This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetupXL #SEOCharts
1. No More "It Depends”
Learn to Set SEO Workflows &
Frameworks to Win your SEO day-to-day
Aleyda
Solis
SEO Consultant &
Founder at Orainti
Speaker
headshot
19. @aleyda
“Will this ever fall?”
If we follow construction
best practices with the
required safety & quality
standards… likely not in
the next thousand years.
20. @aleyda
It doesn’t
establish trust &
get buy-in from
decision
makers
Doesn’t help
you to establish
needed resources
for success and
address the
viability &
alternatives
It makes
difficult to get
effective
execution
support from
Stakeholders
Likewise answering
with just a vague “it
depends” can be
detrimental to SEO
Comms & Success
24. @aleyda
Using historical
data of previously
executed actions
on similar pages
or scenario
SHOW HOW YOU’RE LOSING MONEY WITH NON-OPTIMIZED
CATEGORIES COMPARING WITH OPTIMIZED ONES
25. @aleyda
Running SEO A/B Tests
to assess real impact in
a subset of the pages
with a lower effort
https://www.slideshare.net/chr156r33n/how-to-construct-your-own-seo-a-b-split-tests-for-free
31. @aleyda
Using charts & diagrams to show context,
steps, & criteria have important advantages
Easier to
understand for non-
technical
stakeholders &
decision makers
Facilitate to assess
potential
automation by
development team
Helps to establish
trust by showing in-
depth
understanding, care
and experience
32. @aleyda
You’ll avoid the vague “it depends” and
quickly answer doubts w/ lower efforts…
Vague "It Depends”
Answer
Decision-makers
SEO Questions
Diagram Resource to
Describe Overall
Concept, Process or
Framework
Specific answers via
analysis, forecast, etc.
X
80%
20%
41. @aleyda
…By using this Google Sheet SEO Report
Planner!
https://docs.google.com/spreadsheets/d/1g88EW02BRQGtaHQQ6wohL0jUVrSqcozaLUcTqbveNfQ/view?usp=sharing
42. @aleyda
What do we do while you develop the initial
SEO audit? We have plenty of resources
63. @aleyda
It’s now your time to
Identify & Document
the input, processes,
and decisions for SEO
activities you’re
asked the most about
Decision
Process
A
Start
Yes No
Process
B
End
https://slidemodel.com/how-to-make-a-flowchart/
66. @aleyda
While helping to tackle some
common SEO challenges
Easier to
understand for non-
technical
stakeholders &
decision makers
Facilitate to assess
potential
automation by
development team
Helps to establish
trust by showing in-
depth
understanding, care
and experience
70. @aleyda
I’m Aleyda Solis
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays Video & Podcast Series Host
* #SEOFOMO Newsletter Wrangler
* Maker LearningSEO.io
* European Search Personality of the Year in 2018
* remoters.net Co-Founder
orainti.com
Thanks!
@aleyda