This document appears to be slides from a business building event called Wealth Dynamics Masters held in Bali. The slides cover various topics related to building wealth and business including defining personal and business promises, developing products and customer experiences, and understanding different business and wealth archetypes represented by symbols like wood and fire. Diagrams and frameworks are presented for areas like the customer journey, revenue models, and developing promises to attract customers, partners, and investors.

2. Wealth Dynamics Masters
These slides are from the one week business building
event, Wealth Dynamics Masters, held annually in Bali at
www.xlvisionvillas.com

3. “Inside my empty bottle I was
constructing a lighthouse while
all the others were making ships.”

4. The Wealth Lighthouse

5. Ultraviolet - Legend
Violet - Composer
Blue - Conductor
Yellow - Player
Orange - Worker
Red - Survivor
Infrared - Victim
Green - Performer
Market
Flow
Personal
Flow
Indigo - Trustee
Global
Flow

6. Green - Performer
Yellow - Player
Market
Flow
3. Synchronise your steps
2. Refine your rhythm
1. Establish your enterprise
3. Monetize your moment
2. Master your market
1. Identify your identity

7. “Be still like a mountain,
and flow like a mighty river.”

8. Wealth
=
Value
x
Leverage

9. DYNAMO
Wood - What?
Intuitive
Water Fire
Sensory
TEMPO
Earth - When?
Extrovert
Introvert
BLAZE
STEEL
Fire - Who?
Metal - How?
Mountain Heaven Lightning
Wind Earth Valley

10. DYNAMO
Wood - What?
Intuitive
Sensory
TEMPO
Earth - When?
Extrovert
Introvert
BLAZE
STEEL
Fire - Who?
Metal - How?
Enterprise
Promise
Customer
Promise
Network
Promise
Partner
Promise
Market
Promise
Social
Promise
System
Promise
Investor
Promise

11. Enterprise
Promise
The value you commit to your stakeholders, attracting the best mentors,
team members and supporters

12. The Seven
Billon Dollar
Questions
1. The Engineering Question
Can you create breakthrough technology instead of
incremental improvements
2. The Timing Question
Is now the right time to start your particular business
3. The Monopoly Question
Are you starting with a big share of a small market?
4. The People Question
Do you have a way the right people in the right place?
5. The Durability Question
Will your market position be defensible 10 and 20 years
into the future
6. The Distribution Question
Do you have a way to not just create but deliver your
product
7. The Secret Question
Have you identified a unique opportunity that others
don’t see

13. Customer
Promise
The value you commit to your customers, attracting your ideal customers
and keeping them coming back and referring you to others

14. WHY?
Spirit
Water
WHAT?
Dynamo
Wood
WHO?
Blaze
Fire
HOW?
Steel
Metal
WHEN?
Tempo
Earth
Reflection &
Renewal
Creation &
Planning
Meeting &
Connecting
Details &
Financials
Service &
Schedule

15. Conditions
of Success

16. Network
Promise
The value you commit to the public, attracting word of mouth, fans and
followers who want to share your value with others

17. Creating your
Network Promise
What are you doing for free?
TALENT DYNAMICS
“Connecting, inspiring and informing the
world’s trust movement community”
ENTREPRENEURS INSTITUTE
“Igniting your genius and shining a light
on your personal path to financial success”

18. Content
Marketing
What you’re creating
What you’re sharing
Increase content
Content-led
Measured by actions
Results in
engagement falling
over time
Engagement
Marketing
What they’re creating
What they’re sharing
Increase connection
Customer-led
Measured by
interactions
Results in engagement
increasing over time

19. GOLD DUST
1. Automatically scalable
2. Zero cost or profitable
3. Takes none of your time

20. GOLD DUST
Top 8 Examples
1. Social Platforms
2. Gamified Apps
3. Competitions
4. Awards
5. Chain actions
6. Tribe memes
7. Tests & quizzes
8. Referral incentives

21. TREASURE CHEST
1. Unique to you
2. More you share, the more you make
3. More you share, the more it grows

22. 4 Types of Business
Product Based
$ per product
Intuitive
Sensory
Location Based
$ per sq m
Extrovert
Introvert
Market Based
Transaction Based
$ per customer
$ per transaction
Contribution Based
$ per impact

23. 9 Treasure Chests
Product Based
$ per product
Location Based
$ per sq m
Market Based
Transaction Based
$ per customer
$ per transaction
Innovation
Lab
Performance
Platform
Community
Collective
Partner
Relationships
Market
Exchange
System
Effectiveness
Infrastructure
Efficiency
Investment
Record
Inspirational
Experience

24. Partner
Promise
The value you commit to your partners, attracting marketing partners,
product partners and distribution partners to support you

25. GOLDEN HALO
1. Frictionless growth
2. Automated onboarding
3. Self enhancing

26. GOLDEN HINGE
1. Co-created asset
2. Social or intellectual capital
3. Mutual positioning

27. Creating your
Partner Promise
How are your partners profiting
from your Treasure Chest?
TALENT DYNAMICS
“We provide you with a full license
system
to use our trust building tools, to grow
your business and join our community.”
ENTREPRENEURS INSTITUTE
“We give you the tools to personalize
your customer’s experience and segment your
customer data for more effective sales &
service.”

28. Four Geniuses
Dynamo
Innovation
Blaze
Magnify
Steel
Multiply
Tempo
Timing
ARJUNA = PRECISION

29. Market
Promise
The value you commit to the market,
creating sustainable market value for your company

30. Market
Promise
“The best time to plant
a tree is 20 years ago.
The second best time is today.”

31. Proven
Concept
Intuitive
Sensory
Extrovert
Introvert
Brand
Attraction
Operating
Team
Market
Connections
Tradeable
Entity
Licensable
System
Cashflow
Infrastructure
Bankable
Asset
8 Stages of
Enterprise

32. Market Value
If you buy $1 of
Microsoft
Product, how
much goes to
charity?

33. Creating your
Market Promise
What is the market value
of your business?
in one year?
in three years?
in five years?

34. One
Sheet
Plan

35. One
Sheet
Plan

36. Investor
Promise
The value you commit to your investors,
attracting the financing you need when you need it

37. Creating your
Investor Promise
What is the return on investment
you are offering?
What is your annualized R.O.I. %
over what period of time?
at what risk?
with what additional benefits?

38. Promotions
& Processes

39. CASH
CAPITAL PROFIT
PROMOTIONS
Blue Level
BUSINESS - CAPITAL
Green Level
PARTNERSHIP - PROFIT
Yellow Level
PRODUCT - CASH
Foundation
CONNECTION - EARNING

40. “Establish the triangle and the problem is two thirds solved.”
~ Pythagoras

41. WHY?
Spirit
Water
WHAT?
Dynamo
Wood
WHO?
Blaze
Fire
The Five
Frequencies
Rhythm of
Renew & Review
WHEN?
Tempo
Earth
HOW?
Steel
Metal
Enterprise
Promise
Renew - Almost Never
Review - Annually
Team
Charter
Renew - Annually
Review - Quarterly
Personal
Compass
Flight
Deck
Renew - Weekly
Review - Daily
Renew - Quarterly
Review - Monthly
Projects &
Processes
Renew - Monthly
Review - Weekly

44. Revenue Splits
15%
5%
10%
30%
20%
20%
Marketing 1
Marketing 2
Sales
Delivery
Product
Translation
License
10%
10%
Direct marketing cost
Marketing override
Closing sale
Delivering the product
Creation of content
Localisation of content
EI brand license

45. Products and Programs
Foundation Enterprise Emerald
In a job, trying to get
started. Little disposable
income. Foundation Level.
In a start-up: $100k to
$500k. Needs a team.
Budget to learn. Yellow
Level.
Has established business:
$500k to $5m. Looking to
10x. Green / Blue level.
Customer
Team
Free
Entry
Low
Mid
High
Suraj, Shamin
Online team
Genius Partners
Penny, Simone
Resort team
Events Partners
Sandra, Shah
Mentor team
Investment Partners
Online Content Experiences Mentoring
Genius Test
Genius Guides
Genius Missions
MMP
MMP Missions
Entrepreneur TV
WD Test
FFYB
iLab
Enterprise Circle
Templates
WD Academy
WD Masters
Emerald Circle
Alchemy Circle
Partners
Want to work with EI to
earn and learn. Qualified
and aligned to our promise.
Donna, Leah
Partner team
Marketing Partners
Communities
Affiliates
Practitioners
Event Partners
Global Partners
Investors

46. The Customer Experience
Customer Process Flows & Promotion Flows 2015

47. Processes and Promotions
Processes are ongoing customer flows that occur daily,
triggered by open gateways and customer actions.
eg. Genius test takers, GeniusU members, WD sales, reseller sales,
iLab enquiries, partner enquiries, CC enquiries, service queries
Promotions are limited time customer flows that begin and
end within the promotion period.
eg. Genius missions, FFYB events, iLab competitions, CC sessions,
Alchemy circle, Entrepeneur TV, New online training

48. Promotion Flow
All promotions flow through the same 7 steps
Your Company Customer
Invitation
Registration
Confirmation
Preparation
Delivery
Feedback
Thank You
1
2
3
4
5
6
7

49. Promotion Flow
All promotions flow through the same 7 steps
1 2 3 4 5 6 7
EI Customer EI Customer EI Customer EI
Invitation
> Email
> Ad
> Pop up
> Event invite
> Message
> Notification
> Website
Registration
> Entry Form
> Order Form
> Email Reply
> Payment
Confirmation
> Email
> Web page
> Login
> Congratulations
> Gift page
> Video
> Upgrades
Preparation
> On boarding
> Trust building
> Email sequence
> Set of videos
> Assessments
> Prep forms
> Cash collection
> Upgrades
> Q&A Support
Delivery Feedback Thank You
> Product delivery
> Event delivery
> Set expectations
> Timetable
> Menu
> Before & After
> VIP experiences
> Upgrades
> Exceptions
> Questionnaire
> Surveys
> Check ins
> Notifications
> Referrals
> Shares
> Next steps
> Upgrades
> Surprise
> Added Value
> Incentives
> New Promotion
Registrations
Invites / Visits
Registration
Rate
Customers
Registrations
Conversion
Rate
Revenue Completion Delivery Rating Referrals
Customers Customers Customer Max Rating Customers
Customers &
Revenue
Engagement
Rate
Delivery
Rate
Satisfaction
Rate
Conversion
Rate
Rev Per
Lead
Cost Per
Lead
Rev Per
Customer
Rev Per
Customer
Referrals Per
Customer
Upgrades Per
Customer
Upgrades Per
Customer

50. Process Flow
All processes also flow through 7 steps
But with far greater automation and less change than promotions
1 2 3 4 5 6 7
EI Customer EI Customer EI Customer EI
Invitation Registration Confirmation Preparation Delivery Feedback Thank You
> Email
> Ad
> Pop up
> Event invite
> Message
> Notification
> Website
> Entry Form
> Order Form
> Email Reply
> Payment
> Email
> Web page
> Login
> Congratulations
> Gift page
> Video
> Upgrades
> On boarding
> Trust building
> Email sequence
> Set of videos
> Assessments
> Prep forms
> Cash collection
> Upgrades
> Q&A Support
> Product delivery
> Event delivery
> Set expectations
> Timetable
> Menu
> Before & After
> VIP experiences
> Upgrades
> Exceptions
> Questionnaire
> Surveys
> Check ins
> Notifications
> Referrals
> Shares
> Next steps
> Upgrades
> Surprise
> Added Value
> Incentives
> New Promotion
Registrations
Invites / Visits
Registration
Rate
Customers
Registrations
Conversion
Rate
Revenue Completion Delivery Rating Referrals
Customers Customers Customer Max Rating Customers
Customers &
Revenue
Engagement
Rate
Delivery
Rate
Satisfaction
Rate
Conversion
Rate
Rev Per
Lead
Cost Per
Lead
Rev Per
Customer
Rev Per
Customer
Referrals Per
Customer
Upgrades Per
Customer
Upgrades Per
Customer

51. Products and Programs
“Our customers don’t experience what we experience.
They experience what they experience!”
All existing products and programs to have process flows
with awesome, automated customer experiences
All new products and programs to have promotion flows
that lead to action and enchantment

52. System
Promise
The value you commit to elegance and efficiency,
attracting the best in the industry who want to work with the best

53. Creating your
System Promise
What is your promise…
to automate and outsource?
to efficiency and effectiveness?
to being world class?

54. My First
Business…

59. The Eight
Hero’s Journeys
Understanding the 64 Wealth Vector Cards

60. DYNAMO
Wood - What?
Intuitive
Water Fire
Sensory
TEMPO
Earth - When?
Extrovert
Introvert
BLAZE
STEEL
Fire - Who?
Metal - How?
Mountain Heaven Lightning
Wind Earth Valley

61. Creator - The Daring Adventure Myth
Peter Pan

62. Creator - The Great Adventure Myth
Peter Pan
1. Creation
2. Innocence
3. Partnership
4. Caution
5. Standstill
6. Collaboration
7. Conflict
8. Retreat
Peter loses his shadow in Wendy’s room
Wendy meets Peter and learns about Neverland
Peter and Wendy team up and fly to Neverland
Wendy and her brothers get attacked by Hook
The team recover in an underground house
The team plan with the Lost Boys to attack Hook
The battle with the Pirate, that ends in a bitter victory
Wendy returns home. Peter cannot, and the cycle
repeats

63. Creator - The Great Adventure Myth
Peter Pan
The hero is always questioning on a quest. Peter Pan
(Created by Scot JM Barrie in the 1800’s) never grows up, is
surrounded by magic, and lives in his world, pitches good
against evil. He takes outrageous risks, uses his creativity to
win, and at the height of his success, always puts his foot in
it.
The Adventure Myth begins with a magical challenge, creates
an innocent opening, leads to a partnership and journey
which soon reaches danger. The hero tastes humility, takes
time to recover, collaborate and come back stronger. But in
success comes an emotional misstep and retreat.

64. Trader - The Great Mother Myth
Snow White

65. Trader - The Great Mother Myth
Snow White
1. Yield
2. Spread
3. Safety
4. Humility
5. Harmony
6. Renewal
7. Settle
8. Approach
As the dwarfs toil, the Queen gives birth to Snow White
The Mirror tells the new Queen she isn’t fairest of them all
The huntsman lets Snow White escape from death
Snow White seeks a home with the seven dwarfs
Snow White’s addition leads to a productive, happy home
The Queen finally gets Snow White to bite the poison
apple
Snow White sleeps in a glass coffin
A prince arrives, and wakes Snow White with a kiss

66. Trader - The Family Myth
Snow White
The hero is always seeking belonging. Snow White (created
by the Brothers Grimm) is innocent and peace loving. Her
flight to safety leads to a need to prove her worth by being
industrious. She is at her best in the service of others but her
sense of fairness leads her to being off guard when she least
expects.
The Family Myth begins with a family scene, that leads to a
threat to the hero, a flight to safety and a request for help from
a new family. A place of harmony is built and then broken
through a breach of trust leading to a twilight and vigil that is
resolved only through a new saviour.

67. Star - The Redemption Myth
The Lion King

68. Star - The Redemption Myth
The Lion King
1. Attention
2. Abundance
3. Relationship
4. Preparation
5. Endurance
6. Relief
7. Weakness
8. Power
Rafiki presents a newborn Simba to the pride
Mufasa teaches Simba about the Circle of Life
Simba and Nala’s play leads to the Elephant Graveyard
Simba is caught and swallowed in the stampede
Simba finds himself banished and wanders in exile
Poomba releases Simba from his prison
Simba holds his own against Scar
Simba takes over rule in the name of his father

69. Star - The Redemption Myth
The Lion King
The hero is always both victor and victim. Simba (Created by
Walt Disney in the 1990s, inspired by Hamlet) seeks to create
his own identity, is quick to take things personally, and when
he goes out on a limb finds himself exiled. His lesson comes
when he shines his light and power on others from humility.
The Redemption Myth begins with full attention on the hero,
an overview of his world, leading to a relationship where all is
risked, a test and then events that lead to exile. The hero
endures hardship that leads to realisation, a release from
bondage, return and redemption, leading to lasting power.

70. Accumulator - The Watchtower Myth
Rapunzel

71. Accumulator - The Watchtower Myth
Rapunzel
1. Compliance
2. Reversal
3. Development
4. Accumulation
5. Support
6. Family
7. Confidence
8. Overview
The witch persuades Rapunzel’s father to pass her over
On her 12th birthday Rapunzel is tricked into the tower
Over time Rapunzel grows her hair the length of the tower
With the help of a prince she sews a silk rope to escape
Rapunzel continues to care for the witch as things unfold
Rapunzel accidentally gives the game away to the witch
Rapunzel waits for the prince, who the witch has blinded
With patience, the prince is finally united with Rapunzel

72. Accumulator - The Watchtower Myth
Rapunzel
The hero is always seeking a saviour. Rapunzel (Created by
the Brothers Grimm in the 1800s) is trapped in a tower. She
can see things without being able to act on what she sees.
Through steady accumulation, she gains freedom but is
thwarted through her sense of family. With patience, all is
accomplished.
The Watchtower Myth begins with an error in judgement,
leading to a reversal in fortunes. The hero is trapped, but
strives to develop and accumulate resources, enlists the
support of another. But her sense of family results in a slip
and leads her to exercise patience in a metaphorical tower
until her love return.

73. Supporter - The Dreamland Myth
Alice in Wonderland

74. Supporter - The Dreamland Myth
Alice in Wonderland
1. Illumination
2. Opposition
3. Charge
4. Consolidation
5. Disconnect
6. Wander
7. Prosperity
8. Precision
On a sunny day, Alice meets and follow the white rabbit
Alice loses her identity in a pool of tears
The dodo creates the Caucus Race to dry everyone off
She takes advice from the rabbit, caterpillar & cheshire
cat
Alice sits quietly at the Mad Hatter’s Tea Party
Alice wanders off and stumbles on the Queen’s Croquet
Alice finds a place advising the Queen of Hearts
In court: Who stole the tarts? Alice calls it as it is

75. Supporter - The Dreamland Myth
Alice in Wonderland
The hero is always seeking adventure in the company of
others. Alice (Created by Lewis Carrol in the 1800s on a boat
trip) seeks adventure but in the adventure loses her own
identity. She is carefree and quick to take advice, with varied
results. It is only when she looks inside, she finds her true
self.
The Dreamland Myth begins in normality, on a sunny day. A
chance meeting leads to a fantasy land where the hero
questions her own identity. Competition and counsel further
confuses until the hero takes stock, seeks and finds a leader
to support, and then is able to display clarity to save the day.

76. Lord - The Masked Man Myth
Beauty & the Beast

77. Lord - The Masked Man Myth
Beauty & the Beast
1. Domination
2. Disability
3. Patience
4. Struggle
5. Reprieve
6. Limitation
7. Union
8. Sustainability
The rich prince and his family rule over the land
The evil fairy turns him into a beast, who must find
acceptance
The beast waits patiently in his castle for his beauty
A merchant transgresses on the castle and a deal is
struck
The Beast lets the merchant go and awaits the outcome
Belle takes the consequence of her father’s action
Belle and the Beast fall in love, but she returns to her family
Belle comes back and her tears turn him back to a prince

78. Lord - The Masked Man Myth
Beauty & the Beast
The hero is a saviour seeking the respect of others. The
Beast (Created by Villeneuve in the 1700’s) is ruled by rules.
He stands apart from society in solitude. He must wait for
others to see the value in him, and until then is constantly
tested and tests others. Finally, his mask can come off for the
lucky few.
The Masked Man Myth begins with him in the seat of wealth
and power. A moment of disfigurement and he dons his
mask. He waits, then struggles to reintegrate, leading to the
test of his powers, and these grow until his limits are tested
by others. His weakness leads to reunion, and a new status
quo.

79. Deal Maker - The Lovers Myth
The Little Mermaid

80. Deal Maker - The Lovers Myth
The Little Mermaid
1. Assembly
2. Play
3. Overload
4. Adversity
5. Courtship
6. Breakthrough
7. Flow
8. Reform
The Little Mermaid celebrates her 15th Birthday
Playing in the sea, she surfaces in stormy waters
She watches a ship sink and rescues her prince
She makes a deal with the sea witch, trading her tongue
The Little Mermaid and Prince begin a courtship
The Prince is married to another princess and all is lost
The Little Mermaid surrenders herself to the sea
She is transformed into a spirit, having earned her soul

81. Deal Maker - The Lovers Myth
The Little Mermaid
The hero is always seeking love. The Little Mermaid (Created
by Hans Christian Andersen in the 1800s) seeks her white
knight, is willing to sacrifice but then is tested to see how far
she will go. Knowledge of her true spirit comes from knowing
where she draws the line. She finds her way as the youngest
sister.
The Lovers Myth begins with an assembly, with the hero in
the centre of things. Carefree play is broken by events
beyond her control, and the need to make a deal to save her
love. The resulting courtship is short lived as it ends in
tragedy and a test of her values. She submits and the journey
ends in rebirth.

82. Mechanic - The Castaway Myth
Wall-E

83. Mechanic - The Castaway Myth
1. Resolution
2. Collection
3. Fulfillment
4. Beauty
5. Sacrifice
6. Erosion
7. Extraction
8. Counsel
Wall-E comes to terms with an unchanging landscape
The first step is the collection of things to make a home
This leads to find ways to eat, sleep and be safe
Wall-E’s world is shaken by the entry of a new beauty
Wall-E must sacrifice his world to save Eve
Wall-E does not survive without the world he has created
Eve realises Wall-E’s struggle and pulls him out of the
dump
Wall-E seeks the Captain’s support, and the day is saved
Wall-E

84. Mechanic - The Castaway Myth
Wall-E
The hero is in solitude and seeks order. Wall-E (Created by
Pixar in 2008 and modeled on R2D2, E.T. and Robinson
Crusoe) creates his own world to get by. After 700 years on
his own his world is rocked by the entry of others, and he has
to adjust quickly mentally and emotionally to save the human
race.
The Castaway Myth begins with the hero coming to terms
with their world, collecting what they need and reaching their
own fulfillment. The introduction of others leads to the
sacrifice of his world for others, leading to loss of his identity.
He is eventually saved by those who he saved, and goes on
to save the day.

86. WHY?
Spirit
Water
WHAT?
Dynamo
Wood
WHO?
Blaze
Fire
HOW?
Steel
Metal
WHEN?
Tempo
Earth
Reflection &
Renewal
Creation &
Planning
Meeting &
Connecting
Details &
Financials
Service &
Schedule

87. Social
Promise
The value you commit to society,
attracting the magic on offer when you live your greatest purpose

88. Creating your
Social Promise
How will you contribute…
to your community?
to your country?
to the planet?

89. Genius
YOU

90. Keep making magic

91. See you next year!
www.rogerjameshamilton.com/events