Aasav wines - business plan - winery - entrepreneurship - 2009
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Business Plan for a winery near Nashik. Created as part of assignment of entrepreneurship course, Term 3, GMP, XLRI, 2009
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Aasav wines - business plan - winery - entrepreneurship - 2009
- 1. Aasav W ________ ines – Busin ____________ A ness Plan ___________ Aa Bu ____________ asa usin Pre Sande XLR ___________ av ness epared by eep Vadn RI - GMP ___________ v W Plan y nere P ____________ Win n ___________ 1 ne _____ es
- 2. Aasav W ________ TABLE OF EXECUTIV MANAGE MANAG COMPEN ADVISOR INFRAST CONTRA RECRUIT EMPLOY COMMU PRODUCT PURPOS FEATUR STAGE O INTELLE GOVERN PRODUC PRODUC RELATE PRODUC FACILITI SUPPLIE MARKET INDUSTR Curre Grow Indus Other Distr COMPET Porte MARKET Targ Custo Futu PRICING Pricin Price ines – Busin ____________ F CONTENTS VE SUMMAR EMENT AND O EMENT TEAM .. NSATION AND O RY BOARD ...... TRUCTURE ...... ACTS AND FRAN TMENT AND SE YEE REWARD AN NICATION AND T/SERVICE P SE OF PRODUCT/ RES AND BENEF OF DEVELOPME ECTUAL PROPER NMENTAL APPR CT/SERVICE LIM CT/SERVICE LIA ED PRODUCTS/S CTION .............. ES .................. ERS ................. TING PLAN .... RY PROFILE ..... rent size .......... wth potential ... ustry trends ... er characteristi ribution chann TITIVE ANALYSI er’s five forces A T ANALYSIS: .. get market prof tomer profile ... ure markets .... G: ..................... ing structure .. e list ................ ness Plan ___________ RY .................. ORGANIZAT ....................... OWNERSHIP ..... ....................... ....................... NCHISE AGREEM ELECTION OF EM ND INCENTIVE P CHANGE ......... LAN ............. /SERVICE ........ FITS ................. NT .................. RTY ................. ROVALS ........... MITATIONS ....... ABILITY ............ SERVICES AND S ....................... ....................... ....................... ...................... ....................... ....................... ....................... ....................... ics ................... nels ................. S .................... Analysis ....... ....................... file .................. ....................... ....................... ....................... ....................... ....................... ____________ ...................... TION PLAN ... ....................... ....................... ....................... ....................... MENTS ............ MPLOYEES ........ PLAN ................ ....................... ...................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... SPIN-OFFS ...... ....................... ....................... ....................... ...................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ___________ ..................... ..................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ..................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ..................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ___________ ...................... ...................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ...................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ...................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ____________ ...................... ...................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ...................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ...................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ___________ 2 ...................... ...................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ...................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ...................... ....................... ........................ ........................ ........................ ........................ ........................ ....................... ........................ ....................... ........................ ........................ ........................ ....................... ........................ ........................ _____ ....... 4 ....... 5 ........ 5 ........ 6 ........ 6 ........ 6 ........ 6 ........ 7 ........ 7 ........ 7 ....... 7 ........ 7 ........ 7 ........ 8 ........ 9 ........ 9 ........ 9 ...... 10 ...... 10 ...... 10 ...... 10 ...... 11 ...... 11 ...... 11 ...... 11 ...... 11 ...... 13 ...... 14 ...... 14 ...... 14 ...... 15 ...... 15 ...... 15 ...... 16 ...... 16 ...... 16 ...... 16 ...... 16
- 3. Aasav W ________ Pricin MARKET Distr Locat Direc Bran Custo Adve Publi Direc Inter Trad Mark Mark OPERATIO OPERAT OPERAT Fina OPERAT FINANCIA START- YIELD PR CASH R SOURCE EXIT STR PROJECT Year- Year- ines – Busin ____________ ing policies ..... T PENETRATION ribution chann tion ................ ct sales force ... nd identity ..... tomer service ... ertising and pr licity ............... ct mail ............ rnet ................. de shows .......... ket activities s ket penetration ONS PLAN ... TIONAL SYSTEM TIONS SYSTEM ancial requirem TIONAL IMPROV AL PLAN ....... UP COSTS ....... REDICTIONS .... REQUIREMENTS ES OF FINANCIN RATEGY .......... TED FINANCIAL r-end income st r-end balance s ness Plan ___________ ....................... N: .................... nels ................. ....................... ....................... ....................... ....................... promotion ........ ....................... ....................... ....................... ....................... schedule .......... n effectiveness ...................... MS ................... WORKFLOW ... ments .............. EMENTS ......... ...................... ....................... ....................... ....................... NG ................... ....................... STATEMENTS: statement ........ sheet ................ ____________ ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... s ....................... ...................... ....................... ....................... ....................... ....................... ...................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ___________ ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ..................... ....................... ....................... ....................... ....................... ..................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ___________ ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ...................... ....................... ....................... ....................... ....................... ...................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ____________ ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ...................... ....................... ....................... ....................... ....................... ...................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ....................... ___________ 3 ........................ ....................... ........................ ........................ ........................ ........................ ........................ ........................ ........................ ........................ ........................ ........................ ........................ ........................ ...................... ....................... ....................... ........................ ....................... ...................... ....................... ....................... ....................... ....................... ....................... ....................... ........................ ........................ _____ ...... 17 ...... 17 ...... 17 ...... 17 ...... 18 ...... 18 ...... 18 ...... 18 ...... 19 ...... 19 ...... 19 ...... 19 ...... 19 ...... 19 ...... 20 ...... 20 ...... 21 ...... 21 ...... 21 ...... 22 ...... 22 ...... 22 ...... 22 ...... 23 ...... 23 ...... 23 ...... 23 ...... 25
- 4. Aasav W ________ Executi Aasav vin testing an Aasav vin Mumbai-N 60000 bo grape. Th wine acce membersh shipped t interactive the vineya at the vine The team Hyderaba the Sales the opera weight of board Mr making. T for design from Mr. C the adviso into the a wine shop The wine issue of st wines that The opera other. The would me cost due producers The owne lakh for th winepress The winer derivative Our aim i used for flavours a ines – Busin ____________ ive Summ neyards and d are now re neyards is a v Nasik NH3. O ottles of wine. e winery wou essories. The in hip online. W two bottles o e website and ard premises eyards. consists of ma ad and would & Marketing ations of the grape cluste r. Alok Chand he team has ning the wine Chandrakant ory board an dvisory counc ps. market in Ind ock outs. With t augur well w ations of the w e idea of culti an that we ca to optimal u s after a few rs of the wine he design and , fermentation ry plans to h es on the NCD is to produce cooking food and aromas. ness Plan ___________ mary winery has b ady to forma vertically inte Our annual g . Price would uld also have nitial plan is t We will try to of wine every d also publish for customers ainly the found d oversee the of the wines vineyard an ers to make im dra, an indep specialists for ery. The team Vadnere, De d also owns p cil after 1-2 y dia is growing h rapid grow with spicy food winery would ivating early an entertain g use of human years in prod ery would inv d developme n and storage edge the we DEX. quality wine d. We also p ____________ been recently alize the relati egrated viney goal is to pro be in the ran a wine tastin to target cust push our co y month – o quarterly new s to stay over ders Adi Prab e financials of s. The chief w d winery an mprovements pendent wine r designing th has appointe eputy Commiss part of the wi years until we g at the rate th of progres ds would find be cost effe and late ripe guests for mo n resources. duction. est Rs. 20 Lak ent of the win e tanks, etc. eather risks b es that are pa plan to blend ___________ y formed. The ionship and b yard and wine oduce around nge of Rs. 50 ng room and a tomers coming nsignment de ne imported wsletters for t the weekend bhat Jain and f the winery. wine-maker, y d also respo over the prev e consultant w he wine bottle ed an accoun sioner of Sale inery. The tea are ready to of 30% and sive customer d a ready mar ctive since the ening wines w ore weekends The winery khs in the vine ery building y buying cro alatable whe d the wines ___________ e owners hav begin producti ery located o d 50 tons of 0 – Rs. 1200 a wine cellar g at the wine eal to these c and one ou the members. ds during harv d Sandeep. Ad Sandeep, an et to be recr onsible for re vious year. Th with more tha es, packaging ntant and wou es Tax Depar am also plans o sell the wine most of the s looking for rket. e vineyard an would help len s. This would a also plans to eyard and wi and purchase op insurance a n eaten with after some e ____________ ve been invol ion and marke on SH67 abo f grapes tran per bottle d that will serv ry and those customers in w rs. The winer Two cottage vest parties o di has an MBA n MBA from X uited, would ecording data he team also n 20 years e g, and adverti uld take othe tment of Mah to rope in a es to restaura producers are something dif nd winery are ngthen the ha also help us r o purchase g inery and tak e of winery e as well as in spicy foods. experience to ___________ 4 ved in plann eting. out 30 km fro nslating into epending upo ve wine, snack subscribing fo which they w ry would hav s would be bu r other events A degree from XLRI would ov be responsib a such as ave has on its ad experience in isements as w er taxation ad harashtra who distribution e ants, wine bar e facing pref fferent, our id e adjacent to arvest season reduce opera grapes from ke a loan of R equipment incl vesting in we They can eve o create disti _____ ing & om the about on the ks and or the will be ve an uilt on s held m ISB, versee ble for erage visory n wine well as dvices o is on expert rs and ferred dea of o each which ational other Rs. 60 luding eather en be inctive
- 5. Aasav W ________ Manag Manage The mana to be fille CFO & As As the CF drafting t Adi has a MNNIT, A Vice Pres As the fou as well as shops, res Sandeep h with Infos Vice Pres A person chemistry spacing of Vice Pres This perso the tastin vineyard Design & Manasi w advertisem Manasi ho ines – Busin ____________ ement and ement team agement team d in though. ssistant Win FO of the win he financial s n experience Allahabad and sident of Sal under of the w winery. He is staurants as w has done his sys Technolog sident of Ope with extensiv y. He would b f vines. He wo sident of Fac on will act as g room. He/s & Packaging will be respons ments. olds a Bachel ness Plan ___________ d Organiz m m consists of eMaker: Ad nery, Adi’s jo trategies of t e of 6 years w d holds an MB les & Market winery, Sande s also respons well as end co MBA from XL gies in India a eration and ve experience be responsible ould also be r cilities & Ret liaison with v she will also b Artist: Mana sible for desig ors in comme ____________ zation Plan individuals fr di Prabhat Ja ob entails cos he winery & with Infosys BA degree fro ting & Assist eep’s job enc sible for build onsumers. LRI School of and the US for Chief Wine e in wine‐mak e for vineyard responsible fo tail: To be re vendors, man be responsible asi Khandpe gning the bot ercial art from ___________ n om diverse b ain st accounting hedging finan Technologies m ISB, Hyder tant WineM compasses pro ding relations Business and r around 5 ye Maker: To b king would be d yield while m or the wine m ecruited age materials e for mainten ekar tles, wine box m the prestigi ___________ ackgrounds. A g & financial ncial risks of t s in India and rabad. Maker: Sande ocuring easy ships with bus Human Reso ears. be recruited e hired; prefe making decisi making proces s procuremen nance of the t xes as well as ous J. J. Scho ____________ A few of thes planning. He the vineyard. d the US. He eep Vadnere raw material sinesses such ources after h erably with a d ions on impro ss. nt, and mana two cottages s brochures & ol of Art, Mu ___________ 5 se positions h is responsib e is an alumn e s for the vine h as hotels, wi having worked degree in win oving the terr ge retail sells within the & print mbai _____ have ble for nus of eyard ine d ne roir & s in
- 6. Aasav W ________ Compen Aasav Win company Sandeep V Adi Prabh Chandrak Amit Vad VP Opera VP Facilit Advisor Advisory Chandrak Commissio Sameer S Vallabh Y TBD Alok Chan Infrastr Infrastruc Chandrak Commissio Sameer S Amit Vadn Contrac C In w ines – Busin ____________ nsation and nes will be es as follows: Vadnere hat Jain kant Vadnere nere ations & Chief ies & Retail ry board Council Mem kant Vadnere, oner, Sales Ta arangdhar Yeolekar ndra ructure ture Member kant Vadnere, oner, Sales Ta arangdhar nere ts and fran rop Insurance n addition to weather deriva ness Plan ___________ d ownership stablished as a f Wine Make mber , Deputy ax Dept. r , Deputy ax Dept. nchise agre e from ICICI Lo crop Insuran atives on the N ____________ p a Limited Liab r Company/a B3/203, Vith Mhasoba Ma http://www. http://www. Company/a The Shamrao Bank Ltd. http://www. 306, Kamal Lane No. 1, K 301 http://www. Cinewonder Thane www.oarchilo eements ombard ce risks from NCDEX. ___________ bility Partners 20% 20% 30 % 10% 10% 10% ddress hoba Kripa C aidan, Kalyan skca.co.in/ gryphonbran ddress o Vithal Co-op svcbank.com/ Tower, Ramb Kalyan (W) – skca.co.in/ mall, Majiwa os.com disparities i ___________ ship. The man Ex CHS, n (w) Lia bo Ch Pr Di ds.com/ W Ro perative / Ba aug – 421 Ch da, Ar n monsoon w ____________ nagement tea xpertise asion with loca odies & Taxat hartered Acco int Advertisem stribution exp Wine Consultan ole anker hartered Acco rchitect & Inte would be hed ___________ 6 am will own t al governmen tion advice ountant ment & brochu pert nt ountant rior Designer ged by trad _____ the nt ures ing in
- 7. Aasav W ________ Recruitm For the fo be a few f most of th Employ Variable p Commu The owne Clear divis Product Purpose Aasav Wi consumer Winery w Our regio home‐sty Features Aasav Win of fruit an palate, we enhance o H a En th Tw vi After stud wines that wine make Pinot Noi ines – Busin ____________ ment and s oreseeable fut full‐time emp he employees ee reward a payments and unication a ership/manag sion of duties t/Service P of product/ inery, a bou rs. With the r will create a v nal wines wil le meals. s and benef nery will be a nd wine qualit e will work to our customer arvest Parties nd crushing of nvironmentally he vineyard, a wo small cotta ineyard and t dying the diff t the winery w er and the wi r —cherry, ra ness Plan ___________ selection of ture, most jo ployees hired s will be part‐ and incenti d bonuses wo nd change gement team s and a policy Plan /service tique winery rapid growth visceral wine ll complemen fits a vertically int ty. From plan o ensure ever rs’ experience s for intereste f the grapes y friendly vin and recycling ages within th the winery. ferent varieta will offer. How ne consultant. aspberry, viol ____________ f employees b functions w from Nasik v ‐time and wil ive plan ould be given m meets on a y of written up y, will provid of progressi experience o nt our regiona tegrated viney nting and harv y bottle is ou e include: ed friends of eyard and w and compost he lush green als, Sandeep wever these w . ets, game, mi ___________ s will be perform icinity with e l receive on‐t to employee a weekly bas pdates will en de distinctive ve wine drin offering uniqu al foods such yard and win vesting throu r best. Our o the winery to winery incorpo ing programs n vineyards fo Vadnere, as wines are subje id-ruby hue ___________ med by the ow xpertise in w the‐job trainin s in relation t sis. Daily com nsure consiste e, rich, artisa kers looking ue wine varie as spicy lam ery operation gh productio peration’s un o participate orating Integr s in the winery or connoisseur ssistant winem ect to change ____________ wners. Althou ine & table gr ng. to profits gain mmunication ency as we gr an wines to for somethin etals best suit b, chicken, fi n allowing for n and finally t nique features and celebrat ated Pest Ma y rs to stay and maker has sel e after consult ___________ 7 ugh there wo rapes cultivat ned. is through e row. progressive ng different, A ted for the re sh, vegetaria r complete co to the custom s designed to te in the harv anagement (IP d get a feel o ected five sp ation with the _____ ould tion, email. wine Aasav egion. n and ontrol mer’s o esting PM) in of the pecific e chief
- 8. Aasav W ________ An early reminiscen 'farmyard Cabernet A late ripe mushroom Shiraz — A dense, r Sauvignon Sauvigno Piercingly ‘crisp, ele Chenin Bl High in ac Sauvignon such as pa Stage of Aasav Vin 2009, sell climate. T 2011. The La A Th in sy tr su su of ad Th Ja Fe A ines – Busin ____________ ripener; In th nt of black c d' aromas, but Sauvignon — ener; fruity, f ms. Black pepper rich wine; pow n on Blanc — G y aromatic, ex gant and fres lanc — extrem cid with a full‐ n Blanc; can b asta, lamb, et f developme neyards and W ing the first y The winery is e following is and tilling and An acre of the he rest of the n any directio ystems. Trench renches. They un. The rem uperphosphat f superphosph dded to the so he 1 acres pr anuary 2010 ebruary 2010 April 2010 - B ness Plan ___________ he broadest cherry, raspbe t new easier-t — Blackcurran ull‐bodied wi r, dark choco werfully flavo rass, green fr xtremely refre sh’ to describ mely versatile ‐bodied fruity be made in an tc. ent Winery is curr year’s harvest planned for c our projected d plot laying land would b 17 acre land on to ensure hes of 75 cm would be clo aining gap e, sulphate o hate, 0.5 kg oil for every ru oduce would - Winery Fac 0 - Rootstocks egin construct ____________ terms, the wi erry or curran to-grow clone nt, cedar, high ne; Goes wel late, notable oured and ful ruits, razor‐sh eshing, and b e Sauvignon e, honey and y varietal pala n off‐dry style ently in the s t to other win completion in d schedule: in April-June be planted wi d would be le uniform disc m width, 75 c osed with top would be f potash and of sulphate o unning meter l be harvested cility and Proc s would be pla tion of facility ___________ ne tends to b nt. Traditiona es have favou h tannin ll with spices colour and ta l‐bodied; Use harp, rarely oa est drunk rela Blanc; Pairs w damp straw ate; Often ble e or even spa tart‐up stage neries. It will h n 2011 with o 2009 th rooted cutt eveled perfec charge of wa m depth wou psoil, up to a filled with micro-nutrien of potash and length of the t d in Septembe cess Design anted on the y ___________ be of light to al red Burgu red a lighter, such as black annin ed as a blendi aked atively young wells with fish ended with ot rkling variety e. We plan to help us bette ur first wine s tings of cultiva ctly to have a ater through uld be opene height of 45 a mixture o nts. (Typically, 50 g each o trench) er/October 20 other 17 acre ____________ o medium bo undy is famo , fruitier style. k pepper, veg ing grape with g; Wine make h or just taken ther white va ; even used f start growing r understand sales to begin ated varieties gradient of the emitters ed with a gap cm after 15 of soil, cattl 50 kg of cat of ZnSO4 and 009 and sold es ___________ 8 dy with an a ous for its f . etables such h Cabernet rs use the ph n with garlic b rieties such a or cooking fo g the grapes i the terroir a n in Novembe s. less than 1 de of drip irrig p of 3 m bet days exposu le manure, ttle manure, 2 d FeSO4 wou d to other wine _____ aroma fleshy, as hrase bread as ood n nd er egree gation tween ure to single 2.5 kg uld be eries.
- 9. Aasav W ________ Se a O Fe A M A Se O N Aasav Win consumer wine indu will contin conferenc We do ha research a keep us a Intellect Aasav Win Governm Approval wine bar w applicatio Product/ W W Re W W D ines – Busin ____________ eptember 20 geing October 2011 ebruary 2011 April 2011 - In March 2011 - August 2011 - eptember 20 October 2011 November 201 nery will cont r. Our winem ustry through nue to use th ces. ve plans to si and experime breast with t tual propert nery’s tradem mental app for vineyard would cost Rs on. /service lim Wine is a living White wine qu ed wines will Wine can only Wine is to be c rinking and d ness Plan ___________ 10 – Harvest - Complete w 1 - Complete nitiate industry Initiate state Obtain appr 11 - Harvest; – Wine Prod 11 - Open tas tinue to look aker will cont professional e state resou ign MOU with ent on our vin he latest dev ty mark will cons rovals is already don s. 5000/‐ per mitations g product tha ality will start improve with be sold and consumed in m driving do not ____________ season; Grap winery facility installation of y liasions and licensing proc rovals and be ; hold harvest duction Begins sting room an for new wine tinue to stay organization rces available h the Indian I neyard helpin elopments. sist of the nam ne. With Mah year with ap t will change t to decline a age for 10 y consumed by moderation, p mix. ___________ pes would be f winery proc network with cess egin productio parties invitin s nd begin sales e varietals and current with s, trade journ e, and attend nstitute of Vi ng students le me and logo. harashtra’s ne provals gene with time. fter two to th years, and the adults 21 ye preferably wit ___________ e sold to other cessing equipm h potential cus on ng potential c s d styles to att new technolo nals and indu d technical wi ne and Wine earn practical ew legislation rally mandato ree years in t en begin decl ears or older. th food and f ____________ r wineries as w ment stomers customers tract and reta ogies and pro stry network nemaking sho (IIVW), Pune ities in wine m n for wine bar ory within a m the bottle. ining. riends. ___________ 9 well as stored ain the progre ocesses in the ing. The mem ort courses an e to conduct making. It wil rs, the license month’s perio _____ d for essive e mbers nd l also e of a od of
- 10. Aasav W ________ Product/ Purveyors is highly u insurance out the do wine enjo friends.” L to guests. establishe tasting ex with certa Insurance based on Li C Pr Pr Related The retail clothing, h artists will The winer to subscrib local and Product The wine p 1. Crush a preparati 2. Fermen allowing i 3. Aging leaving se be aged 6 4. Fining, unwanted Facilitie The winer crushing a ines – Busin ____________ /service lia s of food and unlikely since e against this oor and onto oyment, advo Linda Oberon . Bread, crack ed regarding i xperience will ain wines, and e coverage wi the insurance quor liability orporate gen roducts liabili roperty cover products/s l tasting room handcrafted g display their y also plans t be to a servic one imported ion production pr and press – g on for fermen ntation – juice t to ferment f and Storage ediment behin 6 to 24 month Filtering, an proteins and es ry will be a and pressing ness Plan ___________ bility drink run the a bad wine w possibility. An the road in a cating and pr n will manage kers and chee identifying an be accompa d the general ll be obtained e agent’s reco coverage – T neral liability ty – Wines rage – Facility services and m will offer goods, cracke r work at the w to sell importe ce in which th d. rocess will gen grapes are d ntation. e is converted for 10 to 30 d e – wine is al nd. Some wine hs. d Bottling – other micro p two-level bu pad (20’ x ____________ e risk of a con will be discove nother real ri an impaired d roviding educ e the tasting r ese will be ser nd handling g nied with info winemaking d from ICICI L ommendation Tasting Room coverage – W y, equipment, d spin-offs many wine-r ers, local chee winery for sa ed wines coup hey will receiv nerally include destemmed, c to wine by a days. llowed settle e is aged in fining and fi particles. Bott ilding with 2 20’) will be ___________ nsumer becom ered in the fir sk comes fro driving conditi cation in wine oom and will rved to custom guests that ha ormation abo process. Lombard. Line ns for the foll service Winery Premis , contents, and related acces eses, and wine le on consignm pled with the ve one consig e the followin rushed (broke adding wine y and stabilize oak barrels t iltering are u tling is the fina ,400 square attached und ___________ ming ill from a rst few sips. H m serving alc ion. Aasav W e’s proper use serve food a mers with wi ave had enoug out grape vari es of coverage lowing: ses d inventory ssories, opene e cuisine book ment. local produc gnment per mo ng steps: en open), and yeast to the j e in tanks, the to impart oak used to finish al step of the feet (40’ x der a protect ____________ a bad or spoi However, we cohol and sen inery will pro e “with food, and measured nes. A policy gh to drink. In ieties, wine st e and limits w ers, wine gla ks for sale. In ce. The custom onth containin d pressed to juice in a ferm en it is racke k characteristi and clear t process. 60’) on each tive roof struc ___________ 10 led product. T will carry ding a custom omote respon family and d amounts of will be n addition, th tyles, food pa will be obtaine asses, wine-re addition, reg mers would be ng two bottle obtain the ju mentation tan ed into clean ics. Red wines he wine, rem h floor. An o cture. The wi _____ This mer nsible wine he airing ed elated gional e able s, one uice in k and tanks s may moving utside nery’s
- 11. Aasav W ________ production x 15’), ta product st with a ban Supplier Equipme Winery E Stainless Oak Barr Lab ware Market Industry Current s Country India US France UK Spain In w Th N th A ca 5 3 Th Ei D Growth po Currently becoming Institute (M become th growth ra grow two consumpt ines – Busin ____________ n area on the nk and coope torage area. nquet room (4 rs ent Equipment Steel Tanks els e ting Plan y profile size ndia has abou wine. he current size Nearly 2 millio heir preferred According to re ases annually 90,000 cases 8 new winerie here are abo ighty percent elhi (23%), B otential India is rank the world's MGI), the ec he world's 5t ate continues fold from Rs tion level will ness Plan ___________ e bottom level erage storage The tasting r 40’ x 40’) atta ut 123,000 a e of the total on people in d choice. ecent reports while the size s comprise of es have opene ut 80 importe of wine consu angalore (9% ked as the 1 12th trillion conomics rese th largest con s to remain as 17 trillion to equal that of ____________ will include a e area, a sma room (on the ached. Plans f Make TBD TBD TBD TBD acres of viney wine market India consum current size o e of the impo the cheap en ed in the last ers operating umption in the %) and Goa (9 12th largest dollar econo earch arm of nsumer marke s high as now day to Rs 34 f Italy by 201 ___________ a refrigerated all laboratory top floor) wi for future exp Per Capita 10 ml per 8 litres pe 60 litres p 25 litres p 14 litres p yards, but on in India stand e wine, with of the domes orted wine ma try-level dom 5 years. in the Indian e country is co 9%). consumer ma omy last wee McKinsey's, et by 2025. A w (9%), aggre trillion by 201 5, and Germa ___________ d storage are y for wine ch ll be at the f pansion will b Su TB TB TB TB a Consumptio year r year er year er year er year nly one per c ds at 1.2 millio about 10% o tic wine mark arket is 175,0 mestic wines. wine market. onfined in maj arket in the w k, comes the predicting th According to gate consum 15, and Rs 70 any by 2025. ____________ ea for cold sta emistry analy front of the b e incorporate upplier BD BD BD BD on cent of this ac on cases. of this figure ket for quality 000 cases. The jor cities such world. Close report from hat India is w MGI forecas ption in real 0 trillion ( € 1 ___________ 11 abilizing wine ysis, and a fin building (20’ x ed into the de creage is use opting for wi y wines is 435 e remaining n as Mumbai (3 on heels of m McKinsey G well on its w st, if the cou terms in Indi .25 T) by 025 _____ es (15’ nished x 40’) esign. ed for ine as 5,000 nearly 39%), India Global ay to ntry's ia will 5. The
- 12. Aasav W ________ Source: BR Pointing o spoonfuls leaves a t millionaire The middl More than account fo ines – Busin ____________ ICs Report, Gold out that the an a year. Only target market es. e class will mu n 291 million or 2/5th of the Favourable ness Plan ___________ dman Sachs nnual consump 1% of the co t of 11.5 milli ultiply from cu Indians will m e total. Sourc Consumer Tr ____________ ption of wine i ountry drinks w on, and one t urrent 50 mill move from pov ce: http://ww rends: ___________ in India is less wine, but with that is growing ion to 255 mi verty to a mor w.indianwinea ___________ s than 10ml pe h a population g just as fast illion by 2015 re sustainable academy.com ____________ er head — ha n of 1.15 billi as the numbe 5 and 583 mi e life. Urban p m/India_to_ou ___________ 12 ardly two sma on people, th r of Indian illion in 2025. population wo utstrip.asp _____ all hat . ould
- 13. Aasav W ________ M In By cl 9 W C Th es a Industry Th or p Th ch O A m lit Br W Ex a Li d M 3 M C New entra ines – Busin ____________ Mega cities ar ndia. y 2009-10, d imbers, consu 5 million pote Wine Market i urrently the In he estimated stimates say, ccount for 2 m trends he wine mark r rum, which t er cent of tota he perception hange. One sign of the Approximately million liters an ter productio rindco, E & J Wine is being xport of wine pproximately aisons with lo epending upo Major wineries 00 acres. Vija Maharashtra. hhattisgarh, e Expected M ants can aspir ness Plan ___________ e expected to decline in prop ming class an ential adults w s predicted to ndian wine ind CAGR is 25% that the mark million. ket is growing together make al output. n of wines as e changes hap y 38 wineries nnually. Maha on. Apart fro Gallo and oth perceived as s is increasing y Rs 15 crore ocal farmers fo on produce 4- s are on an e ay Mallya ha Grover and etc. Market 2009‐1 re to be the fo ____________ o dominate bu portion of des nd very rich by will be added o grow upto a dustry is grow % in the premi ket size will sta g at 25-30 pe es up 45 per s being up-m ppening is the are presentl arashtra is le m this, 72,00 her private co a healthy dri g. The three la last year to E or buying gra -6 tonnes per expansion pla s signed a pa Indage wines 10 ourth largest ___________ ut tier II cities stitute and as y 36% in the next 1 a Rs. 500 cror wing at the ra ium wine segm and at 10 mil er cent a yea cent of the to arket and so e emergence ly operating ading among 00 wine case ompanies. ink as compar argest player Europe, the US apes. Sula pa acre. an with Sula act with Shara s are also ex in volume/sha ___________ will offer 2/ pirants from 3 0 years re industry by te of 25-30% ment for the n llion cases of ar, nearly thre otal. Exports ophisticated is of Wine Club in the country g the states w es are impo red to other s s together ex S and Asia. ys Rs. 30 per expanding f ad Pawar for xpanding and are. ____________ 3rd middle cl 31% to 18%. y 2010. % per annum. next five year which importe ee times as fa currently mak s helping in b bs in a number y with a total with 36 winer rted mainly spirits. xported 1 lakh r kg to the far rom 150 acr a large viney d to other ge ___________ 13 lass opportun . Increase in si rs. By 2017, ed wines will ast as beer, w ke up about 1 bringing abou r of cities. l production o ies and 5.4 m by ITDC, Sa h cases worth rmers who es of vineyar yard and win eographies su _____ ity in ize of whisky 10-15 ut this of 6.2 million ansula, rds to ery in uch as
- 14. Aasav W ________ Other cha The wine i include “h vacation s Winery w including: H N Ta “S Su C Lo Sp We will c local and wines dire selling ret cost of gro Distributi Small wine is a bit dif in Nasik, P Aasav W relationshi all year ro Competi Indage Vintners Sula Vineyards Grover ines – Busin ____________ aracteristics industry capit arvest” during season. Each o will create an e arvesting wee New bottling r asting parties Spring into W ummer picnics ellar tasting t ocal artist stud pecial reserve ommunicate t regional com ectly to the co tail from their oss sales for a ion channels eries general fferent and it Pune and Mum inery will also ips. The winer ound sales. itive analy Market (Domestic (Internatio s (Current) (Future) (Current) (Future) ness Plan ___________ talizes on seve g September, of these seaso emphasis on s ekend Events eleases s for the holid Wine” weekend s with music & tours dio cellar par e barrel tastin hese events th mmunity netwo onsumer in the r premises typ a bottle of wi s ly sell wine d t would be im mbai area for o focus on di ry will also fo sis Acreag ) 150 ac onal) Import 200 ac 600 ac 300 ac 400 ac ____________ eral seasonal , Diwali and C ons offers an seasonal wine ay season d party & movie screen rties ngs hrough a qua orks. Small bo e tasting room pically have a ne is approxi directly from t mperative to se r winery prom rect retail sa ocus on custom ge Vine cres 6 mi ted NA cres 700 cres 1500 cres NA cres NA ___________ opportunities Christmas holid opportunity f e sales through nings in the op arterly newsle outique-type w m have the hig a profit marg imately Rs. 20 their tasting r ell the wines i motion and rec les from the mers signing u es llion litres tonnes 0 tonnes ___________ s for increase days, New Ye or a special e h events hoste pen areas etter to our re wineries like A ghest profit m gin ranging fr 00-300 and c oom and wine in select resta cognition. tasting room up for regular Produce 6.35 lakh cas 1.4 lakh case 70000 cases 1.4 lakh case 90000 cases 1.25 lakh cas ____________ d wine sales. ear’s, Easter, event at the w ed at the vine gistered custo Aasav Winery margins in the rom 50% to 7 can be sold fo ery. However aurants, wine and focus on r consignments Market ses Rs. 200 es Rs. 100 s es s ses ___________ 14 These season and summer winery. Aasav eyard and win omers, and th y that sell pre industry. Wi 75%. The ave or Rs. 400–80 r the Indian m bars, & wine n building cus s of wine to e Size Gro 0 crores 30 0 crores 30 _____ ns nery rough emium neries erage 00. market shops stomer ensure owth % %
- 15. Aasav W ________ Su In m in a Porter’s fi Th Ba Ba Th In Our comp Winery’s atmosphe new wine through e choice am Market Target m Our targe people ha them thou experienc Our secon disposable ines – Busin ____________ ula's Sauvigno ndage's Marq markets, while ncluding the U bout £14 (Rs ive forces An hreat of new o Long ti o Recruit o Micro- argaining pow o Rs. 25 o Sula p argaining pow o People to be c o Wine c hreat of subst o People o Howev ntensity of riva o A lot S of 3 m petitors are g key competit re at the win drinkers and education. Ou mongst custome analysis: market profile et market is y ave been exp ugh have littl ce at the wine nd group is e incomes and ness Plan ___________ on Blanc sells uise de Pomp its better-kno K, Germany, 1,100), Chha nalysis entrants is low ime to break t high-cost ski biologists and wer of supplie to 35 per kg ays farmers R wer of buyers e can buy a v captured. consumption is titute products e can buy a v ver, with a ‘he alry among co Sula wines are months with no enerally sma tive factors w nery. Our mis d experience ur distribution ers. young profess posed to fore le or no exp ery. upper middle d have a goo ____________ in France at e padour, a spa own brand Riv France, Switz abri costs £5 ( w due to high sometimes ev lled manpowe d food proces ers - Medium as against R Rs. 30 per kg s – Medium variety of Indi s more than c s – high variety of othe ealthy drink’ p ompetitors – l e generally so wine in the m ll boutique w will be prem sion is to cra d wine enthu and subscrib sionals aged eign experien perience of d e class peop od amount of h ___________ euro 13 (Rs 7 arkling wine, s viera goes as zerland and th (Rs 395). entry barrier ven 8-10 year er to ensure g ssors needed s. 10 for tabl depending u an and impor urrent produc er liquors positioning win ow old off in the f market. wines of which ium wine qua ft distinct pre usiasts alike, bed customer 25-35 who h ces and have drinking wine ple in the ag holiday time. ___________ 702) a bottle. ells as Omar Chhabri. The he US. While rs rs good quality c e grapes upon produce rted wines, bu ction ne can differe first nine mon h very few ar ality, unique emium wines and to prom r network wil have high dis e some exper e and they w e bracket 45 ____________ Khayyam in t se are sold in Omar Khayy crop ut a lot of min entiate itself ths of produc re present in varietals, an that are very ote a healthy l also serve posable incom rience of drin would look fo 5-60 who ge ___________ 15 the export n 44 countries yam is priced nd space still e e leaving a g the market. A nd a very fri y approachab y wine expe to make us a mes. A lot of king wine. A orward to a enerally have _____ , at exists gap Aasav iendly ble to rience a first these lot of wine e high
- 16. Aasav W ________ Customer Age Sex Professio Income Geograph Social Cla Life Style Personali Future m As we gro Nagpur, H Pricing: Pricing st Our prices Price list Pricing pe Pi C Sh Sa C Varietal Pinot Noi Cabernet Sauvigno Shiraz Sauvigno Blanc Chenin Blanc ines – Busin ____________ r profile n hic ass ty markets ow and increa Hyderabad, B : tructure s would comp er bottle will b inot Noir abernet Sauv hiraz auvignon Blan henin Blanc Gross Marg Cost pe bottle r 500 on 400 250 on 280 320 ness Plan ___________ ase production Bangalore, etc petitive with o be as follows: vignon nc in on Produc er Price bottl 1200 900 600 700 800 ____________ n, we will cons c. ther wines bu Rs. 1200 Rs. 1000 Rs. 600 Rs. 700 Rs. 800 ts e per e Bo wi 0 45 11 24 12 60 ___________ Young P Upper m Male a IT Profe Corpora Higher 5 lacs a Mumba Upper M Active a Travels Socializ Internet Enjoys F Aware Likes ar Wants sider distribut t priced to po 0 0 ottles of ine 500 1500 4000 2000 000 ___________ Professionals middle class c nd Female essionals ate profession Education Stu and above ai, Nasik, Pune Middle Class and Healthy zes t Active Food and Win of health ben rt and music novel items ting wine to o osition our win Cost of gross sales 2324944 4627983 5892016 3341348 1945187 ____________ (25-35) couples (45-6 nals udents e, Kalyan, Ma ne nefits of wine other markets nes worth a lit s Retail pric 5579866 1041296 14140837 8353370 4862966 ___________ 16 60) ahabaleshwar such as Goa, ttle more. ce Gross margin 325492 1 578497 7 824882 501202 291778 _____ r, etc. 22 78 22 22 80
- 17. Aasav W ________ Pricing p Pricing wi But gener Market Distributi Our prima as weddi additiona are made winery. A significa of getting restaurant Location The Aasav SH67. The and touris ines – Busin ____________ olicies ll not be used ally the price penetration ion channels ary means of ng reception l opportunitie e from the wi ant amount wi g new wines ts, hotels and v vineyards a e location is ve sts from Mumb ness Plan ___________ d as a tactic to s would be at n: s distribution w s, banquets, es for sales. S nery, eliminat ill be sold thro every month wine bars. nd winery is l ery scenic and bai and Pune ____________ o gain market t a small prem will be direct family, and Selling at the ting distributo ough the subs will entice a located about d provides an visit the Merc ___________ t share. In gen mium compare sales from th club gatherin winery has a ors and retail scription syste a lot of custo t 30 km from n excellent vie cury & Sula vi ___________ neral bulk sel ed to other w he winery’s ta ngs at the w an advantage lers, and kee em with our cu omers. We a Nasik and th ew point. Nas ineyards near ____________ ling may be d ines. asting room. S winery’s banq e in that most eping all of th ustomers. We lso will sell t e Mumbai Na ik is known fo r Nasik. ___________ 17 done at a disc Special event quet hall will t of the wine he profit with hope that the the wines at asik Highway or its vineyard _____ count. ts such offer sales hin the e idea select on ds
- 18. Aasav W ________ Direct sal The VP of responsibl relationshi Sandeep, wine bars There wou Brand id The produ quality bo the whites Manasi w presentati regional c Customer Wines ret to be retu Advertisi Our adve newspape informatio trips. We will h the wine l coming ev On occasi involveme announced and the M Our harve from 10:0 special ed receive a yearly sub offsetting A quarter registratio Wine Clu redeemab ines – Busin ____________ les force f Facilities an le for signing ips with a few VP Sales & M , restaurants a uld be a team entity uct image, pr ottles would b s would be bo ould be respo ion/packagin competitors. r service turned to the w urned. ng and prom ertising campa ers and mag on regarding ave an intera ist, a map to vents. We wou ion, we will o ent and meda d include Art Music Wine Fe est parties wi 00 am to 1:00 dition T-shirt w coupon for a bscription. Th harvest party rly newsletter on, customers b member a ble at the win ness Plan ___________ nd Retail will g up custome w select local Marketing wo and wine shop m helping San resentation a be used for th ottled in flint. onsible for de g will be d winery as flaw motion aign will beg gazines. Cust the cottages active web site the winery, a uld notify reg offer press r als from high and Wine C estivals. ill take place 0 pm. Each “g with our logo a free bottle is experience y costs. r will be sent will provide t “Happy Birth ery. ____________ be responsib ers at the win restaurants, w ould be respon ps. Another e deep in sellin nd packaging he bottles. The esigning the b istinctive and wed or cork t gin with press omers from and winery w e full of color virtual tour o gistered custom eleases of no profile natio ellar Parties e every week rape harveste indicating the of wine duri e will also be t to our regis their email ad hday” email n ___________ ble for manag nery for the wine bars and nsible for esta xample could g the wines to g is viewed e red wines w bottles and la d “upper end ainted will be s releases ann Nasik, Pune would be rele r photographs of the winery, mers about ev oteworthy ev nal competiti featuring reg end during h er” will be tre eir participatio ng their next nefit the wine stered custom ddress and bi notifying him ___________ ging the tastin monthly ship d wine shops. ablishing long d be serving w o restaurants very highly a would be bott abels to make d” making o e replaced. W nouncing the and Mumba eased so that s of the viney vine and win vents, parties vents such as ons. Some of gional artists arvest season eated to a lun on in the annu visit and a c ery in elimina mers or “Aasa irthday for ou or her of a ____________ ng room sale ment deals. S term relation wine on the ‘D in Pune and M at Aasav win tled in dark g e the wines loo our wines uni We estimate a opening of t ai will be t t customers co ard and wine e educationa at the winery our harvest the special e and their wo n (late August nch and wine, ual harvest. In chance to ava ating costs for av Wine Club ur database. special birthd ___________ 18 es. She will al She will also nships with pre Deccan Odysse Mumbai. neries. Heavy green colours ok lively. Our ique compare about 0.1% bo the winery to argeted first ould plan wee ery with butto l fun facts, an y. parties, comm events that w rk, harvest pa t through Oct , and will rece n addition the ail discounts o r grape harv b.” As part o We will send day gift certi _____ so be from emier ey’. , high while r wine ed to ottles local t and ekend ons for nd up- munity will be arties, tober) eive a ey will on the esting of the d each ificate
- 19. Aasav W ________ In a shift f wine map mouth fro wine conn provider t Publicity Aasav Sp city wine promoted Direct ma Direct mai the winery Internet A Web sit Eventually newsletter Trade sho Aasav W There are Market ac A Se A A N N Market pe As we de restaurant visit the v free deliv offered. ines – Busin ____________ from competit ps, area tastin m our custom oisseurs woul to gather som rings Winery clubs as we through pres ail ilers would be y facilities, me te will detail o y, the plan is f rs will be ava ows inery will pa no costs othe ctivities sche pril 2010: Est eptember 20 pril 2011: Pre ugust 2011: P ovember 201 ovember 201 enetration eff evelop brand ts and wine s vineyard and very of Aasav ness Plan ___________ tive stance, w ngs, and We mers and will d like to visit me goodwill. and its spec ll as other b ss releases an e sent to wine embership to our selections for the site to ilable. rticipate and er than travel dule tablish Websi 10: Mention ess Release m Press release 11: Press rele 11: Publish qu ffectiveness d awareness hops for poss winery for s v wines purch ____________ e would prom eb site. We b focus on custo other winerie ial events wil odies such as d our Web si e club membe the monthly c and show pic be interactive display wine expenses and te winery estab mentioning th about the ha ase about wi uarterly news s in the regi sible distributi pecial VIP ta hased over th ___________ mote a “Taste believe the m omer satisfac es as well and l be included s the Indian ite. rs, and memb onsignment fa ctures of our t e. The quarte es for tastings d wine. lishment in lo e new vineya arvest events nery opening sletters on, we will ion. We will a astings and to he Internet. S ___________ Nasik Wines most effective ction and rela d it might be the brochure wine academ bers of other w acility, etc. tasting room a rly newsletter s in events he ocal wine bro ard g begin devel also invite loc ours. Our We pecial discou ____________ s” campaign in advertisemen ationships. We a good idea es and websit my. Special e wine bodies w and special e r will be poste eld in Nasik, ochures oping relatio cal and regio b site and ne nts for bulk o ___________ 19 ncluding broc nt will be wo e believe tha to be their se tes of the diff events will al with a preview vents venue. ed and histori Pune and Mu onships with onal wine writ ewsletter will orders will al _____ chures, ord of at true ervice ferent so be w of ical umbai. select ters to offer so be
- 20. Aasav W ________ Operati Operatio Initially, a market aw shops. We through sp fill their o Aasav W purchase. establish o collected We will consolidat Inventory then be se outstandin and paym a timely f Our team diary for more struc Staff will from India Our inven stainless computeri tasting roo Our policy variety. In involveme Adi will re need for m Each batc numbers, out the she ines – Busin ____________ ons Plan onal system all sales will wareness, we e will mainta pecial promot rders at any t Winery sales in Billing to our our brand wit 30 days afte pay our sup te and track e levels at our ent for bottles ng receivable ment arrangem ashion. will maintain advisory boa ctured commu be encourag an Institute o ntory control steel tanks, zed system w om will be con y will be to r ndustry avera ent in all proce eview budget modifications ch of wine w alcohol conte eet as the win ness Plan ___________ ms be made in e will market in a close re tions and eve time by a sim n the tasting r select resta thin each loca r retail sale. ppliers upon expenses. restaurant a s sold. Payme s will be sent ments determ an informal c ard review. If nication syste ged to attend f Vine and W will follow m and oak co will be used ntrolled with t eplace withou ges for cork t esses should r ts monthly an or adjustmen ill have a da ent, applied w ne is processe ____________ the tasting r our wines thr elationship wit ents. We will ple phone ca room will be urants and w tion, we will a delivery wit and retail liqu ent due dates t a reminder n ined. Relation communicatio f and when t em will be inst d courses in v ine (IIVW), Pu maintain accu ooperage) an to track and the use of a c ut question a taint are app educe our ret nd prepare a ts in spending ata sheet ide winemaking te ed for excise t ___________ oom & month rough a selec th each of ou enable our s ll, fax or ema e retail base wine shops wil arrange for p th a compan uor outlets wi will be within notice. At 45 nships will be n process and the need for ituted with re viticulture, win une. urate figures nd bottled w monitor inve computer prog returned flaw roximately 1% turn rate n analysis sta g. entifying the v echniques, pr tax and recor ___________ hly consignme ct group of re ur select mar mall group o ail. ed, requiring ll be initially payments of 5 ny American ll be verified n 30 days fro days, outstan continued wi d will docume additional em port structure ne tasting roo on gallons wine stored entory in the gram. wed bottle of %; our small atement. The varietal(s), da rocessing add rd-keeping ne ____________ ents. As we g estaurants, w kets and pro f restaurants cash or cred on a consign 50% up front Express car d every two w om billing dat nding receiva th only those nt weekly act mployees bec e and procedu om manageme in process (f in bonded winery. Reta f wine with a production vo members will ate harvested ditives, and g eeds. ___________ 20 grow and inc wine bars and oactively fill o and wine sho dit card at tim nment basis. A with the rema rd, allowing weeks. Invoice e. At 30 days ables will be c outlets that p tivities in a bu comes appare ures. ent and techn fermentation storage are ail inventory bottle of the olume and per l then evaluat d, grape che allons. We w _____ crease d wine orders ops to me of As we ainder us to es will s, any called pay in usiness ent, a niques tanks, as. A in the same rsonal te the mistry will fill
- 21. Aasav W ________ Operatio Our produ the chief based on important each vari incorporat Almost all goodwill a Operation allowing t reduce th allowing u The follow H G th C p sk Fe a th fe A st oa b Fi w a st Financia The winer purchase i Operatio Additiona created. Records o ines – Busin ____________ ons system uct will begin wine maker n juice chemis ly taste and a ietal. Harvest te our Harves l activity wou as it will empl nal Efficiency the harvest se he operationa us to reduce th wing steps and arvest — Ha Grapes will be he winery). – A rush and pres ressed, based kins, stems and ermentation — ppropriate a he fermentat ermentation ta Aging and sto teel tank or o ak characteri e aged 6 to 2 ining, filtering wine and to im nd clear the tabilization, th l requiremen y will seek a in April 2010 onal improv l equipment t f cluster aver ness Plan ___________ m workflow n its life cycle will take per stry including aroma. The c t dates will c st Party event uld be manua loy more peo y: The grape eason to be lo al costs as th he number of d their respec rvest will occu e immediately August and Se ss — each gr d on the style d seeds and p — once the ju cid, pH and s ion process. ank and allow rage — afte oak barrel) fo stics. Fruity w 24 months. g, and bottling mprove the qu wine, removi he wine is rea nts loan of Rs. 6 0. vements to blend the g age weights w ____________ in the harves riod grape s g pH, brix (s hief wine ma coincide with ts allowing gu al to avoid ha ple in its activ es varietals a ong which wil he employee staff require ctive time lines ur during the y taken to the eptember. rape varietal e and type of prepares the uice is settled sugar levels a The fermen wed to fermen er fermentatio or settling and white and blus g — Fining is uality and cla ing unwanted ady to be bott million for th grape varieta would be kep ___________ st season as t amples to an sugar level), ker will be re weekends in uests to join th ardening of s vities. are delibera l enable us to effort would d. s outline our w early morning crushing pad will be deste f wine to be juice for ferm and separate and inoculate nting juice is nt for period o on, the wine i d stabilizing. h wines are a s used to sett arity of the fin d proteins and tled, labeled e design and ls would be a pt to improve ___________ he grape var nalyze for rip titratable ac esponsible for n August and e grape picki soil. This will tely chosen t o arrange mo d be scattere winemaking p g hours to ma d for crushing emmed, crushe made. This st mentation – Au ed from the s d with a spec s maintained of time (10 to is racked into Some wine is aged for 3 to le out microsc nished produc d other micro and case pac construction o added later so estimation of ____________ rietals begin peness. Grap cidity, color, r making the d September ing. also help the to be early ore harvest pa ed over a lo rocess: aintain cool gr (vineyard is lo ed (broken o ep separates ugust and Sep sediment, the cific wine yea d in a temp o 30 days). o a storage v s aged in oak o 6 months, wh copic particle ct. Filtering is o particles. Af cked. of the winery o that more v yields. ___________ 21 to ripen. In A pe ripeness w texture, and decision to ha when possib e winery gain and late rip arties. This wi onger period rape tempera ocated adjac pen), and/or s the juice fro ptember. juice is adjust ast culture to perature-cont vessel (i.e. sta k barrels to im hile red wines es suspended also used to fter cold and & wine equip variety can be _____ August, will be most arvest ble to local peners ll also d, thus atures. cent to press om the ted to begin rolled ainless mpart s may in the finish d heat pment e
- 22. Aasav W ________ Financ Start-up Initial Inv Labour C Tractor H Material FYM/C Super Others Seedin Urea A Bambo Irrigat PP me Iron A GI Wir Cemen Others Winery Buildin Equipm Misce Cottag Total Yield Pr Wine Spacing Feet 6*9 feet 6*9 feet 6*9 feet Cash req An Americ would be ines – Busin ____________ ial Plan p costs vestment Cost Hiring Charge Input Costs Compost phosphate & ng/Sappling Application oo tion & mainte easures Angles re nt s ng ment llaneous ge redictions Actual of Vine vines/ quirements can express c taken from th ness Plan ___________ Rup es enance l Number es/Acre N c /acre N 766.65 766.65 766.65 s orporate cred he initial fund ____________ pees per acre 2000 500 200 800 1000 400 500 1200 850 2500 800 500 1500 200000 100000 100000 200000 612750 Number of cluster per wi No. dit card will b ing. ___________ e 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 ne Average Cluster Weight lbs 40 50 60 be used to ma ___________ e Pred Yiel tons 0.24 0.24 0.24 ake purchases ____________ dicted d T s/acre to 3.68 4.60 5.52 s. Also the initi ___________ 22 Total Yield ons 62.56 78.20 93.84 ial cost for 2 _____ years
- 23. Aasav W ________ Sources The owne million at A line of c Exit stra As a fami business to sell the eq the woods Projected Year-end Cost of G Labour C Material FYM/C Fertlili Irrigat Insect Others Total Wine Ma Prorated Cost Per Total Co Sales Yield (as Cases # Bottles # Average Revenue ines – Busin ____________ of financi rs will invest 12% interest credit from Am ategy ly business, o o a third par quipment and s with a really d financial income state Goods Sold Cost Input Costs Compost iser tion icides & Pest aking d Initial Cost Acre st per current I # Price (Rs.) e ness Plan ___________ ing Rs. 2 million s rate. merican Expre ur exit strateg rty. In the eve supplies. The y nice wine ce l statement ement icides ndustry avg) ____________ start-up capit ess would be gy will be to ent we are un e winery build ellar. ts: 201 4000 2500 1500 2500 2000 1000 13500 20000 61275 94775 1705950 50 to 480 5780 75 4335000 ___________ al in 2009 & taken at 10% pass the busi nable to lease ing would the 11 20 00 440 00 275 00 165 00 275 00 220 00 110 00 1485 00 2200 50 6127 50 9812 00 176625 ns 51 t 00 48 00 589 50 8 00 486387 ___________ & 2010. The w % interest to c ness on to ou e the business en be converte 012 000 4 500 3 500 1 500 3 000 2 000 1 500 16 000 24 750 61 250 101 500 1832 ons 52.02 896 49 956 601 825 700 5457 ____________ winery will see over seasona r two sons (50 s, we will cea ed to a farm 2013 48400 30250 18150 30250 24200 12100 63350 42000 12750 18100 25800 2 tons 993.92 135.12 907.5 72621 ___________ 23 ek a loan for l cash shortag 0/50), or leas ase operation home for ren _____ r Rs. 6 ges. se the ns and tals in
- 24. Aasav W ________ P&L Net Sales COGS Gross Ma Operatin Advert Dues & Insura Licens Marke Office Payrol Sala Pay Repair Shippi Teleph Travel Utilitie Vehicl Wine S Excise Sales T Others Total Op Operatin Non‐ope EBITDA Depre Amort Intere PBT Income T PAT PAT + D ines – Busin ____________ s argin ng expenses tising & Subscriptio ance ses & Fees eting & Promo Expense ll expenses aries yroll taxes rs & Mainten ing & Delivery hone es e Samples Tax Tax s perating Expe ng Income erating incom eciation tization st expense Tax ness Plan ___________ ons otion ance y enses me ____________ 201 4335000 1705950 2629050 50000 20000 10000 5000 200000 2000 500000 50000 10000 10000 10000 100000 15000 10000 852975 867000 2711975 ‐82925 10000 ‐72925 80000 60000 72000 ‐284925 ‐284925 ‐204925 ___________ 11 20 00 486387 00 176625 00 309762 00 5000 00 2200 00 1200 00 525 00 21000 00 210 00 55000 00 5500 00 1050 00 1200 00 1200 00 12000 00 1575 00 1200 50 88312 00 97277 50 294449 50 15312 00 1100 50 16412 00 8000 00 6000 00 7200 50 ‐4787 0 50 ‐4787 50 3212 ___________ 012 700 54572 500 183 200 36246 000 5 000 2 000 1 500 000 22 000 000 60 000 6 000 1 000 1 000 1 000 14 500 1 000 1 250 91 740 109145 990 320482 210 41985 000 1 210 43195 000 8 000 6 000 7 790 13995 0 790 13995 210 21995 ____________ 2013 2621.4 325800 6821.4 500000 242000 144000 55125 205000 22050 050000 605000 110250 144000 144000 440000 165375 144000 162900 524.28 224.28 597.12 121000 597.12 800000 600000 720000 597.12 0 597.12 597.12 ___________ 24 _____
- 25. Aasav W ________ Year-end Assets Total Ass Liabilitie Total Liabilitie ines – Busin ____________ balance shee Ca Ac In Se Ot Tota Pr Le Depr Net Othe sets es Ac Lin Ot Tota Lo Ot Tota Own Reta es ness Plan ___________ et ash & Equival ccounts Rece ventory ecurity Depos ther Current al Current Ass roperty, plant ess: Accumula reciation Fixed Assets er non‐curren ccounts Paya ne of credit ther current l al Current Lia oans ther non‐curr al Long Term ner's equity ained earning ____________ ents ivables sits Assets sets t & equipmen ated nt assets ble liabilities bilities rent liabilities Liabilities gs ___________ 2167500 2167500 nt 8000000 800000 7200000 9367500 1367500 1367500 6000000 s 6000000 2000000 0 9367500 ___________ 300000 300000 0 2431935 0 3031935 0 8000000 0 1600000 0 6400000 0 9431935 500000 0 1531935 0 2031935 0 5400000 0 5400000 0 2000000 0 0 0 9431935 ____________ 400000 500000 2728631 200000 3828631 8000000 2400000 5600000 9428631 400000 769034 1169034 4860000 4860000 2000000 1399597 9428631 ___________ 25 _____