3. 3
DEMOGRAPHICS,
ECONOMIC, WORK MARKET,
LAND AND HOUSE, PRICES,…
The challenge: DatKnoSys
Experts giving a overview that a business need to improve their decisions.
DatKnoSys incorporates company data with external data from market.
COMPETITORS’ DATA
CUSTOMER OPINIONMY DATA
MY COMPANY
SALES, Nº COSTUMERS,
ADVERTISING INVERSION ,…
COMMENT IN SOCIAL MEDIA,
BLOG POSTS, SURVEYS,…
INDICATORS FROM THE OWN
SECTOR, Nº OF COMPETITORS,
MEDIA APPEARANCE,…
EXTERNAL DATA
4. 4
1. On points of sale / service:
• What is my geographical coverage?
• How do I measure the performance of each facility and how to set your goals?
• Do I have the right number of establishments?
• Where I can open a new establishment?
• Do I want my outlets specialize or adapt to specific segments?
• Where is my competition, what your coverage, what establishments affects me?
Strategic activities of the companies
5. 5
2. About customers and prospects:
• Who are they? Where are they? How are they?
• Where can I find more like them?
• How I can reach them?
Strategic activities of the companies
3. On trade routes:
• Are they the most efficient?
• How I can change the delivery routes to attract new customers?
• Where do I need a new distribution point?
6. 6
Internal
company
data
External
Data Market .
DKS GeoSmart is Geomarketing tool that supports business decisions due to the
spatial variable.
DKS GeoSmart
Sales, customers,
suppliers, costs, ...
Distribution of population
by sex and age,
presence of children,
land use, cadastre
Geomarketing de
DatKnoSys
10. 10
Value proposition
We are experts in
integration and data analysis
We take advantage
from your company data and the market data
We provide a clear overview
To understand what are happening
We suggest you
the actions that you can realize
Leave you decide
with the maximum information