1. Sesión
introductoria
Rebeca Hwang

2. Rebeca Hwang | YouNoodle
§ Sesión introductoria

3. Puntos a discutir:
§ ¿Cuál es el rol de la innovación y los
emprendimientos tecnológicos en la
economía?
§ ¿Cuál es el rol de las universidades y las
corporaciones para crear un ecosistema de
emprendedores fértil?

4. Puntos a discutir:
§ ¿Cómo se han conformado los ecosistemas de
SV para generar éxito?
§ ¿Qué se requiere para ser un innovador y
generar valor en la industria y los negocios?
§ ¿Cómo esta posicionado México con respecto
a este tema en relación a SV y el resto del
mundo?

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Why is entrepreneurship
important for the economy?

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Why is entrepreneurship
important for the economy?

7. Startups’ Economic Impact
§ GDP: Startups founded by MIT founders
generate annual revenues of 2 trillion.
(Kauffman study, 2009)
§ Jobs: Net employment creation in the US over
the last 30 years is predominantly lead by
startups that are younger than 5 years old.
(Kauffman study, 2010)

8. § Turnover of Fortune 500 companies is
increasing: 50% of the companies on 1999′s
Fortune 500 list did not make it to the 2009 list.
§ High value creation in startups:
§ Whatsapp acquired for 19 billion after 5 years
§ Uber valued at 17 billion after 5 years
§ Nest acquired for 3.2 billion after 4 years
§ Oculus acquired for 2 billion after 2 years

9. El rol de las universidades y
los estudiantes

10. El Rol de las
Corporaciones

11. Peter Thiel, Elon Musk, Max Levchin, Roelof Botha, Chad Hurley, Steve Chen,
Jawed Karim, Jeremy Stoppelman, Russel Simmons , Premal Shah
Space X
Tesla
Linkedin Slide
Yelp
Digg
Flickr
Ning
YouTube
Facebook
Kiva
Silicon Valley’s
Secret Sauce

12. Collaboration,
not Competition

13. A rising tide lifts all boats

14. Successful Silicon Valley
Entrepreneurs
§ Don’t ask for permission
§ Challenge pre-existing norms and rules: “A
healthy disregard for the impossible”, Larry
Page
§ Don’t expect a linear path
§ Take bounded risks

15. Successful Silicon Valley
Entrepreneurs
§ Accept failure
§ Are very lucky: “The harder you work, the
luckier you get”
§ Value reputation and in building long term
professional relationships

16. Startup of You
How are tech startups
different from “normal jobs”?

17. Personality traits of
successful entrepreneurs

18. Entrepreneurial
Quality: Lucky

19. Entrepreneurial Quality:
Resourceful

20. Entrepreneurial Quality:
Visionary and Practical

21. How is Mexico Perceived
in Silicon Valley?
§ Mexico, Chile, Brazil and Colombia are considered
interesting markets with high growth potential
(market size and institutional stability)
§ Mexico has developed an increasingly dynamic
startup community, with frequent cross-pollination
with the US given geographic proximity
§ Good entrepreneurs, but lack of originality in ideas
(copy cats sometimes work but they can’t sustain
an entire ecosystem)

22. How is Mexico Perceived
in Silicon Valley?
§ Graduates of elite universities in Mexico are
articulate and good presenters, but competitive
technical skills are missing
§ Institutional uncertainty for contract
enforcement and IP protection. “Negative
noise” created by safety concerns.
§ Lack of a developed funding ecosystem

23. Mexico’s great
advantages for SV
§ Proximity
§ Large Market
§ Entry point to Latin America with a large
number of graduates with excellent English
skills
§ Presence of large corporations and wealthy
families who could potentially invest in startups

24. Common Mistakes from
Mexican entrepreneurs coming to SV
§ Pensamiento a corto plazo
§ Mal timing
§ Subsidiarse con consultoría
§ Egoismo de los fundadores quienes
concentran equidad

25. Q&A
§ Next class:
Innovation and Value Creation

26. THANK YOU
@rebecahwang
Startup of You

27. Rebeca Hwang
Twitter: @rebecahwang

28. Derechos Reservados 2014 Tecnológico de Monterrey
Prohibida la reproducción total o parcial de esta obra sin
expresa autorización del Tecnológico de Monterrey.