Raising perceptions of REALTOR® Professionalism both within our industry and in the eyes of the public is key to the long-term health of the profession. Real estate agents consistently rank in the bottom 25% in terms of perceived honesty and ethics. Our research uncovered the need for immediate action, and provided insights from both within real estate and other industries on how strategies could be developed. Join us for second of our three summer webinars where we will share our research and examples of how REALTORS® can leverage current opportunities to raise Professionalism.
This research report is a part of the British Columbia Real Estate Association's Journey of Discovery. BCREA launched the Journey of Discovery (JOD) to help our organization and BC’s eleven member boards strategically plan for the next five years. This project seeks to understand where the greatest contributions of products and services could be for increasing the innovation of REALTORS® in service of their consumers. If organized real estate is to effectively adapt to and proactively initiate change, which we believe is necessary now more than ever, the first stage is to gain a solid understanding of the current and future states of the industry. For access to the slides with links and our other reports, please visit http://web.bcrea.bc.ca/jod/reports.htm
This presentation was prepared by CE Holmes Consulting, Solvable & Monique Morden Consulting