Impact Sourcing is defined as outsourcing operations that benefit vulnerable populations with high unemployment rates.

1. PROCOLOMBIA.CO
COLOMBIA,
A COUNTRY CONNECTED
TO THE WORLD

3. CONTENTS
2 PROCOLOMBIA
3 IMPACT SOURCING
Armenia - Quindio 6
Buenaventura – Valle del Cauca 8
Cartagena – Bolivar 10
Quibdo – Choco 12
Cucuta – Norte de Santander 14
Monteria - Cordoba 16
Tunja – Boyaca 18
Santa Marta - Magdalena 20

4. PROCOLOMBIA
is the Government entity that fosters exports, tourism,
investment, grows the industry for internationalization and
integrates the work of the Country’s Brand at the strategic
level to promote Colombia.
PROCOLOMBIA has 8 regional offices in Colombia and 26
commercial offices around the world with presence in more
than 30 countries.

5. IMPACT SOURCING
Why choose Colombia for Impact
Sourcing operations?
Colombia has made tremendous efforts in reducing poverty
and extreme poverty. According to the National Administrative
Department of Statistics (DANE), in the last 10 years extreme poverty
decreased from 14.8% to 8.1% and the poverty index went from
47.4% to 28.5%.
Nevertheless, the country still has a considerable gap in terms of
inequality. During the last 10 years, Colombia has improved by 0.020
points on the Gini index. Additionally, poverty in rural areas is almost
double that in urban areas.
The generation of formal work is one of the tools in closing the gap
that currently exists in the country. The BPO sector, without a doubt,
attracts human talent and offers work opportunities with all of the
necessary benefits to improve its quality of life.
Source: The case for impact sourcing, Everest Group.
What is Impact Sourcing?
According to the Rockefeller Foundation, Impact Sourcing is defined
as outsourcing operations that benefit vulnerable populations with
high unemployment rates.
There are different advantages of implementing operations under the
Impact Sourcing approach, both for the company and the community
that receive such benefits:1
Between 15% and 40% decrease in employee attrition
rates, resulting from a greater employee commitment to the
organization.
Reduced installation costs. Around 70% in savings compared
to operations in the United States or the United Kingdom.
Inclusion of social responsibility within a corporate strategy.
Employee income can increase between 40% and 200%.
BPO work can impact 3 or 4 members of just one family.
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6. Armenia
Quindio
2.The unemployment rate is measured for the entire department and not just the specified city.
3. Source: Doing Business in Colombia, 2013. From http://espanol.doingbusiness.org/Rankings/colombia/
Source: MinEducación.www.camaraarmenia.org.co
General Information
Population 298,199 hab.
Unemployment rate2
6.95%
Inflation 12.9%
Doing Business Ranking3
Ranking N°4
Average temperature 16°C – 28°C
Human Talent
Universities
Universities in Armenia
Universidad del Quindio
Universidad La Gran Colombia
Corporación Universitaria Empresarial Alexander Von Humboldt - CUE
Escuela De Administración y Mercadotecnia Del Quindío E.A.M.
Universidad Antonio Nariño
Universidad Santo Tomás
Corporación Universitaria Nacional
Fundación Universitaria San Martin
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7. Graduates in Quindio
Source: MinEducación • Figures in thousands of students.
Information Technologies and Communications Quarterly
Report by Department
Number of subscribers 70,774
% Internet penetration 12.5%
Vive Digital kiosks 1
Vive Digital points 2
Providers
UNE EPM
Movistar
Telmex
Azteca
Number of Flights
Armenia (number of flights to prioritized cities) 61
International 3
Telecommunications Infrastructure
Air Connectivity
Free Trade Zones
Coffee Cultural Landscape Free Trade Zone
The Armenia and Quindio Chamber of Commerce is a private nonprofit
organization promoting actions that encourage formality and legality,
increasing competitiveness, strengthening businesses and entrepreneurship
for the economic development of the department of Quindio.
Commercial and service establishments generating between six (6) and twenty
(20) direct permanent jobs will remain exempt from paying the Industry and
Commerce tax and its supplement tax of notices and signs for the first five (5)
years of activity at seventy percent (70%).
Commercial and service establishments generating more than twenty (20) direct
permanent jobs will remain exempt from paying the Industry and Business tax
and its supplement tax of notices and signs in the first ten (10) years of activity
at one hundred percent (100%).
Commercial and service establishments located in or transferring to industrial
areas determined by the Land Zoning Plan will remain exempt from paying the
industry and Business tax and its supplement tax of notices and signs for a period
of ten (10) years at one hundred percent (100%).
When the following agreement comes into effect, any individual or legal entity
establishing a company, industry, or factory in the Industrial Zone and/or Coffee
Cultural Landscape Free Trade Zone of La Tebaida municipality and owning a
plant equal or greater to ten (10) employees, will be able to request exemption
from the Industry and Commerce tax and from the Unified Property Tax for the
benefit of the property where they operate, for up to ten (10) years.
Infrastructure
Free Trade Zones
Source: Ministry of Information Technologies and Communications.
Source: OAG (June, 2016).
Incentives and Quality of Life
2010
2.6
2011
4.1
2012
3.9
2013
4.7
2014
4.8
Graduates
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8. Buenaventura
Valle del Cauca
4. CCBun – Labor market watch.
Source: MinEducación.
General Information
Population 407,675 hab.
Unemployment rate4
41%
Inflation Information not available
Average temperature 78.8ºF
Human Talent
Universities
Universities in Buenaventura
Universidad del Pacífico
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9. Information Technologies and Communications Quarterly
Report by Department
Number of subscribers 55,413
% Internet penetration 12.1%
Vive Digital kiosks 133
Vive Digital points 23
Providers
Telmex
UNE EPM
Movistar
EMCALI
Number of Flights
Buenaventura (number of flights to prioritized cities) 4
International 0
Telecommunications Infrastructure
Air Connectivity
Incentives and Quality of Life
Free Trade Zones
Pacific Logistics Center – CELPA S.A.
Agreement 14 of 2012 of the District Council of Buenaventura,
exempts new industrial, commercial, and service companies from
payment of the Unified Property Tax, the Industry and Commerce
Tax and its supplementary taxes of notices and signs that are
established in the jurisdiction of the District of Buenaventura.
The average cost per square meter in Buenaventura varies
between 80,000 and 120,000 COP depending on the location
within the municipality.
Within the Free Trade Zones the price per square meter can
total COP 480,000.
On logistics center projects, the approximate cost per m2
of a
built warehouse is COP 1,500,000.
Infrastructure
Free Trade Zones
Real Estate
Source: OAG (June, 2016).
Source: Ministry of Information Technologies and Communications.
Buenaventura has direct access to the SAC
cable, the first Pacific cable in Colombia.
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10. Cartagena
Bolivar
5. The unemployment rate is measured for the entire department and not just the specified city.
6. Source: Doing Business in Colombia, 2013. From http://espanol.doingbusiness.org/Rankings/colombia/
Source: MinEducación.
General Information
Population 1,013,389 hab.
Unemployment rate5
7%
Inflation 7.4%
Doing Business Ranking6
Ranking No.18
Average temperature 80.6°F – 87.8°F
Human Talent
Universities
Universities in Cartagena
Universidad De Cartagena
Fundación Tecnológica Antonio De Arévalo
Universidad Tecnológica De Bolívar
Universidad Del Sinú
Corporación Universitaria Rafael Núñez
Corporación Universitaria Regional Del Caribe -Iafic-
Fundación Universitaria Colombo Internacional - Unicolombo
Institución Universitaria Bellas Artes y Ciencias De Bolívar
Colegio Mayor De Bolívar
Fundación Universidad De Bogota - Jorge Tadeo Lozano
www.investincartagena.com
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11. Source: MinEducación - Figures in thousands of students.
Number of Flights
Cartagena (number of flights to priority cities) 316
International 49
Free Trade Zones
Parque Central Free Trade Zone
La Candelaria Free Trade Zone
Puerta de las Américas
Cartagena Free Trade Zone
Telecommunications Infrastructure
Air Connectivity
Infrastructure
Free Trade Zones
Source: Ministry of Information Technologies and Communications.
Cartagena has access to the following cables: AMX – 1, PCCS and CFX.
Source: OAG (June, 2016).
Cartagena offers market intelligence services, and operation and installation support.
Once installed, support is offered for expansion and public policy recommendations
are formulated to articulate efforts between the public and private sectors in order
to improve the investment climate.
Cartagena is one of the most important centers for business events and conventions
in Colombia and the Caribbean.
SPRChasbeenthemostefficientportinColombiaandtheCaribbeanfor6consecutiveyears.
Top tourism destination in Colombia.
Information Technologies and Communications Quarterly Report by Department
Number of subscribers 140,437
% Internet penetration 6.7%
Vive Digital kiosks 104
Vive Digital points 4
Providers
UNE EPM
Movistar
Telmex
Azteca
Graduates in Bolivar
Incentives and Quality of Life
2010
5.2
2011
7.3
2012
9.4
2013
10.4
2014
9
Graduates
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12. 7. The unemployment rate is measured for the entire department and not just the specified city.
Source: MinEducación.
General Information
Population 115,907 hab.
Unemployment rate7
11%
Inflation 6.27%
Doing Business N/A
Average weather 27°C
Human Talent
Universities
Universities in Choco
Universidad Tecnológica Del Choco - Diego Luis Córdoba
Fundación Universitaria Claretiana - Fucla
Quibdo
Choco
www.investinchoco.com
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13. Source: MinEducación - Figures in thousands of students.
Information Technologies and Communications Quarterly
Report by Department
Number of subscribers 13,171
% Internet penetration 3.4%
Vive Digital kiosks 294
Vive Digital points 0
Providers
Movistar
Axesat
Global TV
IFX
Number of Flights
Quibdo (number of flights to priority cities) 149
International 0
Telecommunications Infrastructure
Air Connectivity
Invest in Choco is the Investment Promotion Agency for Quibdo
that drives the economic development of the municipality
of Quibdo and the Department of Choco, through attraction
and retention methods of private investment, and improving
competitiveness which promotes business and economic
development in the region.
In 2013, the first Atento contact center was established, the
first in the department. It has 106 employees and services
approximately 150,000 calls per month from clients with prepaid
Movistar cell phones.
According to the Atento figures, they have made major
accomplishments in terms of providing services:
80% productivity
85% service level
75% client satisfaction
According to Invest in Choco, the price per square meter in
Quibdo was around USD 6.31.
Infrastructure
Real Estate
Source: Ministry of Information Technologies and Communications.
Source: OAG (June, 2016).
Success Stories
Graduates in Choco
Incentives and Quality of Life
2010
1.3
2011
1.9
2012
2.3
2013
1.8
2014
1.9
Graduates
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14. Universities in Cucuta
Universidad Francisco de Paula Santander
Universidad Libre
Fundación De Estudios Superiores Comfanorte -F.E.S.C.-
Cucuta
Norte de Santander
8. The unemployment rate is measured for the entire department and not just the specified city.
9. Source: Doing Business in Colombia, 2013. From http://espanol.doingbusiness.org/Rankings/colombia/
Source: MinEducación.
General Information
Population 656,380 hab.
Unemployment rate8
12.5%
Inflation 5.58%
Doing Business Ranking9
Ranking No.20
Average temperature 80.6°C – 91.4°F
Human Talent
Universities
www.cccucuta.org.co
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15. Source: MinEducación - Figures in thousands of students.
Cucuta has a competitive cost of living, surpassing cities such
as Bogota, Medellin, and Cali.
The average per capita income is: USD 4,145.
The economically active population is made up of 415,000
inhabitants.
Currently, the city has clearly identified and defined
productive strategies that include a competitiveness strategy
that is defined or being strategically reflected upon. E.g.:
agribusiness, energy mining cluster, construction and clay
cluster, and fashion and tourism system cluster.
Tax benefits for investment in Cucuta.
Tax incentives for new constructions that generate
cadastral value. Eg.: a 17,000 m2
building has an income
tax exemption for 9 years.
Incentives for job creation: 100% discount from the
taxable base of industry and commerce for the value of
work payments to the disabled.
Information Technologies and Communications Quarterly
Report by Department
Number of subscribers 11,459
% Internet penetration 8.5%
Vive Digital kiosks 78
Vive Digital points 2
Providers
Movistar
Telmex
UNE EPM
ETB
Number of Flights
Cucuta (number of flights to priority cities) 130
International 4
Telecommunications Infrastructure
Air Connectivity
Free Trade Zones
Cucuta Free Trade Zone
Infrastructure
Free Trade Zones
Source: Ministry of Information Technologies and Communications.
Source: OAG (June, 2016).
Graduates in Norte de Santander
Incentives and Quality of Life
2010
6.3
2011
8.8
2012
11.3
2013
12.8
2014
10.2
Graduates
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16. 10. The unemployment rate is measured for the entire department and not just the specified city.
11. Source: Doing Business in Colombia, 2013. From http://espanol.doingbusiness.org/Rankings/colombia/
Source: MinEducación.
General Information
Population 447,668 hab.
Unemployment rate10
6%
Inflation 6.78%
Business Ranking11
Ranking No.10
Average temperature Doing 98.6°F
Human Talent
Universities
Universities in Monteria
Universidad de Córdoba
Universidad del Sinú
Universidad Pontificia Bolivariana
Cordoba
Monteria
www.cordoba.gov.co
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17. Source: MinEducación - Figures in thousands of students.
Information Technologies and Communications Quarterly
Report by Department
Number of subscribers 65,848
% Internet penetration 3.9%
Vive Digital kiosks 85
Vive Digital points 11
Providers
Edatel
Movistar
Telmex
Global
Number of Flights
Monteria (number of flights to priority cities) 154
International 0
Telecommunications Infrastructure
Air Connectivity
Between 2012 to 2020, the population is expected to grow at
a rate of 1.38%, reaching 478,000 people, one of the highest
growth rates at a national scale.
Services is the sector that demonstrates the biggest
drive in the economy of Monteria marked by the service
activities for companies.
The BPO sector in Monteria is highly concentrated in
the recruitment of personnel. This activity increased its
operational income by 50% between 2011 and 2012.
At the end of 2012, 21% of the labor force had a university
degree.
Allus Contact Center is operating in Monteria Te Llama platform,
with operations in Bancolombia, which includes 160 young adults,
most of whom were victims of violence, previously trained by the
Fundación Academia Sinú as Contact Center Technical Agents.
Infrastructure
Source: Ministry of Information Technologies and Communications.
Source: OAG (June, 2016).
Success Stories
Graduates in Cordoba
Incentives and Quality of Life
2010
2.3
2011
2.6
2012
3.3
2013
5
2014
5
Graduates
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18. Universities in Tunja
Universidad Pedagógica y Tecnológica De Colombia - Uptc
Universidad De Boyacá Uniboyaca
Fundación Universitaria Juan De Castellanos
Universidad Santo Tomas
.
Tunja
Boyaca
12. The unemployment rate is measured for the entire department and not just the specified city.
13. Source: Doing Business in Colombia, 2013. From http://espanol.doingbusiness.org/Rankings/colombia/
Source: MinEducación.
General Information
Population 191,924 hab.
Unemployment rate 12
6.2%
Inflation 6.07%
Doing Business Ranking13
Ranking No.13
Average temperature 53.6°F
Human Talent
Universities
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19. Source: MinEducación - Figures in thousands of students.
Information Technologies and Communications Quarterly Report by Department
Number of subscribers 68,000
% Internet penetration 5.3%
Vive Digital kiosks 88
Vive Digital points 14
Providers
Movistar
Telmex
Azteca
MC
Telecommunications Infrastructure
Infrastructure
Graduates in Tunja
Source: Ministry of Information Technologies and Communications.
2010
6.9
2011
10
2012
10.8
2013
10.7
2014
13.9
Graduates
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20. Source: MinEducación.
General Information
Human Talent
Universities
Santa Marta´s Universities
Universidad del Magdalena
Universidad Cooperativa de Colombia
Universidad Sergio Arboleda
Santa Marta
Magdalena
14. The unemployment rate is measured for the entire department and not just the specific city.
15. Source: Doing Business in Colombia 2013. from http://espanol.doingbusiness.org/Rankings/colombia/.
Population 491,535 hab.
Unemployment Rate14
7.4%
Inflation 6.7%
Doing Business Ranking15
Post Nº. 6
Average temperature 27°C
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21. Source: MinEducación - Figures in thousands of students.
Information Technologies and Communications Quarterly Report by Department
Number of subscribers 60,957
% Internet penetration 4.8%
Vive Digital kiosks 94
Vive Digital points 3
Providers
Movistar
Telmex
UNE EPM
Direct TV
Telecommunications Infrastructure
Infrastructure
Graduates in Magdalena
Source: MinTIC.
2010
2.9
2011
4.2
2012
5.5
2013
5.8
2014
5.8
Graduates
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23. The information contained in this document is for general direction
and guidance. Under no circumstances, is PROCOLOMBIA or its
employees liable to you or any other person for the decisions
or actions that may be taken in relation to the information
provided, which should be used for reference purposes only.

24. @procolombiaco
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