We Are Social's Digital Statshot 002 by We Are Social

1. We Are Social http://wearesocial.sg • @wearesocialsg
DIGITAL STATSHOT 002
SIMON KEMP • WE ARE SOCIAL • 03 NOVEMBER 2014
A COMPENDIUM OF GLOBAL DIGITAL STATISTICS
we
are
social

2. We Are Social http://wearesocial.sg • @wearesocialsg
ACTIVE
INTERNET USERS
TOTAL WORLD
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
GLOBAL DIGITAL STATISTICS
3.001
BILLION
1.639
BILLION
2.046
BILLION
3.614
BILLION
7.272
BILLION
NOV
2014
PENETRATION: 50%
NB: THIS STAT REFERS TO
UNIQUE ACTIVE MOBILE USERS
PENETRATION: 28%
NB: THIS STAT REFERS TO ACTIVE
ACCOUNTS, NOT UNIQUE USERS
PENETRATION: 23%
NB: THIS STAT REFERS TO ACTIVE
ACCOUNTS, NOT UNIQUE USERS
URBANISATION: 53%
NB: THIS FIGURE IS FOR TOTAL
POPULATION INCLUDING CHILDREN
PENETRATION: 41%
NB: THIS STAT IS BASED ON ACCESS
VIA FIXED AND MOBILE CONNECTIONS
• Sources: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence

3. We Are Social http://wearesocial.sg • @wearesocialsg
ACTIVE USERS BY SOCIAL PLATFORM
NOV
2014
• Sources: latest company statements, correct as at 03 November 2014
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS
1,350 !
829 !
645 !
600 !
438 !
343 !
300 !
284 !
230 !
200 !
200 !
200 !
186 !
170 !
157 !
105 !
100 !
FACEBOOK
QQ
QZONE
WHATSAPP
WECHAT
GOOGLE+
SKYPE
TWITTER
TUMBLR
FACEBOOK
MESSENGER
INSTAGRAM
BAIDU TIEBA
LINKEDIN
LINE
SINA WEIBO
VIBER
VKONTAKTE
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP

4. We Are Social http://wearesocial.sg • @wearesocialsg
CHAT APPS: ACTIVE USER NUMBERS
WHATSAPP
WECHAT
& WEIXIN
600
MILLION
438
MILLION
FACEBOOK
MESSENGER
200
MILLION
LINE
170
MILLION
VIBER
105
MILLION
NOV
2014
• Sources: latest company statements, correct as at 03 November 2014
KAKAOTALK
50
MILLION
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS

5. We Are Social http://wearesocial.sg • @wearesocialsg
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
MOBILE: USERS vs. CONNECTIONS
ACTIVE MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE
MOBILE USERS
WORLDWIDE
ACTIVE MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE
MOBILE USERS
WORLDWIDE
NOV
2014
• Sources: GSMA Intelligence, 03 November 2014; Ericsson Mobility Report, August 14
3.614
BILLION
7.267
BILLION
4.600
BILLION
6.800
BILLION

6. We Are Social http://wearesocial.sg • @wearesocialsg
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

7. We Are Social http://wearesocial.sg • @wearesocialsg
WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG