The age of the smartphone has arrived, and apps are now one of the most effective ways for businesses connect with their customer. The question is how to make your app stand out? Great apps are defined by a number of elements, and building a great app is easy once you understand those elements. Learn from AppsGeyser’s team how to build a top-notch app!
6. Help people Think about your personal and professional interests. Which of them do you think are interesting to other people? See the market See what the market has to offer in your selected field. How can your app be different or better? 80% Focus on Key Elements Focus on a few specific elements. If you try to do too much, you won’t do any of it well. What content you need? Decide whether you want videos, text, music, a game format, or something else. 1. Plan – Differentiate yourself
7. Create special app content Do not put your website into an app. (HINT: Create a mobile friendly pages or use widgets) Appealing description == Effective promotion People will install your app basing on your description & screenshots (HINT: make the name and description to contain high traffic keywords) 80% Pick the right category Entertainment and social apps are used more on mobiles (HINT: plan on creating a game or new way to work with social networks) 1. Plan – Key factors to app success
8. Lost Focus Don’t try to create next Angry Birds. We already have Angry Birds. Give us something unique and new! Too much on a plate Do not code too much. Start with a simple app idea and low functionality and see where it goes. Experiment a lot. Do not swim with sharks Try to be a big fish in a small pond rather than a small fish in a big pond; pick a small niche market and try to become #1 there. I’m tired Never give up. 80% 1. Plan – Key app strategy mistakes
9. Hire a company to build it Expect to pay $5000 and above Hire a freelancer Building an app on the cheap using eLance or vWorker expect to pay $2000 80% Use AppsGeyser Build it for free in 2 easy steps. 2. Create – Options and costs
10. Use your existing content Or create a special mobile-friendly page on your site 2. Create
17. Publish on your website Add it to your newsletter Share it Add it to your blog Use QR codes for offline promotions 3. Distribute - Options
18. Submit to Android Market This is the most popular resource now Submit to other App Stores Gain additional downloads Find your niche Store Grab a spot where you will be seen (HINT: Check http://www.wipconnector.com/appstores for the list of 100+ app stores) 3. Distribute – Submit to markets
19. Using Banner Ad Make it available from several places on your site Offer app during sign-up Offer to install the app a part of your signup procedure Bundle your app Bundle your app in the promotional materials you distribute from your site (HINT: Use QR code if you distribute physical goods) 3. Distribute – Promote from website
20. Use QR Code image Put it with a source link on your website Provide a widget So others will be able to put it on their sites as well Put sharing links inside your app So people using your app will be able to share it 3. Distribute – Make it Viral
21. Add it to your signature Add it to your email & forum signatures (HINT: use QR code in signatures) Blast to your database Send the link to download your app to your database Add it to your newsletter Make it a part of your newsletter header 3. Distribute – Email promotions
22. Post the app to user groups Join LinkedIn, Yahoo & Google groupsand participate Spread the app in the forums Join professional forums offer advice and put app in your signature Buzz about your app Tell your friends, neighbors, and other people you know 3. Distribute – word of mouth
23. Advertise your App When you do advertising put a QR code or “Download our app” link Send a press release Try to get to journalists with your unique idea. (Hint: apps are hot so you have a good chance of getting coverage) Ask journalists for review Send journalists & media email asking them to review your app 3. Distribute – use PR & Advertising
Any site owner will agree that marketing a web site is ten times harder than rolling one out. It’s a constant battle to keep your web site in the forefront and ahead of your competitors. The secret to winning that battle is actually a simple concept—exposure. So how can you tell if your new toolbar is effectively building your community? Simple. Log into your account on the Conduit web site and click the Reports tab. Statistics include a summary of installed toolbars; active toolbars, set to display visibly in your users’ browsers; and usage, the number of actions performed on the toolbars. Reports can be viewed for several different time periods: All Month, This Month, and Yesterday are just a few of them. Reports are broken down by day along with totals for the time period specified. But, in the past, creating a nice, professional app was both difficult and expensive. It certainly wasn’t a job for the faint of heart, and having one created professionally was time consuming and costly! Furthermore, each time you wanted to update it, you incurred those costs again.
Any site owner will agree that marketing a web site is ten times harder than rolling one out. It’s a constant battle to keep your web site in the forefront and ahead of your competitors. The secret to winning that battle is actually a simple concept—exposure. So how can you tell if your new toolbar is effectively building your community? Simple. Log into your account on the Conduit web site and click the Reports tab. Statistics include a summary of installed toolbars; active toolbars, set to display visibly in your users’ browsers; and usage, the number of actions performed on the toolbars. Reports can be viewed for several different time periods: All Month, This Month, and Yesterday are just a few of them. Reports are broken down by day along with totals for the time period specified. But, in the past, creating a nice, professional app was both difficult and expensive. It certainly wasn’t a job for the faint of heart, and having one created professionally was time consuming and costly! Furthermore, each time you wanted to update it, you incurred those costs again.
Any site owner will agree that marketing a web site is ten times harder than rolling one out. It’s a constant battle to keep your web site in the forefront and ahead of your competitors. The secret to winning that battle is actually a simple concept—exposure. So how can you tell if your new toolbar is effectively building your community? Simple. Log into your account on the Conduit web site and click the Reports tab. Statistics include a summary of installed toolbars; active toolbars, set to display visibly in your users’ browsers; and usage, the number of actions performed on the toolbars. Reports can be viewed for several different time periods: All Month, This Month, and Yesterday are just a few of them. Reports are broken down by day along with totals for the time period specified. But, in the past, creating a nice, professional app was both difficult and expensive. It certainly wasn’t a job for the faint of heart, and having one created professionally was time consuming and costly! Furthermore, each time you wanted to update it, you incurred those costs again.
Any site owner will agree that marketing a web site is ten times harder than rolling one out. It’s a constant battle to keep your web site in the forefront and ahead of your competitors. The secret to winning that battle is actually a simple concept—exposure. So how can you tell if your new toolbar is effectively building your community? Simple. Log into your account on the Conduit web site and click the Reports tab. Statistics include a summary of installed toolbars; active toolbars, set to display visibly in your users’ browsers; and usage, the number of actions performed on the toolbars. Reports can be viewed for several different time periods: All Month, This Month, and Yesterday are just a few of them. Reports are broken down by day along with totals for the time period specified. But, in the past, creating a nice, professional app was both difficult and expensive. It certainly wasn’t a job for the faint of heart, and having one created professionally was time consuming and costly! Furthermore, each time you wanted to update it, you incurred those costs again.
Any site owner will agree that marketing a web site is ten times harder than rolling one out. It’s a constant battle to keep your web site in the forefront and ahead of your competitors. The secret to winning that battle is actually a simple concept—exposure. So how can you tell if your new toolbar is effectively building your community? Simple. Log into your account on the Conduit web site and click the Reports tab. Statistics include a summary of installed toolbars; active toolbars, set to display visibly in your users’ browsers; and usage, the number of actions performed on the toolbars. Reports can be viewed for several different time periods: All Month, This Month, and Yesterday are just a few of them. Reports are broken down by day along with totals for the time period specified. But, in the past, creating a nice, professional app was both difficult and expensive. It certainly wasn’t a job for the faint of heart, and having one created professionally was time consuming and costly! Furthermore, each time you wanted to update it, you incurred those costs again.
TATA THAT IS YOUR PART…..
TATA THAT IS YOUR PART we’ll discuss apps distribution and promotion. We’ll talk about apps galleries and app markets such as Android Market,