Presentation DKS SocialSmart

Juan Francisco García
Founding Manager
May 2014
DKS SOCIALSMART: COMPETITIVE
INTELLIGENCE AND ANALYTICAL
PORTAL FOR SOCIAL MEDIA
SAN FRANCISCO | BARCELONA | MADRID

2
Contents
1 DatKnoSys
2 DKS SocialSmart
3 Features
4 Value proposition
DatKnoSys | www.datknosys.com Juan Francisco García | jfgarcia@datknosys.com | @juanfrangp

3
The Challenge: Datknosys
DEMOGRAPHICS,
ECONOMIC, WORK MARKET,
LAND REGISTRY, PRICES,…
We are experts providing a global business overview to improve decision making.
DatKnoSys merges internal and external data in order to enrich the information .
COMPETITORS’ DATA
CUSTOMER OPINIONMY DATA
MY BUSINESS
SALES, Nº COSTUMERS,
ADVERTISING INVESTMENT ,…
POSTS IN SOCIAL MEDIA, BLOG ,
SURVEYS,…
INDICATORS FROM THE OWN
SECTOR, Nº OF COMPETITORS,
PRESS RELEASES,…
EXTERNAL DATA

5
What do you need to know to have a global vision of what is happening?
Analyze :
 All the accounts of the company
 Other accounts (competitors, complementary companies, subsidiaries...)
 Measure ROI (return of investment)
How to analyze all the accounts?
The platform uses leading edge indicators to measure brand’s performance as well as
comparison with competitors

6
Features:
Measure ROI
Web ClippingActive Listening
Competitive Intelligence
Quantifies and calculates the
ROI of social media activities.
Analyzes the relative position of
your brand compared with
competitors.
Identifies specific mentions, All
messages are gather and
analyzed to identify trending
topics and content evaluation.
Searches for keywords on the
Internet, identifying the contents
of interest doing a ranking of
importance.

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How to measure ROI in Social Media?
Opportunity cost is calculated based on ROI on
social media activity and comparing the main
indicators of DKS SocialSmart with traditional
metrics:
 Reach = Leads
 Reach x Activity = Impressions
 Virality, Engagement, Mentions =
Interaction
 Mentions by third parties = Sponsorship
DKS SocialSmart provides social media
return on investment based on investment
level and brand/market sector.

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How to know what our competitors are doing?
Compare the following brand’s indicators with
competitors :
 Reach:
Number of people connected to your brand
 Activity
Number of messages (content generation)
 Engagement:
Number of mentions generated
 Virality:
Number of times a message is shared
 Mentions
Number of times your brand has been
referenced by user

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How to assess the most influential people?(Influencers)
 By determining key users: key opinion
liders, influential people, trolls,…
 Identifying the followers that show the
most activity.
 Detecting those influencers that have
more KLOUT.

10
How to know our followers?
 Determining the number of the unique
and shared followers
 Identifying those followers more attached
to our brand.
 Geotag and classify trending topics by
location and execute precise target
marketing campaigns.
 Followers won and followers lost of our
brand and ours competitors.

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 Defining the most important keywords.
 Analyzing publications’ contents :
- Detecting categories.
- Identifying trending topics.
-Detecting mention’s likes and sentiment.
 Concepts analysis to undertsand what
is perceived from different company
departments: Customer service, price,-...
How to identify the most important topics?

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How to classify message’s sentiment ?
 Detecting your followers’ languages
including: English, Spanish and regional
languages, (catalán, euskera, gallego,…).
 Analyzing if the sentiments mentions of
each brand are positive, negative or
neutral, based on text mining and semantic
analysis.
 Monitoring the evolution of the sentiment

13
How to identify relevant content?
Thanks to the web clipping module ,
DKS SocialSmart searches for keywords on
the Internet (websites, blogs, forums,
social networks,…), identifying the
contents of interest and
creating a ranking of importance .
It provides for each keyword:
: URL in which the publication appears.
 Publication language.
 Content summary.
 Relevance.

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How can I obtain more information advantages?
 Filtering the information by the
characteristics that you desired : sentiment,
language, time, profile…
 Integrates client data (online and offline)
to gain a global business view and establish a
particular social CRM.
 Automatic generation and delivery of
customized reports, saving time and
enhancing decision making.

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How it works?
 DKS SocialSmart uses reliable
data and provides you with
confidence that you’re never
miss a single social comment or
action.
 Adapts to company needs, and
users’ segmentation as desired.
 Looks for news, publication and
content about a brand across the
web for detailed analysis.
 Provides a Clear and
understandable data visualization
with interactive graphics that are
modified according to filters.
 Automatic generation and
delivery of customized reports,
saving time and enhancing
decision making.

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DKS SocialSmart
All of this based on a flat rate and access mode from
any standard browser

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Value proposition
We are experts in
integration and data analysis
We extract the most
of your company’s data
and market data
Providing a clear business overview
to understand what is happening
We suggest you
actions that you may carry out
Leave you decide
with the maximum information
17jfgarcia@datknosys.com | +34 686 71 25 19 | Twitter: @DatKnoSys 17DatKnoSys | www.datknosys.com Juan Francisco García | jfgarcia@datknosys.com | @juanfrangp

© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com
Thank you!
We are at your service
Juan Francisco García| Founder &CEO
jfgarcia@datknosys.com
www.datknosys.com
© DatKnoSys Inc. ( Data Knowledge Systems) – All rights reserved
SAN FRANCISCO | BARCELONA | MADRID

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