Jornadas de Puertas Abiertas - CEAPAT 2014

•

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El documento describe una aplicación móvil desarrollada para ayudar a personas con afasia a comunicarse a través de imágenes y SMS. Explica el proceso de desarrollo incluyendo la validación del producto mínimo viable y las lecciones aprendidas como no enamorarse del producto, salir de la oficina para escuchar al usuario, y apoyarse en la comunidad.

Gobierno y org. sin ánimo de lucro

Emprender en 1ª persona
Javier Montaner
Semana de Puertas Abiertas CEAPAT – Junio 2014

@tumaku_Javier Montaner
• Aplicación móvil (Android)
• En colaboración con CEADAC
• Afasia
• Comunicación alternativa:
Imagen<->SMS

@tumaku_Javier Montaner
nlazados: Botón de inicio

@tumaku_Javier Montaner
nlazados: Panel de mensajes

@tumaku_Javier Montaner
nlazados: Destinatario del mensaje

@tumaku_Javier Montaner
nlazados: Pantalla de confirmación

@tumaku_Javier Montaner
nlazados: Recepción SMS por el
destinatario

@tumaku_Javier Montaner
nlazados: Notificación de respuesta

@tumaku_Javier Montaner
Emprendiendo: Lecciones aprendidas

@tumaku_Javier Montaner
El plan de negocio tradicional no
funciona

@tumaku_Javier Montaner
¡No te enamores de tu producto!

@tumaku_Javier Montaner
¡¡¡ Sal de la &^!#@ oficina !!!

@tumaku_Javier Montaner
Escucha a tu usuario, no vendas

@tumaku_Javier Montaner
Cuidado con el feedback

@tumaku_Javier Montaner
Prototipado rápido:
hardware y software abierto

@tumaku_Javier Montaner
Apóyate en la comunidad

@tumaku_Javier Montaner
Javier Montaner
e-mail: montanerj@yahoo.com
twitter: @tumaku_

@tumaku_Javier Montaner
Referencias
• The Lean Startup (Eric Ries): http://www.amazon.es/m%C3%A9todo-Lean-Startup-utilizando-
innovaci%C3%B3n/dp/842340949X/
• España: Lean start-up 2013(varios autores) http://nodos.typepad.com/slsn2013/
• El manual del emprendedor: La guía paso a paso para crear una gran empresa (Steve Blank/Bob Dorf):
http://www.amazon.es/El-manual-del-emprendedor-colecci%C3%B3n/dp/8498752833
• The Entrepreneur's Guide to Customer Development (Brant Cooper/Patrick Vlaskovits):
http://www.amazon.es/The-Entrepreneurs-Guide-Customer-Development/dp/0982743602
• Generación de modelos de negocio (Alexander Osterwalder, Yves Pigneur):
http://www.amazon.es/Generaci%C3%B3n-modelos-negocio-Sin-colecci%C3%B3n/dp/8423427994
• Running lean (Ash Maurya): http://www.amazon.com/Running-Lean-Iterate-Works-Series/dp/1449305172
• Makespace Madrid: http://makespacemadrid.org/
• Tetuan Valley: http://tetuanvalley.com/
• Club de Amigos de la Tecnología Social (CATS_MAD): http://fts.org.es/cats/cafts_mad/#.U48H4_l_uK9
• Agile Entrepreneurship Spain (AES): http://www.aespain.org/

@tumaku_Javier Montaner
nlazados: Configuración del panel

@tumaku_Javier Montaner
Versión española

@tumaku_Javier Montaner
Descubrimiento del cliente

@tumaku_Javier Montaner
Lienzo de modelo de negocio
❶❷
❸ ❹

@tumaku_Javier Montaner
Validación
MVP – Mínimo Producto Viable

@tumaku_Javier Montaner
Emprender en tecnología “social” es
emprender
=

@tumaku_Javier Montaner
BYOD (Bring Your Own Device)
TTPD (Trae Tu Propio Dispositivo)

@tumaku_Javier Montaner
El usuario final no suele ser el cliente
U
F C T A
•Usario
•Familia
•Cuidador
•Terapeuta
•Administración

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Jornadas de Puertas Abiertas - CEAPAT 2014

1. Emprender en 1ª persona Javier Montaner Semana de Puertas Abiertas CEAPAT – Junio 2014

2. @tumaku_Javier Montaner • Aplicación móvil (Android) • En colaboración con CEADAC • Afasia • Comunicación alternativa: Imagen<->SMS

3. @tumaku_Javier Montaner nlazados: Botón de inicio

4. @tumaku_Javier Montaner nlazados: Panel de mensajes

5. @tumaku_Javier Montaner nlazados: Destinatario del mensaje

6. @tumaku_Javier Montaner nlazados: Pantalla de confirmación

7. @tumaku_Javier Montaner nlazados: Recepción SMS por el destinatario

8. @tumaku_Javier Montaner nlazados: Notificación de respuesta

9. @tumaku_Javier Montaner Emprendiendo: Lecciones aprendidas

10. @tumaku_Javier Montaner El plan de negocio tradicional no funciona

11. @tumaku_Javier Montaner

12. @tumaku_Javier Montaner ¡No te enamores de tu producto!

13. @tumaku_Javier Montaner ¡¡¡ Sal de la &^!#@ oficina !!!

14. @tumaku_Javier Montaner Escucha a tu usuario, no vendas

15. @tumaku_Javier Montaner Cuidado con el feedback

16. @tumaku_Javier Montaner Cuidado con el feedback

17. @tumaku_Javier Montaner Prototipado rápido: hardware y software abierto

18. @tumaku_Javier Montaner Apóyate en la comunidad

19. @tumaku_Javier Montaner ¡Gracias!

20. @tumaku_Javier Montaner Javier Montaner e-mail: montanerj@yahoo.com twitter: @tumaku_

21. @tumaku_Javier Montaner Referencias • The Lean Startup (Eric Ries): http://www.amazon.es/m%C3%A9todo-Lean-Startup-utilizando- innovaci%C3%B3n/dp/842340949X/ • España: Lean start-up 2013(varios autores) http://nodos.typepad.com/slsn2013/ • El manual del emprendedor: La guía paso a paso para crear una gran empresa (Steve Blank/Bob Dorf): http://www.amazon.es/El-manual-del-emprendedor-colecci%C3%B3n/dp/8498752833 • The Entrepreneur's Guide to Customer Development (Brant Cooper/Patrick Vlaskovits): http://www.amazon.es/The-Entrepreneurs-Guide-Customer-Development/dp/0982743602 • Generación de modelos de negocio (Alexander Osterwalder, Yves Pigneur): http://www.amazon.es/Generaci%C3%B3n-modelos-negocio-Sin-colecci%C3%B3n/dp/8423427994 • Running lean (Ash Maurya): http://www.amazon.com/Running-Lean-Iterate-Works-Series/dp/1449305172 • Makespace Madrid: http://makespacemadrid.org/ • Tetuan Valley: http://tetuanvalley.com/ • Club de Amigos de la Tecnología Social (CATS_MAD): http://fts.org.es/cats/cafts_mad/#.U48H4_l_uK9 • Agile Entrepreneurship Spain (AES): http://www.aespain.org/

22. @tumaku_Javier Montaner Back up

23. @tumaku_Javier Montaner nlazados: Panel de mensajes

24. @tumaku_Javier Montaner nlazados: Pantalla de confirmación

25. @tumaku_Javier Montaner nlazados: Notificación de respuesta

26. @tumaku_Javier Montaner nlazados: Configuración del panel

27. @tumaku_Javier Montaner Versión española

28. @tumaku_Javier Montaner Descubrimiento del cliente

29. @tumaku_Javier Montaner Lienzo de modelo de negocio ❶❷ ❸ ❹

30. @tumaku_Javier Montaner Validación MVP – Mínimo Producto Viable

31. @tumaku_Javier Montaner Emprender en tecnología “social” es emprender =

32. @tumaku_Javier Montaner BYOD (Bring Your Own Device) TTPD (Trae Tu Propio Dispositivo)

33. @tumaku_Javier Montaner El usuario final no suele ser el cliente U F C T A •Usario •Familia •Cuidador •Terapeuta •Administración