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Brands versus private labels: Fighting to win
1.
Brands Versus Private
Labels Fighting to Win
2.
Who is private
label?
3.
What are private
labels?
4.
WHY ARE PRIVATE
LABELS PREFERED BY RETAILERS?
5.
WHY ARE PRIVATE
LABELS PREFERED BY RETAILERS? LET’S LOOK AT ADVANTAGES
6.
HIGHER PROFIT MARGINS
7.
REDUCED DELIVERY COST
8.
ELIMINATE MIDDLE MAN
9.
DIFFERNTIATE RETAILERS
10.
SET YOUR OWN
PRICE
11.
SET YOUR OWN
PRICE
12.
Private Label Brands
in Indian Retail Industry COMPANY NAME DEGREE OF PENETRATION TRENT 90% RELIANCE RETAIL 80% PANTALOON 75% NILGIRIS 38% PIRAMYD 30% FOOD WORLD 22%
13.
14.
IMPROVED QUALITY PRODUCTS
15.
IMPROVED QUALITY PRODUCTS
16.
EUROPEAN PRIVATE LABEL
SUCCESS
17.
ENTRY INTO NEW
PRODUCT CATEGORY
18.
WHAT HAPPENS TO NATIONAL BRANDS?
19.
WHAT HAPPENS TO NATIONAL BRANDS? NO
20.
PEOPLE STILL LOVE
BRANDS
21.
BRANDS ARE ESTABLISHED
22.
STRONG ECONOMY BUILDS
STRONG BRAND
23.
BRANDS ATTRACT CUSTOMERS
TO STORES
24.
SHOULD BRANDS MANUFACTURE FOR PRIVATE- LABELS
THEN? LET’S LOOK AT ADVANTAGES
25.
USE OF EXCESS MANUFA- CTURING CAPACITY
26.
BETTER CONTROL OVER
MARKET
27.
COMPETITIVE ADVANTAGE
28.
LET’S LOOK AT
THE DISADVANTAGE
29.
INCREASED MANUFACTURING COMPLEXITIES
30.
BAD RELATIONS WITH
RETAILERS
31.
CAN HURT YOUR
BRAND
32.
CAN HURT YOUR
BRAND
33.
•Do Private Label Audit •Evaluate Business
on Full costs Rather than Incremental cost •Examine the Side Effects •Close the Excess Capacity
34.
DEFENSE STRATEGY? LET’S LOOK
AT THEM
35.
MAKE BRAND STRONG INVEST
IN EQUITY
36.
INNOVATE CAUTIOUSLY
37.
BUILD RELATIONSHIP
38.
MANAGE EACH CATEGORY KNOW
YOUR PRODUCT
39.
CAPTURE THE RETAIL
SPACE
40.
DON’T UNDERESTIMATE PRIVATE
LABELS
41.
RECAP THREAT BY
PRIVATE LABELS BRANDS v/s MANUFACTURERS SHOULD BRAND MANUFACTURE PRIVATE LABELS? EVALUATE PRIVATE LABELS DEFENSE STRATEGIES
42.
THIS SLIDES WERE
CREATED BY SANKET. SHAH VJTI,MUMBAI DURING AN INTERNSHIP BY PROF. SAMEER MATHUR,IIM-LUCKNOW www.IIMInternship.com
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