This presentation is an Introduction to Growth Hacking. It gives insights into it's principles and methods at a high level. Useful for startups it also give case studies illustrating different types of methods, tools and processes used in Growth Hacking.
8. Embraces challenges
Thinks outside the box
Finds alternatives
Embraces and learns from failure
Accepts constructive criticism
Keeps an open mind
Learns from the success of others
Growth Mindset
15. Brainstorm: generate ideas and identify goals
Prioritise: select the most important ones
Test: run tests on them
Analyse: check and verify the results
Optimise: learn what works and what doesn’t -
use for optimisation
Repeat: test, test and test again
Growth Processes & Innovation
18. Cost effective
Agile – can adapt quickly
Close to customers
Can create fan base – early adopters
Scale rapidly - focus on and measure
results
Less red tape
Startups