2. Media management is seen as a business
administration discipline that identifies and
describes strategic and operational phenomena and
problems in the leadership of media enterprises.
3. Media management contains:
Functions strategic management
Procurement management
Production management
Organizational management
Marketing of media enterprises
4. It covers all the goal-oriented activities of planning ,
organization and control within the framework of the
creation and distribution processes for information or
entertainment content in media enterprises.
5. Public Relation (PR) is a strategic communication
process that builds mutually beneficial relationships
between organizations and their publics.
6. A PR specialist communicates with the target audience
directly or indirectly through media with an aim to
create and maintain a positive image and create a
strong relationship with the audience.
7. To create long-term PR results, the most important step
is to develop a PR strategy.
A PR strategy helps:
- To organise PR activities
- To make strategic decisions in a best way to
communicate
- To use the business stories for the target audience
- To increase your profile and build brand awareness
8. Determining goals and objectives
Target audience
Key messages
Tactics
Time frame
Measuring your success
9. To promote your business
To communicate with your customers
It helps to target your communication to the right
audience at the right time
To find your key messages
For better communication
To get feedback