Familiarízate con el proceso de diseñar un negocio social, y no morir en el intento.

1. Social Business to change the world
Michael Brohm
The Grameen Creative Lab

2. Speed Dating

3. Norman Borlaug
Martin Luther King
Mother Teresa
Aung San Suu Kyi
Nelson Mandela
Elie Wiesel

5. „I believe that we can create a world without poverty, because it is not the poor who created poverty.“
Prof. Muhammad Yunus, Nobel Peace Prize Laureate, Founder of Grameen Bank Initiator of Social Business
Founder of The Grameen Creative Lab

6. What is Grameen

7. 97% of borrowers are women
8,500,000 borrowers
in Bangladesh only
36,000,000 family members profit from program

8. $11,000,000,000
have been distributed by Grameen Bank in the form of microcredits since 1983
96.7% repayment rate

9. 99% of the children
of the borrowers can read and write
50% of the borrowers have
less than two children

10. … and many more
Grameen is more than a bank
Grameen Trust
Grameen Healthcare Trust
Grameen Shakti
Grameen Krishi
Grameen Check
Grameen Shikkha
Grameen Telecom
Grameen Uniqlo
Grameen Kalyan
BASF Grameen
Grameen Veolia
Grameen Foundation
Grameen Distribution Ltd.
Grameen Fabrics and Fashion Ltd.
Grameen Danone
Grameen Cybernet
Grameen
Otto
Grameen America
Grameen Bank
Grameen Creative Lab

11. 0%
10%
20%
30%
40%
50%
60%
70%
80%
Grameen Bank
Industry average
Mexico
Income generating loans – Interest rate

12. Question Lab

13. What is Social Business

14. A social business is a no loss, no dividend company with the only purpose of solving a social problem.

15. "Social business unites the dynamism of traditional business with the social conscience of charity" - Prof. Yunus
NGOs/Public Sector
Social Business
Traditional Business
Ends
Means
Social/ ecological use maximization
Donation financed
Social/ ecological use maximization
Self sustainable
Profit maximization
Self sustainable
Social Business

16. 1.Business objective will be to overcome poverty, or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization
2.Financial and economic sustainability (non-loss)
3.Investors get back their investment amount only. No dividend is given beyond investment money (non- dividend)
4.When investment amount is paid back, company profit stays with the company for expansion and improvement
5.Environmentally conscious
6.Workforce gets market wage with better working conditions
7.…do it with joy

17. Defining the spectrum

18. For-profit business
Social Business
Social Entrepreneurship
Non-profit organisation
Social Entrepreneurship is an activity with the goal of solving a social problem using entrepreneurial principles to
organize, create and manage a venture to achieve the social goal. The entity is called social enterprise.
Definition
Hybrid non- profit

19. Profit- maximizing Business
Responsible Business
Inclusive Business
Social Business
Non-Profit
Hybrid non-profit
What about profit?
What about dividend?

20. Pure Profit / dividend
Good Profit / dividend
Make profit / dividend and do good
Make profit but no dividend
Charity, no profit, no dividend
Profit- maximizing Business
Responsible Business
Inclusive Business
Social Business
Non-Profit
Charity, (no) profit, no dividend
Hybrid non-profit

21. Pure Profit / dividend
Good Profit / dividend
Make profit / dividend and do good
Make profit but no dividend
Charity, no profit, no dividend
Profit- maximizing Business
Responsible Business
Inclusive Business
Social Business
Non-Profit
Profitable business that aims to maximize shareholder value without a direct social mission.
Profitable business that pays dividends to its investors, acts responsibly according to a high code of conduct and leverages profits to engage in CSR activities.
Target low-income communities at the Bottom of the Pyramid with a profitable business model and thus benefit sustainable livelihoods.
Profitable business with zero-dividend policy that has the sole mission of serving society’s needs.
Charity organizations that follow a social objective and are mainly financed through donations.
Charity, (no) profit, no dividend
Hybrid non-profit
Charity organizations that follow a social objective and are financed through donations and some revenue generating activities
Business Means for Social Good
Social Entrepreneurship / Social Enterprise

22. Products
Operations
Social Impact
Ownership

23. Product/ Service
Production
2
Product
1
Purchasing
3
Distribution & Sales
4
Marketing
5
Logistics
6
Operations
Social Impact

24. Product/ Service
Production
2
Product
1
Purchasing
3
Distribution & Sales
4
Marketing
5
Logistics
6
Operations
In developed countries the product is not always the one that creates the main social impact
In developed countries social businesses often create impact through the way the product is made available to the society and the way the business operates
Society
Social Impact

25. Case Study – Grameen Shakti

26. 70% of population in Bangladesh without energy
100+ Mio live in rural areas

27. No production after sunset
Lack of access to energy
Lack of economic power
Lack of efficiency
Limited business activity

28. largest rural based renewable energy company
Grameen Shakti

29. Can also be used to charge cellular phones
SHS are highly decentralized

30. Yearwise Installation of SHS (cumulated)

31. Design for women empowerment
> 1000 women technicians have been trained

32. 3% of Bangladeshis receive natural gas for cooking
Most depend on biomass, crop residues, animal dung and wood for fuel

33. Yearwise Biogas Plant Construction Growth

34. Highest amount of energy used for cooking
Indoor cooking causes indoor pollution
Market potential of at least 2 million ICSs

35. Yearwise ICS Growth

36. •Electrification through solar PV technology
•Community involvement
•Organic fertilizers from slurry (by-product of biogas)
•Production of energy transforming cow dung, poultry & biomass waste into biogas
Solar Home Systems
(SHS)
Biogas
Organic Fertilizer Program
•Promotion of environmental friendly stoves
•Protects women from in-door air pollution
Improved cooking stove program
(ICS)

37. 5 million
100,000
205,000
SHS
Biogas
Green Jobs Creation
5 million
ICS

38. Case Study: Dialogue in the Dark

40. WHAT IS IT LIKE IF YOU CAN‘T SEE ANYTHING?

41. ›There is an estimated 650 million people with disabilities
Dialogue in the Dark The Initial Social Problem

42. ›About 160 million people are visually impaired worldwide
›45 million of them are blind
›About 87% of the world‘s visually impaired live in developing countries
›Approximately 85% of all visual impairment is avoidable globally
›Even in developed countries like Germany, only about 15% have a job
Dialogue in the Dark The Initial Social Problem

43. Dialogue in the Dark The Initial Social Problem
43
›Interaction between “abled” and “disabled” people is hindered by stereotypes, fears, avoidance and prejudice
›Levels of understanding, support and access to education, information, jobs etc vary from country to country
›The prevailing opinion that disability is “less worthy than normal” leads to discrimination and marginalisation of the blind and disabled worldwide

44. Social inclusion of marginalized people on a global basis
Employment of disabled people

45. 7 million visitors to date

46. Dinner in the Dark
Blind waiters serve a surprise four-course dinner

47. 17 permanent establishments around the world

48. Different Product for different sences

49. Question Lab

50. How to start a social business

51. 51
Have a clearly articulated purpose

52. 52
Make sure the business model is sustainable
You need to build something that financially sustains itself at a minimum

53. 53
Make sure that both what and how you do it are about excellence

54. 54
Don’t go it alone:
Partner with people, build knowledge & expertise around you
Be ready for tough 36 months

55. 55
Test and pilot
new ways of doing things

56. 56
Measure results

57. 57
Implement with joy

58. The nine building blocks

59. Customer & Customer Segments
1
Customer Relationships
5
Sales Channels and Distribution
3
Products and Services / Value Proposition
2
Cost Structures
9
Key Activities
5
Key Resources
6
4
Revenue Streams
Key Partnerships
8
Top Priority
If there is still time
Source: Alexander Osterwald & Yves Pigneur (slightly modified)

61. Let’s work!

63. 1
Short group discussion to identify the Social Problem
(5 minutes)
Brainstorm Social Business Ideas (10 minutes)
2
Develop Social Business Model
(45 minutes)
3
The steps for a successful Breakout Session

64. Presentation of Results

66. Social business – Do it with joy!