Introduction of the Vice President of Public Relation role in Toastmasters club. Speech was given in Toastmasters Leadership Institute Brno, 14/06/2014.

1. Hello, everybody.
I am very happy to be here as VPPR Mentor. My goal now is to introduce VPPR role and also leave
some time for questions.
I would like to spread my role into two separate parts.
Inform members about outer world
 Watch out important events inside the club and inform members afterwards. E. g. if
someone achieved a new level of speaking mastery or win a contest
 Watch events and club meetings organized by other clubs and then inform members of our
club.
Inform outer world about Toastmasters and my club - Publicize the Club
Offline Promotion and Online Promotion
Offline promotion
 Leaflets – we created leaflets and distributed them to club members
 Business Cards – This is a new idea in BTM
 Look for opportunities
o 101 Expertů
o my own all ten fingers typing
Online promotion
 Take care of websites
 Social networks (Facebook, Twitter, LinkedIn, YouTube)
 E-mail Marketing (MailChimp for free)
 Content Marketing
Simply let the world know that your club exists and share the value of Toastmasters.
Author: Michal Blažek, VPPR, Bohemian Toastmasters, Prague, Czech Republic
Source: Club Leadership Handbook, http://www.toastmasters.org/clh