A presentation on what we do and how we do it. Outline India strives to work at the confluence of human and technology capital to help you come to informed decisions

1. OUTLINEIndia
Social Impact through Data

2. www.outlineindia.com | OUTLINE India 1www.outlineindia.com | OUTLINE India
What is Outline India?
Outline India is on a mission to empower our stakeholders to
make informed data driven decisions.
Our work focuses on ground level work, to maximize impact,
given the fund and resource limitations, without
compromising on intellectual capital, technical knowhow, or
going the extra mile to seek answers.
Founded in September 2012
Legal Status Proprietorship
Year of
Registration
2012
Website www.outlineindia.com
Geographical
Reach
Bihar, Jharkhand, Uttar
Pradesh, Madhya Pradesh,
Chhattisgarh, Karnataka,
Maharashtra and 14 other
states/UTs• Over 77000+ interactions and direct reach of over 318,000
• 1400+ villages and 21 states/UTs covered in 4 years
• 5,000+ man days of work for individuals with high school/little
or no college education
WHAT MAKES US PROUD

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The Basic Problem
• 172 million below poverty line
• 1.2 million U-5 child deaths
• 287 million illiterate adults
• 640 Million defecate in the
open
• 700 million Indians do not
have internet access
We believe in the concept of ‘Human Connect’ or small data to understand the why, the how,
and the stories behind the decisions we take, the enablers & the disabling causes.
RELIABLE
good quality
REPRESENTATIVE
geographical &
demographic spread
UPDATED
periodic
PERTINENT
relevant
variables
WHOLESOME
qualitative &
quantitative

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A bridge between a traditional think tank and a data collection agency:
a GROUND UP Model
• Qualitative and quantitative research
• Keen involvement of researchers in on-
ground processes
• Focus on streamlining ground level and
providing high quality data
• Inclusion of technology
• 25% better pay, involvement &repeated
engagement with local field staff who are
KEY to our processes
• Bandwidth to work on impactful yet low
budget projects & with not-for-profits
4
How do we address the problem?
TECHNOLOGY
DATA COLLECTION
INTENSIVE RESEARCH
& HUMAN CAPITAL

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1. Focus on data collection
• Robust M&E framework
• Tracking performance; report cards
• Impact evaluation
• Campaign evaluations
• Human centered design approach
• Content testing, perception mapping
2. Design data tools
3. Field training material
• Trainining of trainers, field training &
workshops
• Awareness & outreach material
5
What We Do

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Participatory Techniques
6
Democratize the use &
collection of data

7. Sector-wise Reach
Sector
Number of
Projects
Total
Field Days
Direct
Interactions
MajorClients
Water and Sanitation 8 813 7149 Water Aid; WASH United;
Education 7 555 40647
British Council; Center for Policy
Research; Going to School
Financial Literacy 4 122 577 Sesame Workshop
Health 3 110 344 Organ India; Brandeis University
Governance 3 76 20170 British Council, Whypoll
Gender Gaps 2 418 1100 Fluent Research
Child Labor 1 2000 6000 IMPAQ International
Others* 12 611 1711 -
TOTAL 40 4705 77698 -
* Others include agriculture, business, environment, energy

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Platforms
• Allows for quick & real
time monitoring
(Approval chains/time
stamps/audio checks,
quick statistics to
gauge trends)
• Validation of responses
& completion of data
• Cost & time
optimization: Most are
available for free,
tailored to our needs
Scribe pens for
qualitative data collection
• Images of field notes
paired with voice
recording
• Helps get context as
and when needed of
our ‘field notes’
• (Digitization of notes is
tricky)
GIS & visualization of
data
• GPS tracking for
building panel datasets
• Storification of data
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Technology is key to what we do

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Dashboards & Data Tracking

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Data Visualization

11. Preliminary discussion
& secondary research
Sampling,
field planning&
mapping
Work on survey tool&
field guides & Pilot
•Research objectives discussed; literature review and exploration of existing body of work
• Work on gathering list of local partners/interaction with local champions/influencers & available
datasets
• Work on survey questionnaire, guides, cognitive interviews
• Coding of survey tool & Field IDs/ approval chains
• Develop field manuals and field training material
• Local piloting of tools
• Field map developed based on locations and access
•Field plan devised with field hierarchies; Optimal team mix decided
- Number of coordinators, supervisors, field workers and researchers + tech team
- Male/female ratios per team (Based on respondent & study+ location sensitivities)
• Travel plan and timelines prepared
• For digital surveys, devices are programmed
Field Training
• Company and team briefing, research objectives, hierarchy, timelines, ethical policies (for interviewing
women/children/sensitive stakeholders)
• Mock trials, classroom training, review and discussions
• Monitoring measures discussed to ensure accountability
Field Work
Data submissions,
entry & cleaning
• Regular receipt of data after quality checksin tranches; coders run numbers to pick up
anomalies; field notes &other records/sign up sheets+ devices submitted
• Data cleaning protocol setup
Reporting& Analysis
Engagement Model

12. Universities &
Researchers
Donor agencies &
International
Organizations
Not for profits
Private Research
Agencies
Government
CSR extensions
CURRENT
AS we GROW
Sectoral spread & Key stakeholders

13. Sno Project Title Client Funding
Agency Locations Key Services Provided
1 Post implementation
monitoring survey (PIMS)
Water Aid Water Aid, UK Uttar Pradesh,
Bihar, Madhya
Pradesh,
Chhattisgarh
Qualitative research (focus group discussions, IDIs,
KIIs), field mapping, coding and development of tool
on m-water, developing technical and field manuals,
field work across 200+ villages, Data Cleaning and
mining
2 Rapid Assessment of inclusive
water and sanitation facilities in
Schools
Water Aid DFID Uttar Pradesh,
Bihar,
Jharkhand,
Tool development, sampling, field mapping, pilot,
,Field work (FGDs with over 3000 adolescent girls,
Surveyor observations, IDIs), data cleaning, coding,
regression analysis and reporting
3 Evaluation of WASH campaign
at the KumbhMela, Nashik 2016
WASH
United,
Berlin
Bill and
Melinda
Gates
Foundation
Maharashtra Two rounds to inform campaign strategy real-time:
Study design, HCDA used to develop material,
Sampling,Survey Tool designing,Field work,
actionable report
4 Content Testing and strategies
for circulating the Team Swacch
Action Kit developed by WASH
United and UNICEF
Happy
Creative
Services
UNICEF Delhi NCR and
West Bengal
Methodology and study design; Survey Tool
designing, content testing/perception mapping
exercises, Ethnographic techniques; Analysis and
Reporting
Water and Sanitation Projects

14. Sr.
no
Project Title Client Funding Agency Locations Key Services Provided
1 Closing the Child Labor and Forced
Labor Evidence Gap: Impact
Evaluations (baseline)
IMPAQ
International
US department
of labor
Jharkhand Development of survey tools on CAPI
platform, Field work
2 Evaluation of Project ENGAGE-10x10/
Girl Rising
Fluent
Research
USAID Bihar and
Rajasthan
Survey Tool designing; Field work, Data
Cleaning and mining
3 Needs Assessment Study for the ‘All
Children Reading Grant’
Sesame
Workshop
USAID, Australian
Aid, World Vision Maharashtra
Study design, Survey Tool development,
Field work, Analysis & Reporting
4 Financial Literacy Initiative, Dream
Save Do Project (Baseline, formative
assessment, content testing)
Sesame Street Metlife
Foundation
Delhi NCR &
Jharkhand
Methodology and study design, Survey Tool
development, Field work, case studies
developed, Analysis and Reporting
1 Capacity building in State Health
Departments
Sanigest
International
World Bank Uttar
Pradesh&
Karnataka
Study design, Field work, modules for Govt.
officials, host training sessions for Govt.
employees, & M&E report
2 Assessment of Organ Donor Networks Organ India Mohan
Foundation
Delhi NCR Literature review on international best
practices & policies in India, study design,
field work, in depth analysis and Reporting
3 Religion and Health Outcomes in Early
Childhood: Evidences from Christians
Brandeis
University
International
Growth Center
Kerala Field work; Analysis and Reporting
Education & Health Projects

15. www.outlineindia.com | OUTLINE India
www.outlineindia.com
Ashish
Uttar Pradesh
Bishwambhar
Bihar
Veena
Jharkhand
Aakash
Madhya Pradesh
Durga
Chhatisgarh
Vijay Kharate
Gujarat
Dimple
Bihar
Hari Om
Rajasthan
Aakash
Maharashtra
Anjani Devi
Bihar
Ashok
Gujarat
Rahul
Delhi
Meenakshi
Kerala
Abha
Uttar Pradesh
Afsana
Jharkhand
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Our Backbone

16. www.outlineindia.com | OUTLINE India
Samayita Ghosh
• Senior Research Associate
• M.A. Sociology (Delhi School of Economics, New Delhi), Krishna Raj Fellow
Arya Shekar
• Director, Partnerships & Legal Strategy
• J.D. Boston University, B.A. Brown University, previously Director, Legal Affairs at Dimagi
Sramana Majumdar
• Senior Consultant
• Ph.D. Psychology, Jamia Milia Islamia, Fulbright Scholar
Kaushik Sarkar
• Consulting Economist
• MA Economics (Delhi School of Economics), World Bank Consultant
Nishmeet Singh
• Senior Research Analyst
• M.A. Economics (South Asian University, New Delhi)
Ekata Bakshi
• Research Associate
• M.Phil Sociology (Jawaharlal Nehru University, New Delhi)
Anusha Iyer
• Senior Research Assistant
• M.A. Development Studies (TISS Hyderabad)
Mahima Taneja
• Senior Research Trainee
• M.Phil. (Centre for Policy Studies, JNU, New Delhi)
Arushi Sharma
• Communications Officer
• Post-Graduate Diploma in International Law and Diplomacy from the Indian Society of
International Law.
Yashvardhan
Ahluwalia
• Marketing Officer
• B.Tech. Computer Science (Sharda University, Greater Noida)
www.outlineindia.com 1
Key Personnel

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SEC TOR EXPERTS AD VISOR S
Abhijnan Rej
Foreign Policy and Geo-Economics (Ph.D.
Mathematics, Max Planck Institute for
Mathematics, Bonn)
Ambrish Dongre
Education and Health (Ph.D. Economics,
University of California, Santa Cruz)
Khusdeep Malhotra
GIS Mapping (Ph.D. Geography, Temple
University, Philadelphia)
Jonathan Kaminski
Agricultural Economics (Ph.D. Development
and Agricultural Economics, University of
Toulouse, France)
Nitya Jacob, Policy Advisor
Former National Policy Head of Water Aid
India, Reporter, Producer, Special
Correspondent in media houses like United
Television, Business India Television and more
Pranjal Sharma, Strategy Advisor
Host – The Appointment, Speaker at the
Outstanding Speakers Bureau, Member of the
Global Agenda Council on Transparency and
Anti-Corruption at the World Economic Forum
Arya Shekhar, Director, Partnerships
and Legal Strategy
Former Director, Legal Affairs at Dimagi and
J.D. from Brown University
www.outlineindia.com
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Experts

18. www.outlineindia.com
Not for Profits Universities
Private Research Agencies Funding Agencies
Our Clients

19. Address: C-2630, SushantLok-I, Gurgaon
Thank You