CCMG After Forever Conference Day 1, Solutions Stream 12:00 - Top 10 ways to maximize productivity with Multi Channel Communications. Intuate Group - Noble Systems
3. Company Information
EST. 2000
Privately
Owned
South
African
Specialised
Integrated IT
Solutions
Bryansto
n Cape
Town
Durban
150 +
Experienced
Professionals
7. Call Centre Offerings
Business Process
Optimisation.
Workforce
management,
Campaign etc
Unified
Communications
Diallers,
Recorders, ACD
etc
Data Analytics
Speech analytics,
Compliance.
Business
Intelligence
PCI
Compliance
8. Steven Spratt
Business Development Director, Noble Systems EMEA
Leading provider of Contact Centre Solutions
Over 25 years experience working in the Contact
Centre Industry on both customer & vendors
sides.
Introductions
9. Company Overview
Founded 1985
WW HQ in
Atlanta, USA
African Partner
Intuate
No.1 O/B in UK &
US
4,000+
Customers
400 staff
50 in EMEA
6 African
countries
Tier 1, Top 10
Provider
10. Premise, Cloud or Hybrid Solution suite
Disaster Recovery | Business Contingency | Extended/Elastic Capacity
Hybrid
Hybrid
Hybrid
Hybrid
Hybrid
19. Surveys show 70% of
customers prefer voice as
primary Contact media
Ensure traditional Voice is as
good as ever
Multimedia should improve the
customer experience
Don’t force your
customers to use
multimedia
Measure Your
Improvements
Train
Agents
See better
Results
Organise customer interactions don’t
add confusion
See Where
improvements
are required
Don’t Abandon Voice
20. Give the choice to the customer
‘Some people prefer to be contacted in different ways’
Call My
Mobile
Email Me
Text me
21. Who integrates or plans to
integrate Social Media &
who should own it?
24. Considerations
• Manage risk – once its out, its out
• Special type of agent
• What activities can the call centre agent
handle
• Offer the customer choice, but what sort of
transactions will be handled
• Assess technologies available
26. Contact Centre Blending
“A call centre that allows agents to handle
multi channels of communication, such as
make and receive calls, email, Social Media
as demand and strategy dictate”
27. Multi Channel Communication Flow
Contact centre “A”
Contact centre “B”
CC
Platform
CRM
Email
Social
SMS
Voice
28. Benefit
• Improved Agent Productivity between
20-30%
• By increasing work types, when inbound
voice is quiet, agents can make calls or
handle other work like emails etc
29. Considerations
• Can agents cope with multi channels?
•Outbound agents can often cope with
inbound, but vice versa?
• Do all agents need to be blended? Cost
versus benefit?
• Productivity drop on outbound predictive
campaigns.
• Ensure technology can balance workload
based on priorities
30. Web Chat - What is the
optimum number of sessions
per agent?
35. Benefits
• Reduced AHT by 20-30%
• Increased agent productivity up to10%
• Increased up-sell / cross-sell opportunities
• Reduced training costs
• Better customer service – data available
at the right time to agent
37. Call Centre Stats
Most annoying aspects of Call Centres
Leave me on hold too
long: 40%
38. Call Centre Stats
Average length that people believe they wait in a
contact centre queue is almost:
11 ½ Minutes
39. Real-Time Call Backs
• Improve customer experience – customer
retention
• Reduce abandoned calls – increasing
revenues
• Provide choice to your customer
40. Impact of Call-Backs
Standard Call Delivery Call Blending
Time (08:00 to 18:00)
Calls
Calls offered Calls answered Abandoned
Time (08:00 to 18:00)
Calls
Calls answered QB Call-backs Calls answered with QB
Calls Offered
Agent productivity with Inbound & Call Back Solution
Agent productivity with Full Blended Agent
41. Web Call Back
Phone Numbers
Email
Contact Boxes
Address
Now you can also
add Web Call-Back
42. Benefits
• Approx 10% increase in inbound agent
productivity – idle time used to make call-backs
and outbound calls
• Improve SLAs - reduce call abandonment
rates
• Handle 10% more calls with same staff or
handle same calls with less staff.
• Increased customer satisfaction / retention
45. Multi-Channel Forecasting
• Ensure Holistic schedule
across all channels
• Maximise Email and
outbound scheduling
maximises inbound SLA
• Not all tools are equal -
outbound Scheduling
on Sale, RPC etc
• Smoothing with call-backs
49. Benefits
• Compliment your inbound and outbound
voice campaigns with SMS
• Drive inbound contract
• Automatic throttle based on agent utilisation
• Batch campaigns on ‘non contactable’
customers
• Personalised reminders and confirmations
51. Interactive Voice Response or Messaging
• Message Blasting
• Personalised to customer –
name, values etc
• Self Service
• Automated Payments
• Reduce Calls
• Pro-active messaging
52. Benefits
• Compliment your inbound and outbound
agent campaigns with IVR/IVM
• Drive inbound contract with IVM
• Automatic throttle based on agent utilisation
• Batch campaigns on ‘non contactable’
customers – low value customers
• Personalised reminders and confirmations
54. Analyse across all channels
• Understand why your
customers contact you
• Link business process
issues from customer
contact
• Reduce repeat contact
• Improve agent
behaviour / training
• Stay compliant
56. Multi Channel Analytics
“I’ve had to call back several times
and my internet service is still not working. I want this fixed
today.”
call back
service
today
Page 73
58. Reporting and Analysis - Executive Dashboard
Sites
Randberg
Sandton
CapeTown
Durban
Port Elizabeth
59. Multi Channel Categorisation
Page 76
• Holistic view of
customer channels
• 100% multi channel
categorisation.
• Multi categorisation
of activity – not
reliant on agents
• Reliable, empirical
data
62. Multi Channel Campaign Management - OnQ
• OnQ sits upstream from contact
channels and delivers calling list
records in small batches as they
are needed
• Key benefits:
– Automate campaign execution,
multi contact strategies, phone
rotation
– Dynamically move records
between campaigns and
channels
– Increase contact rates and
customer satisfaction with
intelligent recall and channel
targeting strategies
– Compliance across channels
63. OnQ Real-Time Control
• Move records between campaigns to provide a different treatment
as needed
• Move records based on individual call results, account
characteristics and overall call history
64. Summary – what Unified Communications
can do for?
Seamless
Customer
experience
Connect Collaborate
Better Utilisation
of Business
Processes
Better and
Faster Customer
Service
Better First
Be More
Productive
Call resolution