Como podemos ser verdes y competitivos

Notas del editor

1. Major Message: One view of business is that it creates private wealth from public environmental assets, from the long term public investment in the labor, social, and physical infrastructure, and from the transparency of other societal sectors. [red arrow] Sustainable business frameworks call for a reverse of this economic view [green arrow]: Business can create environmental value by preserving, conserving, protecting, regenerating, and renewing ecosystem services. Business is expected by society to contribute to the social infrastructure and to do so in a transparent and accountable way. This change is very significant.
2. Major Message: We illustrate the business case for sustainability by communicating how global trends are both threats to companies that are inactive or are purely reactive and how trends opportunities to companies that open to new ways of approaching value creation.
3. Major Message: We communicate that sustainable use of resources is only part of the reason for sustainable business. There are a powerful set of convergent trends that create uncertainty in the marketplace. Sustainability is a lens through which a business can detect trends, plan, perform and measure. Additional Notes: In the first 75 years of the 20th Century, business was judged by its economic performance. Today, a set of trends are converging into a powerful force to make sustainability a global goal and to demand change in businesses to protect and create value. Global trends require your company to adapt your strategy to the new business environment. It is the combination and synergy of these trends - rather than any single change - that signal a new operating environment for business. The converging trends are in the following areas: Environmental and Resource trends Social and Demographic trends Legal and Political trends Technological trends Market trends Leaders are those who sense this market change and we believe that the companies that survive and thrive in the future are those that respond today. Leaders may or not be the executive or managerial leadership of the company. In the context of business change, the leaders are those who have insight into the necessity and the route to change that will preserve or create value for the company.
4. Major Message: Understanding the imperative for change stems from understanding this slide. This and the next five slides are a sample of the slides which we use to communicate major messages about global trends. For companies (and governments perhaps) the message is that the future growth is in markets in parts of the world where they don’t deliver goods and services today. Those regions have different languages, cultures, business norms, and infrastructure than developed country markets. If companies want to expand into new markets instead of battling for increasingly competitive marginal gains in developed countries, they must learn to serve the developing world.
5. Main Message: The imperative for change Global population is growing rapidly and almost all of that growth is in developing countries. The living conditions in developing countries will increase dramatically in relative terms to today but the gap between the worlds ‘haves’ and ‘have-nots’ will continue to grow. Additional Notes As you can see, the gap in average incomes between the present industrial regions and developing regions gets wider and wider over the next 50 years. And if the blue curve represents an over-optimistic projection, then the gap may even be larger. Is such a world likely to be stable? Might such rising disparities increase the incentive for illegal migration? Might they represent a barrier to forging global solutions to global problems, like climate? Income disparities are also rising within countries -- in the U.S., Latin America, China, Russia, (in fact in most regions excepting Europe and SE Asia). Source: Which World? By Al Hammond, WRI. Absolute poverty is defined as the number of people living on less than the equivalent of US$1 per day. Also note 2 billion without electricity, the prerequisite for many other services like communications and banking. Source: World Resources Report; Figure HW6 Numbers in Absolute Poverty in World Regions, 1987-93
6. Main Message: Climate change is a great example of a potentially disastrious trend that poses unique threats or opportunities from the vantage point of different industries. At the World Economic Forum meeting in Davos, Switzerland in 2000, business leaders voted climate change as the number one issue threatening their businesses.
7. Major Message: By showing maps and graphs of the existing and projected shortages or destruction of food, water, fiber, soil fertility, intact forests and biodiversity, we create a compelling and disturbing view of the state of the world’s resources. Resource destruction impacts businesses directly such as in increased costs for materials and through many indirect means such as worker health, political instability, and distrust of business. Additional Notes About 2.3 billion people are living in conditions of water stress or water scarcity, many more than had been previously estimated. This number is expected to grow. Water Availability by River Basin is expressed as a per capita figure to link it directly to human demand. PAGE researchers combined newly modeled estimates of runoff by river basin from the University of New Hampshire with a recently updated, gridded population density map for 1995 to produce for the first time global estimates of annual per capita water supply. Previously, data were typically available as national aggregates and not by river basin. Water experts have established different thresholds for these annual water availability measures. An area is experiencing “water stress” when annual water supplies drop below 1,700 m3 per person. When annual water supplies drop below 1,000 m3 per person, the population faces “water scarcity.” Source: Fekete, B., Vörösmarty, C., and Grabs W. 1999. Global Composite Runoff Fields Based on Observed River Discharge and Simulated Water Balance. May 6, 1999 available from www.grdc.sr.unh.edu/. Center for International Earth Science Information Network (CIESIN). 1999. Gridded Population of the World: Provisional Release of 1990 and 1995 estimates produced in collaboration with Colombia University and World Resources Institute.
8. Main Message: The trends that are shaping the global marketplace must be translated into the context of the basic drivers for business action in order to make the case for sustainable business. These drivers are ranked in order of increasing risk and reward in which Innovation is the biggest payoff. While cost reduction and market share improvement lead to incremental improvements in shareholder value, it is innovation that leads to radical improvement in shareholder value and competitive position.
9. Main Message: The trends that are shaping the global marketplace must be translated into the context of the basic drivers for business action in order to make the case for sustainable business. These drivers are ranked in order of increasing risk and reward in which Innovation is the biggest payoff. While cost reduction and market share improvement lead to incremental improvements in shareholder value, it is innovation that leads to radical improvement in shareholder value and competitive position.
10. Main Message: The trends that are shaping the global marketplace must be translated into the context of the basic drivers for business action in order to make the case for sustainable business. These drivers are ranked in order of increasing risk and reward in which Innovation is the biggest payoff. While cost reduction and market share improvement lead to incremental improvements in shareholder value, it is innovation that leads to radical improvement in shareholder value and competitive position.
11. Main Message: The trends that are shaping the global marketplace must be translated into the context of the basic drivers for business action in order to make the case for sustainable business. These drivers are ranked in order of increasing risk and reward in which Innovation is the biggest payoff. While cost reduction and market share improvement lead to incremental improvements in shareholder value, it is innovation that leads to radical improvement in shareholder value and competitive position.