Digital printing technologies are rapidly replacing traditional offset for many forms of print marketing. This represents more than a production shift. It represents a radical marketing shift. This shift is occurring because digital print production enables marketers to produce applications and manage their documents in ways not possible or cost-effective with offset. This report examines how digital print technologies are reshaping print marketing by changing cost structures, changing document management models, and driving customization and personalization. Points are illustrated using best-in-class case studies, hypotheticals, and graphics from actual campaigns in key application categories, including short-run printing and versioning; one-off, personalized follow-ups; automated fulfillment; personalized URLs; 1:1 print personalization; transactional and transpromotional; and Web-to-Print. Special emphasis is placed on the importance of changing the way marketers evaluate the cost-effectiveness of print marketing, including a shift to cost per lead, cost per sale, and return on investment. Report concludes with best practices and strategies for success.
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Digital Printing: Transforming Business and marketing Models
1. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Digital Printing: Transforming Business and marketing Models
Published on May 2009
Report Summary
Digital printing technologies are rapidly replacing traditional offset for many forms of print marketing. This represents more than a
production shift. It represents a radical marketing shift. This shift is occurring because digital print production enables marketers to
produce applications and manage their documents in ways not possible or cost-effective with offset. This report examines how digital
print technologies are reshaping print marketing by changing cost structures, changing document management models, and driving
customization and personalization. Points are illustrated using best-in-class case studies, hypotheticals, and graphics from actual
campaigns in key application categories, including short-run printing and versioning; one-off, personalized follow-ups; automated
fulfillment; personalized URLs; 1:1 print personalization; transactional and transpromotional; and Web-to-Print. Special emphasis is
placed on the importance of changing the way marketers evaluate the cost-effectiveness of print marketing, including a shift to cost
per lead, cost per sale, and return on investment. Report concludes with best practices and strategies for success.
Table of Content
Introduction
Leveling the Playing Field for Small and Mid-Sized Marketers
Impact on Corporate Marketers
Impact on Publishers
Growth Exceeding Offset
About This Report
Section 1: Digital Printing Basics
Five Key Production Characteristics
Beyond Copying
Drawbacks of Digital Printing
Advantages of Digital Printing
Digital Printing and the Bindery
Sampling of Digital Bindery Advances
Digital Presses and Survivability in the Mail Stream
Digital Presses and Substrates
Choosing a Digital Printer
Section 2: How Digital Printing Helps You 'Go Green'
'Green' Printing: A Nice Bonus
Case Studies in 'Going Green' With Digital Print
Are Digital 'Solvent' Inks Green'
Recyclability Cautions for InkJet
Digital Printing: Transforming Business and marketing Models Page 1/5
2. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Better Data Means Greener Direct Mail
Section 3: How Digital Printing Impacts Your Marketing
Application Categories
Case Studies in Digital Printing
Short-run printing
Versioning
One-Off, Personalized Follow-Ups
Automated Fulfillment
Personalized URLs
1:1 Print Personalization
Transactional and Transpromotional
Web-to-Print
Publishing
Evaluating Success
Section 4: New Ways of Evaluating Success
Looking at Cost Differently'ROI
Cost per Lead and Cost per Response
Examining Hypotheticals
Spend Less, Earn More
Section 5: Maximizing Your Advantage
Critical Success Factors in Digital Print
Choosing a Solutions Provider: Manufacturing Output Vs. Marketing Services
Section 5: Conclusions
For Further Reference
About Heidi Tolliver-Nigro
TABLE OF GRAPHICS
Digital vs. Ink-on-Paper Shipments, Nominal and Real Printing (2007)
Sample: Die-Cut, Four-Color Mailer Printed on a Toner-Based Digital Press
Percent of Printers Offering Digital Print
Evaluation of Key Digital Press Output Characteristics (Percent of Creatives Holding a Neutral or Positive Impression)
What Is Your Preferred Method of Contact for Marketing and Promotional Purposes'
Percent of Digital Production Presses With at Least One Inline Finishing Option
Sample: Personalized Die-Cut Mailers
Classifications of Printable Substrates on Digital Production Presses
In the Past Year, Have Sustainability and Environmental Issues Become More Important in Your Company'
In Your Opinion, How Sustainable Is Sustainability in Print'
Better Data Means Greener Direct Mail
Percentage of Printers Offering Digital Print
Percentage of Printers Offering Web-to-Print
Sample: DSM Composite Resins Segmented Mailer
Sample: Huntington College User-Generated Mailers
Sample: Printing Industries of Florida Campaign
Digital Printing: Transforming Business and marketing Models Page 2/5
3. Find Industry reports, Company profiles
ReportLinker and Market Statistics
How Sophisticated Are Your 1:1 Print Jobs' (Comm'l/Quick Printers)
Sample: Panchero's Benefits From Mapping
Sample: Culinary Inspirations Personalized Mailer
Hypothetical: ROI Comparison, Traditional Mail Vs. Personalized Mail
Hypothetical: Cost Per Lead Vs. Cost Per Response Vs. ROI
Digital Printing: Transforming Business and marketing Models Page 3/5
4. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
If you have any questions please visit http://www.reportlinker.com/notify/contact
Order Information
Please verify that the product information is correct and select the format(s) you require.
Digital Printing: Transforming Business and marketing Models
Product Formats
Please select the product formats and the quantity you require.
1 User License--USD 159.00 Quantity: _____
Corporate License--USD 1 749.00 Quantity: _____
Contact Information
Please enter all the information below in BLOCK CAPITALS
Title: Mr Mrs Dr Miss Ms Prof
First Name: _____________________________ Last Name: __________________________________
Email Address: __________________________________________________________________________
Job Title: __________________________________________________________________________
Organization: __________________________________________________________________________
Address: __________________________________________________________________________
City: __________________________________________________________________________
Postal / Zip Code: __________________________________________________________________________
Country: __________________________________________________________________________
Phone Number: __________________________________________________________________________
Fax Number: __________________________________________________________________________
Digital Printing: Transforming Business and marketing Models Page 4/5
5. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Payment Information
Please indicate the payment method, you would like to use by selecting the appropriate box.
Payment by credit card Card Number: ______________________________________________
Expiry Date __________ / _________
CVV Number _____________________
Card Type (ex: Visa, Amex…) _________________________________
Payment by wire transfer Crédit Mutuel
RIB : 10278 07314 00020257701 89
BIC : CMCIFR2A
IBAN : FR76 1027 8073 1400 0202 5770 189
Payment by check UBIQUICK SAS
16 rue Grenette – 69002 LYON, FRANCE
Customer signature:
Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
http://www.reportlinker.com/index/terms
Please fax this form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
Digital Printing: Transforming Business and marketing Models Page 5/5