COLOMBIA IS EMERGING AS A TECH-HUB WITH A WORLD CLASS MARKET-FRIENDLY ECONOMY CHARACTERIZED WITH STRONG INSTITUTIONS AND OUTSTANDING HUMAN CAPITAL.

1. PERSPECTIVES &
OPPORTUNITIES
FOR INVESTMENT
IN COLOMBIA
José Manuel Restrepo Abondano
Minister of Commerce, Industry and Tourism

2. E M ERGING A S A T E CH - HUB
W I T H A W O R L D C L AS S
M A R KET -FRIENDLY E CO NOMY
C H A RACTERIZED W I TH
S T RO NG I N S TITUTIONS
A N D O U T S TA NDING
COLOMBIA IS
H U M AN C A P ITAL

3. “Some regard private enterprise as
if it were a predatory tiger to be
shot. Others look upon it as a cow
that they can milk. Only a handful
see it for what it really is--the
strong horse that pulls the whole
cart.”
Winston Churchill

4. Colombia
believes in
Private initiative

5. Offers legal
safety
And support to its
Investors
institutional
stability

6. PROMISING
OPPORTUNITIES
A GOVERNMENT
COMMITTED TO
ITS INVESTORS
A DYNAMIC AND
STABLE ECONOMY

7. A DYNAMIC
AND STABLE
ECONOMY

8. COLOMBIA HAS 16 FTAS, REACHING 1.5 BILLION CONSUMERS
President Duque´s government
has defined
the harnessing of FTA’s
as a top priority
Source: Ministry of Commerce, 2018
Canada
United States
Mexico
Guatemala
Honduras
El Salvador
Brazil
Peru
Argentina
Paraguay
Uruguay
EFTA
European
Union
Israel
Japan
Panamá
Chile
Bolivia
Costa Rica
Venezuela
South Korea
Cuba*
Nicaragua*
Caricom*
Ecuador
In force (16)
Signed (2)
Turkey

9. COLOMBIA IS A MEMBER STATE OF THE PACIFIC ALLIANCE
MEXICO
COLOMBIA
CHILE
PERU
37% DEL TOTAL DE IED
QUE LLEGÓ A AMÉRICA
LATINA EN 2017
INVERSIÓN EXTRANJERA DIRECTA (IED)
ES LA 9A ECONOMÍA
DEL MUNDO,
REPRESENTA EL 32%
DEL PIB DE AMÉRICA LATINA Y
EL CARIBE
Source: World Bank, 2018
Source: Base de datos del Banco
Mundial y de la UNCTAD

10. COLOMBIA – A HUB FOR THE AMERICAS TO REACH 900 MM PEOPLE
Source: IMF, 2017 estimated population, DANE
Canada
United States
Mexico
Guatemala
Honduras
El Salvador
Ecuador
Brazil
Peru
Argentina
Paraguay
Uruguay
Panama
Chile
Bolivia
Costa Rica
Nicaragua*
Belize
POTENTIAL MARKET SIZE
(POPULATION)
364 MM
218 MM
POTENTIAL MARKET SIZE
(POPULATION)
171 MM
POTENTIAL MARKET SIZE
(POPULATION)
122 MM
POTENTIAL MARKET SIZE
(POPULATION)
COLOMBIA’S MARKET SIZE
(POPULATION)
50 MM

11. 4.0%
6.6%
4.0%
4.9%
4.4%
3.1%
2.0%
1.8%
2.7%
3.3%
0%
1%
2%
3%
4%
5%
6%
7%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
GDP constant prices
(percent change, %)
The Colombian
economy is on the
path of recovery
and will expand
by about 3-3.3%
in 2018-2019
ECONOMIC STABILITY. NO JUMPS AND PITFALLS.

12. COLOMBIA HAS DEMONSTRATED DIFFERENTIATING STRENGHTS
DOING
BUSINESS
2018
Source: Global competitiveness Index , 2018.
AIRPORT
CONNECTIVITY
SERVICES TRADE
OPPENNESS
#31
#32
Source: Doing Business, 2018
55 118117 12558 5949

13. COLOMBIA HAS DEMONSTRATED DIFFERENTIATING STRENGHTS
COLOMBIA HAS HIGH
SCORES IN 4 OF THE 7
GII AREAS COMPARED
WITH THE
UPPER-MIDDLE INCOME
COUNTRIESInstitutions
Infrastructure
Market
Sophistication
Business
Sophistication
BUSINESS
ENVIRONMENT
INFORMATION AND
COMMUNICATION
TECHNOLOGIES
TRADE, COMPETITION
& MARKET SCALE
KNOWLEDGE WORKERS
Source: WIPO Report. 2018Source: WIPO Report, 2018
MOST OUTSTANDING INDICATORS

14. Source: Global competitiveness Index , 2017-2018.
First in the strength of
investor protection
Index (LAC region)
Colombia ranks:
COLOMBIA RANKED AS ONE OF THE SAFEST
ENVIRONMENTS FOR INVESTMENT
First in the Legal
rights index
(Worldwide)
Argentina
Brazil
Chile
Colombia
Costa Rica
Ecuador
El Salvador
Guatemala
Honduras
Jamaica
Mexico
Nicaragua
Paraguay
Peru
Panama
Dominican
Republic
Trinidad and Tobago
Uruguay
Venezuela
0
2
4
6
8
10
12
0 2 4 6 8 10
STRENGTHOFLEGALRIGHTSINDEX(0-12BEST)
STRENGTH OF INVESTOR PROTECTION (0-10 BEST)
Legal rights index (0-12 best)

15. 2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
Female Population
Male Population
ECONOMICALLY ACTIVE POPULATION IN COLOMBIA, 2017-
2030
0
5
10
15
20
25
Millions
COLOMBIA HAS HAD A STEADY GROWTH OF ITS WORKFORCE
COLOMBIA HAD AN ESTIMATED
POPULATION OF 49,3 MILLION
PEOPLE IN 2017. IT IS EXPECTED
AN INCREASE REACHING
THE GDP PER CAPITA (PPP)
IN COLOMBIA HAS DOUBLED
IN THE LAST 15 YEARS,
GOING FROM USD 6,603 IN 2000 TO
USD 14,485 IN 2017. (IMF)
Source: International Labour Organization, 2018
MILLION PEOPLE IN 2019.
50,4
Source: World Bank 2018

16. EMPLOYMENT
Global Services Location Index- 2017
"Colombia registered a significant
improvement in this year’s position,
rising 10 places to the 10th position.
2.27
2.55
2.37
2.73
2.97
2.72
2.85
2.54
2.65
0.97
0.8
1.53
0.91
1.19
1.61
1.45
1.33
2.02
1.65
1.67
1.25
1.63
1.25
1.35
1.43
1.88
1.27
46 - Uruguay
41 - Panama
36 -
Argentina
31 - Costa
Rica
20 - Peru
13 - Mexico
10 - Colombia
9 - Chile
5 - Brazil
Financial
atractiveness
Talent and
availability of
human capital
Business
environment
Between 2011 and 2015, Colombia
contributed with the 12% of the new
BPO centers and Shared Service
Centers in Latin America and the
Caribbean.”
Colombia ranks 3rd in Latin America in the Services location
indicator by A.T. Kearney
Source: Global Services Location Index 2017

17. INDEX OF ECONOMIC FREEDOM
FREEDOM LANDSCAPE
40
45
50
55
60
65
70
75
80
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Colombia Americas World
Source: Index of Economic Freedom, 2018

18. 40
45
50
55
60
65
70
75
80
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
WORLD Colombia americas
FREEDOM LANDSCAPE
INDEX OF INVESTMENT FREEDOM
USD 5,797
m i l l i o n
DURING THE FIRST
SEMESTER OF 2018,
INWARD FDI IN
COLOMBIA REACHED
15%
AN
INCREASE OF
COMPARED TO THE
FIRST SEMESTER OF
2017.
Source: Index of Economic Freedom, 2018
Source: Banco de la República, 2018

19. COLOMBIA HAS THE LOWEST FDI
BARRIERS IN LAC
0.00
0.05
0.10
0.15
0.20
0.25
0.30
0.35
0.40
0.45
High barriers Low barriers
Latin American Economies
Closed = 1 - Open = 0
Restrictiveness Index 2017
FDI Regulatory
Source: OCDE Restrictiveness Index 2017

20. INDEPENDENT GLOBAL AGENCIES HAVE
RECOGNIZED OUR SOUNDNESS
RATINGPERIOD
LONG TERM
FOREIGN
CURRENCY
BBB- BBB BAA2
FitchRatings MOODY S
,STANDARD
& POOR S
,
Source: Clasificaciones S&P; Revista Dinero, Tesorería Colombiana. 2018
LONG TERM
FOREIGN
CURRENCY
LONG TERM
FOREIGN
CURRENCY

21. WILL REACH FOR STANDARDS OF THE MOST DEVELOPED ECONOMIES
AUSTRIA
BELGIUM
CZECH REPUBLIC
DENMARK
ESTONIA
FINLAND
FRANCE
GERMANY
GREECE
HUNGARY
ICELAND
IRELAND
ISRAËL
ITALY
LATVIA
LUXEMBOURG
NETHERLANDS
NORWAY
POLAND
PORTUGAL
SLOVAK REPUBLIC
SLOVENIA
SPAIN
SWEDEN
SWITZERLAND
TURKEY
UNITED KINGDOM
AUSTRALIA
NEW ZEALAND
JAPAN
KOREA
CANADA
UNITED STATES
MEXICO
CHILE
COLOMBIA
COLOMBIAIS THE 37TH MEMBER OF THE OECD
BEING PART OF THE OECD COUNTRIES MEANS
THAT PUBLIC INSTITUTIONS IN COLOMBIA
OECD ADHERENCE
CREATES ACCESS
TO NEW
INVESTMENT
FUNDS THAT
PROVIDE
CREDIBILITY FOR
INVESTORS

22. A GOVERNMENT
COMMITTED TO
ITS INVESTORS

23. NEW SOURCES
OF GROWTH
ENTREPRENEURSHI
P
INVESTMENT
PRODUCTIVITY
COMPETITIVENESS

24. OUR TARGET
SIMPLE STATE
AGILE
PROCEDURES

25. WE ARE ACTING
TO MEET OUR
INVESTORS NEEDS
ONE STOP SHOP –
DIGITAL HUB TO SIMPLIFY
ADMINISTRATIVE
MATTERS
REMOVAL OF
UNNECESSARY EXPENSES
MINIMIZATION OF
ADMINISTRATIVE OBSTACLES
TAX BENEFITS
GREATER INCENTIVES
FOR INVESTMENT
TAX SYSTEM
SIMPLIFICATION

26. OUR START-UPS LEAD INNOVATION IN LATIN AMERICA
ENTREPRENEURSHIP 455
11
4
24
467
6 7
11
3
182
64
631
1.053
31
408
62
354
OUTSTANDING START-UPS
TOTAL: COP$ 232.359.375.000
Source: Start Up Ranking, Statista, Ministry of Commerce, Industry and Tourism 2018
INVESTMENT VALUE
NUMBER OF
START-UPS
IN LATIN AMERICA

27. RESOURCES DIRECTED TO PROMOTE THE
COMPANIES WITH HIGH GROWTH
POTENTIAL
STRATEGY TO PROMOTE ENTERPRISE
FORMALIZATION
SUPPORT VULNERABLE POPULATION
THROUGH PROJECTS OF FORMAL
ENTREPRENEURSHIP AND BUSINESS
STRENGTHENING AT THE URBAN LEVEL.
STRATEGY

28. FONDO
NARANJA
FONDO
EMPODERA
CONVOCATORIA
A-CREER
CUSTOMIZED
SERVICE CHANNELS
FONDO
DE FONDOS
GUARANTEES
PROGRAM
INCENTIVES FOR
ENTREPRENEURSHIP

29. PRODUCTIVITY
TOWARDS A DIVERSIFIED AND SOPHISTICATED ECONOMY
MORE COMPANIES
WITH HIGHER
PRODUCTIVITY
AND ORIENTED TO
INNOVATE
“PRODUCTIVITY FACTORIES”
MODEL: TECHNOLOGICAL OUTREACH
HIGH QUALITY INVESTMENT
“ANCHOR” COMPANIES
COLOMBIA PRODUCTIVA
INSERTION IN GLOBAL
VALUE CHAINS

30. PRIVATE EQUITY FUNDS ProColombia has
identified companies
looking for "smart capital"
Opportunities
throughout strategic
diffusion campaign
Information
Products to
facilitate investors
arrival
Reinforced attention to
Social Impact Funds
(Since 2016) and Debt
Funds (2018)
STRATEGY
TYPE OF
INVESTMENT

31. VENTURE CAPITAL
70%
20%
10% IT
Medical
Devices/
Biotechnolog
y
MAINSECTORSFORVCINVESTMENT
Focus: Companies on Start Up or Scale Up stages
Investment to a Capital risk
Fund with foreign resources
Direct investment in local
Capital risk Funds
Direct investment in
local companies
through corporate
vehicles located abroad
• Project bank of technology-based
companies
• Presentation on opportunities and
dynamics of the Venture Capital
Sector
• Exploration of reinvestment
opportunites
STRATEGY
TYPE OF
INVESTMENT

32. UNIQUE STRATEGIES
FOR DIVERSE
RECIPIENTS
A COMPREHENSIVE
INVESTMENT
STRATEGY

33. A WIDE PORTFOLIO
OF INCENTIVES
PRIORITIZED AND
STRATEGIC
INTERNATIONALIZATION
FOR REGIONS -REIP
KNOWLEDGE BANK ON
PRODUCTIVE CHAINS
INCENTIVES FOR FDI
MEGAPROJECTS
FREE TRADE ZONES
RED CARPET
STRATEGIES
SIFAI
SECTORIAL AND TAX
INCENTIVES

34. RED CARPET
STRATEGIES
INCENTIVES FOR
FDI MEGA
PROJECTSSet of complimentary and facilitation
strategies
1. Single Window for investors (VUI)
2. Shelter companies
3. After care
4. Commercial Diplomacy
Tax, management, regulatory and
financing incentives package.
Target: Efficiency investment in any región of
the country

35. PRIORITIZED AND
STRATEGIC
INTERNATIONALIZATION
Internationalization of Colombian
regions
Comprehensive territorial interventions
for strategic sectors
REGIONS -REIP
FREE TRADE
ZONES
Increase investment to boost productivity,
improve productive transformation and
enter global value chains

36. KNOWLEDGE BANK
ON PRODUCTIVE
CHAINS
SIFAI
Platform to connect local suppliers to
foreign investors
Target: Reduction of information
assymmetries
System to centralize information and
identify opportunities to improve the
investment climate
Target: Use of strategic information to
increase competitivity

37. SECTORIAL AND
TAX INCENTIVES
Set of tax incentives to promote
foreign investment in particular
sectors:
1. Investment in tourism
2. AND, Orange development areas
3. Stimulus for science, technology and
innovation
4. Agreements to avoid double taxation

38. PROMISING
OPPORTUNITIES
NEW SOURCES OF GROWTH

39. AN ECONOMY
ORIENTED
TOWARDS THE
DEVELOPMENT OF
THE ORANGE
ECONOMY
CULTURAL
ECONOMY
CONVENTIONAL
CULTURAL
INDUSTRIES
CREATIVE
INDUSTRIES
Quality Jobs Creation
Colombia as a world
wide provider of
Orange economy
industries
Colombia as a services
Hub for the region
BENEFITS

40. BIG FISH + BUSINESS
ENVIRONMENT
E-COMMERCE
AND APP
DEVELOPMENT
PRIVATE EQUITY
FUNDS ATTRACTION
FOR TOURISM
INFRASTRUCTURE
SECTORIAL TOURISM
PLAN

41. WORLD CLASS
TURISTIC OFFERING
SPECIAL TOURISTIC ZONES
TAX BENEFITS FOR NATIONAL AND
FOREIGN INVESTORS
PREFERENTIAL CREDIT LINES
SECTORIAL TOURISM
PLAN

42. STRENGHTENING HIGH-VALUE
SEGMENTS
NATURE TOURISM
ORANGE
TOURISM
MICE
TOURISM
HEALTH AND WELL
BEING TOURISM

43. A NEW CHAPTER THAT
CHALLENGES US
TO RETHINK
THE ECONOMY
SOCIAL EQUITYLEGALITY ENTREPRENEURSHIP

44. THANK YOU
José Manuel Restrepo Abondano
Minister of Commerce, Industry and Tourism