(Graham Brown) SOCIAL CUSTOMER 2/7: The Social Code

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Graham Brown

http://www.mobileyouth.org/presentation The 7 Principles of the Social Customer PART TWO

Tecnología Empresariales

Wherever...
82% of youth used their mobile phones here

Whenever...
62% of young people sleep with their phones

Get more of my
INSIGHTS and
PRESENTATIONS
CLICK HERE
Graham D Brown - Author
and Digital Anthropologist

We can also understand the what and how
If we understand WHY

For example, why do we buy certain brands?

and which Emotions shape the buying process

The Social Code is...
The WHY of behavior

Create Social Space not Social Media
Create Connection not Advertising
Create Empathy not Ideas

GrahamDBrownwww.MobileYouth.org
www.mobileYouth.org/presentation

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