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MyTop5
Takeaways
fromNRF2016
ShiSh (@5h15h)
Director, Business Development,
Retail Sector
Microsoft Corp
With a Focus on Data
2
A Focus on Data
Centricity
Retailers focus on data understand their
customers and provide customized
shopping experiences.

3
IoT Driving Insights,
Decisions &
Engagement
IoT in retail could have an economic
impact of $410 billion to $1.2 trillion per
year in 2025

4
Personalization &
Relevance Driving
Customer Experiences
Realtime & Public Data data including
weather, location and traffic conditions,
to personalize marketing content and
customer experiences.

5
Unified Commerce is
Driving Unified Data
Understanding the Customer Journey and
delivering value on the path to purchase

6
Machine Learning was
a hot topic
Using Data in innovative ways to drive
Next Best Action, Recommendations,
Better Forecasting and Personalization

7

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Session Slides: Top 5 Takeaways from the NRF Big Show 2016