1. The History of BorobudurThe History of Borobudur

2. Table of Contents
The Origin of Borobudur: History
Design
Building Structure
Reliefs
Facts, Figures, and Size
Richard Gere’s Experience

3. One of the seven wonders of the world.
Located at Borobudur District, South of Magelang,
Central Java.
Built by the rulers of the Sailendra some time
between AD 750 and AD 850.
Little else is known about Borobudur’s early history.
Approximately 60, 000 cubic meters of stone had
to be hewn, transported and carved during its
construction.
The name Borobudur is possibly derived from the
Sanskrit words ‘Vihara Buddha Uhr’, which mean
‘Buddhist Monastery on the Hill’.
The Origin of Borobudur: History

4. Borobudur was abandoned soon after completion
and for centuries lay forgotten, buried under layers
of volcanic ash.
Its existence was sparked by Sir Thomas Stamford
Raffles, the British ruler of Java in 1815.
Borobudur has since been preserved through several
restorations.
The largest restoration project (US$ 25 million)
was undertaken between 1975 and 1982 by the
Indonesian government and UNESCO.
The Origin of Borobudur: History

5. On 21 January 1985, bombs planted by opponents
of Soeharto, the second president of Indonesia,
exploded on the upper layers of Borobudur.
Many of the smaller stupas were damaged, but it has
once again been fully restored, demonstrating the
structure’s timeless resilience.
In 1991 Borobudur gained the status of a World
Heritage site.
The Origin of Borobudur: History

6. Borobudur is built as a single large stupa, and when
viewed from above takes the form of a giant tantric
Buddhist mandala, simultaneously representing the
Buddhist cosmology and the nature of mind.
The monument’s three divisions symbolize the three
“realms” of Buddhist cosmology:
• Kamadhatu (the world of desires)
- Base
• Rupadhatu (the world of forms)
- Body; 5 square platforms
• Arupadhatu (the formless world)
- 3 circular platforms & the large topmost stupa
Design

7. • Equipped with a good drainage system to cater for
the area’s high stormwater run-off.
•100 spouts are installed at each corner, each with
a unique carved gargoyle in the shape of a giant or
makara.
• Instead of being built on a flat surface, Borobudur
is built on a natural hill.
• The meticulous design suggests that Borobudur is
a temple (a house of worship) instead of a stupa (a
devotional symbol of Buddhism).
• Little is known about Gunadharma, the architect
of the complex.
Building Structure

8. Borobudur is constructed as a ten-terraces building.
Each terrace symbolizes the stage of human life:
• The law of karma (Karmavibhangga)
• The story of Prince Siddhartha and the birth of
Buddha (Lalitavistara)
• The stories of Buddha’s previous life (Jataka) and
other legendary persons (Avadana)
• Sudhana’s search for the Ultimate Truth
(Gandavyuha)
Reliefs

9. Facts, Figures, and Size:
• Monument base: 123 m by 123 m
• Heights: 42 m
• Narrative reliefs: 1,460
• Decorative reliefs: 1,212
• Buddha Statues in open niches: 368 (originally 432)
• Buddha statues on the terraces under circular
stupas: 72
• Number of Galleries: 4 (each has main wall, facing the top
and balustrade)
• Total length of galleries: circa 2500 meters
• Basement hidden with circa 13,000 cubic meters of stone
• Total volume of stone used: circa 55,000 cubic meters
• Time to build Borobudur: perhaps 70 years, and
• Usage period: about 200 years.

10. Richard Gere
“I’m happy and amazed to be here.”
“It’s not just an ordinary journey for me but also
a spiritual journey.”
“I want to make a film about the history of this
temple. I really want to do this.”

11. References:
• http://www.gunarto.org/
• http://en.wikipedia.org/wiki/Borobudur
• http://www.lonelyplanet.com/indonesia/java/borobudur/history
• http://www.borobudurpark.com/temple/gallery/Borobudur/Relief

12. The History of Burberry

13. The History of Burberry
Burberry Group is a British luxury fashion house, distributing
clothing and fashion accessories and licensing fragrances.
Its distinctive tartan pattern has become one of its most
widely copied trademarks. Burberry is most famous for its
iconic trench coat, which was invented by founder Thomas
Burberry. The company has branded stores and franchises
around the world, and also sells through concessions in third-
party stores. HM Queen Elizabeth II and HRH The Prince of
Wales have granted the company Royal Warrants. The Chief
Creative Officer is Christopher Bailey. The company is listed
on the London Stock Exchange and is a constituent of the
FTSE 100 Index. According to Business Weekly, Burberry is
the 98th most valuable brand in the world.

14. 2
19th Century - Early Years
Burberry was founded in 1856 when 21-year-old Thomas
Burberry, a former draper’s apprentice, opened his own store
in Basingstoke, Hampshire, England. By 1870, the business had
established itself by focusing on the development of outdoors attire.
In 1880, Burberry introduced in his brand the gabardine, a
hardwearing, water-resistant yet breathable fabric, in which the yarn is
waterproofed before weaving. Burberry was the original name, but then
the company soon switched to using the name Burberrys, after many
customers from around the world began calling it Burberrys of London.
This name is still visible on many older Burberry products.
In 1891, Burberry opened a shop in the Haymarket, London,
which still exists and until recently was the site of Burberry’s corporate
headquarters. Now the headquarters are at Horseferry House just
behind Houses of Parliament, Westminster (London). In 1901, the
Burberry Equestrian Knight Logo was developed containing the Latin
word “Prorsum”, meaning forwards, and registered as a trademark.
In 1911 they became the outfitters for Roald Amundsen, the first
man to reach the South Pole, and Ernest Shackleton, who led a 1914
expedition to cross Antarctica. A Burberry gabardine jacket was worn
by George Mallory on his ill-fated attempt on Mount Everest in 1924.

15. 3
20th Century
In 1914 Burberry was commissioned by the War Office to adapt
its officer’s coat to suit the conditions of contemporary warfare,
resulting in the “trench coat.” After the war, the trench coat became
popular with civilians. The iconic Burberry check was created in the
1920s and used as a lining in its trench coats.
Burberry also specially designed aviation garments. A. E.
Clouston and Mrs Betsy Kirby Green made the fastest flying time to
Cape Town from London in 1937 and were sponsored by Burberry.
Burberry was an independent company until 1955, when it was taken
over by Great Universal Stores (GUS).
During the 1970s, the brand became popular with the British
casual cult, leading to its being associated with members of football
firms by the 1990s and chavs the following decade. Such a shift in a
brand’s clientele exemplifies prole drift.
In 1999, Burberry’s changed their marketing name to Burberry.
Most of their items changed too, but many accessory items still had
the Burberry’s name. Burberry Group plc was initially floated on
the London Stock Exchange in July 2002. GUS divested its remaining
interest in Burberry in December 2005.
In 2006 Rose Marie Bravo, who as Chief Executive had led
Burberry to mass market success, retired. She was replaced by current
CEO Angela Ahrendts.

16. 4
21st Century
Burberry first began selling online in the US, followed by the UK
in October 2006, and the rest of the EU in 2007.
In May 2001, Christopher Bailey joined Burberry as creative
director and became Chief Creative Officer in November 2009. Bailey
is credited with transforming the fortunes of the company.
Burberry has attempted to rebrand itself with advertisements
in GQ, Esquire, Vogue, Tatler and Harper’s Bazaar, and is well known
for using British celebrities in its advertising, including models Kate
Moss, Agyness Deyn, Jourdan Dunn and Lily Donaldson, singer George
Craig, actress Emma Watson, who was named the face of Burberry’s
2009 Fall/Winter campaign and the cover model for the 2010 Spring/
Summer campaign, and Rosie Huntington-Whiteley, who was unveiled
as the face of Burberry’s newest fragrance, Burberry Body, in July
2011.
In June 2010, the Group launched its first cosmetics line,
Burberry Beauty.

17. 5
Timeline (1856-2009)
1856: Thomas Burberry founds Burberry at the age of 21 with the aim
of producing innovative functional outwear.
1891: The company move into its first London shop, 30 Haymarket.
1895: Burberry develops a weatherproof coat called the ‘Tielocken’.
This is the predecessor of the iconic trench coat.
1897: Explorer Major F.G. Jackson, famed for mapping parts of the
Arctic Circle, wearing Burberry.
1909: Opening of the Burberry store in Paris at 8 Boulevard
Malesherbes.
1910: Celebrated aviator Claude Grahame-White wearing Burberry
gabardine. He became the first person to fly between London
and Manchester in less than 24 hours.
1911: Roald Amundsen and his team become the first people to reach
the South Pole. Burberry supplied their clothes and tents.
1912: The Burberry Gabardine tent from Robert Scott’s attempt to
reach the South Pole.
1913: Gaining a reputation, Burberry moves to a larger London
premises. Designed by the architect Walter Cave in 1911,
the store opened at 18-21 Haymarket in 1913.
1914: Signed photograph of Ernest Shackelton wearing Burberry.
Taken in Argentina while he prepared his team for the Imperial
Trans-Antarctic Expedition.
1915: Sir Ernest Shackleton wearing Burberry Gabardine in Antarctica.
1917: Burberry gabardine ski suit.1918: Burberry Motorbike jacket.

18. 6
1919: Captain John Alcock and Lietenant Arthur Whitten Brown
in Burberry aviator suits. In a plane with an exposed cockpit,
they completed the first non-stop transatlantic flight in 72 hours.
1919: Alcock’s modified Vickers Vimy bomber taking off from
Newfoundland and landing in Galway. Both pilots wore Burberry
to keep them warm in the open cockpit.
1920: Ladies green wool gabardine ski suit from the 1920 collection.
1926: Burberry Greatcoats made regulation for officers from the King’s
household and the guards.
1930: The Burberry 1930 advertising campaign photographed by
Henry Guttman.
1930: Advert for Burberry ski suits.
1930: Sledging in Burberry gabardine ski suits.
1933: The Equestrian Knight logo was trademarked in 1901.
1934: Aviators Tom Campbell-Black (left) and Charles William
Anderson Scott following their record-breaking win in the London
to Melbourne ‘MacRobertson Air Race’. They completed the race
in 71 hours, wearing Burberry aviator suits.
1935: The Burberry campaign for Summer 1935, in The Tatler.
1937: Landing ‘The Burberry’ plane in London, Arthur Clouston and
Betty Kirby-Green complete their record-breaking flight from
Cape Town.
1947: A Burberry trench coat.
1953: Burberry outerwear advertising campaign, set in London’s Pall
Mall.

19. 7
1960: Burberry menswear cotton rain coat, known as the ‘Commander
II’.
1964: The British women’s Olympic team in their Burberry uniforms,
before a visit to Buckingham Palace.
1968: Reopening of the Paris store following rennovation.
1968: Burberry outerwear advertising campaign, shot at London’s
newly opened Hayward Gallery.
1968: Burberry outerwear advertising campaign, shot at London’s
newly opened Hayward Gallery.
1970: Brenda Capwell, the winner of the 1970 ‘Miss Burberry’
competition poses in London’s Trafalgar Square with three other
models, all wearing Burberry.
1973: The Burberry Spring/Summer 1974 campaign.
1978: The Burberry 1978 campaign, shot by Lord Lichfield
1985: Artist David Hockney wearing a Burberry trench.
1992: Womenswear Burberry trench coat
1999: The Burberry Autumn/Winter 1999 Campaign featuring British
model Kate Moss, photographed by Mario Testino.
2004: The Burberry Autumn/Winter 2004 Campaign featuring British
model Lily Donaldson, photographed by Mario Testino.
2005: The Burberry Autumn/Winter 2005 Campaign featuring British
model Kate Moss, photographed by Mario Testino.
2005: Kate Moss photographed by Mario Testino wearing a limited
edition pink Burberry trench coat. Christopher Bailey created
the one-off piece to coincide with National Breast Cancer
awareness month.

20. 8
2006: The Burberry Spring/Summer 2006 Campaign featuring model
Gemma Ward, photographed by Mario Testino.
2006: The Burberry Autumn/Winter 2006 Campaign featuring British
actor Max Irons and British models Kate Moss, Isaac Ferry,
James Jamieson, Tom Guiness and Fenton Bailey, photographed
by Mario Testino.
2006: Celebrating 150 years of Burberry at the womenswear Autumn/
Winter 2006 show in Milan.
2007: The Burberry Spring/Summer 2007 Campaign featuring
British models Georgia Frost, Stella Tenant, Kate Moss and Lily
Donaldson,photographed by Mario Testino.
2007: The Burberry Autumn/Winter 2007 Campaign featuring
British models Lily Donaldson, Keira Gormley and Agyness Deyn,
photographed by Mario Testino.
2008: The Burberry Spring/Summer 2008 Campaign featuring British
models Jack Bevan, Alex Pettyfer, Eddie Redmayne, Laura Fraser,
Agyness Deyn, Merlin Ferry, Will Cameron, Martin Tomlinson,
Edie Campbell, Lily Donaldson, Liam Wade, Coco Sumner and
Josh Beech, photographed by Mario Testino.
2008: The Burberry Spring/Summer 2009 Campaign featuring British
musician George Craig, British model Lily Donaldson and British
musician Sam Beeton, photographed by Mario Testino.
2008: The opening of the new Burberry global headquarters at
Horseferry House in London.
2009: The opening of the American Burberry Headquarters, at 444
Madison Avenue in New York City.
http://www.burberryplc.com/about_burberry/company_history

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Mergenthaler Linotype Company as a direct competitor to Bauer's
Futura. The face was made for machine composition by Linotype,
while identical foundry type was issued by American Type
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Project 3 - Typography Poster (Sans Serif).pdf 1 10/17/12 12:41 PM

22. Pinkberry
Pinkberry Take Home
We know you can’t get enough
Pinkberry, but now you can! Meet
the Pinkberry Take Home size:
Swirly Goodness® for you to bring
anywhere your heart swirls! Perfect
for those swirly emergencies when
you want to bring Swirly Goodness®
with you to a party, to work, or just
to keep at home in your freezer.
The Pinkberry Take Home serves
4 – 6 people if you want to share
it...but you don’t have to. (We’d
understand.)
Your freezer just got a little cooler.
6310WSanVicentBlvdSuite100
LosAngeles,CA90048
Phone:3239326800
Fax:3239326805
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23. Original
Our signature flavor profile is sweet and tangy
with a refreshing finish.
Seasonal: Chocolate Hazelnut
Decadent, creamy, sweet, and satisfying — this
is a taste of the good life.
Seasonal: Pomegranate
Made with 100% California grown pure
pomegranate juice and is refreshing, bold and
tangy.
Seasonal: Peanut Butter
Peanut Butter Pinkberry is sweet, refreshing,
and completely satisfying.
Seasonal: Mango
A sweet and refreshing blend of the authentic
taste of mango and the unique Pinkberry tang.
Seasonal: Coconut
Coconut Pinkberry instantly brings back
tropical memories with its rich coconut flavor
and smooth, tangy taste.
Frozen Yogurt
Pinkberry Fruit Parfait
Five layers of daily cut fresh fruit and
all natural honey almond granola
topped with Original Pinkberry.
- Original
Pinkberry
- all natural honey
almond granola
- fresh blueberries
- fresh strawber-
ries
- fresh pineapple
- all natural honey
almond granola
- Original
Pinkberry
(Or tailor your own
with any of our
fresh fruit top-
pings)
fruit toppings)
Other fruit + yogurt parfaits are pre-made,
sitting around for hours before you buy them.
The Pinkberry Fruit Parfait is made to order
with original Pinkberry, all natural, honey
almond granola, and the freshest of fruits that
have been cut fresh daily in each store. So,
swirl it up and get what you want!
Waffle Cone
Waffle Cookie
Our new delicious
premium waffle
cone, made with no
hydrogenated oils,
no high fructose corn
syrup and no trans fats!
Customize your cone
to your heart’s desire
by selecting up to two
toppings. Try it today
with Salted Caramel or
with your favorite flavor.
We put a new twist on your favorite nostalgic
treat. Made fresh, in store every day, our new
Waffle Cookie Sandwich comes in a variety
of your favorite Pinkberry flavors including
Coconut Lemon and seasonal favorites like
Strawberry Chocolate. Grab a few to share
with friends - perfect for summer BBQ’s &
parties.
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