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Social media for social good presentation at the Involve YH conference in Sept 2012

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Casey Morrison
Casey Morrison

http://www.involveyorkshirehumber.org.uk/events/diary/welfare-to-where-/

EmpresarialesTecnología
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Social media for social good.. “web- and mobile-based technologies which are used to turn communication into interactive dialogue among organisations, communities, and individuals..”
Your mission
Have a plan • Advancing your mission • Changing how you work • share ideas rather than own them • promote others over yourself Find your niche Global reach Flat hierarchies
Change the way you work
Learn • listening to people’s thoughts • attending conferences with the right #hashtag • expanding your horizons • social media surgeries
Campaign • Give it back George • the Tea Party • the Occupy Movement • Anonymous • Wikileaks
Responsible Reform outlining alleged multiple lies and evasions over its DLA reform - network of hundreds of disabled people. Alastair Campbell, John Prescott, Stephen Fry added their support.
Social recognition University of Dayton sociologist and criminologist Art Jipson discovered in his most recent research that the homeless, along with everyone else, are turning to social media and that social media sites are turning into places where all people are truly equal.
Fundraise • people used LinkedIn to find a specific skilled relief worker to fly to Haiti, and the same thing with the Japanese earthquake • The game Zynga raised £3m in a week incorporating giving into the games • Movember • Kony video
doubts • Is it a waste of time? • Is philanthropy the future of marketing (greenwashing) • Slacktivism • Will it get more people volunteering?
Network theory
Social media for social good presentation at the Involve YH conference in Sept 2012
Social media for social good presentation at the Involve YH conference in Sept 2012

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Social media for social good presentation at the Involve YH conference in Sept 2012

  • 1. Social media for social good.. “web- and mobile-based technologies which are used to turn communication into interactive dialogue among organisations, communities, and individuals..”
  • 3. Have a plan • Advancing your mission • Changing how you work • share ideas rather than own them • promote others over yourself Find your niche Global reach Flat hierarchies
  • 4. Change the way you work
  • 5. Learn • listening to people’s thoughts • attending conferences with the right #hashtag • expanding your horizons • social media surgeries
  • 6. Campaign • Give it back George • the Tea Party • the Occupy Movement • Anonymous • Wikileaks
  • 7.
  • 8. Responsible Reform outlining alleged multiple lies and evasions over its DLA reform - network of hundreds of disabled people. Alastair Campbell, John Prescott, Stephen Fry added their support.
  • 9. Social recognition University of Dayton sociologist and criminologist Art Jipson discovered in his most recent research that the homeless, along with everyone else, are turning to social media and that social media sites are turning into places where all people are truly equal.
  • 10. Fundraise • people used LinkedIn to find a specific skilled relief worker to fly to Haiti, and the same thing with the Japanese earthquake • The game Zynga raised £3m in a week incorporating giving into the games • Movember • Kony video
  • 11. doubts • Is it a waste of time? • Is philanthropy the future of marketing (greenwashing) • Slacktivism • Will it get more people volunteering?