Globe7 Media Kit

1. Welcome
Dear Advertisers and Agencies,
On behalf of Globe7 HK Limited, we would like to extend our warmest
welcome to you.
Globe7 HK Limited a pioneer in digital information and online
communications company which has been operating in Hong Kong for two
years. During those two years, we have expanded our business very
aggressively in the U.S., China, India and Southeast Asia markets. For
example, we have entered partnerships with major portals and websites in
the regions such as Sina.com.hk, Bangkok Post, Sinchew-i, Asia Times and
other major media. If you would like to learn more about our company,
please visit www.globe7.com.hk.
Please take a moment to review the attached marketing / pricing kits for
detail information. You will find that Globe7 HK Limited operates a
number of websites which are very successful already; Globe7.com,
Ziddu.com, Egglad.com, Axill.com, BharatStudent.com and
Longhaier.com. We already have more than 66 million daily
impressions from our websites.
We at Globe7 strive to provide you with the highest level of service in the
industry and are committed to assisting your needs to reach your target
audiences.
We hope to be working with you very soon and if you have a further
questions or assistance, please feel free to contact us .
Thank you for your attention in advance.
Sincerely yours,
Hyeonza Hong

2. ABOUT
Connect with Asia
Globe7 connects young people, professionals, and businesses globally by
providing social networking, communication tools, information,
entertainment, audio and video file sharing, web hosting and advertising
services. Our two social networking sites, one in China and one in India,
serve some of the world’s fastest growing markets. Our products and
services reach more than 38 million users, primarily in China and India, as
well as other countries in Asia and around the world with large Asian
populations.
We provide a unique, effective and expansive array of online vehicles for
marketers seeking to reach the affluent, well-educated and tech savvy
Asian audience. Globe7 enables marketers to embed their advertising
message into the flow of communication within the communities of
Globe7.
Our Products and Services
Globe7 VOIP Service, is a world leading softphone application bringing
the unique combination of real time Communication and information on
user’s desktop, laptop and mobile. It obtained over 56 million downloads
and 7.1 million registered users from all over the world. We are also the
world’s top VoIP player as rated by http://www.myvoipprovider.com.
Globe7’s VoIP service enables users to make free PC-to-PC calls to
landlines across the globe, and provides an array of videos, games, news
and opt-in widgets like LiveTV, Live Radio, astrology, sports and more
entertainment tools. http://www.globe7.com
Woop offers a variety of sophisticated networking tools, including IM, SMS,
audio and video file sharing, produced in partnership with one of China’s
leading online media companies SINA, for the booming Chinese market.
http://woop.sina.com.hk
Ziddu, http://www.ziddu.com. Asia’s popular peer-to-peer audio and
video file sharing service, averages 3 million uploads per day.
The Globe7 Ad Network - Axill, a global online advertising network that
aggregates more than 5,500 websites, providing advertisers with a broad
array of media channels to reach customers. http://www.axill.com
1

3. Our Products contd.
Egglad, Asia’s lively casual gaming and shopping site with more than 500
games and attracts 2.8 million users a year. It aims to foster a game fan
community where members enjoy free fun games and meet new friends.
Launched in Oct 2007, it is among the world's top 3500 portals by traffic.
All the games are integrated with game advertisements to create large,
high return on investment to advertisers. http://www.egglad.com
Longhaier.com, http://www.longhaier.com, a social networking site
launched in March 2008, is already attracting thousands of young Chinese
anxious to study abroad and network with one another.
BharatStudent.com, http://www.bharatstudent.com, the biggest social
networking and education site in India, with more than three million
registered users.
We also operate more than 40 counseling and testing centers across India
for college-bound young people seeking study abroad opportunities and
testing services. We also provide a variety of outsourcing recruitment and
admissions processing services to colleges and universities.
http://www.campusoutsource.com/advantage.htm
Hosting Services for clients across Asia, Europe, and the Americas,
supported by powerful server farms in the UK and Hong Kong.
Our Company
Globe7 is a wholly owned subsidiary of Northgate Technologies, a
telecommunications, ecommerce and Internet media company based in
Hyderabad, India. http://www.northgatetech.com Northgate is led by
Venkat Meenavalli, an online media pioneer and successful venture
capitalist in India. Northgate has been profitable since its first quarter in
business, and is growing about 30% year. Globe7 recently opened offices
in Beijing and San Francisco.
Northgate’s online ad partners include ValueNet and LincShare.
Ecommerce partners include Walmart, eBay,Target, Sony MusicStore, and
amazon.com. Verizon is our telecom partner. Globe7 also has strategic
partnerships with many of Asia’s major companies, including China’s
leading online media players SINA, Baidu, and Sinchew.
Globe7 is committed to the highest standards of industry excellence and
customer service. We look forward to working with you to develop the
most effective advertising campaign for you and your audience.
2

4. Globe7.com
Globe7 is one of the world’s most popular Voice-over-Internet companies,
with social networking tools, file sharing, streaming video and advanced
advertising and data mining capabilities. Launched in March 2006, it has
been downloaded 55 million times and has more than five million users. It
is available for Mac, PC, Windows CE and other operating systems. It is
among China's Top 20 instant messengers and ranked as the world’s top
VoIP service provider by www.myvoipprovider.com.
What Globe7 Softphone offers
Make PC-PC and PC-Voice Call
Globe7 Phone enables you to make Free PC-PC Calls and cheapest
calling to any landline or mobile across the globe. You can also get the
benefit of Instant Messaging!
Send SMS
Send short messages to any international mobile from anywhere you are
at any time!
Videos
Watch news, entertainment, sports, fashion and regional videos
absolutely free!
Games
Play free interactive games in various categories like puzzles, fun, cross
words, action and many more!
My Channel
It allows you to build your own community by uploading videos, photos
and share them with your friends.
Live TV
Watch hundreds of 'Free to Air' TV Channels from your PC absolutely
Free!
3

5. Globe7.com contd.
Demographic Profile of Globe7 users (Worldwide)
Monthly Unique Visitors Average Daily Visitors Per Month
Males - Age
15-24 5,165,000 399,000
25-34 3,019,000 234,000
35-44 2,664,000 216,000
45-54 747,000 47,000
Above 55 643,000 47,000
Females - Age
15-24 2,122,000 152,000
25-34 1,187,000 78,000
35-44 2,542,000 124,000
45-54 1,486,000 104,000
Above 55 219,000 11,000
Total 19,794,000 1,412,000
*Source: comScore Networks, Inc (Date: Jul 2008)
Age Profile
Above 55 4%
45-54 11%
Age 35-44 26%
25-34 21%
15-24 37%
0% 5% 10% 15% 20% 25% 30% 35% 40%
*Source: comScore Networks, Inc (Date: Jul 2008)
Gender Profile
Female, 38%
Male, 62%
*Source: comScore Networks, Inc (Date: Jul 2008)
4

6. Globe7.com contd.
Why Globe7?
• Launched in 2005, it has already had an average of 20 million unique
visitors per month*.
• Globe7.com has a worldwide traffic rank of 480 in Alexa Ranking#.
• Globe7 now has obtained more than 7 million registered users.
• Globe7 achieved 288 million average page views per month.
• Up to Jul 2008, Globe7 enjoyed 1.4 million average daily visitors*.
# Source: Jul 2008 Alexa
* Source: Jul 2008 comScore Netowrks, Inc.
Geographical Breakdown of Globe7.com users :
India 1,057,000
Thailand 924,000
Indonesia 511,000
Egypt 497,000
Taiwan 371,000
Japan 329,000
United States 259,000
China 203,000
Hong Kong 168,000
Others* 2,681,000
Source: Alexa (Date: Jul 2008)
*Others: Saudi Arabia, Pakistan, Mexico, Malaysia, Algeria, Brazil, Iran,
South Korea, Canada, UK, Germany.
5

7. Ziddu.com
Ziddu.com is a 100% free file hosting service which is fast and easy.
Ziddu.com users have no limitations or barriers for the usage, as a user
can host everything right from images,videos, audio to document files. All
this is a click away.
What Ziddu offers
Ziddu in Multiple Languages
Now Ziddu is more personalized or we prefer calling it more
customized for our users, as it comes in five different Languages like
English, Spanish, Thai, Chinese (Simplified & Traditional).
Make Friends
Ziddu.com has come up with a total new option, where users can
search & make friends. Any uploaded file can now be shared with
your friends, just give your friend's email id and Ziddu will send
them the file for you.
Upload & Download
Using Ziddu.com is absolutely the 'easiest' file sharing tool
anywhere, even for a first time users. Have a file of bigger size??
Ziddu.com is here, which is user friendly and flexible, as members
can upload a file size up to 200MB.
Albums
Create photo, audio and video albums of your choice and as many as
you want. Use them any time you want and as you want or share
them with your friends.
Users can always embed the total album or any particular file in their
Blogs or websites, as Ziddu gives you an embed code for the files
uploaded.
Greetings
Here are the New Generation greetings, customize the favorite cards
with your photos & text which will be completely your choice.
Express your way, while you upload the files. Fun & Work is the new
combination at Ziddu.com
Earn
How good is this? Earning money for storing your files for free ??!!
Yes, Ziddu.com offers that too. Every user can earn for each unique
download of their uploaded files as well as for the referral.
6

8. Ziddu.com contd.
Demographic Profile of Ziddu users (Worldwide)
Monthly Unique Visitors Average Daily Visitors Per Month
Males - Age
15-24 2,827,000 148,000
25-34 1,176,000 58,000
35-44 1,270,000 156,000
45-54 192,000 12,000
Above 55 622,000 32,000
Females - Age
15-24 1,135,000 58,000
25-34 360,000 19,000
35-44 193,000 10,000
45-54 2,488,000 179,000
Above 55 103,000 4,000
Total 10,366,000 676,000
*Source: comScore Networks, Inc (Date: Jul 2008)
Age Profile
Above 55 7%
45-54 26%
Age 35-44 14%
25-34 15%
15-24 38%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
*Source: comScore Networks, Inc (Date: Jul 2008)
Gender Profile
Female, 41%
Male, 59%
*Source: comScore Networks, Inc (Date: Jul 2008)
7

9. Ziddu.com contd.
Why Ziddu?
• Launched in 2007, it has already had an average of 10 million unique
visitors per month*.
• Ziddu.com has a worldwide traffic rank of 173 in Alexa Ranking#.
• Ziddu now has already obtained 700,000 registered users.
• Ziddu achieved 80 million average page views per month.
• Up to Jul 2008, Ziddu enjoyed 676,000 average daily visitors*.
# Source: Jul 2008 Alexa
* Source: Jul 2008 comScore Netowrks, Inc.
Geographical Breakdown of Ziddu.com users :
Thailand 91,700
Indonesia 73,500
India 72,100
Egypt 45,500
Taiwan 45,500
Japan 38,500
China 27,300
United States 24,500
Hong Kong 22,400
Others* 259,000
Source: Alexa (Date: Jul 2008)
Others*: Pakistan, Saudi Arabia, Malaysia, Mexico, Algeria, South Korea,
Turkey, Brazil, Vietnam, Sudan, Bangladash
8

10. Egglad.com
Egglad is a casual online gaming and shopping site integrated with in-
game advertising. It has over 500 games and aims to foster a game fan
community where members enjoy free fun games and meet new friends. It
was the first website to implement the “Play per price” concept which
integrates e-commerce with casual gaming experience.
Launched in Oct 2007, among the world's top 3500 portals by traffic, all
the games are integrated with game advertisements to create large, high
return on investment to advertisers.
What Egglad offers
Gaming Commerce
When gamers play more, they can earn more egglad points. These
points are expressed in “Chicks”. With more chicks, gamers can
redeem various prizes.
Play for Price – As the players increase their online game scores, they
earn more points which gives more discounts on their favorite
products like digital cameras, MP3 players etc.
Play for Prize – Players can buy the daily prize vouchers with their
points. The more vouchers they buy, the probability to win the daily
prizes increases.
Take Challenges
No matter where you are, you can join the challenges with other
players.
Share Gaming Experience
Players can share their gaming experiences through forums and video
sharing.
Discuss the Latest Game News
It provides updated news on different popular game consoles, e.g. top
stories, featured articles, game reviews.
9

11. Egglad.com contd.
Demographic Profile of Egglad users (Worldwide)
Monthly Unique Visitors
Males - Age
15-24 426,000
25-34 784,000
35-44 182,000
45-54 236,000
Females - Age
15-24 86,000
25-34 43,000
35-44 78,000
Total 1,835,000
*Source: comScore Networks, Inc (Date: Jul 2008)
Age Profile
45-54 13%
35-44 14%
Age
25-34 45%
15-24 28%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
*Source: comScore Networks, Inc (Date: Jul 2008)
Gender Profile
Female, 11%
Male, 89%
*Source: comScore Networks, Inc (Date: Jul 2008)
10

12. Egglad.com contd.
Why Egglad?
• Launched in Jul 2007, it has already had an average of 2 million unique
visitors per month*.
• Egglad now has already obtained 755,000 registered users.
• Egglad achieved 5 million average page views per month.
* Source: Jul 2008 comScore Netowrks, Inc.
Geographical Breakdown of Egglad.com users :
Thailand 95,885
Indonesia 77,765
India 61,910
Egypt 52,850
Japan 43,790
Taiwan 30,955
China 30,955
South Korea 25,670
Pakistan 24,915
Others* 310,305
Source: Alexa (Date: Jul 2008)
*Others: Mexico, Malaysia, Hong Kong, Turkey, Sudan, Algeria, Philippines, Italy, Brazil
11

13. Longhaier.com
Longhaier is a leading social networking site among China's youth,
building with billboards and message boards, file sharing and games. It
provides a platform for teenagers and students to share their lives and
communicate with each other.
Launched in March 2008, it delivers a wide range of information on study
abroad, scholarship opportunities, and student jobs. It is also interesting,
informational, educational and entertaining.
What Longhaier offers
Different Categories of Discussion Forums
Topics have been categorized and members can join in any
interested groups.
Funny Games
Offering more than 500 games, it allows members to play them at
free, join the competition and earn prizes.
Work and Study Abroad
Members can grade their schools or work places, write reviews, so
that students can have ways to access more educational
information.
Earning from Part-time
We create opportunities for members to earn part-time money.
12

14. Bharatstudent.com
Bharatstudent.com is a social utility that brings together all the young
Indians living across the globe. It is for every Young Indian who is a
student or a non-student, fresh graduate, a working professional or an
Entrepreneur, and is focused on providing comprehensive solutions for any
personal and professional issues.
What Bharatstudent offers
Friends and Gangs
Students in schools / colleges, employees in corporations,
young entrepreneurs in different regions can meet together in
Bharatstudent. Through the social networking platform, they
can have inter-connectivity with other Indian networks and
make more friends online.
Study Abroad
We guide the students in identifying schools that provide good
education, provide financial assistantships, while being
affordable. We also help the eligible students in securing
student loans and part time jobs.
Café Bharat
At Cafe Bharat, you can check out the latest film news, gossips,
photo galleries, wallpapers, trailers and event videos.
Campus TV
Campus TV is a place for members to engage in new ways with
video by sharing, commenting and viewing campus related and
user created videos.
Blogs
Members can share their lives in blogs.
Events
They can arrange events by themselves and invite members to
join in them.
Game Zone
We offer various funny games and set a platform to have
challenges with other members.
13

15. Bharatstudent.com contd.
Demographic Profile of Bharatstudent users (Worldwide)
Monthly Unique Visitors Average Daily Visitors Per Month
Males - Age
15-24 1,784,000 136,000
25-34 1,175,000 87,000
35-44 696,000 38,000
45-54 352,000 21,000
Above 55 89,000 6,000
Females - Age
15-24 339,000 24,000
25-34 224,000 13,000
35-44 94,000 6,000
45-54 83,000 4,000
Total 4,836,000 335,000
*Source: comScore Networks, Inc (Date: Jul 2008)
Age Profile
Above 55 2%
45-54 9%
Age 35-44 16%
25-34 29%
15-24 44%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
*Source: comScore Networks, Inc (Date: Jul 2008)
Gender Profile
Female, 15%
Male, 85%
*Source: comScore Networks, Inc (Date: Jul 2008)
14

16. Bharatstudent.com contd.
Why Bharatstudent?
• Launched in 2007, it has already had an average of 5 million unique
visitors per month and 98% are from India*.
• Bharatstudent.com has a worldwide traffic rank of 349 in Alexa
Ranking#.
• Bharatstudent now has obtained more than 3 million registered users.
• Bharatstudent achieved 26 million average page views per month.
• Up to Jul 2008, Bharatstudent enjoyed 335,000 average daily visitors*.
# Source: Jul 2008 Alexa
* Source: Jul 2008 comScore Netowrks, Inc.
15

17. 2008 Charter Rates
We’re pleased to have launched Globe7 advertising operations in China.
To show our appreciation to early users of Globe7, we are offering special
charter term advertising rates. It’s simple. Just commit to a three or six
month banner advertising program that is run of network on the Globe7
sites and we’ll bill a flat CPM rate of RMB$20 per thousand. Geo and de-
mographically targeted banner advertisements are also available for a
RMB$20 CPM rate. After you’ve sampled success with Globe7, you can re-
new the charter rate for 2009 but you have to sign a renewal agreement
for 2009, by October 30, 2008 to receive continued charter rates.
Special term advertising rates for non-profit educational institutions and
organizations will be billed at half the Charter CPM rate.
Premium position banner advertising that appears above the fold on any
of the Globe7 sites by request will be billed at the charter rate plus 10%.
Exclusive short term category sponsorships are available for campaigns
exceeding RMB$70,000.
Globe7 rates are designed to provide advertisers and their agencies an
easy to use and convenient way to reach a predominately Asian audience
around the globe. Globe7 is an Asian company which provides advertisers
an opportunity to market their products and services to a high quality,
well educated and affluent Asian audience. All Globe7 rates are gross and
commissionable to recognized AAAA advertising agencies.
Globe 7 supports the use of all forms of rich media including pop-ups,
interstitials, streaming video and rich media banners. Please refer to the
Globe7 mechanical specifications page for artwork details.
16

18. Material Specifications
Globe7 supports the use of all forms of rich media including pop-ups, in-
terstitials, streaming video and rich media banners.
Advertising materials submitted to Globe7 for publishing on any of its
sites is subject to review by the management and production team of
Globe7. Globe7 reserves the right to refuse access to any and all adver-
tisements deemed inappropriate for Globe7 audiences. All materials sub-
mitted to Globe7 for ‘publication’ will be stored on Globe7 servers for a
period of 30 days following the finish date of the original campaign. All
materials submitted to Globe7 for publication on it’s sites must comply
with established IAB standards.
Recommended Recommended
Maximum Initial Animation
Download Fileweight Length (Seconds)
728 x 90 30k :30
(Super Banner)
468 x 60 30k :30
(Regular Banner)
300 x 250 30k :30
(Large Rectangle Banner)
30k :30
(Pop up)
Rectangles and Pop-Ups
All ad units are IAB Standard Ad Units. Examples and detailed descriptions of
these units can be found on the Interactive Advertising Bureau website at
http://www.iab.net/iab_products_and_industry_services/1421/1443/1452.
David Fung
Phone: 852 3653 5565
Senior Sales Manager (On-line Advertising)
Fax: 852 3653 5500
Globe7 HK Limited.
E-mail:
Unit 712A, Level 7, Core-D Cyberport 3,
david@globe7.com
100 Cyberport Road, HK
17