The document discusses innovation in a world where everything is becoming free or nearly zero cost due to technologies like Moore's Law. It argues that as communication, content, consumer goods, education, and knowledge become free due to technologies, businesses must focus on solving problems rather than selling products. Innovation will involve breaking existing business models, creating new platforms, focusing on problems to solve rather than existing products or services, and having a simple, scalable approach.

1. Innovaciónenun mundotransparente.
Como innovarenla economíadel todogratis.
Marco Laucelli
CEO, Lambdoop.
Board Member, AlantisCapital.
@mlaucelli

2. To capture the emerging higher-value opportunities, the XXX corporation divested commoditizingbusinesses.
“New client needs for integration and innovation.”
To a global model with one set of processes, shared services and broadly distributed decision making.
The 20thCent ENTERPRISE
+Conquer emerging markets

3. The
Moore’s Law
Demand Aggregation
Price
Economies of scale

4. Low≠ 0Zero isZero.
Service = 0 €
CAPEX = 0 €
TCO As you go
IP = 0 €

5. Moore’sLaweverywhere: Bandwidth
$ 100.000
$10.000
$1000
$100
$10
$1
$0.1
$0.001
Content ≈ 0€

6. Content =0Communicationisfree.
Calls = 0 €
Text = 0 €
Music = 0 €
TV Broadcast = 0 €
Video = 0 €
Music ≈ 0 €
Books ≈ 0 €
Service = 0 €
News = 0 €
News = 0 €

7. Communication = 0Breaking the chain.

8. iTunes 2001
Spotify2008
Napster1999
US Recorded Music: Single Sales per Capita
Communication = 0Breaking the chain.

9. Newspapers Advertising Revenue
Communication = 0Breaking the chain.

10. Communication = 0Breaking the chain.

11. Consumer 3DPrinter Prize
3d + SW + IP ≈ 0€
HW’ ≈ 0€
Moore’sLaweverywhere: 3d Printing

12. Everything ≈ 0Reversing the world.

13. HW’ + SW + Energy + Bandwidth ≈ 0€
IoT≈ 0€
Moore’sLaweverywhere: Renewableenergy
<$1

14. Everything ≈ 0Reversing the world.

15. 1.Rural households:
Families living off the grid or receiving less than 6-8 hours/day of power supply are given 24x7 electricity with a pay-as-you-go prepaid model.
2. Telecom companies:
We provide guaranteed power supply to telecom towers suffering from high costs of diesel.
3. State Electricity Distribution Companies:
Gram Power’s Smart Microgridscan run on conventional and renewable power seamlessly. Eliminate defaults, energy theft, and prevent grid failures through our micro hybrid smart grids.
4. Independent commercial or industrial establishments:
Factories, shops, petrol pumps etc. who rely primarily on diesel gensetsfor continuous power supply.

16. Moore’sLaweverywhere: Educaction& Knowledge
≈ 0

17. Moore’sLaweverywhere: Educaction& Knowledge

18. Knowledge is already out of the bottle. What does innovation mean in a world where everything is ~0€cost and everybody has unlimited access to knowledge?

19. Innovation in the everything-for-free era. Digital Agility
Break something.
Create platforms.
Focus on problems.
Simple, small, smart, smiling.
Digital, no choice.

20. Digital. No choice.
Startup cost = 0
Try & Fail.
Connect & Share.
Service Distribution cost = 0
The transparent world.
Sense & Respond.

21. -Relevant: your business is the problem you want to solve.
-Be an expert on the people. Serve don’t sell.
-Focus means simple.
-Simple means scalable.
-State the mission.
Focus onProblems.

22. Break Something. Build new chains.

23. Build Platforms. Build new chains.

24. New
Company
Build Platforms. Solve new problems.

25. Build Platforms

26. Simple, small, smart, smiling.
Your money problem is not a problem I want to spend the best years of my life.

27. .
marco@lambdoop.com
@mlaucelli