Hispanic or Latino? Humorous infographic, playing with facts and statistics to be identified as Hispanic or Latino.

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Over half of all Hispanic Millenials prefer mayonnaise to mustard,
unless the mayonnaise has lemon flavoring in which case it's well over half.
50% of Hispanics are
currently wondering if
they are Latino.
Aproximately 25% of
Hispanics have at least
3 nicknames for their
abuelita but
only 10% know their
abuelo’s middle name.
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Over 17% of Hispanics prefer
crunchy to soft shell tortillas.
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Over 99% of Hispanics named
Over half of all Hispanic Millenials
prefer mayonnaise
to mustard, unless the
mayonnaise has lemon flavoring,
in which case it's well over half.
78% of Latinos say
"tom.ah.toe"
3/10 Hispanics can't find the tilde in
"soccer"
prefer to be called “Brian”
rather than Hispanic.
Zero Hispanics were consulted for this infographic.
Digital marketing for the U.S. Hispanic
& Latin American markets
plutarco
Hola, me llamo
Hola, me llamo
eusebio
Hola, me llamo
joselito
MISUNDERSTANDING HISPANICSMIS