing and improving
resolve strategic international marketing problems.
the corporate business reputations.
Students will have to formulate, implement, and evaluate
international marketing strategies at the level of the
business unit for international market entry, expansion, » advanced innovation
and global rationalization. Specific topics range from the Innovation has been identified as a key component of
effect of culture on the decision to standardize or adapt any future organization.
marketing programs, to international branding,
communication, distribution, and pricing issues, to This module provides the student with tools and
analyzing organizational structures for international frameworks to instil structured innovation in a company;
marketing effectiveness. focusing on product, services, processes and business
models.

» strategic alliances
This course offers an in-depth journey into the world of
strategic relations. Students will be working mostly with
global economy
strategic alliances, but will also learn more about other » global economic environment
forms of business relations, such as partnerships, The purpose of this course is to train students to think
networks or mergers and acquisitions. systematically about the current state of the economy
and macroeconomic policy. To be able to evaluate the
» business innovation and sustainability economic environment within which business and

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This module prepares students for developing a financial decisions are made. The course emphasizes the
managerial mentality familiar with innovation and use of economic theory to understand the workings of

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planning, materials management, work and resource
scheduling, and quality assurance.

» project management
This course provides the knowledge and tools needed to
manage small and large-scale projects in the production
and the service sectors of the economy: covering the
whole project cycle; project set up, time management,
budgeting, scoping, risk assessment, communication,
documentation, change control and measuring.

» quality management
This course defines what is quality management and its
advantages. The quality management system is one of
the great unknown in the world of management, or is
completely misunderstood. In this part we will define
concepts and address topical, and the students will
discover the best known and implemented tools of
quality management in the world.

» corporate responsibility
The course focuses on strategic and dynamic issues that
are essential in the building of high-performing
organizations with a sense of ethics, civic engagement

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and social responsibility. Provides a theoretical and
practical understanding of what role organizations
should play in society

» information technology & business
The course covers technology concepts and trends,
underlying current and future developments in
information technology, fundamental principles for the
financial markets and the operation and impact of effective use of computer-based information systems.
government policies.

Special emphasis will be placed in on networks
development including the web. Other topics include:
» emerging markets
hardware and operating systems, software development
This course examines the recent developments in tools and processes, relational databases, security and
political, business, and cultural environment in the cryptography, enterprise applications, business process
emerging markets. It explores the international trade redesign, and electronic commerce.
partners and relations between these countries and the
rest of the world, through examining ways of doing
Imagen de lastquest en Flickr.com

business in the region and the inherent difficulties that it
creates for international firms.
www.eoi.es

operations
» operations management
This course examines the analysis and design of
operations for both service and manufacturing
processes. Among the topics covered are product and
process design engineering, capacity and resource



www.eoi.es
Imagen de timsamoff en Flickr.com

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valuation of real and financial assets, risk management
finance
and financial derivatives, the trade-off between risk and
» business planning & controlling expected return, and corporate financing and dividend
This course provides students with a thorough policy.
understanding of the functions of operation planning
and control. Major topics include: forecasting; capacity The course offers an in-depth examination of asset,
planning; facility location and layout; line balancing; liability and capital structure management, with
scheduling; project control; quality control inventory emphasis on valuation capital budgeting techniques;
control; material requirements; just-in-time systems; and risk evaluation; working capital management, and
flexible manufacturing. methods of short-term, intermediate and long-term
financing.

» financial management
Financial management studies Financial Accounting, » business law and taxation
Cost Accounting, Management Control Systems and The course offers a broad introduction to business law
the basic concepts for financial decision making. This and taxation, paying special attention to law-sensitive
course provides you with the skills to interpret and aspects of corporate finance and financial markets such
understand the values of financial statements and as private and public sectors; mergers and acquisitions,
economic company information. Also it will offer an regulation of public offerings, securities markets, and
ample overview on the ways to account for cost in an publicly-held companies. It will also cover topics on
organization. Finally a brief introduction is given to private equity and venture capital; bankruptcy,
the Management Control systems, its future and its reorganization, security interests and securitization.
use. Finally, a high level introduction in corporate and
international taxation will be given.

» corporate finance
The GMBA covers both corporate finance and capital
markets, highlighting the financial aspects of managerial
decisions. It touches on all areas of finance, including the

reward systems, performance management, high
people management
performance human resource systems, training and
» management skills development, recruitment, retention, equal employment
This module addresses the student's personal and opportunity laws, work-force diversity, and union
professional development. The emphasis is 100% management relationships).
practical in acquiring the different managerial skills
required to address the challenges currently facing
executive management. Content includes professional business roles and simulations
skills such as personal communications, time
management, effective presentations, negotiation, » business game
leadership and team motivation. It focuses on the role of marketing planning, the
development and implementation of marketing
» human resource management in a global strategies, the role of financial analysis, sales forecasting,
context and the impacts of competitive dynamics, rivalry and
The course is focused on design and execution of human environment forces within the context of the marketing
resource management in a global context. It is management decision-making process. Teams develop
structured around two central issues: how to think and execute marketing strategies and plans within the
systematically and strategically about aspects of marketing game.
managing the organization's human assets, and what
really needs to be done to implement these policies and
to achieve competitive advantage.

The student is required to adopt the perspective of a
general manager and to provide instruments to manage
human resources from a strategic perspective (including

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www.eoi.es



www.eoi.es
7 faculty
The Global MBA has a world class faculty made up of more than 30 part time professors among business leaders and
experienced practitioners with diverse business backgrounds and experiences. Due to their parallel professional
careers the pragmatism and practical experience comes straight to the classroom, enabling the students to familiarize
themselves rapidly with our competitive world.

Álvarez Hernández, María Concepción Jacopin, Tanguy Prastacos, Gregory
MBA (Columbia University) PhD in Applied Economics (Université Paris- PhD of Philosophy in Operations Research
Financial Sector Specialist in McKinsey & Sorbonne) (Columbia University)
Company Master in International Business (Université Master in Computer Science (Columbia
Paris-Sorbonne) University)
Bores Lazo, Jesús Associate Research Fellow in IESE Business Rector of Athens University of Economics
LLM in European Law (Rijksuniversiteit School and Business
Limburg-Maastricht University)
Consultant & Legal expert Lane, Richard Rajeev, Gowda
Professor BA in Politics, Philosophy and Economics PhD in Public Policy and Management (The
(Manchester Metropolitan University) Wharton School)
Costa, Carlos Victor Certified Business School lecturer by Harvard Master in Economics (Fordham University)
PhD in Communication (Universidad Business School Professor in Indian Institute of Management
Complutense, Madrid) Associated Professor and lecturer in
Master in Social Communications prestigious European Business Schools Roces, José Luis
(Universidad Complutense, Madrid) Director of Soluciones de Gestión y Desarrollo Industrial Engineer (Universidad de Buenos Aires)
Master in Marketing (IAG MASTER - PUC-RJ) Founder of ITBA's Leadership Development
Associate Consultant in Synapis López, Félix Center
BA in Economic (University of Bilbao) Vice-rector of Instituto Tecnológico de
Djeddour, Mohamed International Trade Agent Buenos Aires

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PhD in Strategic Planning (University of Founding Member of Observatory of the
Manchester) European Central Bank Seco, María Teresa
Head of European Centre for Management PhD in Economics (Universidad
Development of Manchester Business Lucas, Ricardo Complutense, Madrid)
School MBA (Instituto de Empresa) Auditor and Member of the Spanish Official
Graduate in Computer Science (Universidad Register of Auditors
Feldman, Howard Politécnica, Madrid) Associate Professor and Consultant
PhD in Philosophy (Georgia St University) Trainer and Consultant
MBA (Georgia St University) Siles, Daniel
Associate Dean and Director of Graduate Luzuriaga, Diego Executive MBA (FME - UAH)
Program of University of Portland Master in Management of Technology Founding member and Director of Synapis.
(Massachussets Institute of Technology)
Fernández-Rañada, Miguel Electronics Engineer (Instituto Tecnológico Weigand, Jurgen
Master in Financial Control (Instituto de de Buenos Aires) PhD in Economic (University of Erlangen-
Empresa) President of Aquariana Nürnberg)
Director of Swat Business Consultants Master in Economics (University of Erlangen-
Matas, Humberto Nürnberg)
Fontanini, Antonio BA in Public Relations and Advertising Professor and Director of the Institute for
PhD in Computer Science (Universitá degli (Universidad Complutense, Madrid) Industrial Organization, WHU Graduate
studi di Pisa) President of Fundación Innovación y Diseño School of Management
Global Senior Master Program (IE & Chicago Strategy and Innovation Director of DNX Group
Grad Business School) Weitz, Mario
President of Informalia Consulting Maristany, Fernando PhD in Economy (American University)
Master in Economics (IESE) Master in Economy (American University)
Franco, Santiago Telecommunications Engineer (Universidad Consultant in World Bank and International
Operations Strategy Certificate (Harvard Politécnica, Madrid) Monetary Fund
Business School) Managing & Marketing Director of Grupo Amper General Manager of Consulta Abierta
Directive Development Program (IESE
Business School) Martínez Navajas, Joaquín
Manager of PricewaterhouseCoopers PhD in Economics (Universidad
Consulting Complutense, Madrid)

García Steegman, Pablo
Special Studies in Administration and GMBA direction
Management (Harvard University)
Master in Human Resources (ESCP-EAP) MBA (IE)
Lozano, Carlos
Human Resources Director of Havas Digital Global MBA Director
Executive Director of Madrid Business
Managing Director of BICG
Goy Yamamoto, Ana M. Consultants
MBA (Instituto de Empresa)
PhD in Economics (Universidad Autónoma, Oliver Philips, Guy
Madrid) Master in Marketing Management (Instituto López, María
Associate Professor of Centro de Estudios de de Empresa) Global Executive Director
Asia Oriental, Universidad Autónoma BA Politics and History (University of Cape MBA (EOI)
Town, South Africa)
Horita, Jorge Marketing Director of BICG If you wish to contact Carlos or Julio,
Eletronics Engineer (Universidad Tecnológica please send an e-mail to the Coordinator:
Nacional) Pilotto, Stephano
Director of Technological Services and PH.D. in History of International Relations Charlotte Francon
Consultancy at Instituto Tecnológico de (University of Rome, Italy) charlottefrancon@eoi.es
Buenos Aires Director of International Relations of MIB
School of Management informacion@eoi.es

8 assessment
and evaluation
The master's assessment system has a two-pronged
final project
approach.
As a complement to the assessment of the courses,
students shall submit and subsequently present their
continuous evaluation final project, completed in the final period of the
Master's. Students who have successfully completed all
Students are assessed over the course of each term or the subjects as well as the final dissertation, will be
teaching period, in a process which, as appropriate, awarded the Diploma of the “Global MBA" by EOI.
takes into account class participation, written work, class
presentations, practical activities, guided academic
activities, as well as objective testing or examinations. international placement
Each one of these concepts is allocated a percentage After the completion of the GMBA, EOI will support the
mark which, when added up or weighted, contributes to students to find and complete a 6-12 months internship
the final grade awarded for the subject assessed. The in an international company.
percentages for each of the concepts referred to above
will be itemised, along with any others that individual

BORRADOR
teachers or departments may decide to include.

Furthermore, during the assessment period students are
monitored individually to assess their level of
participation and commitment through personal
interviews conducted with the Programme Director.


www.eoi.es
9 admissions process
for new students
Every year the School faces the challenge of selecting Should you wish to access the schedule for admission
capable, enquiring persons, who are motivated and tests, take part in a the admissions process or receive
detailed information in this matter, contact the
concerned with their personal and professional
Information and Admissions Department which will
development. The aim is to attract people who, with provide all the information you need and guide you
their commitment to academic and professional through every stage of the admission process.

development, are able to bring the skills, attitudes and

professional goals required to make their time at EOI a grants and funding
success. Also people who will contribute to the mutual
The EOI Foundation and its associate businesses and
benefit of enriching, and being enriched by, their work institutions annually convene various programmes
colleagues. The selection process for candidates for the awarding grants, study scholarships and preferential
funding programmes, designed to attract the best
postgraduate master's program of the EOI is designed
candidates to our classrooms, irrespective of their
to guarantee that the students will comply with financial circumstances. Details of both the application
minimum requirements of training, skills and attitudes forms and the annual grant and study scholarship

BORRADOR
convocations are available on the EOI website
that will guarantee that they benefit to the maximum
(www.eoi.es).
from their course.

Some features of our admissions process are as follows:

> Eligibility for admission to the postgraduate master's
programme is open to students with up to 5 years
professional experience, as well as university students
currently in their final year who, while they have not
yet obtained their university qualification will have
done so by the time the course starts.

> This is a continuous process which may be carried out
throughout the year. Due to the reduced number of
places on our programmes every year we recommend
that potential students apply several months in
advance of the scheduled start date.

> It takes place at the Schools premises and in various
cities in Spain as well as other countries. In addition,
non residential candidates in Spain may complete
their admission procedure on line.

> Admission to the program is based on a well rounded
evaluation of the candidate including academic
record, professional development, a written admission
test and personal interview.

> The successful completion of the admissions
procedure, enables the candidates to pre-register on
their chosen academic program, immediately
following admission.

10 eoi madrid

BORRADOR
EOI spreads between two campuses in Madrid and Politécnica, means that students have a magnificent
Seville connected via airports and a modern high- study and work environment.
speed train with a journey under 3 hours long. They
are two important cities in Spain because of their Also, EOI constantly undertakes knowledge
history, personality and influence. dissemination and reflection activities to improve the
economy and society at local, regional, national and
international level. Some of its activities include cycles of
madrid lectures, round tables, interviews with prominent figures
in the business world, and presentations of books, such
The EOI centre in Madrid is right in the heart of the as Colección EOI publications.
University Campus, ideally connected via the public
transport network. The school's main building
extracurricular activities
issurrounded by landscaped gardens is 4.000 square
metres and has 23 classrooms, 6 meeting rooms,
As a complement to the core programme activities, all
workrooms with videoconference, cafeteria/restaurant
students are highly encouraged to participate in the
and car park.
extensive extracurricular activities programme that
includes lectures, seminars and conferences organized
In addition, the school has several services for its
by EOI.
students: WIFI system to connect to the Internet
www.eoi.es

anywhere in the school, a library highly specialised in
Avda. Gregorio del Amo, 6
business, environmental and technological issues, an
Metropolitano 28040 Madrid
employment and careers guidance office for students.
Tels.: +34 913 495 600/902 502 005
Fax: +34 915 542 394
The area where the school is located, surrounded by two
informacion@eoi.es
university campuses, the Complutense and the



www.eoi.es
Image of Son of Groucho in Flickr
living in madrid
Madrid, the capital of Spain since 1562, is situated in the
heart of the Iberian Peninsula, right in the centre of the
Castilian plateau, 646 m above sea level and with a
population of over 5 million inhabitants.

It is a cosmopolitan, modern, lively, friendly city, a
business centre, with numerous universities, the
headquarters of the Central Government, the State
Government and the Spanish Parliament, the usual
residence of the King and Queen. It is one of the
leading Spanish and European banking and industrial
centres.

One of the characteristics that best defines the spirit of
the autonomous region of Madrid is its open and
hospitable character. The fact that it has people from
many different places has created a unique socio-
cultural amalgam, which means that nobody feels a
stranger here.

Madrid is also characterised by its intense cultural and
artistic activity. The city has the largest art gallery in the
world, theatres, opera,... and lots of nightlife with pubs,
café-theatres and discotheques open until well into the
early hours.

BORRADOR Image of Felipe Gabaldón In Flickr

11 eoi alumni club

More than 4,500 professionals conform the EOI networking
ex student community, and they will accompany you Annually we celebrate a multitudinous gathering of ex
throughout your entire professional life. students with the aim of encouraging professional and
personal relationships among our Alumni group and the
Our mission is to satisfy, as best we can, all your professional world. In order to reach all our community
training expectations regarding information, know- we develop this type of activity at different strategic
how, professional development and the networking of points of the national and international geography.
our ex students.
The network of associates which you can consult in our
To accomplish our mission, we have created through web and the social networks in which we have created
Alumni an environment of relevant, high quality groups for the Alumni community, are valuable tools
services and a privileged communication channel which allow you to be in contact with other ex pupils
among ex students, professors, tutors, collaborating and to promote your professional career.
companies and the EOI itself.
We organize different sporting and cultural activities so
Our activity is based on the following: that you can meet other members of the EOI family in a

BORRADOR
relaxed atmosphere.
employability
At your disposal is our platform of job intermediation social advantages
which deals with more than 1,000 offers per year and We provide you with an ample range of services, which,
which is used by more than 2,000 companies as a amongst others, include: leisure, tourism, books, financial
recruitment channel. or health services.
Sign on in the Alumni Community:
We assess you in the elaboration of your CV and cover antiguosalumnos@eoi.es / 902 50 19 55.
letter, in preparing job interviews and in the use of
jobhunting tools.
Image of Ay C Tony In Flickr

We design workshops and working days in order to
contribute to the development of your skills and
competences, the enhancement of your employability
and the development of your professional career.

continuous training and information
You will be able to participate in the different events
(forums, book presentations, updating working days,
workshops), all of which we organize in order to satisfy
your needs in the training and information of EOI´s
specializations: (Sustainability, Entrepreneurship,
Technology and Innovation).
www.eoi.es

Through our web and weekly bulletin, you will have
access to the workshop materials, School publications
and all the library services.



www.eoi.es
12 welcomeoi programme
Every year EOI welcomes students from different parts
of Spain, Europe as well as other countries around the
world.

Over 50% of our student body comes from other places
than Madrid making our campus a vibrant, diverse and
dynamic community.

Welcomeoi offers a variety of services and resources for
international and out-of-town student to provide help
prior to the beginning of the year. The goal of the
Welcomeoi Programme is to facilitate student´s
transition to living and studying in Madrid.

Welcomeoi integrates a wide variety of services and
resources destined to make student life more
comfortable in a new and challenging environment.

BORRADOR
Welcomeoi will assist out of town students locating
housing opportunities, they will also facilitate information
on public transportation around Madrid, banking, health
insurance and any other particular need or concern that
students may have. Welcomeoi will also offer a specific
two day orientation session for international students.

admissions
eoi madrid
Ciudad Universitaria
28040 Madrid (España)
Tel. (+34) 91 349 56 00 / 902 50 2005
informacion@eoi.es
www.eoi.es

eoi sevilla
Leonardo da Vinci, 12
Isla de la Cartuja 41092 Sevilla (España)
Tels. (+34) 95 446 33 77 / 902 50 1993
infosevilla@eoi.es
www.eoi.es

The information included in this document can be modified and updated for
an adequate development of the programs.

global

mba
full time

www.eoi.es
BORRADOR
Escuela de
organización
MINISTERIO
Y COMERCIO
industrial

SEDE MADRID
Ciudad Universitaria
28040 Madrid
Tel: (+34) 91 349 56 00
informacion@eoi.es
www.eoi.es

SEDE SEVILLA
Leonardo da Vinci, 12
Isla de la Cartuja
41092 Sevilla
Tel: (+34) 95 446 33 77/ 902 50 19 93
infosevilla@eoi.es
www.eoi.es

fotografías de cubierta
de Flickr.com

Brandon Godfrey (In Vancouver)
vacuumboy9

Global mba

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