Trends and time have changed. Today, by gaming people do not stick to play stations or video games only. The idea is more virtual today and includes mobile gaming applications as well.

1. Understanding the Social Gaming Market
As you browse and network in the various social networking platforms, would you pause and think
about shelling out money to buy a speeding machine for your virtual farm? Would also take keen
interest in your neighbor’s roses and fertilize them? Perhaps few years back these questions would
have sounded strange. Not anymore today. This is the very dynamic and exciting world of the social
gaming market that is making itself big in social media. Apart from a favorite pastime, today it is a
thriving industry.
Trends and time have changed. Today, by gaming people do not stick to play stations or video games
only. The idea is more virtual today and includes mobile gaming applications as well. At the same time,
the social gaming market has exceeded with 200 million or more people playing interesting games in
Facebook or any other social media platform. Market analysts are of opinion that the revenues earned
from online advertisements on social gaming is likely to increase in the forthcoming years. The industry
has already started churning out huge revenues real time and promises a prospective future for the
social e-commerce market.
Social gaming is not just restricted to the youth. Today more and more people including the middle aged
professional too are gradually getting involved into it. Which means that a greater amount of money
and time is being given to it? This helps in setting up a revenue channel. Though it might appear easy on
the onset, but social gaming market is an interesting and tricky subject. To understand it one needs to
have a basic knowledge in social intelligence and other metrics.
For being able to understand the social gaming market it is essential that the social gaming enterprises
have can access social data analytics and social media analytics tool on a regular basis. It is imperative
that they continuously monitor and evaluate the user’s social activity by keeping a track of viral invites,
profile updates, wall posts and the like.
Renowned service providers today have introduced innovative solutions that help customers evaluate
the social gaming metrics. Some of the essential features are as follows:-
Provides real-time social gaming analytics seamlessly
The tools offer users with gaming-specific actionable insights available to marketers and
developers to help them increase engagement, enhance retention, broaden reach, and
maximize revenues.
Helps in arriving to the root solution fast with certain drill – down analysis tools
With automation tools, the metrics allows lean teams to impact goals with minimal effort
Social gaming solutions with their new age social intelligence applications assists in tracking down
important information across numerous social platforms and assists in estimating the customer behavior
and develop effective social gaming strategies.

2. Know more on: Engagement metrics