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Digital CRM

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Jam Mayer
Jam Mayer

Basics of Digital CRM.

EmpresarialesTecnología
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DIGITAL CRM
CUSTOMER RELATIONSHIP ITS ALL ABOUT INTERACTIONS • MARKETING • SALES CYCLE • CUSTOMER SERVICE • RETENTION • IMPROVEMENT
TRADITIONAL • STACKS OF BUSINESS CARDS • SPREADSHEETS / ROLODEXES • HISTORY OF INTERACTIONS IS LOST • STRATEGY BASED ON COMPANY PROCESSES
THERE ARE CHANGES... CALLS | CHAT | EMAILS | SURVEYS BLOGS | TWITTER | FACEBOOK companies control customers influence REACTIVE PROACTIVE SLOW RESPONSE INSTANT VIRAL
CONTENT • MAKEIT EASY FOR CUSTOMERS AND LEADS TO CONVERSE THROUGH YOUR CONTENT • CORRECT TOOL TO DISSEMINATE
COMMUNITY •A HUMAN’S TOUCH • COLLABORATION • ASK HELP FROM LOYAL CUSTOMERS • TRANSPARENCY
SOCIAL CRM TOOLS ENGAGE AND MONITOR
RAPPORTIVE • KNOWMORE ABOUT YOUR CONTACTS • GROW YOUR NETWORK • CONTINUOUS RELATIONSHIP
ZOHO • KNOW SALES PIPELINE • BUILD YOUR DATABASE
BATCHBOOK • MANAGE YOUR CONTACTS • INTEGRATE SOCIAL NETWORKS
APPTIVO • MANAGE YOUR BUSINESS • MONITOR YOUR PROJECTS AND DELIVERY • LESS PAPERWORK
WORK ETC • MANAGE WORKFLOW • INTEGRATE PROCESSES AND EVERY CUSTOMER ENGAGEMENT
AND MORE....
MONITORING • ACTIVE LISTENING • MAKE IT PERSONAL (customer file) • SEGREGATE INTO GROUPS
DON’T FOCUS ON THE TECHNOLOGY IT’S ALL ABOUT CUSTOMER EXPERIENCE
proforamedia.com facebook.com/jammayer twitter.com/jammayer jam@mayervirtualconsulting.com

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