The document discusses how company culture comes from genuine human connections within a company, not from superficial perks like games and drinks. While perks can be fun, they do not foster the deep bonds between employees that sustain a company's culture long-term. The document emphasizes that people want to feel a sense of belonging and community through their work.

1. “Free lunches, nap rooms, office skateboards, or a fridge packed with energy drinks does not
create a great culture. Your culture comes from within, not from Wii bowling and shots of
Fireball. Don’t get me wrong, perks are a fun way to connect with your team, but they lack the
substance that bonds a company together in the long run.” (WeWork Creator website)
ABOUT CULTURE...
“The interesting thing is that… we want people to be deeply connected because then there
are more likely to stay engaged with us, and they want to remain a part of the community if
they rely upon it…”
Miguel Mckelvey

2. How to measure and capitalize your service
Networking and Community

3. Key Ingredients:
1. Client - Problem - Solution
2. Client
a. We all want to Belong
b. We all want to Succeed
c. We all want to be happy.
3. Problem
a. Problems are vehicles / Tools
b. Problemes are created.
4. Solution
Networking and Community
KEY INGREDIENT : CO-CREATION

4. Be Ready
1. Goal Focus, but enjoy the ride.
2. Have your tools at hand - Connection is Key
Be Honest
1. Have transparent clear goals, people buy experiences not products.
2. Why is more important than What.
Be Kind
1. Go to where people are.
2. Empathetic
3. E-Motion
Networking and Community
Be Ready, Be Honest, Be Kind