A case presentation on Rediff's Banner Advertising

1. Online Advertising
Opportunities

2. Internet Today
 Total Internet Users in India are 50 Million
 The communication is mostly one to one & focused
 Ad. Avoidance is lesser compared to other media
 Users on the Net have higher disposable income
 Communication can be targeted to a set Audience
 It is the only medium that is Inter-active
 Performance measurement is extensive & instant

3. Why Rediff?
 India’s No.1 and most popular portal
 75 mn Registered userbase
 2.2 billion page views per month
 23 Million active visitors per month
 Site data Audited by A C Nielsen

4. Rediff Section Home-page Rediff News
TOUCH-POINTS
Content/Editorial
Rediffmail: For Targeted
Communication
MoneyWiz: The Finance Portal
i-Share:
The Multimedia Sharing
Platform

5. Why Rediff?
GENDER : Male –72% Female – 28%
MAJOR CITIES
CITY %
Mumbai 18
Delhi (NCR ) 14
Hydrabad 11
Bangalore 11
Chennai 08
Calcutta 07
Pune 05
Ahmedabad 04
Cochin 03
Chandigarh 03
Others 17
User Profile
AGE / EDU.
AGE %
Upto 15 years 11
16 - 20 years 22
21- 25 years 30
26 – 35 years 26
36 years onwards 11
Education
Up to HSC 20
Under grads. 21
Grads. 32
PG – General 13
PG – Professional 14
Source : Internal database of registered users
ADVT. TARGETING POSSIBLE ON THESE PARAMETERS or A COMBINATION OF THESE

6. Available ad units on Rediff.com

7. Section Home Page banners

8. Section Homepage: 300x600 Normal

9. Section Homepage: 500x600
Expando

10. Section Homepage Expando

11. ROS Banners

12. Story Page

13. Signature Line

14. Targeted Banners

15. REDIFFMAIL : TARGETED
Allows targeting to reach out to specific TG & is the most effective tool for targeted
communication. Targeting can be done viz., Age, City, Education, Designation, Corporates,
SMEs.
High quality time spent by the user in Rediffmail as it is the default e-mail client for a lot
of users in the personal space (for working professionals) & also the official e-mail client
for SMEs.

16. Inbox Slim Monster

17. Targeted
E-mailer

18. Logout Banner

19. MoneyWiz-The Finance Portal

20. 20
Most filtered and Refined Audience Online
User Profile: High Networth Investors, Active internet audience,
Predominantly Male 25+, Wide-ranging analytical skills,
comfortable with transacting online
Page views / Month : 150 Million per month
Unique Users: 2.8 Million per month
Users: Sr./Middle Level Managers, SMEs, SEP & S/W
Professionals
No. of Portfolios: 5 Lac plus & growing
Average portfolio size: 7.5 Lac plus