1. What Is
User Experience Design?
Think
like
a
wise
man
but
communicate
in
the
language
of
the
people.

2. HCI
Human-­‐Computer
Interaction

3. HCI Evolution
What is UX Design?

4. HCI Evolution
What is UX Design?

5. HCI Origins
Human–computer interaction involves the study, planning, design and uses of the
interaction between people and computers. It is often regarded as the intersection of
computer science, behavioral sciences, design and several other fields of study.
- Wikipedia
What is UX Design?
Douglas EngelbartJoseph Marie Jacquard Jacquard loom 1801 Tim Mott Office Schematic

6. HCI - hello
What is UX Design?
Innovation distinguishes between a leader and a follower.
- Steve Jobs

7. UCD
User-­‐Centered
Design

8. UCD by Ideo
Human-Centered Design is a process and a set of techniques used
to create new solutions for the world. Solutions include products, services,
environments, organizations, and modes of interaction.
- Ideo
What is UX Design?

9. UCD the process
What is UX Design?
R
C
D
§ Research
§ Concept
§ Design

10. UCD the process
What is UX Design?
R
§ Research
Target:
Get all the relevant information in order to design a
good service
Users:
Study their behavior, context, needs and expectancies
Market:
Good practices, benchmarking and references
Business:
Strategy, business targets, actual services, internal
organization, etc.

11. UCD the process
What is UX Design?
§ Concept
investigation´s Insights:
The start point to build something that conciliate user
needs with business goals
Process:
Transform ideas into opportunities and solutions
Final Result:
Functional definition of producto o service in harmony
with business strategy and user needs
C

12. UCD the process
What is UX Design?
§ Design
Once we got a defined and validated solution we can
design and implement all the different pieces to create
our product: Web site, App, Social network, etc.
D

13. UCD the process
What is UX Design?

14. One little example
The
object

15. First Object
What is UX Design?
• What is this for?
• Who uses this?
• Is it easy to use?
• Is it cheap or expensive?
• How
would
you
feel
using
it?

16. Second Object
What is UX Design?
• What is this for?
• Who uses this?
• Is it easy to use?
• Is it cheap or expensive?
• How
would
you
feel
using
it?

17. Third Object
What is UX Design?
• What is this for?
• Who uses this?
• Is it easy to use?
• Is it cheap or expensive?
• How
would
you
feel
using
it?

18. Fourth Object
What is UX Design?
• What is this for?
• Who uses this?
• Is it easy to use?
• Is it cheap or expensive?
• How
would
you
feel
using
it?

19. More…
What is UX Design?
• Who is she?
• What does she do?
• What can I do here?

20. And more.
What is UX Design?
• Who are this people?
• What does they do?
• What can I do here?

21. Get your hands dirty
On
the
job

22. HCI Origins
Sazerac is one little personal creation but it just follow the process that I have been
explaining to you… So let´s get started
What is UX Design?
§ Analysis - (Research)
§ Application Design - (Concept)
§ Prototype - (Design)

23. THANKS
www.AlfonsoMorcuende.com